Ecom with Jon

I write stuff here: www.jonivanco.com/newsletter

I talk about ecommerce, call out the bullshit, and use data to back up my opinions.

Founder

Formtoro

We're building out a new category of signups that allow for live data collection that are aligned with the modern customer journey. We're huge fans of building experiences that benefit both the customer and the company to reduce guessing.

More at formtoro.com

Co-Founder

Boon Road

boon
/bo͞on/ (noun)
1. a thing that is helpful or beneficial
road
/rōd/ (noun)
 1. a wide way leading from one place to another
 2. a series of events or a course of action that will lead to a particular outcome

Parent Company to Formtoro.

LatticeWork

Direct support to the CMO and CEO. Tasked with working internally with various teams to streamline communication, product road map, and go to market strategy.

Latticework is envisioning the future of data privacy.

CX Advisor

Cryptopal

Advertising is changing, blockchain is taking over and adblockers now rule the internet.

It's time to make the experience a bit more personal without sacrificing consumer privacy.

Strategic Advisor

LIFX

Redefined efficiency across our support team.

Developed end-to-end self help flows that resulted in greater than 70% reduction in tickets.

Aggregated data from all tickets to understand trends and provide feedback to design and engineering team to integrate into the product and apps.

Introduced non-standard KPIs to track progress across the Support Team, Engineering Team, Sales, and other teams correlating Support with value add.

Consistently use best in practice information delivery to create customer experiences that get results and better help internal teams to process the information as it comes in and react and inform customers in a more timely manner.

Achieved a 0 new ticket balance at a rate of 100% outside of holiday periods and greater than 92% overall including holiday periods.

Director of Customer Experience

Successfully launched 10+ products over 2.5 years across 80 countries.

Partnerships with Apple, Google, and Amazon through co-marketing efforts and branded integrations lead to continued growth into new regions and across the whole of the Smart Home Market.

Experience working with strategy, roll-out, and other positioning to fuel continued growth in an increasingly competitive industry.

Played a key role in increasing revenue by double digit multipliers, consistently.

Director of Product Marketing, Partnerships, and PR

AffinityLive

- Second sales hire at emerging startup in workplace automation space
- Demoed and engaged with customers of all sizes sub 5 to more than 2000 employees
- Cross functional role, account executive, solutions consultant, and sales engineer from trial request to close with some implementation throughout
- Proficient and expert level in our complex and expansive platform encompassing four areas: Sales, Project Management, Service Desk, and Retainers
- Operationally, worked to refine sales process, build tools, and video library to connect with customers at all hours including implementing extensive automation via triggers
- Closed in excess of 20 account multiple months with average sales cycle of 45 days
- Received more than 6000 page views on video library where I recorded more than 140 videos
- Consistently went above and beyond for clients on six continents and multiple time zones
- Worked with marketing on content development and outreach
- Assisted customer service with escalated calls

Solutions Consultant/Account Executive

RGI Consultants

•	Small business consultant to numerous startup and technology companies as well as non-profits
•	Integrated within organizations to learn product, company culture, and goals
•	Prioritized goal structure and built out roadmaps for accomplishment
•	Evaluated the strengths of team members, worked with management to better delegate and direct their workflow to promote improved organization through lean process methodology
•	Introduced collaboration tools to improve communication between employees
•	Created surveys and outreach to understand customer and client needs
•	Designed sales plans and evaluated effectiveness of current materials
•	A/B testing of sales and marketing materials to increase effectiveness
•	Advised on the implementation of new technologies to improve efficiency
•	Trained, supervised, and taught new staff through presentations and on the job learning
•	Analyzed market trends and created a plans recommending adjustment
•	Tracked financial modeling to ensure that targets were met and productivity was improving
•	Created and facilitated proposed expansion into new markets through presentations and lectures to business owners on behalf of clients
•	Advised on social media creation and content to assist clients in gaining web presence and connecting with their customers
•	Evaluated existing procedure and wrote protocol for better information management
•	Familiar with process, activities and tools (DMAIC) utilized in lean process efforts

Small Business Consultant

UCSF Medical Center

•	Experience in high volume, fast paced, team oriented healthcare environment with staff that exceeded twenty people in one unit.
•	Handled in excess of two hundred and fifty phone calls daily while multitasking in other departmental duties including assisting Neurologists and Neurosurgeons with transcription of medical orders and prescribed therapy.
•	Proficient in medical terminology and medical procedure terminology with knowledge in scheduling hospital procedures and tests.
•	Experience working with automated purchasing and materials management system and other computer based programs and office hardware.

Hospital Unit Service Coordinator III

Formtoro.com - Zero Party Data Ecommerce Strategy

Helping ecommerce companies understand the difference between a Customer Journey and Company Journey.

We're changing the future of eCommerce one company at a time through quantitative and qualitative data.

Always up for a chat about the industry: calendly.com/jonivanco

You should sign up for my newsletter at www.jonivanco.com/newsletter that's where I drop all my hot takes.

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

Captens

- Handling its branding, funnel building, client acquisition, retention, and process creation.
- Building strategies to organically grow the company while maintaining customer retention/satisfaction to over 90%.
- Finding ways to improve the company processes to increase the output for both the clients and the agency.
- Developing out-of-the-box strategies to bring and sustain more business.
- Building company connections with the top-level sellers of the community to stay up to date with all the PROVEN strategies.

Upwork

• Worked with over 200+ clients from all across the world including Amazon sellers, Ecom enthusiasts, and entrepreneurs.
• Built new funnels, increased sales and client acquisition.
• Oversaw a team of 9-people focused on SEO marketing.
• Highlighted the benefits of the businesses to improve brand visibility and authority.
• Researched keywords to optimize content and increased ranking.
• Built strategies to stand out clients' brands and make them compete with other industry giants.

Amazon Private Label Specialist

Nature's Craft

• Overhauled listings by creating new copy and using SEO optimization strategies, leading to a 9% increase in conversions.
• Recommended features such as Amazon virtual bundle and brand module, growing sales by 3.7%.
• Increased average conversion rate to 14% for the overall account by executing exemplary copywriting
and detail page design.
• Optimized Amazon Listing Backend with respect to the latest Amazon Policy Updates.
•  Optimized the Amazon Listings backend for Optimal Ranking opportunities.
• Built optimization strategies for incoming listings.

Amazon Listing Copywriter & Brand Manager

Stanley Black & Decker, Inc.

• Managed PPC of over 50 SKUs and reduced the TACOS from 27% to 16%.
• Analysed Amazon ASIN level data (sales, conversation rate, page views, costs, etc.) to derive trends, and propose and execute strategies.
• Day-to-day ops management to grow accounts on Amazon.
• Helped in improving the sourcing of the running products and increased the profit margins by 4%.
• Developed documentation for approval to Amazon’s gated categories.
• Communicated regularly with Amazon partners to build good customer relations.
• Wrote content for product descriptions, using clear and concise language to increase sales.
• Researched keywords to gain an advantage over competitors.

Senior Amazon Brand Manager

💸 We Help You Achieve Upto 100% Growth of Your Amazon Business in Less Than 120 Days or GET YOUR MONEY BACK - Using Proven Advertising, Optimization and Detail Page Strategies

Amazon FBA has become the "Blue Meth" of e-commerce...

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WHO AM I?

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We are helping brand owners for over 4 years now...

So far, we have helped over 250 FBA clients, including Razor Group (𝐀𝐠𝐠𝐫𝐞𝐠𝐚𝐭𝐨𝐫), Stanley, Grano Milano, Coleman, Nature's Craft, and many more big names.

If you are still reading, then most probably, like many other sellers, you are also stuck in the FBA CHAOS.

Right?

Not Anymore!

Drop me a message to schedule a FREE 30-min consultation session, so we can come up with a customized solution for your BRAND.

I hope this 30-min investment is not TOO Expensive.

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taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Arqam Cheema

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