Formtoro.com - Zero Party Data Ecommerce Strategy

I run a software company called Formtoro which is purpose built to collect and analyze customer data in combination with ad and sales data for ecommerce brands.

I also run marketing and strategy for Krakatoa Underwear, a mid-7 figure ecommerce Direct to Consumer high end men’s underwear company.

Prior to Formtoro and Krakatoa Underwear I ran marketing and customer support for LIFX leading to acquisition.

I’ve been involved in marketing for 20+ years.

My motto is work smarter, not harder, and let data lead.

Always up for a chat about the industry: calendly.com/jonivanco

I've open sourced my entire strategy at ecomwithjon.com

I love zero party data and data analytics and a good debate around them.

🏌🏼‍♂️Jon Ivanco

Popup Opt-in rates are a scam.

On one side you're just giving away margin to get an email that you'd get anyway when someone converted.

On the other if you are collecting a data point you don't have enough time to use it on the person that provides it because those that check out due so in less than 12 hours.

I'm going to say it, it's a KPI that I've gamed a lot.

This doesn't even take into account all the same existing customers that are just signing up under different emails...

Or my favorite the Apple ones that hide their emails every time.

An email list is only as good as the amount of people that sign up and convert and that happens as a result of the messaging that drove the traffic.

So here's the flip, use this interaction to build a statistical model around what messaging you should be using on people that converts the highest.

That's where the real magic comes from, else you're chasing vanity metrics that don't mean anything.

🏂Jon Ivanco

Marketing Automation via Intelligent Data Layers

Last night I figured out something that had been bothering me for years around popups. 

It’s manual now and we’ll start testing this week. 

But it’s an evolution of getting data from every first time purchaser that uses a generic coupon code. 

It’s pretty cool. 

This solves one of the biggest trade offs with discounting on first orders and silent profit leaks. 

Yes I’m posting again because I’m back to building systems that solve overlooked problems. 

Clean the data. 
Put it into content systems. 
Automate marketing. 

I spend a lot of time questioning systems and building work arounds before we consider how to implement them seamlessly behind the scenes. 

This is going to be a big update. 

Small change. Huge impact. 

No one is doing it. Guaranteed.

Founder @ Nord Advertising | Scroll-Worthy Email & SMS Marketing, Content Creation | #MockupMondays

Hey, I’m the founder of Nord Advertising, a boutique email marketing and content agency built to help eCommerce brands grow smarter, not louder. We focus on boosting profitability, brand awareness, and customer engagement through strategies that actually work.

It all started back in college when I offered writing services, everything from essays to emails for students. That hustle quickly turned into a passion for digital marketing, and eventually, Nord was born. Now, we work with online brands and deliver a mix of email/SMS marketing, WhatsApp marketing, TikTok Shop, Meta ads, web design, content creation and more.

We love working with ambitious brands that are ready to scale, stand out, and build real, lasting connections with their audience.

Recently, I've become the Co-founder of RÖA Management. We are a group that works with influencers from around the world to bring about a social impact and worldwide inclusivity between culture and storytelling. We were part of a great initiative to bring about influencers from all around the world for the opening of Prince Moulay Abdellah Stadium in Rabat in preparation for AFCON 2025. We were the first to bring about a group of influencers with a following of that magnitude to the football scene to Morocco. This amounted to over 100M views combined. With more initiatives on the way, we look forward to bringing a new voice and vision to tourism in Morocco. 

Always down for a virtual coffee chat, whether it’s about the grind of entrepreneurship or the little joys of life.

Check us out: www.nordadvertising.com ☕💻 
RÖA: https://thisisroa.carrd.co/

Mehdi Tait 🧩

We're so back! Welcome to Mockup Mondays 📧 ! 

We've decided to make Mondays just a little bit more fun and since no other agency is doing a concept like this, why not be the first!

Brand: SACHEU
Some beauty brands chase trends.
SACHEU engineered virality.

Founded by creator Sarah Cheung.
Built at the intersection of skincare and TikTok culture.
Instead of launching dozens of forgettable products.
They built a small lineup of viral tools.

Products designed to be used on camera.
Their breakout product:
• Stainless Steel Gua Sha.

Unlike traditional stone tools.
It’s hygienic.
Durable.
Cooling.

Perfect for skincare routines on TikTok. Then they doubled down on ritual products such as the Lip Liner STAY-N Peel-Off Tattoo: A lip liner you peel off after drying that reveals a long-lasting tint.

But the real genius isn’t the products.
It’s the content loop.

I mean each product creates a visual moment.
Roll the gua sha.
Peel the lip tattoo.
Apply their gloss.

Every step was satisfying to watch by millions that its' growth was inevitable. 

Customers became marketers.
Creators became distributors.

The growth strategy:
• Creator-led brand.
• TikTok tutorials as acquisition.
• Viral “ritual” products.
• Minimal but iconic SKU lineup.

Instead of selling beauty.
SACHEU sells routines.

Instead of selling products.
They sell shareable moments.

Lesson for founders:
Design products people want to film.
Not just products people want to buy.

Now the only thing left is to add them to the featured brands in our Mockup Monday roster. 

Disclaimer: SACHEU is not affiliated with Nord Advertising. These are merely mockups and a representation of what we are capable of doing for brands. All digital assets are taken from public data, social media or created by our designers.

#emailmarketing #mockupmondays

Founder @ Nord Advertising & RÖA Management | Scroll-Worthy Email, Whatsapp & SMS Marketing | Nord AI | #MockupMondays

Remember the "funnel breakdown" craze that started last year? 

Let's not beat around the bush, they were quite an effective lead magnet to some of us, granted you put in the work for it. 

Although, I shouldn't have spent as much time on it with my team as I should have, but it DID help me understand my clients' competitors quite a bit. 

We had about 19 different funnel breakdowns prepared to be posted on Linkedin of the following brands:

1. Laneige
2. Alo Yoga
3. Dollar Shave Club
4. Space Goods
5. Myprotein
6. Lounge
7. AYBL
8. Saie Beauty 
9. Gorjana 
10. Sol De Janeiro

And many more! 

This is hours of work that I'm finally sharing for FREE. 
It's just sitting in my drive, so might as well share it here... 

If you want the full file:
1. Connect so I can DM you.
2. Like this post.
3. Comment "NORD" below.
And I'll send the full file to you soon as I see your comment! 📧

Nord Advertising made 265 Sales at $5 organically.
30+ 5 Star Ratings ⭐⭐⭐⭐⭐

"It covered the “why” and the “how.” Perfect combo."
JULIA BELHAS

I didn't even know that an article was written about us until a sale mentioned the referral. 

I overlooked something very important while running Nord Advertising's operations and figuring out how to scale efficiently.. 

Our email marketing digital products are the best that Gumroad has to offer. They are also very verrryyy affordable. 

Why did I make it that way? Well, I couldn't afford these things back when I wanted to learn and had no one to help. 

Nord Advertising has been around for 4+ years and we learnt so much about this e-commerce and marketing industry. The thing is, the learning never stops and the creativity doesn't stop. 

To this I say, if you ever need to learn anything related to email marketing, don't take my word for it, just look at the numbers. 

Gumroad: https://lnkd.in/dakhfxsd

Article: https://lnkd.in/dBaXNXyh

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