Ecom with Jon

I write stuff here: www.jonivanco.com/newsletter

I talk about ecommerce, call out the bullshit, and use data to back up my opinions.

Founder

Formtoro

We're building out a new category of signups that allow for live data collection that are aligned with the modern customer journey. We're huge fans of building experiences that benefit both the customer and the company to reduce guessing.

More at formtoro.com

Co-Founder

Boon Road

boon
/bo͞on/ (noun)
1. a thing that is helpful or beneficial
road
/rōd/ (noun)
 1. a wide way leading from one place to another
 2. a series of events or a course of action that will lead to a particular outcome

Parent Company to Formtoro.

LatticeWork

Direct support to the CMO and CEO. Tasked with working internally with various teams to streamline communication, product road map, and go to market strategy.

Latticework is envisioning the future of data privacy.

CX Advisor

Cryptopal

Advertising is changing, blockchain is taking over and adblockers now rule the internet.

It's time to make the experience a bit more personal without sacrificing consumer privacy.

Strategic Advisor

LIFX

Redefined efficiency across our support team.

Developed end-to-end self help flows that resulted in greater than 70% reduction in tickets.

Aggregated data from all tickets to understand trends and provide feedback to design and engineering team to integrate into the product and apps.

Introduced non-standard KPIs to track progress across the Support Team, Engineering Team, Sales, and other teams correlating Support with value add.

Consistently use best in practice information delivery to create customer experiences that get results and better help internal teams to process the information as it comes in and react and inform customers in a more timely manner.

Achieved a 0 new ticket balance at a rate of 100% outside of holiday periods and greater than 92% overall including holiday periods.

Director of Customer Experience

Successfully launched 10+ products over 2.5 years across 80 countries.

Partnerships with Apple, Google, and Amazon through co-marketing efforts and branded integrations lead to continued growth into new regions and across the whole of the Smart Home Market.

Experience working with strategy, roll-out, and other positioning to fuel continued growth in an increasingly competitive industry.

Played a key role in increasing revenue by double digit multipliers, consistently.

Director of Product Marketing, Partnerships, and PR

AffinityLive

- Second sales hire at emerging startup in workplace automation space
- Demoed and engaged with customers of all sizes sub 5 to more than 2000 employees
- Cross functional role, account executive, solutions consultant, and sales engineer from trial request to close with some implementation throughout
- Proficient and expert level in our complex and expansive platform encompassing four areas: Sales, Project Management, Service Desk, and Retainers
- Operationally, worked to refine sales process, build tools, and video library to connect with customers at all hours including implementing extensive automation via triggers
- Closed in excess of 20 account multiple months with average sales cycle of 45 days
- Received more than 6000 page views on video library where I recorded more than 140 videos
- Consistently went above and beyond for clients on six continents and multiple time zones
- Worked with marketing on content development and outreach
- Assisted customer service with escalated calls

Solutions Consultant/Account Executive

RGI Consultants

•	Small business consultant to numerous startup and technology companies as well as non-profits
•	Integrated within organizations to learn product, company culture, and goals
•	Prioritized goal structure and built out roadmaps for accomplishment
•	Evaluated the strengths of team members, worked with management to better delegate and direct their workflow to promote improved organization through lean process methodology
•	Introduced collaboration tools to improve communication between employees
•	Created surveys and outreach to understand customer and client needs
•	Designed sales plans and evaluated effectiveness of current materials
•	A/B testing of sales and marketing materials to increase effectiveness
•	Advised on the implementation of new technologies to improve efficiency
•	Trained, supervised, and taught new staff through presentations and on the job learning
•	Analyzed market trends and created a plans recommending adjustment
•	Tracked financial modeling to ensure that targets were met and productivity was improving
•	Created and facilitated proposed expansion into new markets through presentations and lectures to business owners on behalf of clients
•	Advised on social media creation and content to assist clients in gaining web presence and connecting with their customers
•	Evaluated existing procedure and wrote protocol for better information management
•	Familiar with process, activities and tools (DMAIC) utilized in lean process efforts

Small Business Consultant

UCSF Medical Center

•	Experience in high volume, fast paced, team oriented healthcare environment with staff that exceeded twenty people in one unit.
•	Handled in excess of two hundred and fifty phone calls daily while multitasking in other departmental duties including assisting Neurologists and Neurosurgeons with transcription of medical orders and prescribed therapy.
•	Proficient in medical terminology and medical procedure terminology with knowledge in scheduling hospital procedures and tests.
•	Experience working with automated purchasing and materials management system and other computer based programs and office hardware.

Hospital Unit Service Coordinator III

Formtoro.com - Zero Party Data Ecommerce Strategy

Helping ecommerce companies understand the difference between a Customer Journey and Company Journey.

We're changing the future of eCommerce one company at a time through quantitative and qualitative data.

Always up for a chat about the industry: calendly.com/jonivanco

You should sign up for my newsletter at www.jonivanco.com/newsletter that's where I drop all my hot takes.

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

PEG Inc.

I help smart ecommerce brands grow their business *and* improve their bottom line through systematic, data-driven experimentation across the customer journey.

Profitable Ecommerce Growth (PEG) Consultant

ConversionWise

Responsibilities:

- Increasing the average revenue per user (conversion rate, average order value, customer lifetime value) of ConversionWise's Shopify clients through quantitative and qualitative research, website and customer analytics, UX design, copywriting, landing page optimization and A/B testing

Conversion Rate Optimization Specialist

Maksimer

Responsibilities:

- Increasing the average revenue per user (conversion rate, average order value, customer lifetime value) of Maksimer's Woo Commerce clients through quantitative and qualitative research, website and customer analytics, UX design, copywriting, landing page optimization and A/B testing

Gen™

Responsibilities:

- Increasing the online sales of our global cybersecurity brands - Avast, Norton / LifeLock, AVG and Avira - through conversion rate optimization (CRO) and A/B testing

- Managing and owning the entire desktop and mobile experience from a CRO standpoint for all of our brands mentioned above

- Ensuring our web pages are optimized for performance, while providing an outstanding user experience 

- Proposing, defining, executing and evaluating A/B tests aimed at improving website conversion rates and optimizing our key acquisition funnels

- Project managing and coordinating global website launches, campaigns and content updates end-to-end, working closely with Marketing, Creative, SEO and Coding teams to collect inputs and to ensure high-quality, on-time delivery

- Creating documentation aimed at improving team processes, optimizing the team's performance as well as increasing the visibility of results to upper management and broader stakeholder groups in the company

- Tracking and evaluating all initiatives, and communicating results to management

Web Optimization Specialist

Better Collective

Responsibilities:

- Conducting quantitative and qualitative research to gather data needed to drive optimization efforts

- Analyzing data and page content from CRO and UX perspectives to identify performance opportunities, primarily using tools such as Google Analytics, Google Tag Manager, Google Optimize and Hotjar

- Channeling insights into new designs and copy that have the potential to improve the user experience and ultimately increase the conversion rate across BC's portfolio of websites

- Outlining clear and measurable hypotheses, executing and monitoring A/B tests and managing the testing roadmap

- Reporting on the outcomes of optimizations and communicating recommendations for next steps to a wide range of audiences and stakeholders

Conversion Rate Optimization Analyst

HORISEN

Responsibilities:

- Developing and improving product features in collaboration with the Senior Product Manager

- Wireframing and UX writing for complex software applications in the SMS marketing industry, specifically the bulk trading of global SMS routes in the B2B space

- Working closely with sales and marketing to deeply understand, document, analyze and synthesize user needs into product priorities, roadmap plans and product specifications

- Translating technical language into business requirements and customer value

- Building cross-functional relationships and managing cross-functional projects across multiple teams

Junior Product Manager for Software Applications

MLADOST IGM

Responsibilities:

- Generating and qualifying new leads

- Developing and maintaining customer relationships

- Negotiating contracts with key customer accounts

- Promoting the company's products and services

- Communicating with all levels of the organization

Sales Development Representative

CRO Specialist @ Maksimer

I help smart ecommerce brands grow their business *and* improve their bottom line through systematic, data-driven experimentation across the customer journey.

My creativity and analytical thinking skills are my greatest assets alongside an unrelenting focus on why actual humans behave the way they do in the digital realm - particularly when making purchase decisions online.

I have a background in business studies and hold a postgraduate degree in Management, Organizations and Governance from the London School of Economics and Political Science. 

I'm a lifelong learner with an unquenchable thirst for knowledge as my primary driving force.

"Rerum Cognoscere Causas" /// "To Know the Causes of Things"

taplio

The Battle

🏌🏼‍♂️Jon Ivanco

Luka Nikolić

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