I help companies measure and take action on their marketing data.

We both know that being online takes a lot of work. I help eliminate the "Guess Work". 

Using Google Marketing Cloud we are able to predictably increase MRR while measuring each channel's step in the marketing journey.  

We take all of your Data from your CRM, Google Analytics, and cart platform, then turn it into a  real-time data dashboard for you to take action.

What most digital businesses need is someone to provide reliable consistent data to take action. You have a team and a plan, but want to know "Is it working?" & "Where can we cut the fat?".

Head to Mediauthentic.com and apply to work with us. 

THE COMPANIES THAT WE WORK WITH! 
✅ Care about your customers! 
✅ Want to grow with as little wasted marketing efforts as possible.  

WHAT WE DO! 
We offer custom solutions that help you: 

☑︎Grow your MRR (Monthly Recurring Revenue).

☑︎Increase the velocity of return (Aware -> Revenue). 

☑︎Measure your current system efficiency. 

☑︎Pivot into more reliable traffic solutions.

☑︎Alway improve your measurement systems.


WHAT OUR CLIENTS ARE SAYING
“Accountable, knowledge, and able to deliver on time. You won’t regret working with JJ.” Russell Kim, DDS - Windward Smiles

“So amazing to work with! it seems like they get stuff done 10x faster then I ever would have thought!” Shilhi Seibel - Passion Roots 

“Mediauthentic helped me create an online medical education platform. They helped me feel proficient with the technology applications I needed for my projects. What I appreciated most was that JJ took the stress out of the process (actually made it fun!). He was easy to interact with and kept me on track to reach my goals” - Darin Gould, MD


JJ Reynolds

Imagine this world -
Product & Marketing analytics in the same location 
&  
engineering teams aren't bogged down from marketing asking for " one more thing"... 

Check this out 
https://lnkd.in/g7AR8zES 

PostHog endpoints fueling a web analytics custom UI. 

Time to action is getting shorter & shorter for marketing & product teams.

Helping marketers make better use of their data | custom tracking, visualization & forecasting

5 tools to do one job.

That's the average data stack in B2B SaaS today.

PostHog bet on convergence. And it shows:

➡️ One single event schema for everything

➡️ Analytics and routing from the same source

➡️ ~50k MAU / 5M events: $615/mo vs $3k-$8k+ with Amplitude + Segment

➡️ No connection fees, no license Tetris

Where does it fall short? Segment is still better with 50+ destinations and complex transformations.

But for most teams: fewer tools = less money = one single source of truth.

Is your stack still fighting itself? 👀

No alternative text description for this image

AI makes data analysis and activation way faster.

But if your data foundation is broken, you're just automating bad decisions faster.

And most companies have a broken foundation.

Before you touch AI in your stack, you need to have this:

➡️ Governed event taxonomy

page_viewed vs Page Viewed vs pageView across three SDKs = data that looks complete but can't be joined.


➡️ Identity resolution across sources

Without a layer that unifies anonymous ID, email, and domain, your AI is analyzing ghost users counted three times.

➡️ Data contracts and schema enforcement

When a dev renames a property, your pipeline should break loudly. Not silently pass malformed data for weeks.

➡️ Modeled entities in your warehouse

AI querying raw events is going to hallucinate joins and miss business logic every single time.

➡️ Quality monitoring

Anomaly detection, freshness checks, drift alerts. If you don't know your data is broken within hours, nothing downstream is reliable.

Get this right and AI becomes a multiplier.

Skip it and you're just automating bad decisions faster.

Thanks for all the DMs with suggestions! 
Now you can easily filter all metrics & dimensions in real-time :) 

Using the PostHog endpoint. 

Also;
Pricing is unknown 
Response time is debatable 
Coolness is great!

A lot of teams aren’t staying on GA4 because it’s working especially well. They’re staying because ripping it out feels like a pain, and nobody wants to be the person who creates even more tracking chaos.

Meanwhile the chaos is already there.

Purchase events don’t quite line up with actual revenue. One country domain tracks one way, another breaks in a totally different way. Someone tries to fix it server-side and suddenly one market looks cleaner and another one looks worse. And after a while nobody really says it out loud, but nobody fully trusts the numbers either.

So the team just... lives with it.

Keeps patching. Keeps adjusting. Keeps looking at dashboards with that quiet feeling of “this is probably directionally useful, I guess.”

That’s usually the point where I think the GA4 vs PostHog conversation gets framed wrong.

PostHog isn’t just “another analytics tool.”

It changes the shape of the setup.

With GA4, you’re mostly working inside one system and trying to make your needs fit around it.

With PostHog, the data can move where you need it to move.

Sessions, personas, events. Into BigQuery. Into Slack. Into HubSpot. Into feature flags. Into your warehouse. Into the rest of the stack you actually use.

So it’s not really about “starting over.”

It’s more like finally setting things up in a way that matches how your team already works.

And honestly, for most teams, the real blocker isn’t love for GA4.

It’s fear of the mess of switching.

Which is fair.

But staying in a system nobody fully trusts is its own kind of mess too.

What’s actually keeping your team on GA4?

Actionable Insights come at the intersection of expectation x outcome x ability to act. 

Useless scenarios: 
You do not have an expectation & know the outcome
You do not have the ability to act & have an expecation 
You know the outcome & have the ability to act, but there was not expectation.

There are three games to win. 

Game 1: Own the underlying data at a cost everyone supports 

Game 2:  Own the interaction of the data 

Game 3: Own the opinion on how to action the data. 

Each game increases in complexity and downside if done wrong.

Sales funnels, Lead Generation, marketing automation and related data analytics are my zone of genius. Also a recreational triathlete. Top 5 CliftonStrengths - Relator, Responsibility Analytical, Learner & Ideation.

If you're building a product that’s changing the game, I’m here to make sure your marketing does it justice.

I specialize in Customer.io, Lifecycle Marketing, and Marketing Operations, helping B2C brands activate, retain, and re-engage their users. Whether it’s orchestrating multi-channel campaigns (email, SMS, push, in-app, direct mail) or optimizing marketing automation, I bring data-driven strategies that drive growth.

But marketing isn’t my only endurance sport. 💪

I went from couch potato to 2x Ironman triathlete—learning firsthand how persistence, strategy, and optimization create lasting success.

What I Bring to the Table:
✅ Customer.io Certified Pro (4+ years) – Owned lifecycle marketing for 2.5M+ users, sending 18M+ messages/month.
✅ Lifecycle & CRM Strategy – From onboarding to retention, I build end-to-end journeys that increase conversion & LTV.
✅ Marketing Automation & Ops – I integrate tools like Lob.com (direct mail), eWebinar (automated webinars) & more.
✅ Award-Winning Performance – Named MVP for BFCM campaign 2023 for high-impact marketing execution at Musora Media.

Let’s Connect!
🚀 Need to optimize your lifecycle marketing strategy or anything email marketing?

I’m always up for a great conversation! Connect and drop me a message. 📩

Anand Marar

🚀 Customer.io Expert | Lifecycle Marketing & Marketing Ops | CRM & Multi-Channel Automation | 2x Ironman Triathlete 🏊‍♂️🚴‍♂️🏃‍♂️. Top 5 CliftonStrengths - Relator, Responsibility Analytical, Learner & Ideation.

Motorsport/Fighting Reporter of Sports Business Journal

NASCAR has brought on fintech app Super.com as a new official sponsor, and the company will offer discounts to its members on race experiences and try to grow its brand exposure in America’s most-watched auto racing series.

Open article: NASCAR adds savings membership site Super.com as new official sponsor by sportsbusinessjournal.com

NASCAR adds savings membership site Super.com as new official sponsor

Incredibly pumped to announce that Super.com has become the Official Savings Partner of NASCAR for the 2026 season! 🔥 🏎️ 

This is our first major sports partnership and we will be bringing exclusive travel and ticket savings to NASCAR fans nationwide.

Why am I so excited about this partnership?
- Demographics: NASCAR and Super.com both serve the everyday American, and we are excited to provide even more value to these fans.
- Hotel Deals: Super.com will appear alongside Ticketmaster on the NASCAR schedule page, making it easy for fans to book tickets and hotels for race weekends.
- Discounted Tickets: Super.com customers will get 10% off NASCAR tickets for the O’Reilly Auto Parts and CRAFTSMAN Truck Series.
- Exclusive Giveaways: Super+ members will unlock exclusive giveaways including free merchandise, driver meet-and-greets, and once-in-a-lifetime experiences.

This is a deep partnership, and fans will start seeing new initiatives from Super.com and NASCAR designed to enhance the experience while helping Americans save. Thanks to Dave Rodriguez, Taylor Apostoli (Brown), KLUTCH SPORTS GROUP, LLC, Jake Krantz and Craig Stimmel for making this happen!!! 🙏 

Let’s Go!!!! 

Official Press Release from NASCAR here:

https://lnkd.in/gzDEbb6S

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The Battle

JJ Reynolds

Anand Marar

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}JJ Reynolds's LinkedIn Performance

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