Joan’s Index

I write a bi-weekly newsletter, featuring essays on tech, humans and economics.

Founder / Writer

MODA DAO

Advisor

Flare

Director Of Communications

Fishburners

Head Of Marketing

Joan Westenberg is a seasoned writer focused on tech and economics. She was honoured as one of the top 100 innovators by the Australian. Joan has written for Wired, The Australian Financial Review, the SF Chronicle, The Saturday Paper, Chainsaw, Yahoo,  TIME, Inc, the ABC, Crikey and others. Beyond her writing, Joan is an advisor to Culture Vault and MODA DAO, fusing her technological expertise with her passion for cultural innovation. Joan has spoken at SXSW, NFTfest, Microsoft Ignite, Web Summit etc.

Joan Westenberg

Sanuslife International

Lead cross-functional teams to execute partnership agreements and ensure seamless integration
of products/services into international markets. Act as a primary point of contact for key
partners, providing exceptional support and fostering long-term relationships.
Collaborate with internal stakeholders to develop innovative solutions and address partner needs
effectively.
Regularly assess partnership performance against KPIs and objectives, leveraging insights to
drive continuous improvement and optimize partner relationships.

International Key Account Manager

Bcon - Blockchain Consultancy Company

Leadership: Directing and managing the team to achieve sales and client acquisition goals.
Sales Strategy: Developing and executing business strategies to drive growth and revenue.
Organization: Streamlining company processes and structures to optimize efficiency and
effectiveness.
Partnership Development: Cultivating and nurturing strategic business partnerships to enhance
market presence and opportunities.
Business Development: Conducting market mapping and competitor profiling to identify new
business prospects and opportunities.
Lead Generation: Proactively generating new leads and opportunities to expand the client base.
Deal Closing: Utilizing negotiation skills to close deals and secure partnerships.
Client Relations: Building and maintaining strong relationships with clients to ensure satisfaction
and loyalty.
Fundraising: Initiating and overseeing fundraising efforts to support business objectives.
Brand Management: Upholding and enhancing the company's brand image and reputation.

CO-FOUNDER & KEY ACCOUNT MANAGER

inbitcoin

Business development S.a.a.S, Crypto POS
Sales: generating new leads, closing deals, and building partnerships.
Business strategy and company organization
Creating crypto business partnerships
Mapping the market, and business intelligence over prospect clients and competitors.
Client management
Running back-office operations

Key Account Manager

MJSTEPS

Key Account Manager experienced in expanding market reach globally across diverse industries
including FMCG, high-tech startups, tourism, and financial products. Proficient in creating and
cultivating new business relationships in Europe, the Middle East, Russia, Asia, and American
markets. Notable achievements include:
Established partnerships with leading luxury Italian brands such as Ferrari, Maserati, Luxottica,
and Heineken Italy.
Developed a robust distributor network in Asia and the Middle East.

International Account Manager

Newedge Group (Geneva Branch)

Responsible for the business development of the Italian market and the Italian part of
Switzerland
Listed Derivatives, OTC Derivatives, Cash Equities, Fixed Income, and Foreign Exchange Trading,
Clearing, and Settlement.

ASSOCIATE, KEY ACCOUNT MANAGER AND SALES

JPMorgan Chase

Operational knowledge
Proven skills in delivering a professional face to clients and taking ownership of issues.
Excellent interpersonal skills and ability to communicate across multiple aspects of the
organization at various levels.
Proactive team player
Strong written and verbal communication skills
Ability to work accurately and effectively under pressure
Strong time management skills are required to meet time-critical deadlines and prioritize

Gruppo Paterno - Trento, Italy

•	Coordinated marketing activities to launch the ski resort Lagorai. 
•	Analysed customer base distribution and offering of the competitors. 
•	Attended trade fairs. 
•	Devised commercial policy and prepared tourist packages for final customer. 
•	Presented sales packages to potential partners such as fitness centres, ski clubs, shops, and private companies. 
•	Devised media planning on radio and newspapers to promote the site. 
•	Contacted and closed contracts with local sponsors and devised co-marketing activities. 
•	Set up the promotional agency Double Party to organize the various activities to entertain the tourists, these included concerts, theme events and ski races.
•	Managed events for visitors with attendance always audiences of 150 – 400 people.

Marketing Manager Lagorai

Senior Business Development & Strategic Partnership Manager 👌Passionate about #art #nft, #web3, #metaverse, #innovation, and #technology

👀Currently building partnerships and advising on projects for WEB3: NFTs & Metaverse.
4 + years building, organizing, and running startups in the DLT blockchain industry.
8 + years Business Development Manager & Strategic Partnership Manager, 
10 + years experience in major international financial corporations,

I am an exceptional communicator, able to build solid and profitable working partnerships. In particular, I believe in managing people by empowering and inspiring them to be more motivated and independent. I have a strong customer-focused approach that allows me to challenge myself and think differently to resolve problems. In all my previous partnerships I have been a strong and loyal brand ambassador, able to develop creative solutions to secure successful business partnerships.

I have extensive experience traveling and working internationally with a focus on Europe and Asia. Including my recent experience in DLT, Blockchain, ML, and artificial intelligence, I have also worked across tourism, accessories, fashion, and pharma categories, as well as banking & finance.

PROFESSIONAL SKILLS 
Managing people, building projects, designing and managing teams of people, starting new companies, business strategies, business planning, consulting,  market Analysis, internationalizing companies, found rising, and operation management. Sales, Account Management, Negotiation, International Experience.

PERSONAL SKILLS 
Creative lateral thinker, great at connecting the dots and making complex systems become simple, passionate about art, love, and practicing sports. Mother Tongue Italian Fluent English Working Level French Basic Level Spanish.

taplio

The Battle

Joan Westenberg

Claudio Gobber

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