Jonathan M K.

VP of GTM Strategy & Marketing - Momentum | Founder GTM AI Academy & Cofounder AI Business Network | Business impact ​> Learning Tools | Proud Dad of Twins

I’m Jonathan, an AI and GTM strategist passionate about transforming how businesses harness AI for real impact. With over 15 years in Revenue Excellence, Enablement, and GTM Acceleration, I’ve successfully developed and implemented transformative enablement programs for global organizations, Fortune 500 companies, and startups. Recognized in SEC’s 2023 & 2024 Enablement Ones to Watch and honored as an Enablement Legend by Seismic and the Enablement Squad, I strive to stay ahead of industry trends.

4 Years ago I deep dove into AI after enabling an AI tech for an internal team and it's customers and in 2022, I founded the GTM AI Academy to bridge the gap between learning AI tools and creating tangible business outcomes. My mission is to provide AI-driven strategies that cover all functions of a Go-To-Market (GTM) team, helping professionals implement actionable use cases for their own companies. I also consult on AI integration and strategy for high-growth businesses, offering GTM insights that drive revenue growth and efficiency.

If you’re looking to leverage AI either for Yourself, Your team, or C-Suite and Board level advising, refine your GTM strategies, or accelerate business outcomes, feel free to connect. I’m always open to discussing the future of AI in business and how to make true impact.

Head of GTM Revenue Enablement & Product Marketing

- Develop and execute revenue enablement strategies to drive sales growth and enhance customer experience.
- Collaborate with cross-functional teams to align revenue goals, optimize processes, and identify market opportunities.
- Conduct market research and competitive analysis to stay ahead in the payment media industry.
- Implement and oversee enablement programs, including training, tools, and resources for our presales, CSM, BDR, partner, and sales team.
- Analyze sales performance data and provide insights to improve revenue generation and forecasting accuracy.
- Cultivate strong customer relationships and support our clients in adopting Simetrik's solutions effectively.
- Drive continuous improvement initiatives to enhance revenue processes and strategies.
-Manage the Product Marketing team creating internal and external facing assets such as videos, blogs, one pagers, white papers, case studies, success stories.

Every vendor promises autonomous AI for GTM. None of them can actually deliver it…. Yet. 

Here’s why and what you need to build instead.

The gap between AI hype and reality isn’t about model capability. It’s about architecture.

We go deep in this concept in the IGNITE book released just barely.

Most companies are trying to buy autonomous GTM from a single platform. 

That’s like expecting one tool to handle your entire tech stack. It won’t happen.

What actually works is a 5-layer architecture where each layer does what it’s built for:

Layer 1: Data Foundation
Your CDP, CRM, data lakehouse, and identity resolution create the ground truth. Without clean, unified data, everything built on top collapses. This is where 70% of AI projects fail, not because the AI is bad, but because the data is garbage.

Layer 2: Integration Layer
MCP (Model Context Protocol), APIs, and connectors let your systems talk to each other without building custom integrations for every combination. This is the “USB-C for AI” one protocol that connects everything.

Layer 3: Agent Layer
This is where specialized AI agents live. The Analyst pulls insights. The Strategist recommends next moves. The Content Agent generates variations. The Optimizer runs experiments. Each agent is narrow and verifiable, not trying to do everything.

Layer 4: Execution Layer
Ads, email, web personalization, campaign launches. This is where AI decisions turn into real actions. Current systems handle this autonomously for narrow tasks (bid optimization, send-time) but still need human approval for creative and strategy.

Layer 5: Human Oversight
Governance, strategy, brand stewardship, guardrails. Humans don’t disappear, they move up the stack. You own the creative direction, relationship decisions, and high-stakes judgment calls that AI can’t verify.

The reality check:
Gartner predicts 60% of brands will use agentic AI by 2028. They also predict 40% of agentic AI projects will be canceled by 2027.

The difference? 

Companies that win aren’t deploying the most AI. They’re architecting human-AI collaboration with clean data, proper governance, and realistic expectations about what AI can actually do autonomously today versus three years from now.

The people winning last year and this one are the ones planning for this future so when the tech is available they are ready. 

Are you?

This 2026 LinkedIn Bible is the roadmap to 1M+ followers. My man Chris Donnelly is letting me share, want in?

You can either view LinkedIn like a content creation chore, 
Or, like so many successful founders, as part of your business strategy. 

I decided to go all in on LinkedIn 2 years ago, 
And the results have been unbelievable. 

Literally 1000s of warm leads and an entire 8-fig business since then.

All because I built systems that turned LinkedIn into a primary revenue driver.

And now, I'm giving you my complete framework.

This is everything you need to transform LinkedIn into a lead gen machine.

Inside, you'll learn:

✅ The 4 highest-performing post types for lead generation
✅ How to set your 2026 "why" and align content to business outcomes
✅ How to identify your ICP and what content actually resonates with them
✅ The 30/30/30/10 engagement rule that builds genuine relationships at scale
✅ The deplatforming strategy that protects you from algorithm changes forever
✅ Lead magnet to email segmentation flows that move people towards your offer
✅ How to create a community feel in your comments that drives deeper connection
✅ Content repurposing systems for Instagram that multiply your reach with minimal effort

You don't need a content team or years of trial and error.

You need the right positioning, post strategy, and engagement system.

When you grab The 2026 LinkedIn Bible, 
You'll also receive an invite to Lead Generation Live.

It's a free 4-hour masterclass, 
With some of the most respected entrepreneurs in the world:

- Daniel Priestley (Entrepreneur and author of "Key Person of Influence")
- Nathan Barry (Founder of Kit)
- Sara Davies MBE (Founder of Crafter's Companion and Dragon's Den investor)
- Eric Partaker (CEO Coach of the Year with 1.1M LinkedIn followers)

We're covering exactly how to turn attention into actual business growth in 2026.

Want in? 
-Like this post
--Comment 2026 
And I will send you the link

They are limiting live attendance to 15,000 people, 
And hey expect this to go quickly due to the size of our guests' audiences. 

If you can, join us on January 15th from 12:30 pm to 5:00 pm GMT !

If you're ready to turn LinkedIn into a lead generation machine in 2026...

♻️ Repost to help your network make real progress on LinkedIn in 2026.

Day 3 of 4! More amazing peeps coming at you for the Momentum.io 2025 GTM AI/2026 Ones to Watch awards where we show off the dudes!

Again we sent out the nominations to our community and email list and had A TON of nominations, we widdled them down based on the quality and amount of nominations.

The awards are about those who are innovative, push boundaries, and are execution focused or are the doers. I am pleased to celebrate the first round of men.

Lokendra Khandelwal
Jose Zuma
Frank Nardi
Micael Oliveira of Amplemarket
Arnaud Belinga 🧊🔨
Shelton Banks
Oleg Tomenko
Navin Persaud
Glen Torregiani
Alex Kutsishin
Hussain Al-Shorafa
Toby Carrington
Doni Lerner
Jose Carlos Cortizo Perez
Fivos Aresti
Yanir Zamir
Mavon Tran
Dan Rosenthal
Eric Fisico
Mitch Osborne
Thanbir M.
🟠 Nick Thomas
Brandon Smith
Alex Sloan

Congrats and more tomorrow!

Jonathan M Kvarfordt, MBA

Day 2 of 4! The second half of the amazing ladies who won the 2025 GTM AI/2026 Ones to Watch awards!

We sent out our nomination list to our connections and email list, we received thousands of replies and went through to find the most impressive and most repeated people, yesterday we released this list: https://lnkd.in/euCghk9W

Today we have our second half! To win, people were featured because of their innovative Doer mentality, people who lead and also get shi! done.

We have:
Katie Nocerino (Hillman) 
Dione Hedgpeth
Tessa Whittaker
Patricia De Nardi
Megan Prince
Nina LaRouche
Rupa Boddu
Sabika Hassan
Dannii Mathers
Rupa Boddu
Julia Nimchinski
Brigette Sjoboen
Julia MacDonald
Alina Vandenberghe 🌶️
Ellie S.
Meeta Pandey, Ph.D
Gail Behun
Liza Adams
Azzy Maizer
Tahnee Perry
Prasangika Rai
🐰 Jen Igartua
Amanda Kahlow
Sally Weiss
Donna McCurley
Christa Brutus, PMP, MM, LSSGB, ASCP(C)
Ashley Blackwell-Guerra
Dannielle Sakher
Jessica Meyers

Congrats! Men incoming tomorrow!

Hey friends in #enablement... here is a fun one ;)

Giving away more goodies on the GTM AI Podcast, want it? Comment below.

Most GTM teams are drowning in research and prep work. The top 5%? They automated all of it and closed 3x more deals.

I just sat down with Dannielle Sakher (VP of GTM at MindStudio) who walked me through the exact AI agents she uses to close enterprise level partnerships.

Not theory. Not "use cases." Actual workflows running behind the scenes at one of the fastest-moving AI platforms right now.

What she showed me:
→ LinkedIn outreach that's personalized at scale (200+ quality requests per week vs. the typical 50) 
→ Pitch optimization that pulls live prospect research in real-time 
→ Meeting prep that collapses 3 hours of work into 2 minutes 
→ Contract review that flags every high-risk term without legal bottlenecks 
→ Launch teasers that make partnerships feel real before they exist

Here's what hit me hardest: Dannielle is automating the high-value stuff that made her successful in the first place.

The secret sauce activities most people stop doing when they get promoted because there's "no time." AND she puts in her own flavor and genius to take it to the next level.

Personalized research. Deep prep. Creative pitch assets. She built agents to do them at scale.

The result? More pipeline. Higher close rates. Zero sacrifice on quality.

Want the AI Agents she shows me for free?
-Like this post
--Comment, "MINDSTUDIO" and I will send you the newsletter and 5 AI agents she shows off and the podcast video walk through
---Repost cuz your Mamma said to help peeps like me

You can have these up and running and use them within 15 min, lets get er done!

So I partnered with HSE and we created THE 2026 Trends report, want it?

As of today, AI methodology revolves around defining the stages of its market entry, changes in value propositions, and the construction of a completely new architecture.

In 2026, AI capabilities are set to advance faster than the methodologies designed to govern them, creating a widening gap between technological potential and effective use.

I’m excited to share my perspective and partner with Julia Nimchinski and Hard Skill Exchange with Momentum.io on the report, “2026: In Pursuit of AI Methodology”, focused on the trends and predictions shaping AI-native GTM.

The report brings together 80+ contributors – CXOs, VCs, founders, and analysts – examining how AI is moving from experimentation to operating models.

The analysis reflects what is actually working as AI transitions from isolated pilots to embedded GTM systems.

Fourteen trends emerged:
-AI becomes a managed role (3.41%)
--Narrative + intent as the control plane (3.41%)
---Enablement as the agentic operating layer (7.95%)
----Systems of action replace systems of record (5.68%)
-----Orchestration re-centralizes control (5.68%)
------Operating models shift to live loops (10.23%)
-------Personalization moves from rules to reasoning (3.41%)
------Incumbents split: embed AI vs. rebuild (11.36%)
-----Buyer-side AI + AEO as a core discipline (11.36%)
----Trust, proof, and human connection increase in value (7.95%)
---ROI discipline tightens (11.36%)
--Generalists outperform narrow specialists (5.68%)
-Governance and data readiness become scaling gates (9.11%)
AI enters through high-friction insertion points (3.41%)

Want access for free?
-Like this post
--Comment "HSE"
---Repost cuz its fun

And I will send you the link to get the report FOR FREE.

Huge thank you to Julia Nimchinski for being an amazing partner last year and this one, this report is kick a!!

I stopped building workflows in Zapier and N8N.

Now I just describe what I want done. 🤯

This week on the GTM AI Podcast, my man Jonathan Moss aka JMo walked through a 5-Part AI Framework that's saving him 15+ hours a week.

Here's what he covers:

→ How to replace complex automation tools with simple prompts
→ The framework structure that gets consistent results
→ Real examples of workflows that used to take hours... now done in minutes
→ Why "knowing what's possible" is now the only skill that matters

And we're also giving you access to the NotebookLM guide that goes even deeper - it's a resource on how to actually use these tools for unique applications.

I'm genuinely proud of this one. It's practical, and you can start using it today.

Want the podcast link + the guide?
-Like this post
--Comment "JMo" below and I'll send you the goods.

Or get it here: https://lnkd.in/e_KVqn-h

Thank you as always!

View newsletter: GTM AI Podcast & Newsletter

Welcome as per usual to our weekly Podcast and newsletter! This week our own Jonathan Moss goes through a 5 part AI Framework using several easy to us

Open article: 1/16/26: The 5-Part AI Framework That Saves GTM Teams 15+ Hours Weekly by Jonathan M Kvarfordt, MBA • 6 min read

1/16/26: The 5-Part AI Framework That Saves GTM Teams 15+ Hours Weekly

Neman Syed

Global Sales Enablement Advisor

MATRIXX Software

Global Sales Enablement Manager

The MATRIXX Digital Commerce Platform brings unprecedented market opportunities and agility to telcos with lightning-fast idea-to-market time and low infrastructure cost requirements. Remove CSR friction to make your customers happier with more self-service options. Click - not code - to supercharge your 5G CCS and 4G OCS operations!

Do more, be better, and move faster, for less.

Sales Enablement, Partner Enablement, and Technology Trainer 

Industrial Strength Training, Consulting, and Development

*	Expert professional technical and sales enablement instructor
*	Experienced developer of training content, specializing in maximum ease of use and clarity
*	Detail-oriented, customer-obsessed, and resourceful team member with exceptional work ethic
*	Effective liaison between technical and non-technical stakeholders
*	Engaging and knowledgeable facilitator/presenter

Current Engagements:
* Society for Technical Communications (STC) Professional Technical Writer Skills for Improving Work Processes webinar series leader
* TC Energy (formerly TransCanada Corp) - Creating precision documentation templates for oil and gas industry leader to maximize accuracy and compliance (long-term direction: structured documentation in a CCMS)
* Workshops at STC Rochester and STC Philadelphia on automating Microsoft Word content analysis
* NAV CANADA - Automating high-volume content analysis and PMing team performing the discover and define phase of migrating to a component content management system (CCMS)

Recent Engagements:
* BlackBerry - Developing highly customized Salesforce training material for direct sales and channel sales audiences
* Thales Rail Signalling - Value analysis of documentation creation and revision

Owner

Precision Content Authoring Solutions Inc.

*	Customer success/customer support/customer training
*	Help customers along all stages of their content journey: From tickets to training, documentation to deployment, and onboarding to new opportunities
*	Building relationships with clients to measure and manage their success
*	Leading continuous improvement initiatives
*	Delivering structured technical writing training and product training using new training pathways, including micro-learning assets right out to in-person instructor-led
*	Tooling includes easyDITA, SDL, oXygen, etc.

Customer Success Lead

Sigma Systems

We make the invisible catalog-driven magic that lets you order and receive things you want from your communication service providers, like an Internet package for your house, or voicemail for your mobile phone. Coming soon - Smart Cities and so MUCH more!

I'm based in Toronto as part of a lean and global Knowledge and Learning team. We divided up our product stack to produce and deliver high-quality learning materials for our audiences in partnership with Product Management, Engineering, Development, Professional Services, and more. In addition to the learning material, I'm creating processes, documenting stuff, demystifying systems, and automating every little thing I can. :-)

Our first focus is instructor-led, due to the sheer bignitude of each product and the fact we customize for every engagement. However, more and more e-learning comes out of our shop all the time, and we're getting better every day!

Learning Consultant

Queen Street Yoga

Taught Sunrise Yoga to a group of highly motivated early birds over summer 2017, and started a new, gentle, end-of-week Sunset Yoga practice every Friday night. Very proud to say it has continued on after my departure from the city.

Yoga Instructor

Economical Insurance

Providing training and onboarding for various lines of business within the Underwriting teams. Shifting from a dependence on instructor-led training to a blended model with an emphasis on just-in-time and self-service learning.

Trainer, Underwriter Training

BlackBerry

* Creating and deploying 12- and 24-week sales training programs for new hire and experienced Account Managers and Technical Solutions Managers (TSMs)

* Emphasizing experiential education for 96 people in three cohorts of global new hires, each of which represent three to four different job roles with a combination of up to three weeks of in-person learning mixed with nine to 21 weeks of online learning plus mentorship 

* Planning, executing, and delivering week-long intensive value-based technical training specifically for TSMs with guest local and international subject matter expert lecturers

* Onboarding and cross-training TSMs from BlackBerry and post-acquisition Good Technology

* Assess technical knowledge needs, design course framework, develop courses, and execute at all levels (from products up to integration of Good Technology) under extremely rapid timelines using tactical and strategic education techniques

* Directly working with Go To Market leads, product managers, program managers, technical experts, and sales experts throughout the organization to ensure timely, relevant, and accessible online and in-person learning programs are created and deployed to gain maximum value and technical knowledge in the shortest possible time

* Evaluating and qualifying new Account Managers and TSMs on credibility and impact (presentation skills, product knowledge, and technical knowledge) from a customer perspective

* Write regular action communication notices for entire global sales force which involves extensive liaising with SME and getting buy-in from senior leadership

* Won Gold STAR award (highest standard recognition award within BlackBerry) for new hire training work, particularly the TSM training, within four months of starting role

Principal Instructor for all enterprise software platforms, such as BlackBerry Enterprise Service 10, and BlackBerry devices. Responsible for education of our global Authorized Training Partners who in turn provide enterprise software training to our customers and carrier partners.

Account manager for global ATPs outside of Americas. In addition to product knowledge and engagement, approve quotes, POs, resolve and escalate issues with technical items such as textbook content and labs, as well as customer escalations. Write communications to all global ATPs to ensure awareness and action on upcoming product developments and immediate issues. Manage quality program, trainer authorization, master trainer authorization, and act as the ATP representative back to BlackBerry for continuous improvement, driving the optimization of our learning materials. Responsible for discovering new business development opportunities.

I also manage BlackBerry OS and BlackBerry 10 hardware repair and software support training for BlackBerry Care. If your BlackBerry smartphone is not functioning the way you think it should, the people who will fix your device have to be trained to do it right. I manage and deliver the training for all global repair partners for New Product Introduction support, who ultimately train the in-field operators. All sessions and all delivery modalities (in-person, online, WBT) are addressed to global audiences in every time zone with significant attention paid to localization.

Subject Matter Expert for BlackBerry OS and BlackBerry 10 software-based troubleshooting in simple language - see http://www.troubleshootingtoolkit.com for an example. I'm the SME in a team of instructional designers, writers, and others who make BlackBerry smartphone troubleshooting easy.

Principal Instructor, BlackBerry Care

Global trainer, working with carrier partners, large corporations, and end users to unlock the tremendous value in the BlackBerry platform for their users, customers, and themselves.  In addition to the technology, sales training is provided to carriers in order that they may best understand their customer needs and requirements. I also ensure new trainers have the technical and training knowledge required to deliver our material correctly, effectively, and consistently.

Principal Instructor

Law Society of Ontario

(previously Law Society of Upper Canada)
* Created and delivered training materials for Lotus Notes migration from GroupWise for almost 400 users in two cities.
* Provided focused training for all desktop applications and AS/400 environment. 
*Managed all Lotus Notes database and VBA development by external contractors, including spam control and IdentiFiler, a document management system based in Word.
* Created Microsoft Office and Crystal Reports-based solutions to automate daily operations; increased quality, throughput, and consistency.
*Introduced and fostered a project management-based approach to planning and reporting among employees.
* Led rollout of Treo 600 and 650, to senior management.
* Rolled out Vision, a client-based event management system and managed its customization, including new functionality, web-based interface for users, and management reporting.
* Provided ongoing training and application support to deep levels for users and system administrators.
* Won first IS customer service award; only IS employee to receive award multiple times.

IS Application and Training Specialist

Gain the value of a highly trusted learning and development professional, instructor, and course designer with over 20 years' experience of bringing value through knowledge transfer. As well as being an effective liaison between technical and non-technical stakeholders, I am a skilled problem solver and troubleshooter. A proven quick and thorough learner, I bring engagement, passion, and authority to writing and presentations. If I don't know the answer, I know the person who does.

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Jonathan M K.

Neman Syed

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