I help companies measure and take action on their marketing data.

We both know that being online takes a lot of work. I help eliminate the "Guess Work". 

Using Google Marketing Cloud we are able to predictably increase MRR while measuring each channel's step in the marketing journey.  

We take all of your Data from your CRM, Google Analytics, and cart platform, then turn it into a  real-time data dashboard for you to take action.

What most digital businesses need is someone to provide reliable consistent data to take action. You have a team and a plan, but want to know "Is it working?" & "Where can we cut the fat?".

Head to Mediauthentic.com and apply to work with us. 

THE COMPANIES THAT WE WORK WITH! 
✅ Care about your customers! 
✅ Want to grow with as little wasted marketing efforts as possible.  

WHAT WE DO! 
We offer custom solutions that help you: 

☑︎Grow your MRR (Monthly Recurring Revenue).

☑︎Increase the velocity of return (Aware -> Revenue). 

☑︎Measure your current system efficiency. 

☑︎Pivot into more reliable traffic solutions.

☑︎Alway improve your measurement systems.


WHAT OUR CLIENTS ARE SAYING
“Accountable, knowledge, and able to deliver on time. You won’t regret working with JJ.” Russell Kim, DDS - Windward Smiles

“So amazing to work with! it seems like they get stuff done 10x faster then I ever would have thought!” Shilhi Seibel - Passion Roots 

“Mediauthentic helped me create an online medical education platform. They helped me feel proficient with the technology applications I needed for my projects. What I appreciated most was that JJ took the stress out of the process (actually made it fun!). He was easy to interact with and kept me on track to reach my goals” - Darin Gould, MD


JJ Reynolds

Imagine this world -
Product & Marketing analytics in the same location 
&  
engineering teams aren't bogged down from marketing asking for " one more thing"... 

Check this out 
https://lnkd.in/g7AR8zES 

PostHog endpoints fueling a web analytics custom UI. 

Time to action is getting shorter & shorter for marketing & product teams.

Helping marketers make better use of their data | custom tracking, visualization & forecasting

5 tools to do one job.

That's the average data stack in B2B SaaS today.

PostHog bet on convergence. And it shows:

➡️ One single event schema for everything

➡️ Analytics and routing from the same source

➡️ ~50k MAU / 5M events: $615/mo vs $3k-$8k+ with Amplitude + Segment

➡️ No connection fees, no license Tetris

Where does it fall short? Segment is still better with 50+ destinations and complex transformations.

But for most teams: fewer tools = less money = one single source of truth.

Is your stack still fighting itself? 👀

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AI makes data analysis and activation way faster.

But if your data foundation is broken, you're just automating bad decisions faster.

And most companies have a broken foundation.

Before you touch AI in your stack, you need to have this:

➡️ Governed event taxonomy

page_viewed vs Page Viewed vs pageView across three SDKs = data that looks complete but can't be joined.


➡️ Identity resolution across sources

Without a layer that unifies anonymous ID, email, and domain, your AI is analyzing ghost users counted three times.

➡️ Data contracts and schema enforcement

When a dev renames a property, your pipeline should break loudly. Not silently pass malformed data for weeks.

➡️ Modeled entities in your warehouse

AI querying raw events is going to hallucinate joins and miss business logic every single time.

➡️ Quality monitoring

Anomaly detection, freshness checks, drift alerts. If you don't know your data is broken within hours, nothing downstream is reliable.

Get this right and AI becomes a multiplier.

Skip it and you're just automating bad decisions faster.

Thanks for all the DMs with suggestions! 
Now you can easily filter all metrics & dimensions in real-time :) 

Using the PostHog endpoint. 

Also;
Pricing is unknown 
Response time is debatable 
Coolness is great!

A lot of teams aren’t staying on GA4 because it’s working especially well. They’re staying because ripping it out feels like a pain, and nobody wants to be the person who creates even more tracking chaos.

Meanwhile the chaos is already there.

Purchase events don’t quite line up with actual revenue. One country domain tracks one way, another breaks in a totally different way. Someone tries to fix it server-side and suddenly one market looks cleaner and another one looks worse. And after a while nobody really says it out loud, but nobody fully trusts the numbers either.

So the team just... lives with it.

Keeps patching. Keeps adjusting. Keeps looking at dashboards with that quiet feeling of “this is probably directionally useful, I guess.”

That’s usually the point where I think the GA4 vs PostHog conversation gets framed wrong.

PostHog isn’t just “another analytics tool.”

It changes the shape of the setup.

With GA4, you’re mostly working inside one system and trying to make your needs fit around it.

With PostHog, the data can move where you need it to move.

Sessions, personas, events. Into BigQuery. Into Slack. Into HubSpot. Into feature flags. Into your warehouse. Into the rest of the stack you actually use.

So it’s not really about “starting over.”

It’s more like finally setting things up in a way that matches how your team already works.

And honestly, for most teams, the real blocker isn’t love for GA4.

It’s fear of the mess of switching.

Which is fair.

But staying in a system nobody fully trusts is its own kind of mess too.

What’s actually keeping your team on GA4?

Actionable Insights come at the intersection of expectation x outcome x ability to act. 

Useless scenarios: 
You do not have an expectation & know the outcome
You do not have the ability to act & have an expecation 
You know the outcome & have the ability to act, but there was not expectation.

There are three games to win. 

Game 1: Own the underlying data at a cost everyone supports 

Game 2:  Own the interaction of the data 

Game 3: Own the opinion on how to action the data. 

Each game increases in complexity and downside if done wrong.

I help leadership teams turn scattered data into smart, scalable systems — from dashboards to AI and synthetic intelligence — without the complexity.

As a Fractional Head of Data, I partner with growth-ready businesses to unlock clarity and scale through clean, actionable data. I also take on strategic consulting and project-based work, especially where strong data foundations drive business growth.

Over the years, I’ve worked with a range of companies across SaaS, retail, e-commerce, fitness, and services — but two recent partnerships stand out:

▶️ For a global fitness franchise with 100+ locations, I designed and implemented a complete data strategy — including franchise performance reporting, operational dashboards, and predictive models to track and scale member growth.

▶️ For a UK-based golf equipment retailer, I built advanced analytics systems spanning RFM segmentation, competitor price tracking, and sales, marketing, and inventory intelligence — turning raw data into fast, confident decisions.

These projects reflect what I bring: the ability to zoom out and create a cohesive data strategy, and then zoom in to design, build, and operationalise the right systems — without unnecessary complexity.

My work spans:
• Fractional leadership (1–2 days/week)
• Data strategy & architecture
• KPI design & reporting
• BI dashboards & visualization
• AI & automation foundations
• Retail & e-commerce analytics

Clients usually call when:
• The team is drowning in scattered spreadsheets and inconsistent metrics
• AI sounds exciting — but no one knows where to start
• The business is scaling, but the data hasn’t caught up
• They need a senior leader to “own the outcome”

🔗 See how I work: https://www.scottdudley.com/

🎥 Watch my data “recipes” for business leaders: Scott’s Data Cook Book => https://www.youtube.com/@ScottsDataCookBook

If you’re scaling and need smarter systems — I’d love to talk. Let’s turn your data into a growth engine.

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