Vision Labs

Manage Data, Measurement, & Reporting. 

We work alongside companies in house marketing teams to help better report their data to take action.

Tools Include: 
Google Analytics, Google Tag Manager,  Google Data Studio, Big Query, Optimize, Facebook Event Manager, and other analytics platforms. 

We turn your website into a story with actionable data representations. This takes the guesswork out of building a predictale growth plan.

Founder

The Lab - by Vision Labs

Leading the charge with meaning full data strategy & a community of amazing contractors, consultants, & inhouse teams who understand that data is only as good as the ACTION you can take! 

If you are thinking of joining... you should

Instructor

LookerStudio.VIP

The most action packed place to learn Looker Studio! Free videos, articles, & tips to help you make the most of your Looker Studio Experience.

Extra Hands LLC

Extra Hands is a Hawaii based company, created in the summer of 2012. As managing partner I network with potential property management clientele. Setting up and personally implementing high quality services including maintenance, yard work, and cleaning services. 

Currently we hold weekly cleaning contracts and do on call maintenance.

Managing Partner & Owner

I help companies measure and take action on their marketing data.

We both know that being online takes a lot of work. I help eliminate the "Guess Work". 

Using Google Marketing Cloud we are able to predictably increase MRR while measuring each channel's step in the marketing journey.  

We take all of your Data from your CRM, Google Analytics, and cart platform, then turn it into a  real-time data dashboard for you to take action.

What most digital businesses need is someone to provide reliable consistent data to take action. You have a team and a plan, but want to know "Is it working?" & "Where can we cut the fat?".

Head to Mediauthentic.com and apply to work with us. 

THE COMPANIES THAT WE WORK WITH! 
✅ Care about your customers! 
✅ Want to grow with as little wasted marketing efforts as possible.  

WHAT WE DO! 
We offer custom solutions that help you: 

☑︎Grow your MRR (Monthly Recurring Revenue).

☑︎Increase the velocity of return (Aware -> Revenue). 

☑︎Measure your current system efficiency. 

☑︎Pivot into more reliable traffic solutions.

☑︎Alway improve your measurement systems.


WHAT OUR CLIENTS ARE SAYING
“Accountable, knowledge, and able to deliver on time. You won’t regret working with JJ.” Russell Kim, DDS - Windward Smiles

“So amazing to work with! it seems like they get stuff done 10x faster then I ever would have thought!” Shilhi Seibel - Passion Roots 

“Mediauthentic helped me create an online medical education platform. They helped me feel proficient with the technology applications I needed for my projects. What I appreciated most was that JJ took the stress out of the process (actually made it fun!). He was easy to interact with and kept me on track to reach my goals” - Darin Gould, MD


JJ Reynolds

Agencies don’t typically do "Black Friday Deals."

But normal is boring.

So we’re trying something new to help teams move faster.

We have charged $10k for versions of this in the past. 
Then $5k. 
Normally, it sits at $2,500.

Right now? We are testing it at $97.

The Catch? 
There isn’t one. 
We’ve simply been working on automating the heavy lifting on the technical side, so we can focus on STRATEGY + EXECUTION. 

We want operators & marketing teams to stop planning and start acting.

We will highlight the critical mismatches in your: 
❌ Strategy
 ❌ Tracking 
❌ Data Utiliziation 

Grab it while we’re testing this price point. 🧵🧵

Helping marketers make better use of their data | custom tracking, visualization & forecasting

Within the first 30 days of working with Vision Labs, these are the expectations: 
✅ Lower CPAs - Because meta & google have better data 
✅ Higher velocity of improvements - Your team knows what to do
✅ Automations moving more efficiently - they now have the outcomes + inputs 


Seriously, even if you are confident in your data going into the end of the year, let us run this audit together.

Watch out for the Vision Labs team 👀

Rolling Vizframe into our Audit process this Q4. 

You can check out vizframe our systemized  Srategy x Technical x Value outcomes. 

https://lnkd.in/gJBxydEh

Business Intelligence | Marketing Analytics | AI Curious

VizFrame AI Agent is now available at vizframe.io. 🤖

It helps you wireframe your dashboards in seconds and gives you ideas on how to present your data 🚀 

Try it now!

One-minute automation that saves hours of dashboard refreshing: pipe PostHog alerts directly to Slack.

Set a threshold. Add a filter. Pick your channel. Done in under a minute.

Two alert types handle most use cases: 
→ Volume alerts: "Tell me when X happens more than Y times" 
→ Percentage alerts: "Tell me when X changes by Y%"

Now your team gets real-time visibility without anyone playing dashboard babysitter 😉

Opzer

With over 50 clients served and a decade of combined experience, we’re here to help you:
🚀 Manage leads efficiently and ensure no revenue slips through the cracks with Client Relationship Management (CRM) software implementation + automation.
⚙️ Systematize and streamline your processes, no matter how distinct each client's workflow appears.
🤖 Automate manual tasks so you can focus on real client service, not busywork.
🔗 Seamlessly integrate your apps and avoid double-data entry with custom software & API integrations

Notable Clients:

"We thought to bring on someone to help with automation -- and you had the highest reviews. So I reached out.

Tracking leads is a whole lot easier. We're saving at least 8-10 hours per week.

We don't have to do it all ourselves. We can focus on what we're good at (taxes and accounting) while they do the heavy lifting and even come up with ideas of what we could automate.

They've really blown us beyond our expectations."

- John Mollica, MyFranchiseCPAs (FL-Based 10-person CPA Firm)

"The team at Opzer has been a great help in assisting us in migrating our automations to Zapier.

They helped us to completely rework our processes from the ground up and have implemented a more streamlined user experience for us and our clients.

I would not hesitate in recommending Opzer for your automation needs."

- Dave Miller, Rosen Dental Transitions (MA-Based Transition Advisory Firm)

👉 Curious to Know More?

📧 DM me on LinkedIn. Or email me at isaac@opzer.co. I'll get back to you within 24 hours.

Co- Founder | Lead Process Automation Architect

My Franchise CPAs

Fractional Automation Director

NoCodeOps

Community Ambassador

Innovation Fellow

Copy Onboard

Notable Clients:
- Alegra: Largest accounting software company in Latin America
- Resume.io: Top resume builder software
- Geekbot: Slack add-on for asynchronous daily stand-ups 
- HostPapa: one of the largest Canadian hosting companies

I strive to help SaaS companies convert more trial users than ever before by crafting conversion-focused customer journeys and email workflows. Need a hand getting your leads to convert? Let's chat about it.

Founder | SaaS Onboarding Copywriter

Automation Consulting for Accounting Firms ⚡️ Top 40 Certified Zapier Expert | 20,000+ Hours of Manual Work Saved | Advocate of Rewarding Efficiency

What would you do with an extra 40 hours a month?

Ask John from My Franchise CPAs who now “can bring on more business and focus on accounting and taxes.”

Or Dave from Rosen Dental Transitions who said “[Opzer] allowed us to scale without adding additional employees.”

Your firm’s most important asset is *time.*

Getting the most out of it is KEY – whether you want a $500k “lifestyle” firm or want to scale to $1 - 5M and beyond.

We can help you automate your way to happier clients and more Fridays off. 

With over 50 clients served and a decade of combined experience, we’re here to help you:

⚙️ Systematize and streamline your processes, no matter how distinct each client's workflow appears.
🤖 Automate manual tasks so you can focus on real client service, not busywork.
🔗 Seamlessly integrate your apps and avoid double-data entry with custom software & API integrations.
🚀 Manage leads efficiently and ensure no revenue slips through the cracks with Client Relationship Management (CRM) software implementation + automation.

If you're losing valuable time on manual processes (or aren’t fully utilizing your software stack),

📧 DM me on LinkedIn. Or email me at isaac@opzer.co. I'll outline the highest ROI steps to automate in your firm. No strings attached.

Worst-case scenario? You implement these ideas yourself.

Isaac P.

I’ve audited dozens of 7-figure tax firms.
Here’s the $100k decision most partners neglect as an "admin detail". 👇🏽

Let's be honest:

It's not until your team spends 20 minutes in every meeting hunting for the right working paper...

Or until the partner reviews the wrong version of the tax return because three drafts all look the same....

Or until a deadline is missed because the signed e-file authorization was buried in someone’s personal folder called “To Upload – NEW NEW FINAL.”

That you realize how important folder structures and file names are.

Here’s what really happens:

Senior A organized everything as Client → Year → Service.

Senior B did Year → Service → Client.

Admin C kept their own hidden system on their desktop.

Everyone named files differently:
“2024 Return – FINAL 2”
“Jones_1040_v3_Really_Final”
“JONES TAX PACKAGE – SIGNED (1)(1)”

Nobody talked. 
Nobody agreed. 
Nobody documented the standard.

The result? Every engagement turned into a hunt for the right file.

New hires need months just to “learn where things live.”

Reviews take twice as long because half the time is spent finding documents instead of checking them.

The $100K isn't just staff hours.
 
It is:
→ Write-downs on jobs that ran way over budget
→ Frustrated clients wondering why the firm “keeps asking for the same documents”
→ Delayed filings and last-minute fire drills every busy season
→ Burned-out teams drowning in rework and version confusion

My hard rule now: 
**Pick one structure and naming convention and defend it religiously.**

One folder tree for the whole firm.

Clear, simple patterns like: Client → Year → Service → Workpaper Type.

Consistent file names that tell you exactly what’s inside and what version it is.

Document it. Automate it. Enforce it. Make it non-negotiable.

Every operational decision you don’t standardize early becomes exponentially expensive later.

Your folder and naming strategy isn’t an “admin decision”; it’s a capacity, profitability, and sanity decision.

What “simple” back-office choice is quietly costing your firm the most right now?

Isaac Perdomo

Custom automation agency for $1-10M accounting firms | ⚡️ 100+ Firms Served

Tired of falling behind on tech?

We’re hosting a live session: 2025 Roundup: 
Top 10 Noteworthy Accounting Firm Tech Releases

You’ll learn:
✅ Identify AI tools and features that deliver real results
✅ Automate repetitive workflows for efficiency gains
✅ Spot hidden gems and tech releases you might have missed

📅 5 December 2025 / ⏰ 11:30 AM AST / 10:30 AM ET

💻 Register free: https://lnkd.in/egAZhm-g

Replay included if you can’t make it live!

2025 is getting weird. I tried to hire a contractor. I ended up hiring their AI. 

Here's the story:

Today, I hired a contractor online. Paid upfront. Standard self-checkout flow.

Then an AI assistant popped up and asked for context on the problem I was trying to solve.

So I gave it the context… and it immediately gave me the exact solution I needed.

I tested it.
It worked.
Problem solved.

Next screen: “Provide additional context so your contractor can begin.”

And I’m sitting there thinking, “Uh… there is no work left to do.”

Here’s the crazy part:

I wasn’t annoyed. I was actually happy to pay—because my problem got solved.

But the whole moment snapped something into focus for me:
➡️ The real value of a services firm isn’t hours or tasks.
➡️ It’s the data—the collective memory of every problem we’ve already solved.
➡️ And AI can increasingly tap into that knowledge and deliver answers instantly.

It made me wonder:

Where are we (as service providers) adding unnecessary friction?

What problems could clients solve themselves if we gave them the right experience, tools, or context?

And how much more valuable would our work become if our “knowledge exhaust” was actually accessible?

This experience felt strange… but also like a preview.

Perhaps a glimpse into how digital services and expertise will be sold in the future.

The human hasn’t even started, and somehow he’s already done. Wild times.

The accounting tech landscape has changed fast, faster than most firms can keep up with. New tools, new AI features, new automations, and new workflows have reshaped what’s possible for modern accounting practices.

That’s why we’re bringing back one of last year’s most popular livestreams but this time, with a fresh look at the top innovations shaping 2025.

Join Isaac Perdomo (Opzer) and Chad Davis (Automation Town / Cloud Accounting Pioneer) as they break down their personal top 10 most impactful tech releases and discoveries of the year and what they mean for your firm.

K.C. Eames, Jeanne Hardy and 1 other connection attending

2025 Roundup: Top 10 Noteworthy Accounting Firm Tech Releases

Gifts go a long way — especially in the workplace.

At Opzer, we onboarded a new consultant, and during the interview process I learned she’s into kitesurfing.

So for her first day, I put together a small, personal welcome gift tied to that passion.

Inside the package was this note:
“Stoked you’re onboard!
 Let’s make waves together — pun absolutely intended :)
 … Isaac”

A simple gesture. 

People remember how you make them feel.

When you show genuine care, they bring genuine care to their work.

What’s one small, thoughtful thing you do to make your people feel valued?

Spreadsheets aren’t the villain.
But they do become the bottleneck.

Early on, when a process is young, sheets are perfect.
Fast, flexible, forgiving.

But they start to fail when you need:

● Relations across clients/projects/documents
● Permissions
● Audit trails
● Automated triggers
● Reliable reporting

This is when firms all say the same thing:
“We have data everywhere, and nowhere works.”

Airtable fixes that gap.
It's where teams graduate when Sheets stop scaling.

Not Excel vs Airtable.
It’s startup ops vs systems ops.

Know when to evolve.

I walk through 5 different use cases for accounting firms in the video below:
https://lnkd.in/etrF259q

____
Hi,
I am Isaac P., co-founder @Opzer.
Accounting firms follow me to stay ahead of their peers in the AI & Automation game.

Most firms only start using AI after someone becomes a client.

But one of the most valuable use cases happens way earlier,
the moment a prospect shows up.

When someone books a call or sends an inquiry, 
you usually get the basics:

a name,
maybe a company,
sometimes… that’s it.

But with just that, 
AI can go surprisingly far.

It can research really well & real fast.

I’ve seen it pull things like:

▶tools they use
▶their past roles
▶personal interests
▶their social profiles
▶what the company does
▶revenue, size, recent changes

And it turns all of that into a clean, 
one-minute brief before the call.

So instead of starting with:
“Tell me about your business…”

You start with:
“Here’s what I know about you, would you add anything to that?”

That shift changes the whole conversation.
They feel you’ve prepared & builds trust.

And for most firms, it’s an easy win they’re not using yet.
Should I share a real example of what this looks like?



----
Hi, 
I am Isaac P., co-founder @Opzer.
Accounting firms follow me to stay ahead of their peers in the AI & Automation game.

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