Accelevents

Accelevents is the everything platform for in-person, virtual, & hybrid events that drive growth. As a leading event technology platform, Accelevents is redefining the way brands connect with their audiences with a user-friendly yet robust set of customizable and interactive features. Attendees can watch keynote talks, attend multiple breakout sessions, engage within workshops, interact with virtual exhibitors, network with groups or individuals, answer polls, download materials, and participate in live chats. The platform supports multi-faceted online, hybrid, and in-person conferences, summits, fundraisers, educational seminars, team building events, community networking, festivals, and more.

Founder & CEO

Windham Labs

At Windham, our mission is to deliver innovative investment technology and research that impacts the way the world’s most sophisticated investors manage assets. We work closely with our clients to provide a complete service relationship which includes support from Windham’s client servicing team and exclusive access to our acclaimed independent research.

Director Of Sales And Business Development

Windham Capital Management

One of three Associates supporting the CIO who oversees ~1.5B in global assets.
Support the maintenance of our investment strategy solutions and daily risk monitoring.
Responsible for creating simulation and back testing models in excel utilizing MATLAB.

Windham Capital Management is an independent asset management firm, focused on risk-based investment solutions. Founded in 1988, Windham is widely known for its pioneering research and its impact on the way investors manage assets. Armed with innovative research and proprietary risk management, Windham creates and manages portfolios designed to increase the probability of investment success in both calm and turbulent markets.

From our roots in researching risk and asset allocation, we have kept our mission clear: Manage investment risk to maximize returns for each client we serve. Whether you need to grow assets, improve risk management or increase liquidity, Windham will work with you to develop a solution that fits your needs.

At Windham we have cultivated an environment of client-focused innovation.

Associate, Investments

CEO @ Accelevents | Event Marketing, Management, and Growth

Events are hard enough. We're on a mission to help event organizers get some sleep the night before their event.

Jonathan Kazarian

Event management is the job that is the easiest to have an opinion on and hardest to execute.

Not every marketer or admin who’s “helped run an event” is ready to own the full show.

Because running an event is like building a company.
I’ve been there.
I’ve done both.

Event profs need to think like a marketer, budget like a CFO, operate like a producer, and sell like a CRO.

On top of it all, no one realizes how much tech there is.
They see the iPads at check-in.
Or the polished mobile app.
But don’t realize every decision that went into crafting the experience.

That's why we built Accelevents for event managers who care about the details.

The best planners don’t just “run” events.
They run a start up within your company.

CEO @ Accelevents - Event Management & Registration Software | Event Marketing | MarTech

Being 'good' at AI doesn’t make you 'good' at Event Marketing.

What does?
Being human.

Having taste.
Knowing what feels right.
Understanding what your audience actually wants to feel.

AI can write copy, segment audiences, and predict behavior.
But it can’t feel the room.
It can’t read energy.
It can’t design a moment people talk about a year later.

Great event marketers don’t build funnels.
They build memories.

They know when to surprise.
When to pause.
When to let people connect without an agenda.

AI helps you do more.
But taste, intuition, and intent decide whether it matters.

The future of event marketing isn’t AI.
It’s human-led, AI-assisted.

I’ve spent 11 years building event technology.
Not to replace you.
But to free you to create experiences that make people feel something.

What part of the event experience do you think AI will never be able to touch?

Andrew (Drew) Smith

Attributa

Founder/CEO

Attribution Nation Podcast

"Attribution Nation" is your passport to the vibrant community of marketing enthusiasts, entrepreneurs, and data aficionados. We offer valuable insights into the intricate world of marketing attribution in a unique mini-series format, each exploring a distinct aspect of the attribution universe. Whether you're a seasoned marketing professional, a sales person annoyed with the “credit game,” or a curious data explorer, we invite you to subscribe and become a part of our thriving attribution nation.

Host

Directive

Director of Growth, Revenue Operations

LeadMD

I create and drive marketing ops and sales ops strategies to help clients maximize revenue operations. I help marketing orgs identify how their marketing strategies and tactics are currently performing and how to optimize. I work with organizations to streamline and optimize their business process to remove inefficiencies.

Engagement Manager - Managed Services

Sr. Marketing Consultant

I work with companies large and small to transform their marketing departments into modern data-driven departments. Using Marketo and Salesforce best practices, I help guide marketing leaders into the new digital world. This leads to greater visibility into their analytics, business process and quite frankly, what is working and what is not working.

Marketing Consultant

University of Phoenix

Responsible for creating web strategy and content creation for internally managed website. This also included all online analytics for the website. Devise email marketing and social media marketing strategy and execution including management of monthly content calendar and analytics.

Created strategy that increased web traffic by more than 300% and engagement by more than 50% year-over-year.

Lead project to create and implement new responsive email template design leading to a reduction in unsubscribe rate of more than 70% year-over-year.

Collaborated on new paid social media strategy and new content strategy leading to a dramatic increase in reach, engagement and clicks.

Created and developed new social media analytics strategy allowing for both quantitative and qualitative analysis of social media posts. This new strategy also allowed for more flexible analysis including year-over-year, quarterly, monthly and content-based analysis.

Developed new email marketing analytics strategy allowing for both quantitative and qualitative analysis of email marketing efforts. This new strategy allowed for year-over-year, quarterly and monthly analysis.

Implemented new online analytics tracking strategy for content posted to website to allow for enhanced behavior tracking.

Lead development and implementation of LinkedIn Group strategy growing the group membership by more than 20% in just 5 months. This also lead to an increase of discussion comments and posts. Also acted as day-to-day community manager for the LinkedIn Group with moderation and direct response responsibilities.

Sr. Manager, Alumni Relations

Project management, design, copy editing and editorial assistance for three print and digital publications. I also lead all online analytics efforts to assist in strategic business decisions.

Created new online analytics strategy with Google Analytics allowing for campaign and traffic source level tracking and analysis along with long-form analytics dashboard allowing for year-over-year, quarterly and monthly traffic analysis.

Sr. Manager, Constituency Relations

Strategic direction and execution of B2B marketing programs to drive corporate partnerships. Brand ownership of multiple lines of business within B2B space.

Developed interactive conversation map to help with client conversations. Lead rebranding efforts and strategy for one line of business, driving a new vision, mission and go-to-market strategy for that line.

Sr. Marketing Manager

Strategic direction and execution of B2B marketing programs to drive corporate partnerships. Promoted to Sr. Marketing Manager after three months in this position.

Marketing Manager

Bob Bondurant School of High  Performance Driving

Responsible for sales of high-performance driving classes on an inbound and outbound basis. Assisted as on-site staff for corporate partnerships and events as needed. Contributed to marketing programs through idea generation and editing of assets.

Grew sales year-over-year and over predecessor.

Inside Sales Associate

Insight Enterprises

Planned and executed roadshows, rallies and seminars in support of B2B sales efforts. Responsible for campus-based internal marketing and communications efforts. Created and executed marketing strategy for Insight Bowl partnership.

Marketing Events Coordinator

Created and executed marketing strategy for multiple partnerships with sports teams/properties across geographies. Acquired new sports partnership adding more than $1 million in sales revenue over 3 year term of the partnership.

Corporate Partnerships Coordinator

Planned and executed roadshows, rallies and seminars in support of B2B sales efforts. Created and executed marketing strategy for multiple partnerships with sports teams/properties. Day-to-day supervisor for 5 event coordinators split between Tempe and Chicago offices.

Promoted after two years in this role to Corporate Partnerships Coordinator.

Team Lead, Corporate Events

Planned an executed more than 100 tradeshows annually in support of Public Sector sales. Created and executed marketing strategy around Insight Bowl sponsorship. Managed budget and accounting for the larger Events team.

Promoted after two and a half years in this role to Team Lead.

Events Coordinator

Responsible for driving new sales of hardware, software and services to B2B clients through a relationship-based sales approach.

Grew sales year-over-year and achieved top 25% in both revenue and gross profit.

Account Executive

CEO Attributa | Helping organizations prove the value of marketing through attribution

Modern marketing measurement methodologies do a great job of understanding how/where people buy and how/where they engage with brands. But, they have a blind spot.

That blind spot, is that they do not capture *why* people buy.

That's why we're launching our newest service offering. Our new service offering will help uncover those hidden whys and help unlock new data to help your organization optimize your marketing strategy.

To be clear, this service offering doesn't replace methodologies like attribution, incrementality testing, or media mix modeling. Those methodologies are all good at what they do... you still need/want those. This service offering is designed to supplement those things and add even more context.

For more information, shoot me a DM and I'm happy to discuss. Also, there's a link in the comments that you can use to check out the webpage that has a lot more info.

CEO Attributa | Helping organizations optimize marketing performance through measurement and operations

taplio

The Battle

Jonathan Kazarian

Andrew (Drew) Smith

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Performance ScoreJonathan Kazarian's LinkedIn Performance

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taplio

The Battle

Jonathan Kazarian

Andrew (Drew) Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jonathan Kazarian's LinkedIn Performance

Performance ScoreAndrew (Drew) Smith's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJonathan Kazarian's LinkedIn Performance