Measure Studio

Measure Studio provides AI-powered social media insights for brands, agencies, and media companies.

With automated performance benchmarking and computer vision analysis, we help you identify what about your content strategy is working (and what can be improved).

Customers include JD Sports, Future, Vox, Now This, BBC Studios, IGN, Wave Sports & Entertainment, Jubilee, The Obama Foundation, and more.

Key features:
• All of your social media data in one place, so you're not juggling databases, tabs, or spreadsheets.
• AI computer vision to auto-tag your library, so you can view your content the way social media algorithms see it.
• Automated benchmarking to align your team on content performance.
• Hourly data for all new posts and stories, so you can measure early results and take action. 
• Intuitive, powerful filtering and auto-grouping across your social media accounts for granular reporting.
• Fully featured on both desktop and mobile, so you can access your data from anywhere.
• Supporting Instagram, Facebook, YouTube, Twitter, TikTok, LinkedIn, and Snapchat Story Studio.

Book an intro call to learn more:
https://www.measure.studio

Co-Founder & Board Member

Quartermast Advisors

Quartermast Advisors is a boutique M&A advisory firm, specializing in media, technology, and the creator economy. We help founders navigate every step of the M&A process and maximize their outcomes.

Visit https://www.quartermast.com or get in touch to learn more.

Founder

Creator Economy Jobs

Creator Economy Jobs is the premier job board for creator economy companies and candidates.

🙋‍♀️ CANDIDATES: Looking for a job in the creator economy?

Sure, you can wade through hundreds of career pages and job postings. Or you can use CreatorEconomyJobs.co to easily browse open roles across our industry.

Subscribe to our weekly newsletter to get the latest jobs delivered to your inbox each week: https://creatoreconomyjobs.beehiiv.com/subscribe

👩‍💼 HIRING TEAMS: We want to help you find great candidates to join your team!

Post a job on our site for free: https://creatoreconomyjobs.co/submit

Sponsor - Want to promote your job listing? We offer sponsorships at the top of our site and via our weekly newsletter. Visit https://creatoreconomyjobs.co/pricing or email us at info@creatoreconomyjobs.co to learn more.

Creator Authority

Creator Authority is the one-stop shop for LinkedIn influencer campaigns. Learn more at https://creatorauthority.co.

Partner & Board Member

VidCon

VidCon is the premiere conference for the online video industry.

Advisor

Papercup

Papercup's AI technology creates a synthetic, human-sounding voice to translate videos into any language.

Nobody Studios

Venture studio that is radically rethinking how companies are built.

Angel Investor & Advisor

Everyset (formerly Castifi)

Everyset is a SaaS platform for film & TV production teams to seamlessly hire, manage, and pay performers.

Brandwatch

Brandwatch is the world leader in consumer intelligence, social media management, and influencer marketing.

SVP, Strategy (on Garden Leave)

Various Startups

Alts (alternative assets fund & investment community): https://alts.co/
Donut Media (automotive digital publisher): https://donut.media/
Fast Travel (taxi management software): https://fasttravel.no/
FlashFomo (creator merch marketplace): https://www.flashfomo.com/
Kaukus (political meetings & voting software): https://www.kaukus.no/
Nobody Studios (venture studio): https://nobodystudios.com/
Pair AI (video-based education platform): https://pairai.com/
RYSE (motorized window shades): https://www.helloryse.com/
The Experience Resorts (all-inclusive luxury resorts): https://theexperienceresorts.com/
True Made Foods (sugar-free condiments): https://www.truemadefoods.com/
Unbanked (fintech solution built on blockchain): https://unbanked.com/
Xigxag (reinventing audiobooks): https://xigxag.co.uk/

Angel Investor

Co-Founder @ Measure Studio 📈 AI-Powered Social Media Insights

I’m a serial entrepreneur focused on digital media, technology, and the creator economy.

As Co-Founder of Measure Studio, we provide best-in-class social media analytics for brands, agencies, and media companies. Our focus is improving the way social media professionals work with data, so that organizations can maximize content performance and audience engagement.

Prior to Measure Studio, I was the Co-Founder & CEO of Paladin, an influencer marketing platform that was acquired by Brandwatch in March 2022. I then served as SVP Strategy at Brandwatch, helping to lead the integration effort as well as strategic planning and corporate development initiatives.

I'm also the Founder of Quartermast Advisors, a boutique investment bank that helps founders navigate the M&A process and maximize their outcomes.

💬 I'VE BEEN FEATURED IN:
- Business Insider
- Digiday
- Forbes
- PRWeek
- The Information
- TheWrap
- Tubefilter
…and more

📢 I'VE SPOKEN AT:
- Consumer Electronics Show (CES)
- Digital Entertainment World (DEW)
- Digital First
- Digital Hollywood
- DMEXCO
- Social Media Week
- VidCon
- Youth Marketing Show (YMS)
…and more

James Creech

Influencer marketing acquisitions surged during the pandemic (2020–2023) but declined sharply last year.

So far, 2025 has been noticeably busier, with 15 IM deals announced to date.

Across the broader creator economy, M&A activity has been even stronger, with 72 transactions closed through Oct. That's already surpassed 2024's annual total, so we expect a record 100+ creator economy acquisitions by year-end.

So why the temporary slowdown in IM acquisitions last year?

A few likely factors:
• A tougher macroeconomic environment and higher cost of capital post-ZIRP.
• Political and economic uncertainty during the 2024 election year.
• Buyers taking time to digest the flurry of deals from 2020 to 2023.

Interestingly, while U.S. influencer marketing deals declined sharply, European activity remained steady. And overall creator economy M&A still hit record highs in 2024 despite the IM slowdown.

It’s an exciting time for the influencer marketing space and the creator economy at large. The continued momentum around M&A dealmaking shows just how far the industry has come and how much opportunity still lies ahead for entrepreneurs, capital allocators, and creators.

Thank you Jasmine Enberg and Kaya Yurieff for highlighting our report! Their Scalable Pod newsletter is my go-to resource for staying up to date on the creator economy.

Make sure to subscribe if you're not already! https://lnkd.in/edCfhiwc

Co-Founder, Measure Studio 📈 AI-powered social media insights.💡 Founder, Quartermast Advisors 🤝 We help entrepreneurs maximize their M&A outcomes. 🚀

Execute Advisors

Current clients include WME Sports, Illumix, The Wonder Project, Lunar-X, WorkMoney, Mini Studio AI, and Displace.

Assist startups and large companies with strategy, fundraising narrative and intros, strategic partnerships/BD, and org structure/management.

Past work included TikTok, Jellysmack, Dabkick (acquired by Trade Desk), Boxee (acquired by Samsung), Bambuser, Vobile and Repeat.io (acquired by WeCommerce)

Endeavor

Help run WME Sports Content Group that focuses on social media and content strategy and execution for some of the best athletes on the planet, major sports properties, and top tier brands.

Business and Strategy Consultant (WME Sports)

Illumix

Strategy and BD for Lightspeed, Disney, and Sony backed enterprise AR platform. Work directly with CEO along with product and engineering leadership.

Business & Strategy Consultant 

WorkMoney

Fundraising and strategy for amazing nonprofit that has over 7M members whom they help with financial literacy and access to government financial assistance programs.

Business and Strategy Consultant

The WONDER Project

A new independent studio that produces premium theatrical films and television series.

Our mission is to entertain the world with courageous stories, inspiring hope and restoring faith in things worth believing in.

Executive Advisor

Mini Studio AI

Displace

M13 🚀

Investor

AnthologyAI

Lunar X

Fundraising and strategic partnerships. Helped close significant strategic investor.

Operator, Dealmaker, Entrepreneur | Ex Disney, Zefr, HBO | Advisor | Investor

Multi-stage, revenue and operational-focused, senior leader with an entrepreneurial mindset and a bias for action, impact, and results. 

Experience includes P&L management, business development, product roadmap prioritization, cross-functional leadership, and the introduction of new tech to enterprise customers/platforms. Worked at both Fortune 100 companies and multiple startups. 

Negotiated and oversaw both domestic and international partnerships that have generated hundreds of millions of dollars in revenue. Verticals include major technology platforms along with global media, entertainment, and sports conglomerates. 

Individual contributor to managing teams of nearly 100 across multiple functions.  

I love to learn and I love to build.  Check me out right here on LinkedIn as I love to post articles and opinions about companies and industries that interest me.

Jason Kirk

Been heads down for the past month drinking from the MrBeast firehouse, but have been meaning to share the below.  Content + Commerce + Community + Philanthropy.  That's what appealed to me about this opportunity.  And speaking of that, see below regarding the company's partnership for good with the leading creator gathering on the planet:

Partnerships @ Mr Beast | Founder Execute Advisors | Ex Disney, Zefr, HBO | Advisor | Investor

Open article: How MrBeast And The 1 Billion Followers Summit Are Turning Kindness Into A Global Movement by forbes.com

How MrBeast And The 1 Billion Followers Summit Are Turning Kindness Into A Global Movement

taplio

The Battle

James Creech

Jason Kirk

Followers

Posts

Engagements

Likes

Performance ScoreJames Creech's LinkedIn Performance

Performance ScoreJason Kirk's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

James Creech

Jason Kirk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Creech's LinkedIn Performance

Performance ScoreJason Kirk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Creech's LinkedIn Performance