Joan’s Index

I write a bi-weekly newsletter, featuring essays on tech, humans and economics.

Founder / Writer

MODA DAO

Advisor

Flare

Director Of Communications

Fishburners

Head Of Marketing

Joan Westenberg is a seasoned writer focused on tech and economics. She was honoured as one of the top 100 innovators by the Australian. Joan has written for Wired, The Australian Financial Review, the SF Chronicle, The Saturday Paper, Chainsaw, Yahoo,  TIME, Inc, the ABC, Crikey and others. Beyond her writing, Joan is an advisor to Culture Vault and MODA DAO, fusing her technological expertise with her passion for cultural innovation. Joan has spoken at SXSW, NFTfest, Microsoft Ignite, Web Summit etc.

Joan Westenberg

Blubird

Head of Growth

Self-Employed 

In my role, I not only provide expert advice but also lead sales and marketing campaigns to drive partnership opportunities and sales increases. My approach to relationship building and communication management has expanded my clients' business networks and market presence. Playing a contributing role in fostering strategic partnerships with top industry names such as ICON Blockchain, RFOX Metaverse, and Reebok, I develop new avenues for growth.

As a blockchain consultant for high-profile brands like LADbible and Reebok, I provide support in implementing cutting-edge blockchain innovations. I also create secure governance and token models for transparent decentralized operations. To motivate teams, I offer consulting on product features and governance models and educate them on market fundamentals. This strengthened their competencies in securing new opportunities. 

Here are some of the notable projects I am proud to have contributed to: 

Reebok NFT Campaign: An NFT release initiative that reached 4M followers and generated hundreds of thousands of US dollars of aftermarket volume with collectors in 1 week.

RFOX Valt Metaverse Land Sale: Supported the first virtual land sale for RFOX VALT metaverse, raising 29.5M+ RFOX and driving community growth.

OG CitiXens Avatar Sale: Sold 100% of the collection during a bear market, achieving a floor price that was 500% higher than the sale price.

Reebok Shoe Release Campaign (Reebok: International Advertising): Supported paid and organic marketing initiatives for Reebok Leather Legacy shoe’s US release, reaching 5M+ people in just 7 days.

B2B Sales Campaign (Oolaboo: International Advertising): Enhanced results by 350% at a cost 50X cheaper, generating 130 leads in 2 weeks.

B2B and B2C Sales Campaign (Salon Warehouse: National Advertising): Slashed lead costs by 90% and ad spend by 20%, doubling previous record sales.

You can find more details in the Project Section.

Web 3 Consultant

Molotov - Boutique Creative Agency

Molotov is a boutique creative agency that offers stellar and cost-effective campaigns that enhance brand recognition and support growth.

As the Founder of Molotov, my core role involves steering the overall strategic planning, sales, partnerships, business development, and marketing initiatives to achieve consistent business and revenue growth. 

Cultivating and optimizing relationships with key clients and partners has not only opened new opportunities but also bolstered the agency's market position. I also lead sales operations, including creating sales strategies, enforcing a sales process, analyzing sales performance, and implementing improvements to drive additional opportunities. In turn, we have generated multimillion US dollars in sales for a wide array of small to large companies across different industries.

My role extends to facilitating targeted advertising campaigns across diverse sectors, driving our client's business growth objectives and ROI targets. Continuously refining our clients' social media strategies, I have significantly improved their online presence, brand recognition, and engagement with their target audience.

Founder

VOID CYBER

VOID CYBER was a business consulting and services company that supports creatives and brands entering the ever-evolving world of blockchain technology.

Having served as the Co-founder, I provided leadership and support to all sales, business development, marketing, and partnership efforts of the company to create opportunities and ensure business continuity.

Co-Founder

Living Planit (RTO 40552)

Living Planit is a leading Project Management and Building Construction consultancy offering Vocational Education and Training (VET) to equip individuals with relevant skills and knowledge to meet current and future employment demands.

In this capacity, I managed sales, partnerships, customer engagement, business development, and lead-generation efforts to generate more opportunities and consistent revenue growth.

Senior Business Development Manager 

Urban Pulse Pty Ltd 

Urban Pulse Group is a construction company offering a wide range of professional services that shape livable cities and communities across Australia.

My functions involved facilitating market research and analysis to identify and secure new business opportunities for continuous business expansion and revenue growth.

Business Development Manager

Oolaboo Nutricosmedicals

Oolaboo Nutricosmedicals is a cosmetics company that offers a complete range of skin and hair care products.

I was hired to travel to Greece and be a Professional Speaker at the 2018 Oolaboo Discovery event. During this time, I presented and educated distributors in the cosmetics industry about consumer psychology, building a powerful brand, and leveraging digital media marketing to boost their online sales.

Professional Speaker & Business Consultant

Apprv.it

Apprv.it was an online platform revolutionizing the building industry with robust communication and quotation tools, specifically designed to connect building consultants with ready-to-build clients.

In this role, I was accountable for creating and implementing strategic PR and social media campaigns to enhance brand visibility, foster positive public perception, and drive customer engagement.

Public Relations & Social Media Marketing Manager

Australian Dilapidations

Australian Dilapidations is a team of seasoned surveyors specializing in property condition reports and committed to delivering unmatched expertise in all areas of Dilapidations.

As the Marketing Director, I oversaw the company’s marketing efforts and advised on business development strategies to drive engagement and consistently capture new business opportunities.

Marketing Director

Resort Furniture

Resort Furniture is a one-stop provider of all-inclusive, flexible furnishing and fit-out solutions with a focus on modern designs.

In my role, I developed and implemented sales and marketing strategies to drive customer engagement, increase revenue, and hit target quotas.

Sales and Marketing Manager

I am a results-driven Business Leader & Web 3 Consultant with 8+ years of strategic partnerships, sales, business development, and marketing experience with leading global companies and emerging ventures in diverse sectors, including blockchain technology,  e-commerce, hospitality, finance, and retail.

Throughout my career, I’ve led many innovative sales and marketing campaigns that have harnessed the potential of blockchain and Web 3 technologies. I played key roles in managing partner communications, leading the planning, and providing expert advice. From launching seamless NFT releases to supporting virtual land sales in the metaverse, my strategies have consistently driven success. My experience with cutting-edge campaigns extends to international advertising, where I've managed both paid and organic marketing initiatives to reach millions of people and drive strategic partnerships in record time.

Some of my key accomplishments include enhancing brand awareness, expanding market reach, securing new partnerships and business opportunities, increasing engagement across different social media platforms, and driving multimillion dollars in revenue growth. I also take pride in founding and growing a creative boutique agency that consistently delivers cost-effective, high-impact campaigns, empowering clients across diverse sectors to achieve substantial market recognition.

If my profile aligns with your professional interests or requirements, I would love to connect. Feel free to message me here on LinkedIn.

Key Skills:
Strategic Partnership Building & Management
Business Development
Sales Management
Digital Marketing & Advertising
Social Media Management
Market Research & Analysis
Content Creation & Curation
Public Relations (PR)
Extensive Web 3/Crypto Expertise
Metaverse
Networking
Blockchain Technologies
Decentralized Finance (DeFi)

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