Ecom with Jon

I write stuff here: www.jonivanco.com/newsletter

I talk about ecommerce, call out the bullshit, and use data to back up my opinions.

Founder

Formtoro

We're building out a new category of signups that allow for live data collection that are aligned with the modern customer journey. We're huge fans of building experiences that benefit both the customer and the company to reduce guessing.

More at formtoro.com

Co-Founder

Boon Road

boon
/bo͞on/ (noun)
1. a thing that is helpful or beneficial
road
/rōd/ (noun)
 1. a wide way leading from one place to another
 2. a series of events or a course of action that will lead to a particular outcome

Parent Company to Formtoro.

LatticeWork

Direct support to the CMO and CEO. Tasked with working internally with various teams to streamline communication, product road map, and go to market strategy.

Latticework is envisioning the future of data privacy.

CX Advisor

Cryptopal

Advertising is changing, blockchain is taking over and adblockers now rule the internet.

It's time to make the experience a bit more personal without sacrificing consumer privacy.

Strategic Advisor

LIFX

Redefined efficiency across our support team.

Developed end-to-end self help flows that resulted in greater than 70% reduction in tickets.

Aggregated data from all tickets to understand trends and provide feedback to design and engineering team to integrate into the product and apps.

Introduced non-standard KPIs to track progress across the Support Team, Engineering Team, Sales, and other teams correlating Support with value add.

Consistently use best in practice information delivery to create customer experiences that get results and better help internal teams to process the information as it comes in and react and inform customers in a more timely manner.

Achieved a 0 new ticket balance at a rate of 100% outside of holiday periods and greater than 92% overall including holiday periods.

Director of Customer Experience

Successfully launched 10+ products over 2.5 years across 80 countries.

Partnerships with Apple, Google, and Amazon through co-marketing efforts and branded integrations lead to continued growth into new regions and across the whole of the Smart Home Market.

Experience working with strategy, roll-out, and other positioning to fuel continued growth in an increasingly competitive industry.

Played a key role in increasing revenue by double digit multipliers, consistently.

Director of Product Marketing, Partnerships, and PR

AffinityLive

- Second sales hire at emerging startup in workplace automation space
- Demoed and engaged with customers of all sizes sub 5 to more than 2000 employees
- Cross functional role, account executive, solutions consultant, and sales engineer from trial request to close with some implementation throughout
- Proficient and expert level in our complex and expansive platform encompassing four areas: Sales, Project Management, Service Desk, and Retainers
- Operationally, worked to refine sales process, build tools, and video library to connect with customers at all hours including implementing extensive automation via triggers
- Closed in excess of 20 account multiple months with average sales cycle of 45 days
- Received more than 6000 page views on video library where I recorded more than 140 videos
- Consistently went above and beyond for clients on six continents and multiple time zones
- Worked with marketing on content development and outreach
- Assisted customer service with escalated calls

Solutions Consultant/Account Executive

RGI Consultants

•	Small business consultant to numerous startup and technology companies as well as non-profits
•	Integrated within organizations to learn product, company culture, and goals
•	Prioritized goal structure and built out roadmaps for accomplishment
•	Evaluated the strengths of team members, worked with management to better delegate and direct their workflow to promote improved organization through lean process methodology
•	Introduced collaboration tools to improve communication between employees
•	Created surveys and outreach to understand customer and client needs
•	Designed sales plans and evaluated effectiveness of current materials
•	A/B testing of sales and marketing materials to increase effectiveness
•	Advised on the implementation of new technologies to improve efficiency
•	Trained, supervised, and taught new staff through presentations and on the job learning
•	Analyzed market trends and created a plans recommending adjustment
•	Tracked financial modeling to ensure that targets were met and productivity was improving
•	Created and facilitated proposed expansion into new markets through presentations and lectures to business owners on behalf of clients
•	Advised on social media creation and content to assist clients in gaining web presence and connecting with their customers
•	Evaluated existing procedure and wrote protocol for better information management
•	Familiar with process, activities and tools (DMAIC) utilized in lean process efforts

Small Business Consultant

UCSF Medical Center

•	Experience in high volume, fast paced, team oriented healthcare environment with staff that exceeded twenty people in one unit.
•	Handled in excess of two hundred and fifty phone calls daily while multitasking in other departmental duties including assisting Neurologists and Neurosurgeons with transcription of medical orders and prescribed therapy.
•	Proficient in medical terminology and medical procedure terminology with knowledge in scheduling hospital procedures and tests.
•	Experience working with automated purchasing and materials management system and other computer based programs and office hardware.

Hospital Unit Service Coordinator III

Formtoro.com - Zero Party Data Ecommerce Strategy

Helping ecommerce companies understand the difference between a Customer Journey and Company Journey.

We're changing the future of eCommerce one company at a time through quantitative and qualitative data.

Always up for a chat about the industry: calendly.com/jonivanco

You should sign up for my newsletter at www.jonivanco.com/newsletter that's where I drop all my hot takes.

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

Holbrook Life

Chief Revenue Officer (CRO)

•Oversee marketing department's efforts to increase revenue and brand awareness.

•Oversee all Fitness, Wellness, Salon & Spa operations, revenue growth, with emphasis on simultaneously increasing revenue and improving net margin.

•Oversee the growth of Holbrook's new initiative; Holbrook Club is a country club style model which has acted and will continue to be a catalyst for revenue growth across multiple profit centers. 

•Support senior management by creating a multitude of Standard Operating Procedures, improving the overall operations of the company, while decreasing costs to improve net operating income. 

•Improving company culture by bonding departments together to achieve long-term company goals.

Vice President of Business Development

•Oversee marketing teams efforts to effectively market a variety of services to our target audience.

•Construct and execute marketing and operational strategies to newly formed revenue generators for various profit centers.

•Identify and develop innovative opportunities to strengthen brand awareness and overall revenue for the company.

Director Of Business Development

•Supported digital media management to promote services, increase brand visibility, and build and sustain new and existing clients. Implement & execute strategic planning for multiple departments and revenue streams.

 •Orchestrated advertisement strategy and strengthened website optimization techniques.

•Analyzed data from social media and websites to spread brand awareness and communicate brand values.

•Generated a 50% increase in user engagement on all media channels.

•Consistently improve search rankings through content marketing, keyword research, and an unswerving focus on leading-edge strategies.

Business Development Manager

•Analyzed data from social media and websites to spread brand awareness and communicate brand values.

•Generated a 50% increase in user engagement on all media channels.

•Constructed and presented marketing strategies to strengthen brand awareness.

Marketing Intern

Pock-IT Apparel

Established and launched a patent-pending activewear company from the ground up, created a concept, a business model, and developed the business for profitability. Provide leadership and strategic direction and set and meet sales goals through a well-managed and expanding sales force. Lead product creation & profit margin optimization. Manage inventory, shipping, and the overall marketing focused on developing dynamic presence and strategic positioning of the brand. Manage international logistics and strategy for 14+ countries.
•	Drove Pock-IT product sales internationally while developing and executing growth strategies across multiple channels.
•	Continuously maintained long-lasting partnerships within Pock-IT’s industry to aid growth and brand equity.
•	Prospected for new accounts through high-impact presentations; maintaining strong relationships with existing client base to expand Pock-IT’s partnership portfolio and sales volume.
•	Achieved 85% profit margins with 100% customer satisfaction on every product sold.

Southeastern University

•Managed catering events throughout Southeastern's campus.

•Communicated with Senior Director and Head Chef to execute events efficiently. 

•Attended to customer needs prior and during events.

Event Coordinator

The Claddagh Restaurant & Pub

Led and developed social media campaigns to raise online brand awareness and engagement, increase web traffic, and maintain a consistent online voice. Created promotional campaigns using relationship marketing to increase customer loyalty and attract new customers. Utilized the restaurant's mailing list to reach a larger audience of previous customers.

•Implemented a strategic marketing approach to campaigns resulting in a net increase in qualified lead volume, enhance visibility, and an increase in opportunity creation.

•Created an effective benchmark for measuring the impact of social media programs and analyzed, reviewed, and reported the effectiveness of campaigns to maximize results.

•Increased the social media presence of the restaurant chain and gave each account a more professional look.
 
•Utilized the restaurants mailing list to reach a larger audience of previous customers.

Marketing and Promotions Consultant

C&C Market Research, Inc.

Drove sales through strategic business development and existing account optimization. Built a solid sales infrastructure from the ground up, expanded penetration in new markets, and delivered immediate results-producing new business. Greeted new and returning clients and maintained their satisfaction throughout projects.
•	Successfully managed the complete project life cycle of strategic marketing campaigns from inception to closure, driving all project management.
•	Recruited, scheduled, and administered market research on the public to report back to large corporations such as Coca-Cola. 
•	Penetrated accounts in previously untapped areas, expanding the contact base by 50% and taking over the competitors.

Sales Management Specialist

The Bridge Inn

-Oversaw the overall well being of staff and customers within the restaurant and bar. 
-Worked closely with the owner to ensure standards and financial objectives were being met.
-Maintained very high hygiene standards throughout the restaurant and bar area.
-Set up and cleared down an 80 seater restaurant at the start and end of each shift.
-Worked with both the kitchen and restaurant to ensure orders ran smoothly and customers remain satisfied.
-Helped in the kitchen with starters and desserts when required.

Restaurant and Bar Supervisor

Saint Joseph's College of Indiana

8 week placement:
-Called and informed potential customers on background of the business.
-Built a relationship with the caller.
-Attempted to entice them into making a donation to the University.
-Achievements: Received "Caller of the night" 9 times within a team of 32.
-Best night recorded for an individual was $5,600 in donations which I received.

Sales Representative

Ideal Catering Consultancy Ltd

-Basic understanding of UK contract catering market covering sectors, key companies and different 
 disciplines.
-Understanding of catering financial trading statements and how contractors make their money.
-Management and service challenges faced by Contractors.
-Attending Client meetings whilst shadowing ICC Company Directors.
-Audited catering operations working alongside ICC company Auditors with an appreciation of what “good” is in contract catering.
-Gained full appreciation of managing a small consultancy business including gaining new business, managing day to day requirements, company trading including VAT and accounting practices.
Reference: roy@idealcateringconsultancy.co.uk

Hospitality Management Intern

Purpose-driven leader with an entrepreneurial mindset, dedicated to achieving exceptional results in sales and business growth. Esteemed for expertise in complex problem-solving, advancing revenue expansion, and implementing effective cost optimization and reduction initiatives, all driven by a commitment to delivering first-class products and services. Proven track record of surpassing sales targets by focusing on strong collaboration between marketing, sales, and operations. Recognized for diligent attention to detail and comprehensive understanding of the company's long-term strategic vision. Excels in high-pressure environments, demonstrating through action a strong focus on effective leadership and a serial work ethic.

taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Jack Mackenzie Miller

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