Jan Kutschera

True Brew Birdie Ltd.

Founding the Brands:
- Lead makers: A Modern performance-driven Marketing Agency

We are the other marketing agency. 

Performance Marketing, Marketing Automation, Analytics. All Data-driven. We're here to shake things up. We cut through the noise, strip away the nonsense, and deliver what others don’t dare to. Want clarity amidst chaos? Precision over vagueness? Give us a call and find out how we can amplify your marketing.

- IamJayKay: Sparring partner for Entrepreneurs and Agency owners

With IamJayKay I help Founders and CEOs understand the role of marketing and the marketing team in their company. We answer questions like: 

What does a marketing team need from the CEO?
What does the CEO need from a marketing team?
What does it take to grow and build the best marketing team a company can imagine?
What is needed to support the main goals of the CEO: Staying within budget, making effective decisions, and staying to the vision and mission of the company.

Together, we are building great in-house marketing teams.

- Selling digital products

Providing Interim Marketing Services for Companies like:
Laura Seiler Life Coaching GmbH: (03/21 - 06/22)
- Leading the 14 person marketing team
- Sale of Online course with sell-out of the special edition within 2 hours
- Over sell-out of a closing course.
- Reorganization of the marketing team including tracking and analysis for scaling the various products
-Future-proof conception and set-up of new launch concepts for all digital products.
- Update of all courses to current CRM standards
- Introduction of CRM processes and segmentation.
- Automation of the marketing and sales process

Founder

k-production GmbH

As interim CMO & consultant I have helped companies like E-Buero, Holmes Place, Köhler Papier, MAHLE, Scoyo, Sense Media, Mailbutler, Mieterengel, Medizinio or Kawaloo but also Stratup Hubs like BEAM or BIA to improve their marketing and generate more leads. 

SEO, content marketing, inbound marketing, funnels & email marketing, performance marketing, web analytics, interim management, marketing consulting, and operations.

Founder and Managing Partner

iqento by MAHLE GmbH

Development of the lifestyle brand and retrofit solution in the field of fragrance management together with the automotive supplier MAHLE.  Responsible for product and business strategy development, financing management and the planning and implementation of marketing.
- Conception and implementation of international product presentations, including at the IAA in Frankfurt, Bits & Pretzels in Munich and Collision Conf in New Orleans
- Successful spin-off from the MAHLE Group
- Execution of four financing rounds through convincing product development and presentation as well as effective financing management

Co-Founder Finance and Marketing

The Reach Group GmbH

As Managing Director of Marketing, the focus was on merging four performance marketing agencies into the user-centric The Reach Group GmbH. This included integrating various departments and structures, developing a marketing strategy and coordinating activities across six locations.
- Merging and utilizing synergy effects of differently structured teams from the areas of SEO, SEA and social media
- Generating leads and new business, including through the planning and implementation of high-profile appearances at industry-relevant trade fairs such as Online Marketing Rockstars and DMEXCO

Founder and CEO

PR - Popularity Reference GmbH

Development and management of the company specializing in off-page and content marketing, most recently with 200 employees. Responsible for the strategic direction and the acquisition of prestigious clients.
- Achieved a seven-figure turnover within twelve months; increased to a mid-seven-figure turnover in the following four years by acquiring high-revenue, international Internet groups
- Management of the M&A process for the merger with three other agencies to form The Reach Group GmbH

BiTS Hochschule - Business and Information Technology School

Lecturer

TRG - The Reach Group GmbH

As Managing Partner, head of the main office in Berlin, which was set up specifically for this purpose. Responsible for the management and strategic direction of the analysis, consulting and reporting departments with a focus on German publishers. Also responsible for the organization of back-office processes and accounting.
- Achieved a seven-figure turnover within the first year after foundation by winning strategically important customers such as Axel Springer, Gruhner & Jahr and the travel publisher Falk & Dumont
- Establishment of two successful teams in Berlin and Hamburg
- Attention generation and customer acquisition through participation in events - including a stand at DMEXCO - as well as through the conception and implementation of successful own event series such as the TRG - OM Club

SeoBand

Lead Guitar

BILD digital GmbH & Co KG

Responsible for setting up the newly established SEO & Webanalytics department. The tasks included developing the technical and content-related bild.de SEO strategy as well as recruiting and training suitable employees to successfully implement the strategy.
- Establishing and expanding the effective team of seven members within a few months
- Training the 500 print journalists at BILD Zeitung in online editing and SEO
- Increasing the organic traffic share by 500 percent from five to 30 percent
- Smooth conversion of the web analytics software from Omniture (today: Adobe Analytics) to Webtrekk

Head of SEO & Webanalytics

Strato AG

Responsible for the marketing and further development of the store products together with the manufacturers.

Productmanager E-Commerce

🔆 As a Fractional CMO I help entrepreneurs to define clear marketing goals and implement them effectively with their team. 🏛️ Founder | Punk | Vegan 👉 Request a free marketing plan.

I never fit into the neat boxes people wanted me in.
Teachers said I just needed to ‘apply myself.’ Bosses said I was too obsessive. Friends thought I was chaotic.

The truth? My brain just works differently.
And instead of fighting it, I turned it into my edge.

Now, I help entrepreneurs do the same: channel their energy into systems that break rules, scale empires, and actually work.

I turn marketing into rebellion.

This is for the pathfinders.
The ones who can’t switch off.
The ones who refuse to copy templates and chase trends.

I build marketing systems that scale companies from 7 to 8 figures — without 5k/month minimum budgets, without the BS.

My approach:
⚡ Strip away the fluff
⚡ Automate what works
⚡ Build systems that deliver real ROI

What I do:
✅ Engineer marketing rebellion systems that break past $10M
✅ Create automation frameworks that eliminate chaos
✅ Design strategies that crush industry benchmarks

The proof:
🚀 Led teams of 15+ driving 8-figure growth
🚀 Built systems managing $50M+ in revenue
🚀 Cut CAC by 47% with my frameworks

Fair warning: I don’t sugarcoat.
If you want comfortable advice, I’m not your guy.
But if you want marketing that unleashes your empire - let’s talk.“
.

📍 Based in Cyprus. Breaking marketing templates worldwide.

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Jan Kutschera

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