Ecom with Jon

I write stuff here: www.jonivanco.com/newsletter

I talk about ecommerce, call out the bullshit, and use data to back up my opinions.

Founder

Formtoro

We're building out a new category of signups that allow for live data collection that are aligned with the modern customer journey. We're huge fans of building experiences that benefit both the customer and the company to reduce guessing.

More at formtoro.com

Co-Founder

Boon Road

boon
/bo͞on/ (noun)
1. a thing that is helpful or beneficial
road
/rōd/ (noun)
 1. a wide way leading from one place to another
 2. a series of events or a course of action that will lead to a particular outcome

Parent Company to Formtoro.

LatticeWork

Direct support to the CMO and CEO. Tasked with working internally with various teams to streamline communication, product road map, and go to market strategy.

Latticework is envisioning the future of data privacy.

CX Advisor

Cryptopal

Advertising is changing, blockchain is taking over and adblockers now rule the internet.

It's time to make the experience a bit more personal without sacrificing consumer privacy.

Strategic Advisor

LIFX

Redefined efficiency across our support team.

Developed end-to-end self help flows that resulted in greater than 70% reduction in tickets.

Aggregated data from all tickets to understand trends and provide feedback to design and engineering team to integrate into the product and apps.

Introduced non-standard KPIs to track progress across the Support Team, Engineering Team, Sales, and other teams correlating Support with value add.

Consistently use best in practice information delivery to create customer experiences that get results and better help internal teams to process the information as it comes in and react and inform customers in a more timely manner.

Achieved a 0 new ticket balance at a rate of 100% outside of holiday periods and greater than 92% overall including holiday periods.

Director of Customer Experience

Successfully launched 10+ products over 2.5 years across 80 countries.

Partnerships with Apple, Google, and Amazon through co-marketing efforts and branded integrations lead to continued growth into new regions and across the whole of the Smart Home Market.

Experience working with strategy, roll-out, and other positioning to fuel continued growth in an increasingly competitive industry.

Played a key role in increasing revenue by double digit multipliers, consistently.

Director of Product Marketing, Partnerships, and PR

AffinityLive

- Second sales hire at emerging startup in workplace automation space
- Demoed and engaged with customers of all sizes sub 5 to more than 2000 employees
- Cross functional role, account executive, solutions consultant, and sales engineer from trial request to close with some implementation throughout
- Proficient and expert level in our complex and expansive platform encompassing four areas: Sales, Project Management, Service Desk, and Retainers
- Operationally, worked to refine sales process, build tools, and video library to connect with customers at all hours including implementing extensive automation via triggers
- Closed in excess of 20 account multiple months with average sales cycle of 45 days
- Received more than 6000 page views on video library where I recorded more than 140 videos
- Consistently went above and beyond for clients on six continents and multiple time zones
- Worked with marketing on content development and outreach
- Assisted customer service with escalated calls

Solutions Consultant/Account Executive

RGI Consultants

•	Small business consultant to numerous startup and technology companies as well as non-profits
•	Integrated within organizations to learn product, company culture, and goals
•	Prioritized goal structure and built out roadmaps for accomplishment
•	Evaluated the strengths of team members, worked with management to better delegate and direct their workflow to promote improved organization through lean process methodology
•	Introduced collaboration tools to improve communication between employees
•	Created surveys and outreach to understand customer and client needs
•	Designed sales plans and evaluated effectiveness of current materials
•	A/B testing of sales and marketing materials to increase effectiveness
•	Advised on the implementation of new technologies to improve efficiency
•	Trained, supervised, and taught new staff through presentations and on the job learning
•	Analyzed market trends and created a plans recommending adjustment
•	Tracked financial modeling to ensure that targets were met and productivity was improving
•	Created and facilitated proposed expansion into new markets through presentations and lectures to business owners on behalf of clients
•	Advised on social media creation and content to assist clients in gaining web presence and connecting with their customers
•	Evaluated existing procedure and wrote protocol for better information management
•	Familiar with process, activities and tools (DMAIC) utilized in lean process efforts

Small Business Consultant

UCSF Medical Center

•	Experience in high volume, fast paced, team oriented healthcare environment with staff that exceeded twenty people in one unit.
•	Handled in excess of two hundred and fifty phone calls daily while multitasking in other departmental duties including assisting Neurologists and Neurosurgeons with transcription of medical orders and prescribed therapy.
•	Proficient in medical terminology and medical procedure terminology with knowledge in scheduling hospital procedures and tests.
•	Experience working with automated purchasing and materials management system and other computer based programs and office hardware.

Hospital Unit Service Coordinator III

Formtoro.com - Zero Party Data Ecommerce Strategy

Helping ecommerce companies understand the difference between a Customer Journey and Company Journey.

We're changing the future of eCommerce one company at a time through quantitative and qualitative data.

Always up for a chat about the industry: calendly.com/jonivanco

You should sign up for my newsletter at www.jonivanco.com/newsletter that's where I drop all my hot takes.

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

EVER Skincare

Responsible for integrated marketing strategies and the development of full-funnel, multi-touch customer journeys by implementing brand, growth, and lifecycle marketing initiatives that lead to increased brand awareness, new customer acquisition, retention, and revenue growth.

Vice President Marketing

Head of Marketing

InstaNatural

Responsible for all brand and integrated marketing efforts to increase awareness, drive performance, and improve consumer experience while strengthening the brand’s positioning in market. Since 2015 my accomplishments have contributed to over 30k 5-star product reviews, over 4 million products sold, multiple product awards and nominations, and an 8-figure acquisition.

• Led the organization through the post-acquisition integration and transition process.
• Led content redesign for Amazon storefront and product pages, including A+ Content, leading to a 22% conversion rate.
• Improved brand awareness and customer relationships through organic social and content strategies resulting in +29% new customer acquisition, +19% engaged email & SMS subscribers, and +23% Instagram engagement.
• Led the execution of full-funnel marketing campaigns incorporating SEO, paid media, and organic social, creating an engaging customer journey that resulted in +14% DTC sessions, +14% DTC transactions, and 3M+ impressions.
• Achieved 1.5B+ unique media impressions and +150 influencer placements through earned PR, product seeding, and social media campaigns from July – October 2022.
• Responsible for the leadership and development of the Brand, Marketing, Product, and Customer Care teams. Co-lead the day-to-day operations of the business alongside the President and CFO. 
• Responsible for the growth and development of 3 direct reports and 6 indirect reports
• Scope of responsibility encompasses DTC, Amazon, Email, SMS, Paid, Performance, SEO, Social Media, Public Relations, Influencer, and Affiliate.

Vice President Brand Marketing

• Streamlined 3rd party manufacturers by 70% which resulted in a 10% reduction in product COGs through volumetric purchasing, consolidation of raw materials, and reduced freight.
• Worked cross-functionally with supply chain to support inventory planning, forecasting, procurement, and management of 3rd party suppliers.

Vice President, Strategy & Innovation

• Key stakeholder throughout acquisition including management presentations to buyers, due diligence, and closing.
• Defined the brand’s messaging, positioning, and product formulation guidelines as well as launched the reformulation of 30+ SKUs to improved formulation standards.
• Developed the brand’s C Botanical Blend™ and Core Clean Promise™ which serve as key elements to the brand’s USP.
• Achieved 13B+ unique media impressions through earned PR and media campaigns from 2017-2020.
• Led product development from ideation to commercialization while improving speed to market, launching on average 6 SKUs per year.
• Completed European registration and distribution on top 10 SKUs, resulting in 99% revenue growth during launch year.
• Responsible for all 3rd party product testing, regulatory compliance, and quality control processes.

Director of Brand Development

Kiehl's Since 1851

Responsible for sales performance and end-to-end operations of freestanding retail store including consumer experience, merchandising, training and education, events, and inventory management ultimately leading to a 14%+ in sales YoY.

Retail Manager

philosophy

Responsible for the retail sales management across Sephora, Ulta, Macy’s, Dillards, and Nordstrom through the direct and in-direct planning and execution of in-store activity, promotions, events, training and education.

Account Executive

TruStar Salon Services

Aveda

Aveda Institute Orlando - Assistant Retail Team Manager

The Spa

Spa Manager and Esthetician

With 15+ years of experience in beauty - I am strategic brand builder with experience leading integrated marketing teams across brand, growth, and lifecycle. I've led brands to success by becoming wildly obsessed with the wants of the customer and developing products, stories, and experiences that answer those wants. Outside of being a diverse digital marketer, I pride myself on growing impactful teams as a hands on, adaptable, and emotionally intelligent leader that believes in cultivating a positive, supportive, and connected work environment.

To this day, I remember when I found “my calling”.  I dove headfirst into my career because I felt immense joy in helping customers feel seen and validated. Throughout my experiences, I’ve found that when you have a true understanding of your customer and an unwavering commitment to solving their real problems, you can make confident decisions that allow you to build a brand that can stand the test of time. 

I've always wanted to change the world, to leave it a better place than I found it. And while beauty isn't solving the world's biggest problems, I have witnessed it change people's lives - call it the butterfly effect. That's why my mission has always been simple - make an impact on the customer, because when you make an impact on the customer, you make an impact on the world.

I also believe my super power (or what sets me apart) is that while I have my areas of expertise, I'm a compulsive learner and I know a little about a lot. This helps me understand how to make the best marketing decisions while fully understanding the impacts to and needs from cross-functional teams.

Some non-career related facts about me:
• I collect coffee mugs - every mug in my collection has a story and I still own my very first mug!
• I have a weakness for graphic t-shirts.
• My favorite sport is baseball (Go Cubs!).
• I love reading and my genre of choice is thriller/mystery/horror (with a rom-com palate cleanser).

Areas of Expertise:
• Go-to-Market Strategy
• P&L Ownership
• Digital Marketing
• E-Commerce
• Integrated Marketing (Brand, Growth, Lifecycle)
• Content Strategy
• Social Media Strategy
• Public Relations
• Affiliate & Influencer Marketing
• Product Innovation
• Trend & Data Analysis
• Consumer Insights
• Process Development & Implementation
• Team Development

taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Heather Wilson

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