The Customer Journey Maestro

If you can't beat them, join them. I have resigned from my own career as a freelance writer because AI is replacing people like me, and there's no point in waiting around for the inevitable. Now I'm focused on learning how business people can leverage AI. I don't yet have a service to offer around this, but I'm happy to discuss the practical applications of AI anytime.

B2B Strategy Advisor and Consultant

I specialize in building and executing content marketing strategies for companies seeking sustained revenue growth. My process is to create a customized messaging framework (aka, “brand story”), develop a content strategy and calendar, and execute the content strategy by building a content team and/or writing brand content.

Fractional Content Director

I love to write and create content of all kinds. My broad and deep experience across sales, marketing, and customer success gives me a unique perspective and the ability to write compelling content for just about any industry. My approach is to get the inside truth from the people behind each story, and I don’t believe in taking shortcuts. I write and publish for your customers, to engage them, educate them, and compel them to take action. The SEO stuff comes along for the ride. Let’s talk about your freelance writing/content needs.

Freelance Writer

I help B2B companies build and execute modern marketing strategies focused on customers.

B2B Marketing Advisor

Hire me on a full-time or part-time basis to up-level your go-to-market strategy. And it won’t cost you an arm and a leg.

Go-to-Market Strategy Advisor

Your customers have their own Journey that may not match your Funnel or Flywheel. If you want to understand their journey and be there when they need you, that takes work. Designing a customer experience that builds trust, now that's another level entirely. I'm here to help - on your journey.

Customer Journey Guide

On-demand expertise in marketing strategy, demand generation, content marketing, social media marketing, product and customer marketing, sales and marketing alignment, and customer success.

Fractional CMO/VP Marketing

CMO for Hire

Are you in transition? Starting from scratch or making a pivot to a new revenue growth strategy? My Virtual CMO services provide proven expertise to help you jumpstart sales, marketing, and customer experience prior to hiring executives and staffing departments. It's a low-cost, low-risk way to get the strategic advice you need.

Virtual CMO

Riptide Business Press

Ed Marsh and I have written a book, titled Common Sense Revenue Growth, that helps CEOs understand the digital and consumer disruption facing them today and develop plans to grow in spite of those challenges. Buy the book at www.commonsenserevenuegrowth.com.

Author, Podcaster and Consultant

Kuno Creative

Co-owned one of the first and most successful inbound marketing agencies, Kuno Creative. Grew the agency from a handful of talented marketers and designers to a 50+ person agency with clients ranging from national healthcare and technology companies to international consortiums and manufacturing giants. Specialized in marketing technology and sales enablement - helping companies fix leaky funnels and sales pipelines via strategy, marketing automation and optimized CRM utilization. Please visit Kuno's website, www.kunocreative.com for more information, or follow me on LinkedIn.

EVP and Co-Owner

Awakening Technology Company

Developed corporate websites from scratch using HTML/CSS, then created a proprietary CMS for creating client sites backed by a SQL database using ASP.net and later, Ruby on Rails.

Web Developer

Zydeco Energy

Independent oil and gas exploration company in Houston, TX. No longer in business.

Executive Vice President and CTO

INEXS

Exploration Geophysicist

Raytheon - GeoQuest

Product Marketing Specialist

Shell

Research professional working in electron microscopy for Shell Research and in geophysical interpretation research for Shell Exploration and Production.

Research Geoscientist

B2B Marketing Strategy Advisor With Company, Agency, and Freelance Chops

I retired in 2017 from a 40-year career, mostly in sales and marketing, for a variety of energy, manufacturing, and software companies. My penultimate position was co-owner of Kuno Creative, a digital marketing agency and one of HubSpot's first agency partners. My contributions continue as I seek to help other agency owners, professionals, and free-wheelers navigate their way through gnarly challenges in business and life.

John McTigue

CMM 

We leverage our first-party, opted-in consumer database to increase ideal patient visits for specific service lines and procedures. Our strategy is direct and allows you to calculate a true ROI and patient acquisition costs.

By using hundreds of data points, both online and offline, we are able to identify and communicate directly with the right audiences for your services. There is no search or PPC used in our campaigns. And, unlike traditional marketing programs, we can track performance and quantify ROI based on actual office visits, not just clicks.

Our goal is to deliver positive returns to our clients, month-over-month.

Co-Founder, Managing Partner

Custom Medical Services, Inc

VP Business Development/Business Analyst

Prosperity Funding

Business Development Officer

Rioux Capital

VP Business Development

Bibby Financial Services USA

CashFlow Direct

Data-Driven Patients | Healthcare Performance Marketing | Mustache Owner

Hi, I'm Seth.
I use consumer data, patient personas, digital marketing channels and this fancy mustache to increase ideal-patient volumes for medical practices and healthcare organizations. Ok, so the mustache has little to do with acquiring patients but I wanted to see if you were still reading.  We drive patient visits through our SEARCHLESS, direct-to-consumer strategy.  Patient visits are the heart of your revenue so it’s critical for you to be directly in front of likely consumers BEFORE they search. Our clients hire us for increased visibility and to influence consumer behavior - they want more patients they can help.

We have focus within all orthopedic subspecialties, cardiac and vascular care, dental implants, and our program is effective with all specialties. I'm happy to share insights on our approach, capabilities and best uses. And even more interested in learning about your experiences with marketing, campaigns, tactics and goals (the good, bad and ugly).

I am grateful to have had exceptional mentorship and growth in earlier experiences: a trial technician/litigation consultant, a taxi driver (way before Uber), a professional touring drummer and other colorful positions. 

I believe there's a way to approach things so everyone wins. 
I believe work should be fun. 
I believe in integrity,  transparency, value, compassion, humor and kindness. I like to think that those unique roles helped serve as the basis for these ideals. 
Hey, thanks for reading 👍.

taplio

The Battle

John McTigue

Seth Turnoff

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