Vision Labs

Manage Data, Measurement, & Reporting. 

We work alongside companies in house marketing teams to help better report their data to take action.

Tools Include: 
Google Analytics, Google Tag Manager,  Google Data Studio, Big Query, Optimize, Facebook Event Manager, and other analytics platforms. 

We turn your website into a story with actionable data representations. This takes the guesswork out of building a predictale growth plan.

Founder

The Lab - by Vision Labs

Leading the charge with meaning full data strategy & a community of amazing contractors, consultants, & inhouse teams who understand that data is only as good as the ACTION you can take! 

If you are thinking of joining... you should

Instructor

LookerStudio.VIP

The most action packed place to learn Looker Studio! Free videos, articles, & tips to help you make the most of your Looker Studio Experience.

Extra Hands LLC

Extra Hands is a Hawaii based company, created in the summer of 2012. As managing partner I network with potential property management clientele. Setting up and personally implementing high quality services including maintenance, yard work, and cleaning services. 

Currently we hold weekly cleaning contracts and do on call maintenance.

Managing Partner & Owner

I help companies measure and take action on their marketing data.

We both know that being online takes a lot of work. I help eliminate the "Guess Work". 

Using Google Marketing Cloud we are able to predictably increase MRR while measuring each channel's step in the marketing journey.  

We take all of your Data from your CRM, Google Analytics, and cart platform, then turn it into a  real-time data dashboard for you to take action.

What most digital businesses need is someone to provide reliable consistent data to take action. You have a team and a plan, but want to know "Is it working?" & "Where can we cut the fat?".

Head to Mediauthentic.com and apply to work with us. 

THE COMPANIES THAT WE WORK WITH! 
✅ Care about your customers! 
✅ Want to grow with as little wasted marketing efforts as possible.  

WHAT WE DO! 
We offer custom solutions that help you: 

☑︎Grow your MRR (Monthly Recurring Revenue).

☑︎Increase the velocity of return (Aware -> Revenue). 

☑︎Measure your current system efficiency. 

☑︎Pivot into more reliable traffic solutions.

☑︎Alway improve your measurement systems.


WHAT OUR CLIENTS ARE SAYING
“Accountable, knowledge, and able to deliver on time. You won’t regret working with JJ.” Russell Kim, DDS - Windward Smiles

“So amazing to work with! it seems like they get stuff done 10x faster then I ever would have thought!” Shilhi Seibel - Passion Roots 

“Mediauthentic helped me create an online medical education platform. They helped me feel proficient with the technology applications I needed for my projects. What I appreciated most was that JJ took the stress out of the process (actually made it fun!). He was easy to interact with and kept me on track to reach my goals” - Darin Gould, MD


JJ Reynolds

Agencies don’t typically do "Black Friday Deals."

But normal is boring.

So we’re trying something new to help teams move faster.

We have charged $10k for versions of this in the past. 
Then $5k. 
Normally, it sits at $2,500.

Right now? We are testing it at $97.

The Catch? 
There isn’t one. 
We’ve simply been working on automating the heavy lifting on the technical side, so we can focus on STRATEGY + EXECUTION. 

We want operators & marketing teams to stop planning and start acting.

We will highlight the critical mismatches in your: 
❌ Strategy
 ❌ Tracking 
❌ Data Utiliziation 

Grab it while we’re testing this price point. 🧵🧵

Helping marketers make better use of their data | custom tracking, visualization & forecasting

Within the first 30 days of working with Vision Labs, these are the expectations: 
✅ Lower CPAs - Because meta & google have better data 
✅ Higher velocity of improvements - Your team knows what to do
✅ Automations moving more efficiently - they now have the outcomes + inputs 


Seriously, even if you are confident in your data going into the end of the year, let us run this audit together.

Watch out for the Vision Labs team 👀

Rolling Vizframe into our Audit process this Q4. 

You can check out vizframe our systemized  Srategy x Technical x Value outcomes. 

https://lnkd.in/gJBxydEh

Business Intelligence | Marketing Analytics | AI Curious

VizFrame AI Agent is now available at vizframe.io. 🤖

It helps you wireframe your dashboards in seconds and gives you ideas on how to present your data 🚀 

Try it now!

One-minute automation that saves hours of dashboard refreshing: pipe PostHog alerts directly to Slack.

Set a threshold. Add a filter. Pick your channel. Done in under a minute.

Two alert types handle most use cases: 
→ Volume alerts: "Tell me when X happens more than Y times" 
→ Percentage alerts: "Tell me when X changes by Y%"

Now your team gets real-time visibility without anyone playing dashboard babysitter 😉

Ethan Aaron

Portable

At Portable, we help data teams connect their long tail business applications to their data warehouse with no code. 

1000+ prebuilt integrations and we'll build new connectors on-demand for clients in hours or days.

Founder, CEO

LiveRamp

After LiveRamp sold its parent company, Acxiom Marketing Solutions, to IPG for $2.3bn, I joined the strategy and corporate development team to identify partnerships and strategic M&A opportunities in the data ecosystem.

Director of Strategy & Corporate Development

Identified the opportunity to centralize all analytics functions at LiveRamp into one team and technology stack. Evaluated and managed ELT / ETL tools, transformation capabilities, warehouse environments, and visualization tools across business units. Came up with a strategic plan to migrate to single vision and centralized tech stack.

Head of Business Intelligence

Driver of everything Business Intelligence at LiveRamp - our holistic vision, strategy, and execution across the company. More generally, focused on enhancing operational efficiency through cross-functional data, process improvements, and organizational changes to ensure the company can scale effectively.

Director of Operations & Business Intelligence

Product owner for LiveRamp's publisher offering.

Product Manager

Arbor (acquired by LiveRamp)

Enhancing Arbor's product offering by:

- Engaging publishers, partners, and internal stakeholders for product demand
- Determining product requirements and design
- Working with our engineering team to implement and build new products
- Assisting with technical account management and client integrations

Focused on developing Arbor's mobile data platform through:

- Client engagement and new business development
- Building collateral to help streamline the partner onboarding process
- Creating business intelligence and and external reporting dashboards utilizing SQL
- Technical account management and client integrations
- Analyzing client and internal data sets with bash and shell script

Business Development Manager

Goldman Sachs

Projects and Transactions Include:

- Portfolio Wide Energy Efficiency Initiative | LEED AP O+M
- Acquisition of 200 Unit Apartment Community
- Conducted Due Diligence on Senior Housing Real Estate Fund
- Developed Modular Analyst and Associate Training Program
- Creation of Real Estate Fund Database for Reporting and Analytics
- Automation and Analytics for Weekly Sourcing Pipeline

Real Estate Private Equity Analyst

Goldman Sachs - Real Estate Investment Group

Summer Analyst

Goldman Sachs - Private Equity Group

State Street

IT Intern

CEO @ Portable | 500+ Cloud-Hosted ELT Connectors

Founder of Portable. We help companies ingest data into their data warehouse or data lake with no-code. We're like a part of your data engineering team, but with 1400+ prebuilt integrations and lightning-fast development capabilities. Fixed pricing. Unlimited data volumes. Super-friendly support.

As 2025 comes to an end, here are my predictions for the next 2 years:

1. Dashboards die - 80% of what's in dashboards today moves to chat interfaces and bots (like Slack apps). The only thing left are highly specialized interfaces that a small number of employees spend a lot of time in.
2. Fivetran goes public. In the next downturn, they are bought by Databricks or Snowflake. My guess is Databricks because if they're private, they're a bit more insulated from a downturn (if that happens, it cripples / becomes an existential threat to Snowflake's business)
3. In the meantime, they double everyone's prices in the next 2 years
4. OpenAI or Anthropic buys Zapier
5. The other one buys n8n
6. People realize text to SQL is stupid. Not because of the complexity, but because there simply aren't enough important data points in a company where text to SQL is the real bottleneck
7. In person events continue to become more and more important
8. Iceberg still doesn't take off, even with all the hype. Someone else comes up with a new shiny object that sounds better and is easier to implement an integrate with - Databricks and Snowflake decide it's not worth 2bn to own the idea of the next one. This iceberg melts along with all the other ones 😢
9. Instead of trying to move ALL data workloads to cheaper compute, people realize that you don't need to move everything out of Snowflake or Databricks to save serious money. We see vendors + practitioners specialize on identifying the 20% of workloads that make up 80% of a cloud bill, and optimizing those
10. More and more companies move to Portable for ELT and workflow automation. Trusted by great clients. 1700+ prebuilt integrations. On-demand connector development. Fixed prices. Top tier customer support. You can't ignore it any more

And some of my broader predictions: 
1. Google, Microsoft, and Amazon are so much better positioned to win the AI model wars. (OpenAI and Anthropic know it.) The clouds have cash cows they can use to fund the investment. OpenAI and Anthropic need to get profitable to survive a downturn
2. In a downturn, Microsoft ends up owning OpenAI
3. Most of the AI innovation in the next 2 years won't come from models. It'll come from incorporating AI into real workflows. By doing so, you can 10-100x the value of AI relative to copy + pasting stuff into a chat interface (hence why Zapier + n8n become must-own assets)
4. Entire SaaS markets get wiped out. Starting with smaller, highly repeatable point solutions
5. Content becomes garbage. Same with email. We start seeing ways for people to subscribe to + validate who they want to receive communications from. Because the shear number of throw away email domains + AI generated trash will continue to grow exponentially

__

What are your predictions?

Integration developer | Founder @ Portable | Fixed-price, reliable, ELT

We shipped a ton of stuff this week at Portable 👇

New ELT Integrations:
- Five9 QM

Updated ELT Integrations:
360learning, Ada, Alis QI, Bill.com (AP & AR API), Everflow, Fathom, Five9, Gainsight PX, Google Ads, Google Analytics, Google Business Profile, Google Drive, HighLevel (V2 API), LeadsRx, Metrc, Microsoft Ads, NetSuite Suitetalk, Shopify, Spiky AI, SPINS, Sprout Social, Stay, Syteline

Top Feature Releases:
- Improved our JQ components in our workflow automation product: Make it simpler to use JQ transformations and filters by making per-batch execution the default for JQ transforms, reducing waste and keeping batch results consistent for clients.
- Ability to keep running a workflow when no records are returned by a component: When a workflow component returns no data, downstream steps can still run and handle empty data gracefully (in the past, the workflow would just stop).
- Simpler workflow automation setup: Make missing-required-field hints crystal clear with node- and field-level indicators, helping users fix configurations faster and with fewer errors.
- Centralize the inputs we need to configure a workflow templates: Bring workflow variables into the editor so customers can define and reuse inputs more easily, speeding setup and reducing configuration mistakes.
- Workflows can now be triggered by external apps!: We enabled triggering workflows from external apps via webhooks (e.g., Slack mentions), expanding automation possibilities for clients.
- Microsoft Ads Improvements: We've been doing a ton of work on our Microsoft Ads ELT connector so we can support organization + personal accounts seamlessly.
- Portable flows can now each emit their own webhooks (with custom headers): As of today, Portable's ELT product can emit different webhooks per flow. And you can create different webhooks to call on flow start, success or failure. (Soon we'll be able to trigger transformations using our workflow automation product once an ingestion flow completes!)

Next week should be quiet given the holidays. But at the pace we're moving, you never know!

If you're looking for a great ELT tool, I'd love to give you a demo of Portable.

Happy Friday

Is anyone actually using iceberg?

In production…

taplio

The Battle

JJ Reynolds

Ethan Aaron

Followers

Posts

Engagements

Likes

Performance ScoreJJ Reynolds's LinkedIn Performance

Performance ScoreEthan Aaron's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

JJ Reynolds

Ethan Aaron

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}JJ Reynolds's LinkedIn Performance

Performance ScoreEthan Aaron's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJJ Reynolds's LinkedIn Performance