Formtoro.com - Zero Party Data Ecommerce Strategy

I run a software company called Formtoro which is purpose built to collect and analyze customer data in combination with ad and sales data for ecommerce brands.

I also run marketing and strategy for Krakatoa Underwear, a mid-7 figure ecommerce Direct to Consumer high end men’s underwear company.

Prior to Formtoro and Krakatoa Underwear I ran marketing and customer support for LIFX leading to acquisition.

I’ve been involved in marketing for 20+ years.

My motto is work smarter, not harder, and let data lead.

Always up for a chat about the industry: calendly.com/jonivanco

I've open sourced my entire strategy at ecomwithjon.com

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

Popup Opt-in rates are a scam.

On one side you're just giving away margin to get an email that you'd get anyway when someone converted.

On the other if you are collecting a data point you don't have enough time to use it on the person that provides it because those that check out due so in less than 12 hours.

I'm going to say it, it's a KPI that I've gamed a lot.

This doesn't even take into account all the same existing customers that are just signing up under different emails...

Or my favorite the Apple ones that hide their emails every time.

An email list is only as good as the amount of people that sign up and convert and that happens as a result of the messaging that drove the traffic.

So here's the flip, use this interaction to build a statistical model around what messaging you should be using on people that converts the highest.

That's where the real magic comes from, else you're chasing vanity metrics that don't mean anything.

🏂Jon Ivanco

Marketing Automation via Intelligent Data Layers

Last night I figured out something that had been bothering me for years around popups. 

It’s manual now and we’ll start testing this week. 

But it’s an evolution of getting data from every first time purchaser that uses a generic coupon code. 

It’s pretty cool. 

This solves one of the biggest trade offs with discounting on first orders and silent profit leaks. 

Yes I’m posting again because I’m back to building systems that solve overlooked problems. 

Clean the data. 
Put it into content systems. 
Automate marketing. 

I spend a lot of time questioning systems and building work arounds before we consider how to implement them seamlessly behind the scenes. 

This is going to be a big update. 

Small change. Huge impact. 

No one is doing it. Guaranteed.

Marketing Broker - Connecting businesses to the right marketing partners - 657+ marketing partners met, 90+ vetted partners | Engineer | Growth Mindset| Expert Connector | Relationship Builder | Avid Sports Player

Who I Am?

I am not a marketing agency.

You tell me what your marketing goals are.

I connect you with the top agencies and experts for that specific goal, who've worked with businesses like yourself.


Who you are?

You've been running your business, and now you’re at 7 or 8 figures…

But you’ve hit a wall.

You know that marketing is the key pillar you need to get right to move forward and scale.

And every agency or expert you’ve spoken to seems to know what they’re doing…

But they don’t actually deliver.

So you are stuck, losing out on revenue and growth.

And instead of building a sustainable business…

You’re worrying about strategy, operations, product, and payroll.

You’re missing out on time with your family and friends

You’re constantly chasing new tactics and new customers

Most agencies only worry about signing new clients…

And then after 3-6 months, when that new client is unhappy the agency just moves onto their next victim.

It's unfair for businesses to hire so-called marketing experts, only to see nothing in return.

Instead of wasting time and money relying on guesswork, use my vetted network of marketers:

- I've built it over 6 years of talking to marketing experts, agencies, and FCMOs
- After interviewing over 918 agencies and experts, I know how to cut through the BS
- Only 11% of the experts I interview make it onto my trusted network
- I personally get to know your business, and match you with the right partner for you

Relying on referrals from other business owners means that you’ll get marketing partners that don’t fit your company’s needs…

And trying to search for an agency or freelancer on Google is a waste of time.


Over 300+ businesses have used my network and the results have been amazing:

- An insurance business generated 3 million in profit from 3 intros in 5 months.
- A service-based business sold for 1.3 million more due to 2 intros
- 20+ FCMOs placed for 7-8 figure companies with amazing results 
- Completed over 100+ websites through our partner network

This is the shortcut every business owner and marketing leader needs.

Use my network and pick the right marketing partners the first time.

Behdad Jamshidi - P.Eng.

Yesterday I brought together 27 entrepreneurs in Vancouver for a dinner. 

Everyone kept asking me how I felt afterwards. 

When you bring people together, you just want everyone to have a good time! 

And from what it felt like from the energy in the room, that was a success, and it makes me happy. 

I didn't have to do ice breakers, I didn't have to prompt people to talk about a topic, I didn't need to give a speech.

Just had to bring together great people, and the rest would take care of itself. 

Was a ton of fun! 

Not to mention the food at Elem was awesome too. 

Next one is in April, if you know a high level, high energy entrepreneur who should be at these events, let me know.

Behdad Jamshidi

I help you find vetted marketing agencies and experts. 🤝 1126+ vetted marketing partners | 🎓Ex Engineer -​> Marketing Super Connector

Hosted a Vancouver Entrepeneur dinner and got our video back from it!

Was awesome to get a bunch of people together and I feel this video captures the night really well!


Had some amazing entrepeneurs and favorite people join like Rohan Sheth, Malcolm Funt Graeme Barlow Alex Cattoni Jenna Herbut John Wang Felipe Freig Joy Rajasooriar Jordan Wangh Steve Parr, JD, CEA, TEP and many many more!

Can't wait for the next one!

Know a Vancouver Entrepeneur that likes to connect with others, tag them!

This is what drives me crazy about people using AI for content...

(And they don't even try to hide it!)

"I'm sorry, but these emails look AI written and I'm not going to spend the time to try and understand them."

I wrote that to a fCMO who responded to one of my emails.

These are emails I send out to my list of agencies and experts offering them potential leads...

And it's very important to me that they are replying back authentically.

Now, believe me, I understand being efficient.

But there is a line where the content stops being human. And that's too far.

The first email I got from this person was very long... and the examples they gave weren't even close to the industry I was searching for!

I was looking for a strong paid ads partner in the home service space, and the examples I got were for B2B SaaS.

But I put my suspicions aside and responded back. "Thanks for the message, but it looks like the examples aren't aligned with what I'm looking for."

Then the second email came in. 3 paragraphs, AI generated again.

And at this point, I knew I had to say something.

Once of my core values in business is treat people with respect, and always trying to reply back to people.

So I did respond, but I didn't sugar coat it.

I called out the AI email and let them know that I'd be passing on them for this opportunity.

If you're looking to work with me, and the best email you can send is a long AI-generated email (without even proofreading or editing!)

Please don't bother.

And if you think it's you being "efficient..." it's not.

Because the way you treat me, is probably the way you will treat your client, who is also my client.

And that isn't how I want to do business.

Recently I was invited by my friend and mentor Damon to speak to his intimate mastermind group.

He hosted it at his new vacation home! Which I was a bit jealous about, since I was not there in person.

But, I was excited to present Amplified Relationships to another group.

I believe human connection is so important for both business and personal growth. Without it, we can't thrive.

I'm always excited to present this topic because it's not about tactics... it's about how to build and deepen the relationships that matter to you most.

Grateful for the opportunity, and looking forward to doing many more of these.

Now at 24 people out of my 1,000,000 goal.

A free trip to Necker Island was being awarded to someone who is working on a project to do a lot of good in the world.

Everyone had to go through an application process and then an interview; only one person would be picked.

Part of me told me to apply, even though I didn't think there was a chance to win.

I'm doing some cool things in life, but there are some people who are just at another level in helping the world right now.

I didn't end up winning, but what I did get to do was jump on a call with every person who passed the interview round!

So I got to chat and hear from people:

-Creating supplements that can be taken through sprays,
-Creating cities for those with resources and gifts to be able to solve the hard problems society is facing...

and much more.

It was inspiring to see the amazing humans in the world, especially when you are surrounded by so much negative news.

What is also cool is that if I didn't apply, I'd never get the chance to meet some of these people.

It's not about winning every shot you take but being open to seeing what happens from taking them.

taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Behdad Jamshidi - P.Eng.

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taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Behdad Jamshidi - P.Eng.

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Posts

Engagements

Likes

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