Ecom with Jon

I write stuff here: www.jonivanco.com/newsletter

I talk about ecommerce, call out the bullshit, and use data to back up my opinions.

Founder

Formtoro

We're building out a new category of signups that allow for live data collection that are aligned with the modern customer journey. We're huge fans of building experiences that benefit both the customer and the company to reduce guessing.

More at formtoro.com

Co-Founder

Boon Road

boon
/bo͞on/ (noun)
1. a thing that is helpful or beneficial
road
/rōd/ (noun)
 1. a wide way leading from one place to another
 2. a series of events or a course of action that will lead to a particular outcome

Parent Company to Formtoro.

LatticeWork

Direct support to the CMO and CEO. Tasked with working internally with various teams to streamline communication, product road map, and go to market strategy.

Latticework is envisioning the future of data privacy.

CX Advisor

Cryptopal

Advertising is changing, blockchain is taking over and adblockers now rule the internet.

It's time to make the experience a bit more personal without sacrificing consumer privacy.

Strategic Advisor

LIFX

Redefined efficiency across our support team.

Developed end-to-end self help flows that resulted in greater than 70% reduction in tickets.

Aggregated data from all tickets to understand trends and provide feedback to design and engineering team to integrate into the product and apps.

Introduced non-standard KPIs to track progress across the Support Team, Engineering Team, Sales, and other teams correlating Support with value add.

Consistently use best in practice information delivery to create customer experiences that get results and better help internal teams to process the information as it comes in and react and inform customers in a more timely manner.

Achieved a 0 new ticket balance at a rate of 100% outside of holiday periods and greater than 92% overall including holiday periods.

Director of Customer Experience

Successfully launched 10+ products over 2.5 years across 80 countries.

Partnerships with Apple, Google, and Amazon through co-marketing efforts and branded integrations lead to continued growth into new regions and across the whole of the Smart Home Market.

Experience working with strategy, roll-out, and other positioning to fuel continued growth in an increasingly competitive industry.

Played a key role in increasing revenue by double digit multipliers, consistently.

Director of Product Marketing, Partnerships, and PR

AffinityLive

- Second sales hire at emerging startup in workplace automation space
- Demoed and engaged with customers of all sizes sub 5 to more than 2000 employees
- Cross functional role, account executive, solutions consultant, and sales engineer from trial request to close with some implementation throughout
- Proficient and expert level in our complex and expansive platform encompassing four areas: Sales, Project Management, Service Desk, and Retainers
- Operationally, worked to refine sales process, build tools, and video library to connect with customers at all hours including implementing extensive automation via triggers
- Closed in excess of 20 account multiple months with average sales cycle of 45 days
- Received more than 6000 page views on video library where I recorded more than 140 videos
- Consistently went above and beyond for clients on six continents and multiple time zones
- Worked with marketing on content development and outreach
- Assisted customer service with escalated calls

Solutions Consultant/Account Executive

RGI Consultants

•	Small business consultant to numerous startup and technology companies as well as non-profits
•	Integrated within organizations to learn product, company culture, and goals
•	Prioritized goal structure and built out roadmaps for accomplishment
•	Evaluated the strengths of team members, worked with management to better delegate and direct their workflow to promote improved organization through lean process methodology
•	Introduced collaboration tools to improve communication between employees
•	Created surveys and outreach to understand customer and client needs
•	Designed sales plans and evaluated effectiveness of current materials
•	A/B testing of sales and marketing materials to increase effectiveness
•	Advised on the implementation of new technologies to improve efficiency
•	Trained, supervised, and taught new staff through presentations and on the job learning
•	Analyzed market trends and created a plans recommending adjustment
•	Tracked financial modeling to ensure that targets were met and productivity was improving
•	Created and facilitated proposed expansion into new markets through presentations and lectures to business owners on behalf of clients
•	Advised on social media creation and content to assist clients in gaining web presence and connecting with their customers
•	Evaluated existing procedure and wrote protocol for better information management
•	Familiar with process, activities and tools (DMAIC) utilized in lean process efforts

Small Business Consultant

UCSF Medical Center

•	Experience in high volume, fast paced, team oriented healthcare environment with staff that exceeded twenty people in one unit.
•	Handled in excess of two hundred and fifty phone calls daily while multitasking in other departmental duties including assisting Neurologists and Neurosurgeons with transcription of medical orders and prescribed therapy.
•	Proficient in medical terminology and medical procedure terminology with knowledge in scheduling hospital procedures and tests.
•	Experience working with automated purchasing and materials management system and other computer based programs and office hardware.

Hospital Unit Service Coordinator III

Formtoro.com - Zero Party Data Ecommerce Strategy

Helping ecommerce companies understand the difference between a Customer Journey and Company Journey.

We're changing the future of eCommerce one company at a time through quantitative and qualitative data.

Always up for a chat about the industry: calendly.com/jonivanco

You should sign up for my newsletter at www.jonivanco.com/newsletter that's where I drop all my hot takes.

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

Jason Greenwood

Greenwood Consulting

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁, 𝗴𝗹𝗼𝗯𝗮𝗹 𝗕𝟮𝗕 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help B2B suppliers achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialize in complex B2B (Business to Business) commerce environments for manufacturers, wholesalers & distributors.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B brands.

Many businesses have realized they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help ensure the final solution is implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led B2B customer experiences.

We also offer consulting and advisory board services for B2B agencies, software vendors & investors.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

Founder & Lead Consultant

THE ECOMMERCE EDGE Podcast

📲 A podcast that gives you the EDGE you need to survive and thrive in the world of eCommerce!

🎙 Find and follow the ‘THE ECOMMERCE EDGE’ (Formerly, the At the Coalface Podcast) wherever you get your podcasts, including:

       🍎 Apple Podcasts
       🟢 Spotify
       🟥 YouTube

WE TYPICALLY DROP 3 NEW EPISODES A WEEK: 

MON | 🎓ECOMMERCE MENTORSHIP (SINCE AUG 2022)

WED | 📦B2B ECOMMERCE (SINCE MAY 2023)

FRI | 🎙️ECOMMERCE/OMNI/RETAIL TECH (THE OG - SINCE 2016)

Host & Producer - THE ECOMMERCE EDGE Podcast

B2B eCommerce Association

I am a B2B eCommerce Association Certified B2B eCommerce Coach. This means I am qualified and approved to develop and deliver B2BEA courses and training in person or online.

B2BEA Certified B2B eCommerce Coach

Jason Greenwood - MC / Panelist / Keynote Speaker

I have brought my unique, unmistakable and irreverent style of education, inspiration and entertainment as an MC and featured speaker at numerous conferences, events (physical and virtual), webinars, podcasts and lectures.

Reach out if you would like to feature me at your next event or conference!

International MC, Panelist and Speaker - Business, eCommerce, Digital

Moustache Republic

As a company director, member of the senior leadership team and senior solution architect, I helped advance and lead the solutions practice, responsible for architecting the solutions delivered to client merchants and their businesses.

Moustache Republic are a premier digital commerce strategy, design, development and technical agency based in Auckland and Sydney.

MR are Shopify Plus and BigCommerce Elite partners delivering full stack Omni-Commerce solutions leveraging these best of breed SaaS platforms.

🥇 In conjunction with DevOps and the wider team, the Solutions practice helps deliver award winning 'New Retail', digitally led, SaaS based commerce solution consultation (B2B/DTC/B2C), architecture, design and development that is both world class and instrumental to the success of the incredible merchants MR are privileged to work with.

❤️ The term ‘partner’ gets bandied about a lot in our industry but MR strives daily to be a mission critical extension of clients' teams to deliver meaningful, lasting, consistent and valuable brand experiences for DTC and retail merchants and their customers.

🙏🏻 I helped the business achieve and maintain this goal.

Director of Solutions

Bold Commerce

Bold is a developer of cutting edge apps and technologies that enhance and extend Shopify and BigCommerce functionality for merchants.

I worked with Bold in an advisory capacity helping ensure product>market fit for the ANZ region.

Partner Advisory Board Member

HealthPost Ltd.

As eCommerce Manager at HealthPost, I led all eCommerce operations, reported directly to the CEO & worked closely with the Marketing Manager.

✅ Major Projects Architected & Delivered:

📍2018 - April 2019 - Replatformed all front end, customer facing commerce technology to SaaS based systems (BigCommerce Enterprise core system) with full omni-channel systems integration. Implementation included enterprise site search, loyalty, UGC, marketing automation, personalization, SSO authentication and payment systems.

📍2017 - Replatform entire back office to SaaS technologies (NetSuite ERP & CRM core system), including omni-channel systems integration. Also replatformed loyalty, marketing automation and OMS/WMS systems and implemented an omni-channel PIM platform.

📍2016 - Merged two separate Magento instances (one Community, one Enterprise) into a single Magento Enterprise multisite instance.

——————————————————————

HealthPost are New Zealand’s largest online retailer of natural health products.

My remit was to help ensure that cutting edge, scalable and flexible omni-commerce technology, best practices, innovation & a superior customer experience were implemented and maintained across the business and in all channels & markets. 

It was my mission to help the business achieve its brand, social, commercial and other key goals by leveraging my skills and experience in digital commerce and communications.

I believe I achieved this during my time with HealthPost (see LinkedIn recommendation from HealthPost CEO, Abel Butler).

I am very proud to have been part of a business doing such great things in a field that I have been passionate about my entire life - natural health and wellness.

eCommerce Manager

Exceed Online

In this role I helped to assess a client's online goals and made it my mission to help them achieve them. I had the opportunity to dig deep into businesses to see what was web ready, what wasn't, what was working and what needed improvement.

I believe in operational excellence and helped my clients to see where they could improve every facet of their online presence to ensure they were executing consistently well in the modern omni-channel world.

Areas of specialisation included:

- B2B/DTC/B2C eCommerce Consulting
- Digital Transformation Consulting
- Digital/channel strategy & competitor analysis
- Personalisation/adaptive experience
- Technical pre-sales & commerce solution consultation and design/architecture
- Needs, systems & business analysis
- Process analysis & re-engineering
- Data/content analysis & BI
- Technology search & select + roadmapping and 'Cloudification'​ planning
- Information Architecture (IA)
- Systems integration consultation
- Marketing automation
- Commercials negotiation and planning

Exceed Online specialized in both the Magento Enterprise & Bigcommerce Enterprise eCommerce platforms, as well as other omni-channel commerce technologies.

While with Exceed, I also consulted on and worked across several NetSuite SuiteCommerce Advanced (SCA) projects.

Senior eBusiness Consultant

As a member of the Digital Marketing team, I helped clients get the most out of their online presence through strategic consulting and I managed all account resources.

In this role I was effectively a highly consultative post-live Project Manager with a special focus on Digital Marketing services. I used my Analytics experience to tease insights out of the data to present back to the client, driving additional work and revenue through existing key client relationships.

Key Account Manager

Flashcards.co.nz

Co-founder of this successful NZ based pure play online business, started in 2003.

We specialized in sourcing memory cards and other digital products internationally, importing and e-tailing them online (B2B & B2C). We warehoused our product locally and shipped direct to our customers.

I was responsible for architecting, delivering and maintaining our entire digital commerce stack.

I was also responsible for digital marketing strategy and implementation.

We successfully sold & exited the Flashcards business in early 2011.

Co-founder & eCommerce Manager

Diggy Internet

Diggy Internet was an Australia based eCommerce, web development & web hosting agency. They also offered one of the very first true SaaS eCommerce and CMS platforms.

Working out of their Christchurch (NZ) satellite office, this is where my career in digital began.

Although I certainly wasn’t a digital expert when I started, I did have one thing going for me - I was a super fast learner.

Soon I was consulting on (and in some cases, delivering) CMS and eCommerce site development, web marketing and hosting solutions.

Diggy was also one of the first local providers to develop eCommerce websites on osCommerce - a leading open source eCommerce platform of the day.

Business Development Manager

Your Go To B2B eCommerce Specialist📦| eCommerce Consultant | 🎙️Host of THE ECOMMERCE EDGE Podcast - 350+ Episodes!

🔔 If you're a mid to large manufacturer or distributor and you're excited to explore how eCommerce can drive significant revenue and sales efficiency in your business - we should talk.

With 25+ years working in eCommerce, I spend my days helping mid/large wholesale brands ($20M+) sort out their people, process, tech, ops and data challenges so they can execute on the huge opportunity that is eCommerce.

I also have the privilege of consulting to B2B eCommerce software vendors, agencies/SI's and investors, helping them get the most out of their businesses.

Through THE ECOMMMERCE EDGE Podcast I also get to chat with some of the smartest minds in our industry and share those learnings with you along the way.

🌏 Having been born and raised in the US, then living in New Zealand for 28 years and marrying a Kiwi-Asian, to now living in Mexico - I see the world through a very diverse lens.

I’m a passionate mentor, commentator, keynote speaker and content producer that loves giving back to an industry that has given me so much over the years.

Oh - I also love traveling the world, like fast cars, motorbikes & jetskis, scuba diving and generally having fun as often as I can.

Lover of fine Bourbon. 🥃

Thanks for dropping by and I look forward to chatting if you believe I can help drive your business forward.

Email me anytime: jason@greenwoodconsulting.net

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝟮𝗕 & 𝗗𝗧𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help brands achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialise in complex B2B (Business to Business) and DTC (Direct to Consumer) environments.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B/DTC brands.

Many businesses have realised they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help make sure it’s implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led brand and customer experiences.

We also offer outsourced/fractional CTO/CDO and advisory board services for ISV’s and VC’s.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

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🏌🏼‍♂️Jon Ivanco

Jason Greenwood

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