Ecom with Jon

I write stuff here: www.jonivanco.com/newsletter

I talk about ecommerce, call out the bullshit, and use data to back up my opinions.

Founder

Formtoro

We're building out a new category of signups that allow for live data collection that are aligned with the modern customer journey. We're huge fans of building experiences that benefit both the customer and the company to reduce guessing.

More at formtoro.com

Co-Founder

Boon Road

boon
/bo͞on/ (noun)
1. a thing that is helpful or beneficial
road
/rōd/ (noun)
 1. a wide way leading from one place to another
 2. a series of events or a course of action that will lead to a particular outcome

Parent Company to Formtoro.

LatticeWork

Direct support to the CMO and CEO. Tasked with working internally with various teams to streamline communication, product road map, and go to market strategy.

Latticework is envisioning the future of data privacy.

CX Advisor

Cryptopal

Advertising is changing, blockchain is taking over and adblockers now rule the internet.

It's time to make the experience a bit more personal without sacrificing consumer privacy.

Strategic Advisor

LIFX

Redefined efficiency across our support team.

Developed end-to-end self help flows that resulted in greater than 70% reduction in tickets.

Aggregated data from all tickets to understand trends and provide feedback to design and engineering team to integrate into the product and apps.

Introduced non-standard KPIs to track progress across the Support Team, Engineering Team, Sales, and other teams correlating Support with value add.

Consistently use best in practice information delivery to create customer experiences that get results and better help internal teams to process the information as it comes in and react and inform customers in a more timely manner.

Achieved a 0 new ticket balance at a rate of 100% outside of holiday periods and greater than 92% overall including holiday periods.

Director of Customer Experience

Successfully launched 10+ products over 2.5 years across 80 countries.

Partnerships with Apple, Google, and Amazon through co-marketing efforts and branded integrations lead to continued growth into new regions and across the whole of the Smart Home Market.

Experience working with strategy, roll-out, and other positioning to fuel continued growth in an increasingly competitive industry.

Played a key role in increasing revenue by double digit multipliers, consistently.

Director of Product Marketing, Partnerships, and PR

AffinityLive

- Second sales hire at emerging startup in workplace automation space
- Demoed and engaged with customers of all sizes sub 5 to more than 2000 employees
- Cross functional role, account executive, solutions consultant, and sales engineer from trial request to close with some implementation throughout
- Proficient and expert level in our complex and expansive platform encompassing four areas: Sales, Project Management, Service Desk, and Retainers
- Operationally, worked to refine sales process, build tools, and video library to connect with customers at all hours including implementing extensive automation via triggers
- Closed in excess of 20 account multiple months with average sales cycle of 45 days
- Received more than 6000 page views on video library where I recorded more than 140 videos
- Consistently went above and beyond for clients on six continents and multiple time zones
- Worked with marketing on content development and outreach
- Assisted customer service with escalated calls

Solutions Consultant/Account Executive

RGI Consultants

•	Small business consultant to numerous startup and technology companies as well as non-profits
•	Integrated within organizations to learn product, company culture, and goals
•	Prioritized goal structure and built out roadmaps for accomplishment
•	Evaluated the strengths of team members, worked with management to better delegate and direct their workflow to promote improved organization through lean process methodology
•	Introduced collaboration tools to improve communication between employees
•	Created surveys and outreach to understand customer and client needs
•	Designed sales plans and evaluated effectiveness of current materials
•	A/B testing of sales and marketing materials to increase effectiveness
•	Advised on the implementation of new technologies to improve efficiency
•	Trained, supervised, and taught new staff through presentations and on the job learning
•	Analyzed market trends and created a plans recommending adjustment
•	Tracked financial modeling to ensure that targets were met and productivity was improving
•	Created and facilitated proposed expansion into new markets through presentations and lectures to business owners on behalf of clients
•	Advised on social media creation and content to assist clients in gaining web presence and connecting with their customers
•	Evaluated existing procedure and wrote protocol for better information management
•	Familiar with process, activities and tools (DMAIC) utilized in lean process efforts

Small Business Consultant

UCSF Medical Center

•	Experience in high volume, fast paced, team oriented healthcare environment with staff that exceeded twenty people in one unit.
•	Handled in excess of two hundred and fifty phone calls daily while multitasking in other departmental duties including assisting Neurologists and Neurosurgeons with transcription of medical orders and prescribed therapy.
•	Proficient in medical terminology and medical procedure terminology with knowledge in scheduling hospital procedures and tests.
•	Experience working with automated purchasing and materials management system and other computer based programs and office hardware.

Hospital Unit Service Coordinator III

Formtoro.com - Zero Party Data Ecommerce Strategy

Helping ecommerce companies understand the difference between a Customer Journey and Company Journey.

We're changing the future of eCommerce one company at a time through quantitative and qualitative data.

Always up for a chat about the industry: calendly.com/jonivanco

You should sign up for my newsletter at www.jonivanco.com/newsletter that's where I drop all my hot takes.

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

AiHello

100+ Amazon listing titles, bullets, A+ content, and image plans contributing to $2B+/yr in sales.

20+ long-form SEO articles with one BOFU content generating 6k+ leads monthly.

Yes, I write high-converting landing pages and emails too.

Writing copy that does the job? Yeah... That's my job.

Content Manager

DABGS.com

•Defined growth strategies and customer acquisition channels.
•Set up funnels
•Wrote blog posts
•Reviewed blog posts
•Reviewed social media posts
•Handled landing page and sales page copywriting
•Handled Facebook advertising copywriting
•Managed team members
•Managed a community of business owners

Product Growth Manager

RCCG

•Developed a marketing strategy for scaling its internet services
•Engaged in customer service content writing
•Developed a website copy for a description page
•Engaged in competitor research and unique selling proposition development.
•Managed customer information using Google Sheets and MS Excel Sheets.
•Collaborated with two other interns to develop a website's front-end with HTML and CSS.
•Delivered a full-fledge website with payment and event registration integrations to a client alongside the Head of internal automation.
•Managed customer data with Microsoft Excel Sheets and Google Sheets

Business and Telecommunications Intern

Equilibrium Zone

•Worked with the lead growth strategist to develop marketing strategies
•Developed, uploaded and distributed blog posts using WordPress. (Drove 100% conversions for a month)
•Created social media content strategy and managed Instagram and Facebook pages. (Over 2X engagements) 
•Created Ads campaign. (Set up Google ads with some ad sets getting over 20% click-through rate) 
•Implemented sales funnels and evaluated performance.
•Handled email marketing using Hubspot.
•Developed copy briefs for brochures and worked with the design team to create them.
•Developed web copy briefs and worked with the web team to implement them.
•Worked with the web design team to optimize landing pages.
•Worked with the design team to ensure flyer content and design achieves the intended campaign goals.
•Used Canva to create simple creative designs for social media marketing.
•Engaged in B2B conversations, cold emailing and follow ups.(150% increase in annual sales)

Product Growth Associate

As a test of efficiency, Dayo was required to handle the strategy and marketing of the DABGS product for one week. Within this one-week test, the following were done
•Researched and defined the product audience
•Wrote and edited a WhatsApp marketing copy
•Built conversations and successfully generated leads from a fashion event
•Evaluated cold calls
•Evaluated website content and copies
•Edited a flyer copy
•It was one week of learning, hard-work and being a part of the brand's vision.

Brand Manager

LinkedIn Offline Hangout

•	Started as a volunteer email copywriter. 
•	Led a team of eight people including two copywriters, three content writers, a graphic designer and a digital marketer.
•	Organic content marketing with a focus on LinkedIn.
•	Reviewed LinkedIn content.
•	Creatively solved the problem of emails ending up in the spam folder.

Copywriter/Content Marketing Lead

Flow

•This was a remote job done for a Youtube creator.
•Crafted Youtube descriptions that were optimized for ranking on Google's search engine and attracting the potential audience.
•After diligent research, I ensured that the copy was written in the language of the audience (designers, animators, programmers) while making sure that what was said in the video and the copy were not wide apart.
•The ability to adapt quickly was very instrumental when the need to move from using Google docs to Dropbox arose during the project.

Search Engine Optimization Copywriter

YouTube

•I started a Youtube channel as part of my coursework at the University
•I had 298 views within those two months
•I had 44 organic subscribers too
•Leveraged my copywriting and SEO skills while using  social media as a primary source of traffic generation.

Content Creator

JED Wears

•Started this with my friends for some extra bucks.
•I handled marketing communications.
•We closed the business with about 50% returns on our initial investments.

Co-founder and Marketing Copywriter

Glory Over Glamour Clothing

As a key member of the growing clothing brand, Dayo was responsible for the following:
•Digital marketing and sales strategy which included the management of its social media accounts. 
•Identification of the target audience, where to find them and how to reach them. 
•Creation of content that drove leads organically to the social media pages (Facebook and Instagram)
•Creation of targeted B2C copies for converting these prospects. 
•As a team player who was willing to make the best of the available resources, Dayo also took advantage of the features of WhatsApp business; using it as a CRM tool.
•He separated the brand's prospects according to their position in the sales funnel and implemented proper retargeting where appropriate.

Founder and Creative Director

Future Glory Academy

I taught secondary school students aspects of the English language such as literature, grammar, and phonetics. I started doing this before gaining admission into the university and I often assisted the employed teachers when I went home for sessional breaks.

English Language Teacher

I taught theoretical and practical classes on Information and Communication Technology.

I introduced and helped willing students create email addresses which many were thrilled to have. 

Students were taught typing practices and they were given the foundational knowledge of computers.

Information Communication Technology Teacher

Are you leaving money on the table?

The average CVR for an eCommerce biz is 2 - 4%.

If you're struggling to maintain that, it's usually because 

❌️ Your ads aren’t pulling in the right people
❌️ Your landing pages aren’t converting at their full potential
❌️ Or your email strategy is weak.

That's free money you're not getting.

Lucky for you, fixing that is my specialty. 

I write copy that makes shoppers stop scrolling, hit ‘Add to Cart,’ and actually check out.

I'm talking about:

✔️ Ads that grab attention and turn clicks into revenue
✔️ Landing pages that convert visitors into customers
✔️ Emails that nurture, retain, and maximize customer LTV
✔️ Product listings that stand out and sell more

Here are some results I've gotten:

💰 100+ Amazon listings & image plans driving $2B+ in annual sales
📈 150% revenue boost for a startup from one sales script
🔍 100% client growth in 30 days with SEO content
📣 200% increase in Instagram engagement with SM copy
🎯 20% CTR on Google Ads

I don’t just write. I think like a marketer.

I break down your funnel, spot leaks, and fine-tune your messaging like it’s my own business.

Because if you win, I win.

What you get when we work together:

✅ 5+ years of copywriting experience
✅ Customer-focused, data-backed messaging that converts
✅ On-time delivery
✅ A passionate (and results-driven) teammate who actually cares
✅ Transparent, no-BS communication

If you're ready to turn more eyeballs into customers,
💬 Message me—I’d love to help you crush your business goals.

taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Dayo Ajayi

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