JK Molina

Run the JK Molina brand on Twitter (@OneJKMolina)

Founder

Tweet Hunter

Marketing

7-Figure Exit. 3,000+ Customers. 150+ Clients Served.

Grew Tweet Hunter to over $1 Million ARR.

200k+ Followers on Twitter.

Get a daily email on signing more clients: https://likesaintcash.com/

David Molina

I buy women's razors.

They're great. They give you a much better shave than the ones for men.

They're like the Apple of razors. They come in a nice box that's easy to carry. 

They're smoother. They last longer. Fantastic product.

The pink box and butterfly stickers remind me that this is not a product for men.

But I don't care about that.

I care that it's good.

Your audience and I have that in common:

We don't care who the stuff is for.

As long as the stuff is good.

You can say you help group A but if your stuff is really good you will always attract groups B, C and D.

This is why I believe niching down doesn't serve you or your prospects.

It's not that it's ineffective.

If you've got some clients now it clearly worked.

But if you stopped justifying who your stuff is for,

And only focused entirely in your art and making better razors,

You would get a lot more clients:

From your current niche.

And from dozens more.

Who cares which niche they're from.

As long as it's helpful to them and they pay you then you're doing something right.

I stopped caring about my niche and just started caring about making razors that work.

My razors got better.

Client acquisition took half the time.

And I got a lot of my energy back.

It's wild how much energy is wasted in choosing a niche.

There's too many options. You'll never get it right.

So don't try.

Don't market the niche.

Market the razor.

Likes Ain't Cash. 4,800+ Customers. 250+ Clients Served. How I Turned My 1 Big Idea (Likes Ain't Cash) Into $3 Million:

All entrepreneurs need to cope somehow.

I’ve observed entrepreneurs who cope with action and entrepreneurs that cope with thinking.

And the ones who cope with action make a lot more.

Picking a niche makes a lot of sense for cold audiences (like ads).

I could never make it work with warm audiences.

Gun to my head - if I had to answer what's my niche then I'd probably say "coaches".

Yet that would be inaccurate.

Maybe 60% of people I work with are coaches.

A lot of them aren't.

One prefers the private life without an audience and runs ads. Another one likes to be flown out for in-person packages but doesn't like to coach.

One guy I couldn't even find online. He partners with people in secret and launches stuff for them.

They've all spent a non-trivial amount here and made multiples of that in return.

It's been a positive for both sides.

But we would've missed this opportunity if my messaging was "I help coaches."

They may have had some interest.

But niching down would've made them go "not for me".

They were a "maybe".

But if I niched down I would have turned that "maybe" into a "no".

In my experience with audiences, that's what niching down does:

It turns maybe's into no's.

Niching down is like going to a bar with a shirt that says "I'm only into blondes."

It limits you to a great amount of great people.

Maybe a brunette liked you. But the shirt made her go from "maybe" to "no".

Niching down backfired.

A better use of your energy is to opt out of the niching game entirely.

And spend it creating tools and assets that make people from all niches interested in it.

Make great products.

Let the niche choose itself.

Very happy with the UltraHuman ring.

I don’t notice it unlike smartwatches. Tracks heart health (important on reta). And insights actually improve sleep.

Great product.

It's a normal thing in the Likes Ain't Cash world to not allow some people to give you money if you don't like what happens when they do.

We don't run a show business. You don't have to be nice to everyone.

Why your audience doesn't see your posts

(Insight after gaining 250,000 followers):

https://lnkd.in/gFigx3tX

"If you give the sauce away for free people will pay you too cook it for them."

I've had a few cringe takes.

This is one of them.

I used to swear by this.

It made sense: Give people value and they'll reciprocate with their money.

Some do.

Most don't because gratitude isn't a strong a motivator as self-interest.

Between free sauce and paid sauce - most people (myself included) will choose free sauce.

A frame that proved much more profitable for me is demonstrating why the sauce matters.

I demo this in this podcast with Ian Garlic at minute 4:15:

https://lnkd.in/ebETcVEq

Hamilton had about $11,500 in MRR and had made $150k last year.

But he wasn't satisfied with 2 things:

1. He wanted more money.
2. He wanted to get out of one-time purchases and more into monthly recurring revenue.

In August he made $42k (that's 3 months of last year's progress condensed into 1)...

... And more than doubled his MRR to $25,000.

8 lessons from Hamilton's journey (@howtoswingtrade):

Hamilton

Doubling Testosterone

(This post is not medical advice. Consult with your health professional.)

Unless we work together - nothing I post is business advice.

Consult with your business professional.

My posts are solely anecdotes of what's working for the Cash Creators and me right now.

I love business.

And I love health too.

I don't talk about it much but I nerd out on it.

Health protocol:

Weights: 3 times a week

Cardio: 3 times a week (alternating between LISS and HIIT)

Peptides: BPC-157, TB-500 and Retatrutide.

BPC-157 for Injury healing.
TB-500 for Blood flow, which complements it.
Retatrutide (Reta) for Appetite suppression and Metabolism.

A few months ago I completed the hardest thing I've ever done health-wise:

Getting a six pack.

I'm 5'10 (177cms tall).

And I ended up weighing 139.8 pounds (~63 kilos).

I was happy that I got my weight that low for my goal.

But I was NOT happy to see what that did to my testosterone.

It went down.

By a lot.

348 ng/dl. Which is the 20th percentile of men.

And I may not know much about tesosterone but I know that if 80% of men are better than you at some thing then something is seriously wrong.

I checked it yesterday (2 months after) and it more than doubled.

777 ng/dl.

Happy with the progress.

On to the next milestone.

Asking Ai to write for you doesn't make you dumber.

But it does prevent you from getting smarter.

It's the equivalent of reading book summaries instead of books.

You're not dumber.

But you're also not quite better at it. You have the info but not the knowledge. You have the wand but not the magic.

When I stray away from these 3, things get hard.

When I stick to it, MRR is built for clients and myself:

1/3) Create Customers

I've worked with about 50 people in a 1-on-1 basis. The amount of them that have bought a one-time offer before:

49.

Some people will jump straight from a lead that has paid you $0 to your 1-on-1 offer.

A customer that has paid you for a small product is 56 times more likely to take that jump.

The reason for this is the same reason why sometimes it's easier to close people on a sales call than to get them on the sales call in the first place:

People want in when people see you do your thing.

And asking them to pay for a small product that creates a small result is a very low-friction way for them to see you do your thing.



2/3) Turn Customers Into Clients

Products should leave people with potential energy: An Idea to be installed or an Asset to be used.

Let's say you help people with their offers. If your product helped someone create an offer, you just created potential energy in their business.

There's now something that could be turned into more.

About 15% of your customers will ascend into the next thing to turn that potential energy into kinetic energy.

The "pitch" is simple:

"You have this. Wanna get something out of it?"



3/3) Create Tools For Clients

Most people who join coaching programs watch 2 videos, attend 1 call and then stop using the tools.

Which means that they don't renew.

That's just how it goes.

You can mitigate this by reframing the way you think of yourself:

I believe that thinking of yourself as a coach, a consultant or a mentor is limiting.

You may do all 3. But you don't all 3 all the time.

A more helpful frame is looking at yourself as someone with tools.

Your job is not so much "coaching" people as it is creating useful tools for them to install.

This drops the time it takes to pass on your teachings.

Which makes your tools better.

Better tools are faster to use and easier to install.

Which incentivizes consumption.

Which then increases client results (and thus - retention).

And so the trinity is complete:

1. Create customers because a customer is much more likely to turn into a client.

2. Turn customers into clients by offering to turn potential energy into kinetic energy.

3. Create useful tools for clients that you can use to create customers.

Many steps in between but these are the Likes Ain't Cash fundamentals.

You can get the steps in between completely wrong (and I often do).

But as long as you get the fundamentals right you will always be okay.

Someone asked me if there's a place they can read all my emails and I realized this is a good idea.

I don't have it now but I do send a daily email on how to get more clients.

People like reading them.

If you want more clients you might like them too:

likesaintcash.com

My focus this November was Valencia:

Moving.

The Ukrainian and I like this city a lot. We're just waiting on the paperwork so that we can move.

In the meantime we went house-hunting.

We found 2 good candidates. One that's more urban and one that's more rural. I like the rural one.

I'm feeling alive in a way that's hard to articulate.

Might be something to do with the fact that I finally finished my cutting phase.

I got the six pack I wanted and now I can finally eat something else than egg whites and rice cakes.

I can enjoy the Ukrainian's (excellent) cooking now. And because I have more nutrients in me - my testosterone more than doubled.

It went from the 20th percentile to the 80th percentile:

And my gym lifts are up.

Those where my first 13 days of November.

During that time - the Likes Ain't Cash Model was cranking in my business.

It created:

132 one-time customers.

155 client payments.

6 new clients.

142 challenge members.

253 new email subscribers.

$39,712 ($32,984.83 of that is profit).

The Likes Ain't Cash Way.

The 18-Day Whale Bait Challenge starts tomorrow.

For 18 days,

I’ll send all members a daily post template that has directly got me and my clients a $1,000-$10,000 client.

Inbound.

Some results that Whale Bait has got us:

The 18-Day Whale Bait Challenge is just $18.

DM me “whale” for the link.

How People Are Using The Cash Creator Tools:

During Black Friday only - they're available and one saves $4,401. 

Check your email for the details.

First in-person podcast in 2 years coming soon.

Busy week.

We're on the last stretch to move to Spain with The Ukrainian.

The plan is to settle here. Have kids. Live the family life.

Disney movie style.

From Alicante to Javea to Valencia. We're visiting many cities.

They're beautiful.

Next week we're choosing a house.

If our Visa is approved then the next step is making the deposit.

And finding a way to move our stuff from Poland to Spain.

Electric.

It feels like this stuff will actually make a difference in the next decades for us.

The feeling that reminds one that social media can warp one's perception of money.

In social media, $30k/month can be considered not impressive.

I disagree.

I think it's quite impressive.

It buys you real things things you can touch, smell and live.

And thinking that you need a lot more to live a great life is, in my opinion, nonsense.

When I hit $5k/month the first thing I did was buy good food. I did the carnivore diet for a month. Not because I like meat that much but because I wanted to try "rich people stuff".

That was great.

Then I bought an apartment. Flew my parents to Europe multiple times.

Paid for my brother's expenses in the U.S. so he can dedicate himself to med school. And started sending Abuelita some money every week.

I even gave my friends peptides to last for a month.

That is also great.

All available way before $100k/month.

I'm there now and I don't live any different from when I was at $30k/month.

It's not a small number.

But 100% attainable depending on your Model and your Big Idea.

Lock those in and a lot of the good things in life become bargains.

The Cash Creator understands this - and that's why not all of them want $100k/month.

Some get everything they want and need at $10k/month.

Some at $20k/month.

Some have bigger requirements and going from $300k/month to $400k/month makes a big difference to them.

I respect them all the same.

And I'm excited for them because I know that whatever number they shoot for,

The electric things in life are available to them way before they reach it.

Evergreen offers are real.

… to a select few that have a massive audience.

They get millions of impressions a week so it makes sense.

Post a lot --> Get traffic to link in bio -> $$$

Which makes sense in theory but when was the last time you bought through a link in bio?

Most people who click on your link in bio repeat the same 4 steps:

    They see it
    Think “I’ll buy that sometime when I need it”
    Then leave
    Then click again some other day.
    Then repeat.

You’ve done.

I’ve done it.

We’ve all done it.

We’ve done all the “due diligence” and “consumed” enough to know it’s probably a good idea to buy but we never really get to it.

Yet we’ve all seen an offer with a fraction of the context of that link in bio…

And we’ve bought it.

We buy because we know that there is a chance that we won’t be able to in the future.

Evergreen offers never go away.

And that's the problem.

They signal to your audience

“I’ll be here for you ❤️ Whenever you need me ❤️ Take your time ❤️ ”

You allow slowness.

And so you get slowness.

I had an evergreen offer in my link in bio for years.

Had friends with 100k+ followers who did too.

And we’d both be surprised if a single sale came through every month.

Evergreen offers stall because they lack a reason to buy them now.

But mainly because they cultivate an image of “always here and always helpful”

Which is great for being famous but if being famous is your goal then you’re reading the wrong guy.

The Cash Creator has no interest in getting famous.

He wants to get rich.

And being always available doesn’t make you rich.

Evolving does.

I don’t do evergreen offers.

I do ever-evolving offers.

I evolve and my offers evolve with me.

I used to do only info products. Then I did sales calls and then Google docs.

As I evolved, the offers did.

And people started buying again.

Every offer had a limit:

How long I was going to be interested in doing it.

Have you considered that the reason your offer isn't selling so well isn't because it's bad,

But because you’re just kind of bored of it?

(No shame in it. It’s hard to stay interested in something you’ve been doing for that long.)

But maybe it's a sign to evolve.

To lean towards what’s calling you and wrap an offer around it...

... Instead of selling the same evergreen offer that the audience (and probably you) are kinda tired of.

The audience deserves more.

You deserve more.

Lean into that.

Into the voice that doesn't go away.

The challenge is in adding those ever-evolving offers without complexity.

Are you looking for a digital marketing expert who can help you achieve your business goals? Look no further. As a skilled marketer with expertise in social media, Facebook and Google Ads, and video editing, I have a proven track record of delivering results for my clients.

With my social media campaigns, I have increased engagement, followers, and website traffic for numerous clients. My Facebook and Google Ads campaigns have also generated impressive results.

Additionally, my video editing skills have enabled me to create engaging and effective content that resonates with audiences and drives conversions. 

Now, let's talk about how I can help you achieve your digital marketing goals. Whether you're looking to increase brand awareness, drive conversions, or improve your overall digital presence, I am here to help. Let's connect and discuss how we can work together to take your brand to the next level.

Don't miss out on this opportunity to grow your business. Contact me today to schedule a consultation and let's get started.

Sheza Yazdani

Helping CEOs and Founders Grow and Monetize Their Personal Brands on LinkedIn | $100K+ Results from intentional LinkedIn Growth Strategies | Personal Branding Strategist | CEO Focus Solutions

$1M+ organic reach. 13K+ followers. 200+ leaders positioned for influence. 

That’s what strategic authority-building looks like, and that’s what I build.

You’ve got the credibility. The track record. The offer.

But your audience still doesn’t get why you’re the one. 

That’s not on them, it’s on your positioning.

Closing that gap (between how good you are and how clearly the market sees it) is exactly what I do.

I help CEOs, founders, and coaches go from “posting online” to becoming the voice of their industry.

As CEO of Focus Solutions, I build authority systems that do 3 things exceptionally well:

1. Craft a strategic narrative that separates you from the noise
2. Position you so your audience wants to engage
3. Architect content that pulls in clients, media, and opportunities

Not tactics. Not hacks.

A real, repeatable system designed to make your name the one people remember.

The results speak for themselves:

- Took a coach from overlooked to a $100K closed deal after a single high-authority post (1M+ views)

- Grew my own presence to 10K+ followers in under 12 months without paid traffic

- Helped 20+ founders, coaches, and service providers build positioning systems that attract, convert, and compound

- Enabled clients to consistently generate qualified inbound leads without cold outreach or algorithm chasing.

If you're:

A coach who’s brilliant but overlooked

A founder tired of posting with no traction

A CEO who knows your voice needs to lead the market, not follow it…

Then your next move isn't more content. 

It’s clarifying who you are, what you stand for, and why your market should care.

If you’re ready to become a thought leader of your industry, book a call via my Featured section and let’s discuss your strategy.

Let’s make LinkedIn your most profitable asset and the proof of the authority you already are.

DM me or book a call

https://calendly.com/sheza-yazdani/new-meeting

Most CEOs think personal branding requires volume.

This newsletter digs into a problem most founders never say out loud which is:

The more the world pushes you to “show up,” the less space you have to think.

It connects Josef Pieper’s old warning about the loss of silence to today’s reality, where CEOs are expected to post daily, be vulnerable on cue, narrate every move, and keep up with a content machine that drains more than it delivers.

Instead of telling leaders to do more, it argues for the opposite:

A brand built from clarity, not performance.

Partnering with CEOs Founders and Coaches to Build Industry Thought Leaders through Strategic Narrative Positioning and Content Architecture | CEO at Focus Solutions

View newsletter: The Positioning Playbook

In 1985, philosopher Josef Pieper wrote Leisure: The Basis of Culture, where he warned of a world where work becomes so consuming, it eats the very si

Open article: The founder’s paradox: Everyone sees your business, but no one sees you. by Sheza Yazdani • 3 min read

The founder’s paradox: Everyone sees your business, but no one sees you.

Everyone keeps saying “just be clear.”

But clarity is not the reason people remember you.

Clarity is why they understand you.

What makes them remember you is coherence.

A pattern. A worldview. A presence they can feel.

If your content is clear but still invisible, it’s probably not a messaging problem.

It’s a depth problem.

Here’s what to build instead (and why your brain is wired to forget the rest):👇

If your content is clear but still forgettable, this is for you. There’s a moment where every founder realizes that people understand what they do… an

Open article: Clarity is a trap. Here’s what to build instead. by Sheza Yazdani • 2 min read

Clarity is a trap. Here’s what to build instead.

“Visibility doesn’t just attract attention. It earns recognition.”

And today, I’m honored to share something special:

I have been featured in Titanium Magazine’s Top 50 Global Inspirational Women to Look Out for in 2026. 

From building a business while raising three kids.

To help over 80+ CEOs, founders, and experts build personal brands that create demand before the first call.

To lead Focus Solutions as CEO.

This recognition isn’t just about me.

It’s about what happens when women own their story and show up every single day even with all the odds stacked against them.

Over the past 3 years, I’ve:

→ Built systems that convert content into high-value clients
→ Helped 50+ experts turn dead profiles into trusted personal brands
→ Challenged the noise of vanity metrics by building brands that actually drive business ROI

Being recognized alongside change makers like Dianah kamande, Heba Othman, Sally Hammoud, and Dr. Pavani Kadiyala reminds me:

There is power in being intentional.

There is power in building a legacy that leads.

And I’ll keep showing up for the voices that haven’t been heard yet and the leaders ready to rise with clarity and credibility.

P.S. A Special thanks to the The Prodigy and Love Charmaine Uychoco for the recognition.
#TheProdigyOfficial #TitaniumMagazine #Top50 #Trailblazers #WomenOfPurpose #Thailand2026

Professional portrait of a woman smiling confidently, dressed in business attire, standing against a clean background. This image accompanies an announcement celebrating her recognition as one of Titanium Magazine’s Top 50 Global Inspirational Women to Look Out for in 2026.”
(If the image is different, just tell me and I’ll tailor it.)

✅ HIGH-PERFORMANCE HASHTAGS (Authority-based + Discovery + Niche)
I’ve kept them balanced so LinkedIn won’t suppress the post (max 8–12 recommended).
Hashtags:
#WomenInLeadership
#InspirationalWomen
#Top50Women2026
#TitaniumMagazine
#PersonalBrandingExpert
#FounderStory
#WomenWhoLead
#CEOLife
#BrandStrategy
#WomenInBusiness
#LeadershipJourney
#TheProdigyOfficial
Want me to rewrite the post for maximum reach, authority, and depth — or give you an optimised hook + format based on LinkedIn’s 2025 algorithm?

Thank you New In Asia, for the feature!

I wrote this for founders doing meaningful work but still fighting for attention.

When I started Focus Solutions, I wasn’t sure what would resonate.

I just knew one thing:

Founders deserve messaging that does justice to the value they deliver.

Because it’s frustrating to do exceptional work and still be overlooked.

It’s exhausting to show up with heart and still feel like you’re shouting into the void.

The truth I’ve learned?

Content isn’t about more posts, better visuals, or perfect hacks.

It’s about earning the belief that leads to action. You can read the complete feature here:

To read the complete feature see the link in the comments ⬇️

If people need to pull up your profile to describe what you do, your brand isn’t sticky.

Your positioning should live in their mind, not your headline.

And yet, I see profiles every week with lines like:

“Transformational coach for high performers.”

What does that even mean?

Here’s the test:

Can your dream client explain your value in 3 seconds without looking you up?

If not, your positioning won’t get you clients. Or referrals.

Sticky positioning does 3 things:

It’s emotionally precise (“burned-out founder” > “ambitious professional”)

It’s visually concrete (“build a business that doesn’t burn you out”)

It’s memorable (triggers a mental shortcut like “She’s the one who helps…”)

I help clients craft lines that stick.

So they become the first name their clients think of when a problem hits.

📌 If your positioning isn’t working while you sleep, it’s not working at all.

DM me “STICKY” and let’s fix your positioning today.

Carousel showing a breakdown of what makes brand positioning sticky with short statements highlighting emotional precision visual clarity and memorability. The graphics emphasize how clear positioning helps clients remember you instantly and how vague headlines weaken credibility. The final slide invites readers to refine their positioning so it works even when they are offline.

Everyone’s bragging about their new AI tools. But let’s be honest.

AI didn’t make you sound smarter.

It just exposed that you never had a voice to begin with.

Here’s what I’ve seen after working with 50+ founders and CEOs on their LinkedIn strategy:

AI can write.

But it can’t position.

It can’t pull from your lived experience, your client results, your real tone of voice.

That’s why some posts get 100 likes and zero leads.

Because they’re structured well but say nothing new.

The truth?

→ The most powerful content doesn’t come from a tool.

It comes from knowing what only you can say.

Here’s how I help clients stand out in an AI-cluttered feed:

✅ We don’t start with “write this post.”

We start with: What are you the go-to for?

What stories earned you trust offline?

What proof do your clients rave about?

Then (and only then) do we let AI assist.

As a second brain.

Because content that converts isn't generated.

It’s distilled from your authority.

And if you can’t hear yourself in your own post.

Neither can your next client.

Want to use AI without sounding like ChatGPT?

DM me “VOICE” and I’ll help you build a brand that sounds like you, on your best day.

Bold minimalist text reads: ‘Everyone’s bragging about their new AI tools. But let’s be honest… AI didn’t make you sound smarter. It just exposed that you never had a voice to begin with.’ The visual introduces a thought-leadership post about authentic personal branding in the age of AI. The content argues that AI can write—but it can’t position, interpret lived experience, or build authority. It explains why posts that sound polished often fail to convert, and how founders and CEOs can use AI as a second brain instead of a replacement. The image aligns with topics like voice, positioning, and authority on LinkedIn.”

SEO / Hashtags (add to caption or comments for discoverability):
#PersonalBranding #LinkedInStrategy #AIContent #AuthenticVoice #ThoughtLeadership #ChatGPT #AIWriting #ContentMarketing #FounderBrand #AuthorityBuilding #AIAssist #HumanVsAI #BrandVoice #MarketingStrategy #ContentThatConverts #AIAgency #Positioning #Copywriting #LinkedInGrowth #VoiceOverVolume #ContentStrate

People do not buy talent

They buy certainty that you are right for them

Trust is built through proof not promises

Random testimonials are noise without a system

Real authority comes from repeated visible patterns

Your brand is trusted when your results feel predictable

Read the full article to build your Proof Ecosystem and turn trust into demand

When people don’t buy from you, it’s rarely because you’re not good. It’s because they’re not sure if you’re good for them. That’s the difference betw

Open article: What if people trusted you without needing to be convinced? by Sheza Yazdani • 4 min read

What if people trusted you without needing to be convinced?

The biggest myth in personal branding?

That confidence equals self-promotion.

I have spent the last 12 months helping 50+ CEOs, founders, and coaches who hated the idea of “selling themselves.”
 
Yet, they built authority without a single humble-brag.

They didn’t want to sound salesy.

They didn’t want to boast.

They didn’t want to look desperate.

But here’s what we did instead:

- We positioned them clearly.
- We showcased what made them different, not just better.
- We told real stories of transformation.
- We gave their brilliance the visibility it deserves.

Because leadership today is not just about doing great work.

It’s about making your work undeniably visible without feeling fake.

You don’t need to say “I’m the best.”

You say:
“I help founders scale through storytelling that converts.”
“I guide teams by building cultures that retain talent.”
“I specialize in sales that feel like trust, not pressure.”

That’s not salesy. That’s specific.

And specificity builds trust faster than buzzwords ever could.

LinkedIn’s 2025 algorithm now favors expert led content posts where the voice of experience beats the voice of noise.

That means authority wins over virality.

So no, personal branding isn’t bragging.

It’s making it easy for the right people to say:

“You’re exactly who I’ve been looking for.”

If you want to promote your value without feeling like a walking pitch deck,
comment AUTHENTIC. I’ll share the exact positioning framework we use to make experts magnetic (without selling out).

“A confident professional standing in front of a blurred audience, symbolizing authentic visibility and leadership. Represents the idea of building authority through clarity, credibility, and connection — not self-promotion.”

(Tip: if you use a carousel, the first image alt text should include “personal branding strategy” and “LinkedIn thought leadership” — that improves accessibility and SEO indexing.)

🧠 SEO-Optimized Keywords (for AI & Google relevance)

Add these subtly in your caption or comments to help both Google and AI models associate your post with high-value concepts:

personal branding strategy

LinkedIn authority building

authentic visibility

expert positioning framework

storytelling for leaders

thought leadership on LinkedIn

self-promotion vs authority

🏷️ Hashtags for LinkedIn (balanced for reach + niche authority)

Mix broad + specific + branded tags. Keep it to 5–7 total (LinkedIn’s sweet spot).

Recommended:
#PersonalBranding
#LinkedInStrategy
#ThoughtLeaders

Most personal brands are stuck in what I call the “Timeless Bubble.”

They craft an evergreen pitch.

One message.

One line.

One promise.

But the market doesn’t live in a bubble.

Your buyer’s context changes weekly.

→ The startup founder in June? Wants visibility before their Series A.
→ The same founder in September? Needs to hire. Their content should attract talent.
→ In Q1? They want deal flow. Your message better reflect that shift.

If your positioning doesn’t evolve with your audience’s environment, it becomes noise.

So instead of trying to be “the only,”

Be “the only one who gets it right now.”

That’s what I help my clients do.

→ We map your ICP’s decision cycles
→ Identify seasonal urgency (fundraising, hiring, launching, market fear)
→ And position your voice as the most relevant solution for the moment they’re in

That’s what creates magnetic pull.

Not just clarity.
Not just consistency.
But timing.

Most ghostwriters write posts

I build positioning calendars.

So every single post does two things:

✅ Matches your offer to their mental state
✅ Reflects what your audience is silently Googling at 11 PM

If you feel your message is “clear” but still not converting…

You don’t have a clarity problem.

You have a context problem.

And context is where positioning really lives.

P.S. Want to see how I time my clients’ content to their buyers’ decisions? DM me “CONTEXT”, I’ll send you a sample positioning calendar breakdown.

“Text-based graphic explaining why content without context fails. Highlights how founders’ priorities shift across the year, why positioning must evolve with buyer environments, and how mapping decision cycles creates more relevant, higher-converting content.”

Hashtags:
#Positioning #MarketingStrategy #PersonalBranding #ContextualMarketing #LinkedInStrategy #ICP #BrandPositioning #ContentStrategy #Ghostwriting #B2BMarketing

Big audiences don’t build category leaders. Clear language does.

Most experts compete by saying: “I’m the best at what I do.”

Category designers flip the script.

They say: “I’m the only one who sees it this way.”

That’s the difference between being a “leadership coach” vs. being the creator of “anti-burnout leadership.”

One competes. The other commands.

Want to design your own category?

Here’s how:

1. Find your enemy.

What’s the outdated belief your market still clings to? Name it.

(Ex: “More visibility = more leads” is a belief I challenge.)

2. Reframe the game.

What do your best clients need to believe before they buy from you?

(Ex: “LinkedIn isn’t content. It’s a dealflow engine.”)

3. Name your lens.

Give your POV a name. Make it yours. That’s your intellectual property moat.

(Ex: My Brand DNA Method, because most content misses the source code.)

You don’t need more reach. You need language people repeat.

Comment “CATEGORY” below and I’ll send you my Category Clarity Template.

Minimalist text graphic on category design and clear positioning over generic expertise.
Highlights how naming your enemy belief and unique lens creates authority.

After auditing 100+ brands this year, one pattern stands out.

The smartest brands aren’t just differentiating.

→ They’re de-positioning. 

(Not just standing out. But making the old category feel obsolete.)

Think about it:

Slack didn’t win by saying, “We’re a better email.”

They won by making email look like a slow, outdated way to collaborate.

They didn’t just differentiate.

They de-positioned email as the wrong tool for modern teams.

That’s how they reframed the entire communication category, and that’s the real power of de-positioning.

In personal branding, it’s the same game.

You don’t need to shout louder.

You need to shift the frame of comparison.

Here’s how I help founders and CEOs do it:

✅ We don’t just position your offer.

We de-position what your audience used to settle for.

→ Generic consultants.
→ Influencer-style ghostwriters.
→ Brands built on tips, not systems.

Suddenly, you’re not just “different.”

You’re necessary.

And your competitors?

They start to feel like last year’s model.

That’s when your brand becomes a category of one.

Are you differentiating or de-positioning?

Most executives get this wrong.

Drop “DIFFERENT” in the comments if you want to see what your current brand is really doing.

A bold LinkedIn carousel or text post showing the concept of de-positioning in branding — explaining how modern executives and founders can make old categories obsolete instead of just differentiating. Mentions examples like Slack vs email, and includes a three-step framework for de-positioning: identifying outdated beliefs, exposing frustrations, and reframing the category with a new promise. Written by a personal branding strategist helping CEOs and founders build category-of-one brands in 2025.


Hashtags (High-Intent, Mixed Density)
#DePositioning #BrandStrategy #PersonalBranding #CategoryDesign #MarketingStrategy #Positioning #BrandDifferentiation #LinkedInStrategy #BrandBuilding #BusinessStrategy #FounderBrand #GoToMarket #StrategicMarketing #BrandNarrative #B2BMarketing #Storytelling #MarketingTrends2025 #LinkedInContent #ThoughtLeadership #GrowthStrategy #AIandBranding #ChatGPTMarketing #DigitalPositioning #ContentStrategy


You’re being ignored because you’re not showing up like an expert.
(and it’s wasting your time)

Here’s why it matters.

- You’ve hit the top.
- You’ve got the title.
- You’ve made the money.
- But on LinkedIn? Crickets

Why?

Because 𝘣𝘦𝘪𝘯𝘨 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘢𝘯 𝘦𝘹𝘱𝘦𝘳𝘵

Experts are defined by the unique value they bring. 

Not by titles, not by accolades, but by the 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 you can offer that no one else can.

It’s a familiar trap:
→ Post your success story
→ Talk about how you “made it”
→ Hope people see your expertise

𝘕𝘰𝘣𝘰𝘥𝘺 𝘤𝘢𝘳𝘦𝘴.

Success is a given.

Expertise? 

That’s earned by teaching what others can’t.

Try this:

Stop showcasing what you’ve done
Start showcasing what you’ve learned.Real expertise comes from:
→ The tough lessons,
→ The decisions that didn’t work,
→ The unique insights you’ve gained that no one else has.

I did this for a client last month. 

A CEO with a massive following. 

But on LinkedIn? 

He wasn’t seen as an authority.We changed the game:

→ Focused on depth, not breadth.
→ Shared lessons from real failures
→ Highlighted decisions, not just outcomes

Now he’s seen as a thought leader, not just another CEO with a successful business.

The key:
→ Focus on what only YOU can teach
→ Share the hard truths
→ Go deeper, not wider.

Want to stop blending in and start being the expert you were meant to be? Let’s talk

A minimalist text graphic emphasizing that success and job titles do not equal expertise on LinkedIn. Highlights the shift from showcasing achievements to sharing real lessons failures and unique insights to build true authority and thought leadership.

Seth Godin never says “I’m a marketer.”

But everyone sees him as one anyway.

Why?

Because he didn’t build his positioning through a title.

He built it through decades of behaviour that made the label obvious.

You recognise him as a marketer because:

• He wrote 20+ books about how people make decisions
• He publishes daily essays that dissect attention, trust, and change
• He founded altMBA, a school built around teaching people how to create value
• He popularised concepts like “tribes,” “shipping,” and “permission marketing”
• He shows up with the same worldview every single day, consistently, relentlessly

That’s how positioning works.

Not by declaring an identity…

 …but by repeating a perspective so consistently that people start naming it for you.

This is brand psychology 101:

We assign roles based on patterns, not titles.

It’s how the brain reduces complexity: we create shortcuts.

And that’s exactly what most founders get wrong on LinkedIn.

They put “Coach” or “Strategist” in their headline and expect people to believe it.

But people don’t believe titles.

They believe behaviours.

They believe:
• Your worldview (what you stand by)
• Your transformations (who you’ve helped)
• Your lived experiences (what shaped your perspective)

These repeated patterns form your “mental shortcut”... your real positioning.

If you want people to see you as the go‑to expert in your niche, don’t announce who you are.

Show them, consistently, until the title becomes inevitable.

👇 Save this as your positioning starter pack.

Minimalist quote graphic featuring the line “When your brand earns trust, awards follow” over a clean neutral background, paired with a short branding lesson inspired by Seth Godin about how positioning is built through consistent behavior, worldview, and proof over time rather than titles or self-declared labels.

This year proved one thing:


Your name is leverage.

And most people still treat it like an afterthought.

Build your brand now.

Wishing you and your family a Happy Thanksgiving with love and happiness 💗

My content didn’t start working when I had more time. 

It started working when my third kid was born.

Pressure forces clarity. 
Clarity builds authority. 
Authority drives inbound.

For context my LinkedIn profile tells you I have worked with 50+ CEOs. And helped clients attract leads without chasing them.

But here’s what it doesn’t tell you:

→ I posted for 6 months with zero inbound leads
→ I posted daily for 1 year until I saw one viral post
→ I wasted hours writing “smart” posts no one read
→ My first few clients found me through referrals, not content
→ I had no niche, no clear message, and no offer that converted
→ I almost gave up because I thought I was too late to stand out

I made every mistake in the book:

– I copied what top creators were doing instead of finding my voice
– I confused reach with relevance, and burned out chasing likes
– I built a content system before I had a positioning strategy

Here’s what changed everything:

✅ I stopped writing for the feed and started designing perception.
– Content is not just content; it’s your pitch, your proof, your positioning
– The best content doesn’t just go viral, it gets forwarded to decision-makers

✅ I stopped talking to everyone and started writing for one person.
– One ICP per post
– One problem per message
– One goal: build trust before the DM

✅ I stopped chasing clarity. I engineered it.
– I defined my POV
– Created boundaries for what I do (and don’t do)
– Built systems to scale without sounding like everyone else

None of this happened overnight.

I just kept showing up.

Even when the algorithm was working against me.

Even when I wasn’t sure if anyone was watching.

Even when the leads didn’t come.

If you’re creating and it feels like no one cares.

Keep going.

You don’t need to be perfect.

You only need to be real and consistent enough for the right people to find you.

Join my newsletter https://lnkd.in/dxGpK6AZ and follow me for more posts on personal branding Sheza Yazdani

“Screenshot-style text post about the founder of a personal branding agency sharing the real path behind growing her business: posting for months with no leads, early mistakes in content, lack of niche, and the eventual shift toward positioning, perception design, ICP focus, and message clarity. Encourages creators to stay consistent and authentic so the right clients can find them.”

HASHTAGS (High-signal, low-noise):
#PersonalBranding #LinkedInGrowth #BrandStrategy #ContentMarketing #MarketingAgency #FounderStory #AudienceBuilding #ChatGPT #GoogleSEO #ContentStrategy

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The Battle

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