Jimmy Daly

Colorado friends!

Superpath is hosting a happy hour in Denver on Wednesday at Schoolyard Beer Garden at 6pm. I'll be driving down from the mountains to hang. (This is for any/all marketers, not just Superpath members.)

More details here:

Open article: IRL: Denver Happy Hour · Luma by luma.com

Content Leader at Writer | Host of Humans of AI podcast | People-first, curiosity-led, purpose-driven

I'm passionate about helping companies create a meaningful impact in the world.  And the best way to make meaningful impact is through building relationships with the people who need and will love their products the most.

Here’s what I bring as a content marketing leader:

A people-first approach to everything from management to audience research.

A deep understanding of the mechanics of storytelling.

An insatiable sense of curiosity about people, learning, and technology. 

A crafty sense of strategic planning—I’m a natural systems thinker who sees the processes necessary to achieving big-picture outcomes.  

A history of successful collaborations with product design, sales, and customer success teams. 

A journalistic approach to writing— turning primary research and subject matter expert interviews into engaging stories and actionable insights.

Alaura Weaver 🌈♾️

"The AI isn't finding a buyer. It's finding a person that is incapable of making a rational decision in that moment."

Oh. OH. 

That line from Nicole Alexander — former Global Head of Marketing at Meta, now Professor of Marketing AI Ethics at Columbia — completely stopped me.

Because those conversion rate improvements we're celebrating? Some might not be finding better customers — they might be finding better vulnerabilities.

Think about it: the sleep-deprived parent scrolling at 2am gets targeted with predatory loan ads. The algorithm didn't find an interested customer. It found reduced decision-making capacity. And that converts.

Which is uncomfortable. But also exactly the conversation we need.

Nicole gives us a framework for evaluating AI tools. Five questions every vendor should be able to answer. Language that makes the business case for sustainable growth over exploitation.

My favorite reframe: "The conversion that destroys trust isn't a win—it's technical debt on your customer lifetime value."
TECHNICAL DEBT ON YOUR CLV. 

Because we can absolutely A/B test our way to higher engagement. We can optimize with precision. But we can't optimize our way to ethical systems. That part requires human judgment about what builds lasting relationships versus what slowly erodes trust.

"Growth is a physics problem. Responsibility is a human problem." (I'm needlepointing this on a pillow for every marketing department.)

This reframe gives us back our agency. The question isn't whether AI will do harm — it's what we choose to build with these powerful tools.

Nicole's whole point: we have options. We can design systems where constraints are features, not obstacles. Where optimization serves long-term relationships, not just quarterly wins. Where vulnerability isn't the most profitable lever.

The future isn't fixed. It's what we make it. And conversations like this show us how. 
[Link in comments] 👇

Alaura Weaver

Content leader at WRITER | Host of Humans of AI podcast | People-first, curiosity-led, purpose-driven (opinions are mine)

taplio

The Battle

Jimmy Daly

Alaura Weaver 🌈♾️

Followers

Posts

Engagements

Likes

Performance ScoreJimmy Daly's LinkedIn Performance

Performance ScoreAlaura Weaver 🌈♾️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jimmy Daly

Alaura Weaver 🌈♾️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jimmy Daly's LinkedIn Performance

Performance ScoreAlaura Weaver 🌈♾️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJimmy Daly's LinkedIn Performance