Measure Studio

Measure Studio provides AI-powered social media insights for brands, agencies, and media companies.

With automated performance benchmarking and computer vision analysis, we help you identify what about your content strategy is working (and what can be improved).

Customers include JD Sports, Future, Vox, Now This, BBC Studios, IGN, Wave Sports & Entertainment, Jubilee, The Obama Foundation, and more.

Key features:
• All of your social media data in one place, so you're not juggling databases, tabs, or spreadsheets.
• AI computer vision to auto-tag your library, so you can view your content the way social media algorithms see it.
• Automated benchmarking to align your team on content performance.
• Hourly data for all new posts and stories, so you can measure early results and take action. 
• Intuitive, powerful filtering and auto-grouping across your social media accounts for granular reporting.
• Fully featured on both desktop and mobile, so you can access your data from anywhere.
• Supporting Instagram, Facebook, YouTube, Twitter, TikTok, LinkedIn, and Snapchat Story Studio.

Book an intro call to learn more:
https://www.measure.studio

Co-Founder & Board Member

Quartermast Advisors

Quartermast Advisors is a boutique M&A advisory firm, specializing in media, technology, and the creator economy. We help founders navigate every step of the M&A process and maximize their outcomes.

Visit https://www.quartermast.com or get in touch to learn more.

Founder

Creator Economy Jobs

Creator Economy Jobs is the premier job board for creator economy companies and candidates.

🙋‍♀️ CANDIDATES: Looking for a job in the creator economy?

Sure, you can wade through hundreds of career pages and job postings. Or you can use CreatorEconomyJobs.co to easily browse open roles across our industry.

Subscribe to our weekly newsletter to get the latest jobs delivered to your inbox each week: https://creatoreconomyjobs.beehiiv.com/subscribe

👩‍💼 HIRING TEAMS: We want to help you find great candidates to join your team!

Post a job on our site for free: https://creatoreconomyjobs.co/submit

Sponsor - Want to promote your job listing? We offer sponsorships at the top of our site and via our weekly newsletter. Visit https://creatoreconomyjobs.co/pricing or email us at info@creatoreconomyjobs.co to learn more.

Creator Authority

Creator Authority is the one-stop shop for LinkedIn influencer campaigns. Learn more at https://creatorauthority.co.

Partner & Board Member

VidCon

VidCon is the premiere conference for the online video industry.

Advisor

Papercup

Papercup's AI technology creates a synthetic, human-sounding voice to translate videos into any language.

Nobody Studios

Venture studio that is radically rethinking how companies are built.

Angel Investor & Advisor

Everyset (formerly Castifi)

Everyset is a SaaS platform for film & TV production teams to seamlessly hire, manage, and pay performers.

Brandwatch

Brandwatch is the world leader in consumer intelligence, social media management, and influencer marketing.

SVP, Strategy (on Garden Leave)

Various Startups

Alts (alternative assets fund & investment community): https://alts.co/
Donut Media (automotive digital publisher): https://donut.media/
Fast Travel (taxi management software): https://fasttravel.no/
FlashFomo (creator merch marketplace): https://www.flashfomo.com/
Kaukus (political meetings & voting software): https://www.kaukus.no/
Nobody Studios (venture studio): https://nobodystudios.com/
Pair AI (video-based education platform): https://pairai.com/
RYSE (motorized window shades): https://www.helloryse.com/
The Experience Resorts (all-inclusive luxury resorts): https://theexperienceresorts.com/
True Made Foods (sugar-free condiments): https://www.truemadefoods.com/
Unbanked (fintech solution built on blockchain): https://unbanked.com/
Xigxag (reinventing audiobooks): https://xigxag.co.uk/

Angel Investor

Co-Founder @ Measure Studio 📈 AI-Powered Social Media Insights

I’m a serial entrepreneur focused on digital media, technology, and the creator economy.

As Co-Founder of Measure Studio, we provide best-in-class social media analytics for brands, agencies, and media companies. Our focus is improving the way social media professionals work with data, so that organizations can maximize content performance and audience engagement.

Prior to Measure Studio, I was the Co-Founder & CEO of Paladin, an influencer marketing platform that was acquired by Brandwatch in March 2022. I then served as SVP Strategy at Brandwatch, helping to lead the integration effort as well as strategic planning and corporate development initiatives.

I'm also the Founder of Quartermast Advisors, a boutique investment bank that helps founders navigate the M&A process and maximize their outcomes.

💬 I'VE BEEN FEATURED IN:
- Business Insider
- Digiday
- Forbes
- PRWeek
- The Information
- TheWrap
- Tubefilter
…and more

📢 I'VE SPOKEN AT:
- Consumer Electronics Show (CES)
- Digital Entertainment World (DEW)
- Digital First
- Digital Hollywood
- DMEXCO
- Social Media Week
- VidCon
- Youth Marketing Show (YMS)
…and more

James Creech

Influencer marketing acquisitions surged during the pandemic (2020–2023) but declined sharply last year.

So far, 2025 has been noticeably busier, with 15 IM deals announced to date.

Across the broader creator economy, M&A activity has been even stronger, with 72 transactions closed through Oct. That's already surpassed 2024's annual total, so we expect a record 100+ creator economy acquisitions by year-end.

So why the temporary slowdown in IM acquisitions last year?

A few likely factors:
• A tougher macroeconomic environment and higher cost of capital post-ZIRP.
• Political and economic uncertainty during the 2024 election year.
• Buyers taking time to digest the flurry of deals from 2020 to 2023.

Interestingly, while U.S. influencer marketing deals declined sharply, European activity remained steady. And overall creator economy M&A still hit record highs in 2024 despite the IM slowdown.

It’s an exciting time for the influencer marketing space and the creator economy at large. The continued momentum around M&A dealmaking shows just how far the industry has come and how much opportunity still lies ahead for entrepreneurs, capital allocators, and creators.

Thank you Jasmine Enberg and Kaya Yurieff for highlighting our report! Their Scalable Pod newsletter is my go-to resource for staying up to date on the creator economy.

Make sure to subscribe if you're not already! https://lnkd.in/edCfhiwc

Co-Founder, Measure Studio 📈 AI-powered social media insights.💡 Founder, Quartermast Advisors 🤝 We help entrepreneurs maximize their M&A outcomes. 🚀

The Wildflower Company

• As the Co-Founder of The Wildflower Company, Michaella handles all things email marketing, social media, and brand strategy.⁠

• Developed creative and on-brand social media strategies to generate sales, grow our audience, and maintain a consistent presence online.

• Generated brand-specific and innovative messaging angles for email marketing campaigns, gaining 300 organic email subscribers in 6 months.

• Curate creative marketing strategies to further drive brand awareness, customer acquisition, and revenue growth.

Co-Founder & CMO

Outdoor Afro, Inc.

• Develop social media strategy and content calendar, including recruitment and coordination of visual asset creators and copywriting.

• Implement social media plan, publishing content per content calendar, engaging with followers, and tracking & reporting metics.

• Develop email marketing strategy and themes for regular newsletters, and execute ad hoc emails based on special news.

• Track email metrics using Klaviyo, track assets, and manage approvals and other requests internally and from stakeholders.

• Maintain an up-to-date marketing metrics dashboard across all marketing channels.

• Track digital ad assets and maintain an up-to-date advertising metrics dashboard.

Digital Marketing Manager

cocokind

Cocokind is founded on community > marketing and approaches all community interactions with positivity, empowerment, and support. As a Cocokind Ambassador, I lead with these values at the forefront when creating and sharing social media content on behalf of the brand.

Content Creator for The Cocokind Ambassador Program 

OwnTrail

Responsible for the member acquisition funnel, with a focus on organic channels
including social, email and SEO, including:

• Develop and implement digital marketing campaigns that align with the company's goals
and objectives.

• Create and manage content for the company's website and social media channels.

• Analyze and report on the performance of digital marketing campaigns, and provide
recommendations for improvement.

• Work closely with the product and community teams to understand the target audience
and develop targeted marketing strategies.

• Stay up-to-date with industry trends and best practices in digital marketing.

IFundWomen

• Brought to life high-impact marketing strategies and campaigns with innovative ideas that elevated the brand and drove member acquisition.

• Created and executed email marketing strategies to increase customer engagement 3x industry standard to an average open rate of 51.81%, and subscriber count by 26K.

• Coordinated dozens of speaking engagements and PR events.

• Produced over 60 educational workshops—booking guests, designing landing pages, producing, and curating email communication.

• Planned and executed virtual events for revenue-driving programs like branded grant programs and sponsored pitch competitions.

• Managed and executed deliverables across multiple events and work streams in collaboration with our enterprise and product teams.

Marketing Program Manager

• Coordinate speaking engagements and PR events 

• Curate IFundWomen email strategy, increasing customer engagement and subscriber count, and driving revenue

• Plan and execute educational workshop strategy—booking guests, curating landing pages, handling production, and email communication

• Lead virtual event production for revenue-driving programs like branded grant programs and sponsored pitch competitions

Marketing Associate

Paladin Software

• Onboard and train new customers and maintain existing relationships

• Answer customer questions and troubleshoot technical issues to ensure a user-friendly experience

• Strategize and design social media posts to promote Paladin Software and Measure Studio brands

Account Coordinator

WeAre8

Consultant

• Help on-board new clients and maintain existing relationships with clients, ensuring a continuous increase in overall users. 

• Assist in the daily creation and management of 8’s internal database, applying creativity with digital media and knowledge of pop culture and current events.

• Oversee campaign performance to provide detailed and coherent data reporting to brands clients. 

• Source and outreach to consumers and brands to facilitate results on campaign deliverables. 

• Assist with community relationships, outreach, and customer service.

Account Manager

• Developed creative and analytical strategy for influencer/brand marketing campaigns to present to prospective clients in collaboration with the CEO.

• Generated brand-specific messaging angles and content ideation for each campaign.

Intern

Isenberg School of Management, UMass Amherst

• Create and share regular updates on social media to promote senior gift and upcoming events.

• Provide information about what the committee does to encourage students to donate to the senior gift.

• Table around the university to boost donations to the senior gift.

• Brainstorm the senior class' gift to the school (Class of 2019's Senior Gift: Endowed Scholarship)

Isenberg Senior Gift Committee Social Media Chair

• Design and sell merchandise such as Isenberg t-shirts & beanies.

• Communicate and partner with local business to create fundraising events.

• Produce new ideas to raise money for the club. 

• Conduct bi-weekly meetings with the committee.

Isenberg Marketing Club Fundraising Chair

UMass International Programs Office

• Create and share posts on social media to promote the program and upcoming events.

• Organize events to encourage international students to become more involved around campus.

• Help international students feel more acclimated to a new environment.

IPO Buddy's Program Head of Marketing

University of Massachusetts Amherst

• Conduct multiple campus tours, weekly, to provide prospective students with information about the university

• Coordinated four rounds of interviews as part of the hiring committee 

• Screened and selected most qualified college admissions representatives from a pool of over 300 applicants

• Coordinated the University's special tour program for students from traditionally underprivileged areas. 

• Assisted the Directors of Admissions in hosting multiple UMass open house events, which required intense preparation to accommodate several thousand visitors to campus.

Student Ambassador

I am a creative and results-oriented marketing professional with experience in successful business growth through organic brand marketing and community engagement, and a passion for digital entertainment and learning through new experiences.

My professional background has equipped me with outstanding communication skills, the ability to craft and design compelling and engaging marketing content, and a deep understanding of curating and maintaining strong community relationships.

I have a proven track record of driving brand awareness, and am skilled at implementing successful email marketing strategies, and tracking against KPIs to ensure goals are met. I thrive in fast-paced and collaborative working environments, am adept at managing my time efficiently, and have exceptional problem-solving skills.

_______________

Professional Skills: 
Passion for Marketing Strategy and Digital Media; Confident public speaker with years of experience; Outstanding presentation and communication skills; Extensive knowledge of Social Media; Excellent time management and organizational skills

Technical Skills: 
Excel certified as of 2016 and proficient in Microsoft Office; Skilled in iMovie, Canva, Later Social, Mailchimp, Klaviyo, Jira, Trello, and Notion

Language Skills: 
Fluent in Spanish [Native Language/Bilingual], Conversational in Italian [Advanced/Intermediate]

Fun Fact: 
I earned my first-degree black belt in Tae Kwon Do at 14 years old!

taplio

The Battle

James Creech

Michaella Estevez

Followers

Posts

Engagements

Likes

Performance ScoreJames Creech's LinkedIn Performance

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taplio

The Battle

James Creech

Michaella Estevez

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Creech's LinkedIn Performance

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Performance ScoreJames Creech's LinkedIn Performance