The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

John McTigue

Ntara

Chief Executive Officer

Responsible for the successful and sustainable growth of the agency, market positioning, strategy, partnerships, and all commercial arrangements.

SVP, Sales and Marketing

I lead our talented team of Account Directors, and am responsible for the overall business development and digital strategy for Ntara's clients.  I build and maintain a profitable account portfolio for the agency.

Responsibilities Include

Sales and Account Operations:
Delivering results with complete funnel responsibility for creative and technical services revenue
Achieving steady, predictable YOY Revenue Growth 
Maintaining active relationships with C-level executives in all key accounts
Functional management of the Account Team 
Creating sales playbooks, agency offering definition, and go-to-market strategies
Pricing strategy and final approval of all agency SOWs and contracts
SalesForce.com administration and optimization of internal sales process
Sales reporting, forecasting and analysis

Marketing and New Business Development:
Target market definition, account planning, and execution
Development and oversight of all company marketing activities and thought leadership
Agency lead on new client qualifications, pitches, RFP responses, and transitions
Management of new business processes and company marketing / promotion
Management of high-level, partner relationships to ensure agency representation and for mutual profitability
Represent the agency as a thought-leader at trade shows and conferences 

Strategy and Innovation: 
Oversee the agency's strategy processes and deliverables
Strategic lead on major client strategy and business planning engagements
Provide strategic planning and direction on assigned account(s), and develop/present appropriate POVs to clients
Function as the Subject Matter Expert in eCommerce (B2B and B2C), and digital strategy for leading branded manufacturers, technology companies, healthcare, retail, and more.

Vice President Sales and Marketing

Responsible for spearheading and developing the interactive strategy (both in the sales cycle and in project execution) for major accounts, while managing client relationships and maintaining agency profitability. Primary responsibilities include proposal and presentation development and delivery, interfacing with C-level executives on strategic concerns, and serving as a communications nexus for creative and development teams. 

•	Leadership of the winning business development and creative RFP teams for the redesign of Xerox.com and Xerox Interactive Agency of Record designation.
•	Development and implementation of client marketing strategies, including multi-lingual customer-facing communications, Ecommerce deployment and optimization, brand platform development, audience segmentation and research, lead-generation activities, loyalty campaigns, sales enablement programs, and analytics.
•	Complex, services-based account direction for a broad range of industries, managing a portfolio over $4million in direct services billing annually.
•	Successful C-level presentations for clients such as Xerox, Harman, Coleman, Bank of New York, Hunter Fan, Bell Helicopter/Textron, Lexmark, Simmons BeautyRest, Teradata, and Delta Dental.
•	Proven creative and business development success while working in time- and resource-constrained environments.
•	Authorship of strategic client deliverables, including Research Findings, Scope of Work, Functional Requirements, and Strategic Recommendation documents. 
•	Passionate development of an immersive understanding of every client’s business environment and industry. Experience includes high tech, retail, healthcare, financial services, manufacturing, professional services, consumer durables, aviation, CPG, data warehousing, Big Data / Analytics, and more.

Account Director and Strategist

Responsible for the continuous improvement of agency operations, including the sales, discovery, project management, production, and post-production processes.  Collaborated with senior management to develop innovative solutions to increase profitability, customer satisfaction, and employee confidence.  Provided consultation for change management and company brand positioning.

•	Identified, developed, and created the processes and assets required to transition a software development and animation company into a project management-centric, full-service interactive agency.
•	Leveraged extensive budgetary experience in all project phases, from initial estimates through daily tracking, final invoicing, trending and P&L analysis.

Agency Optimization Manager

LifeHikes®

When companies like Facebook, Alibaba, Dropbox and Google want their teams to perform at the next level, they turn to a secret weapon: LifeHikes. LifeHikes is a global professional training company created to help you navigate the path to lifelong growth. At the center of LifeHikes is a Connected Learning Ecosystem. Imagine everything in one place –training programs, providers, technology, measurement, community, and certification for the most important skills for business and life. This combination provides a holistic approach to growth and is supported by the LifeHikes Coalition. 

The LifeHikes Coalition of Global Advisors is a group of leaders who have a passion for lifelong learning. The Coalition ideates, advises, and tests on ways to unlock human potential and reignite the love for learning. As key influencers in their industry or company, Coalition Members contribute their experience and expertise to the global LifeHikes community.

Coalition of Global Advisors Member

RevGenius

Member

Cre8tive Group

Simultaneously managed relationships with multiple accounts while orchestrating the execution of a variety of projects.  

•	Created and managed an onsite creative services team for a Fortune 500 client, serving 7 unique industries with various trade show, promotional, and marketing collateral. Delivered over 300 projects in less than 3 years.  
•	Managed creative, technical, research, and client teams in a matrix environment.
•	Conceptually developed and implemented marketing and sales support materials for a Fortune 350 company, including presentations, Web sites, direct mail campaigns, and video productions and a 120-page product reference catalog.
•	Rapidly promoted from a Media Designer (graphic artist) position into a consultative, client-facing role.

Design Manager | Business Developer

Athens Olympic Broadcasting

Assistant producer of the documentary, “The Making of AOB,” in Athens, Greece. Responsible for strategic planning, concept development, shot selection, logistics, and interfacing with a multi-lingual production staff in a high-pressure, deadline-driven environment.

Assistant Producer

I consult with executives in order to build a digital approach to growing and improving their business. I manage and lead our team of Account Directors to achieve our clients' business goals and to compete with (and beat!) the top digital agencies in the US and Europe. I live at the intersection of business strategy, technical integration, and digital innovation.  

I'm enthusiastic and driven, with expertise in digital marketing, business development, on-and offline custom application development, Web technologies, Product Information Management (PIM) and partner management. Communication is my passion, with outstanding written, verbal and interpersonal communication skills and a talent for managing details. 

Leading teams of unique individuals to accomplish major goals, I have measured success in developing, selling, and implementing marketing and digital initiatives among a large variety of clients: Fortune 500, private sector, and non-profit.  

Core Competencies:

Complex Services Sales and Strategy
Digital Marketing Strategy
Business Development
Software Partner Management
Ecommerce Marketing
Web Technologies

Analysis and Project Phasing 
Brand Management and Development
Creative Execution and Management
Program Management
C-Level Communication
Sales Operations and Support

Extensive experience and proven results with developing interactive strategies, brand platform development, technology road-mapping, e-commerce, website design and development, technology integrations, integrated marketing, search engine marketing, email marketing, SEO, and more.  

Specialties: Management, Forecasting, Account Direction, Business Development, Negotiation, Partner Management, Project Management, Business Process Analysis, Writing, RFP Development and Response, Marketing, Strategy & Planning

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John McTigue

Andy Didyk

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