Jan Kutschera

🔆 As a Fractional CMO I help entrepreneurs to define clear marketing goals and implement them effectively with their team. 🏛️ Founder | Punk | Vegan 👉 Request a free marketing plan.

Here's what founding 11 companies taught me:
Agencies don't want you out. They want you paying.
"Systems" are built to impress you, not to run without you.
I know because I built 3 agencies. Sold them. Made every mistake. Burned through strategies that looked smart on paper and fell apart in reality.
After building agencies to €50M+ combined, I finally figured out what actually works:
Marketing that runs like a machine – not like a job you forgot to quit.

How I think differently:
I don't think like a marketer. I think like a founder who wants OUT.

- You think you need better ads. Wrong. You need a system that runs without you touching it.
- The truth about agencies: They're paid to stay. I'm paid to leave.
- The reason your marketing still needs you every day? No one built it to let you go.

Most agencies add complexity. I remove it.

What this actually looks like:
AI-native systems that optimize while you sleep – not chatbots that annoy your customers. No 47-slide decks. Numbers that matter, delivered weekly. And one goal: making myself unnecessary.

The receipts:
Raised €2.5M seed funding. Scaled an agency to 200 people, then sold. Led Laura Seiler's 14-person marketing team – sold out her course launch in 2 hours. Cut a client's CAC by 47% in 30 days without touching creatives.

This is for founders doing €1M+ who are still trapped in their own marketing. You've probably fired at least one agency. You want a system, not another dependency.
If you're looking for "brand awareness" without tracking ROI, or you want a proposal before a conversation – I'm not your guy.

Next step:
The Forbidden Blueprint. Link in bio.
Your roadmap based on €50M+ in real data. What's broken. What to fix first. No pitch attached.
📍 Cyprus. Punk since '74. Zero patience for bullshit.

Founder, Sick Brain & Mastermind at LeadMakers 

Beatrice Gutknecht 🦘

Strategy that differentiates streamlining leads to your business. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞 𝐟𝐞𝐚𝐫𝐥𝐞𝐬𝐬𝐥𝐲. 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐛𝐚𝐝𝐚𝐬𝐬𝐞𝐫𝐲.

Your brand looks exactly like your competitors'.

Because you started saying what everyone else says: "Quality." "Experience." "We care."

The pattern: Revenue plateaus. Sales slow. You're still the face of everything. Your team gives different answers when prospects ask "Why you?" 

And you can't step away because nothing happens without you.

So rebranding sounds like the fix.

It's not.

—

THE REAL PROBLEM:

Positioning, not packaging.

When founder-led service businesses get stuck—working 70-hour weeks while the team waits for approval on everything—it's because strategy lives in a document on a shelf, not in how people actually work.

—

WHAT CHANGES:

Your team knows exactly how to talk about what makes you different. No checking with you first. Your pricing reflects what you're actually worth. You show up where it matters, not everywhere.

No rebrand. No touching the logo. No throwing out what's working.

What that looks like: 

One client repositioned from last-minute supplier to design-phase partner—moving into conversations 9-12 months earlier in the buyer cycle. Result: bigger projects, better margins, eliminated price objections.

Your version won't look identical. But the principle is the same: different positioning = bigger deals, better margins, no price fights.

Results:

Within 30-60 days: Decisions happen faster. Team stops checking everything with you. Business starts to feel lighter.

By month 12: Margins improve. Referrals increase. You're the obvious choice, not another option.

—

THIS IS FOR:

Service-based businesses where you're still involved in every decision. Your team waits for your approval. Growth feels impossible without you.

THIS ISN'T FOR:

Quick fixes. Logo redesigns. Corporate structures. Businesses under 3 years old.

—

MEET THE WOMAN BEHIND THE SHADES:

I started this business because good businesses were losing deals to worse competitors. Not on merit. On positioning.

My background is operations and marketing—I've driven $700K+ in attributed revenue through repositioning and integrated campaigns. 

Now I work with founder-led service businesses to escape price competition by making strategy operational. 

Basically, what works > what looks pretty. 

Made in Australia. Based in Valencia. When I'm not fixing positioning gaps, you'll find me hoarding dark chocolate and hunting for the perfect brunch cafe.

Favikon Top 20 Branding Expert, Australia 2025.

—

F*ck rebrands. Fix your positioning first.

Let's talk: DM me or visit badasserybyb.com

Founder and Branding Strategy Consultant

Providing badass brand strategy services for service-based small to medium-sized businesses that will differentiate their brand from competitors and streamline their marketing efforts to reach and convert their target audience effectively.

Badass results:
•  Build loyalty
•  Lower churn rate
•  Increased referrals
•  Quicker sales cycle
•  Higher customer lifetime value
•  Improved audience associations and feelings about your brand.
•  A distinct and memorable identity.
•  Increased word of mouth
•  Increased inbound leads 

I know the rules of branding and when to break them.

taplio

The Battle

Jan Kutschera

Beatrice Gutknecht 🦘

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