Formtoro.com - Zero Party Data Ecommerce Strategy

I run a software company called Formtoro which is purpose built to collect and analyze customer data in combination with ad and sales data for ecommerce brands.

I also run marketing and strategy for Krakatoa Underwear, a mid-7 figure ecommerce Direct to Consumer high end men’s underwear company.

Prior to Formtoro and Krakatoa Underwear I ran marketing and customer support for LIFX leading to acquisition.

I’ve been involved in marketing for 20+ years.

My motto is work smarter, not harder, and let data lead.

Always up for a chat about the industry: calendly.com/jonivanco

I've open sourced my entire strategy at ecomwithjon.com

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

Helping direct to consumer Beauty & Wellness brands reach their goals by improving the customer journey | Podcast Host | Seven Figure Agency Mentor

After half a decade of assembling elite talent and pushing the boundaries of retention strategy, WeClick Group has grown into one of the most competitive and forward-thinking retention marketing agencies in the eCommerce space.

We're not "just" an email marketing agency-we're retention architects for eComm brands. Through a fierce combination of email, SMS, and direct mail, we build frictionless customer journeys that maximize Lifetime Value and boost Customer Return Rate. Strategy is our superpower. Inbox deliverability is our battleground. And we've helped brands win-over and over again.

We've partnered with 100+ eCommerce brands, launched thousands of hyper-personalized campaigns, and helped generate trillions (yes, trillions) in client revenue. Our clients? Names like Particle for Men, Soon Skincare, Echelon Fitness, UOMA Beauty, Big Wall Decor, and Trophy Smack. We've scaled brands from $2M to $20M+, and helped them break into new international markets with multilingual retention support baked into our process.

We're proud to be Platinum Partners with Klaviyo, and officially partnered with Omnisend, Yotpo, Digioh, Orita, Okendo, Disco, Fairing, and Gorgias-giving our clients access the best-in-class tools and insights.

We've been featured on the Gorgeous Growth Podcast and the Klaviyo blog-but we're just getting started.

And the numbers? They speak for themselves.
Klaviyo dashboards regularly attribute 30-40%+ of total revenue to the flows, campaigns, and lifecycle strategies we build. But we're not just chasing conversion spikes-we're obsessed with customer longevity. We create retention ecosystems that drive deeper loyalty and repeat spend.

If you're looking for the most technical, most strategic, and most obsessed team in the retention game-WeClick is your unfair advantage.

taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Oscar G.

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