Joan’s Index

I write a bi-weekly newsletter, featuring essays on tech, humans and economics.

Founder / Writer

MODA DAO

Advisor

Flare

Director Of Communications

Fishburners

Head Of Marketing

Joan Westenberg is a seasoned writer focused on tech and economics. She was honoured as one of the top 100 innovators by the Australian. Joan has written for Wired, The Australian Financial Review, the SF Chronicle, The Saturday Paper, Chainsaw, Yahoo,  TIME, Inc, the ABC, Crikey and others. Beyond her writing, Joan is an advisor to Culture Vault and MODA DAO, fusing her technological expertise with her passion for cultural innovation. Joan has spoken at SXSW, NFTfest, Microsoft Ignite, Web Summit etc.

Joan Westenberg

NFTY HAUS

We are instigators of progress…
The catalyst for the future
Going further through collaboration
Leaving trends in our wake.
We are NFTY HAUS.

NFTY HAUS helps artists and artful brands construct meaningful projects utilizing new technologies.

Clients: Cheech & Chong (Atomic Partners), Nxthing (Caked Apes), Mr Brian Design, Studio Logik, et al

Founder

Phen Mas

Working with web 3 and A.I. companies, commercial clients, PR companies, magazines, and creative individuals. Building large teams, working together to meet and exceed client expectations. During my career, I have been published in national publications, as well as international promotions for clients.

Artist

MGM National Harbor

Developed & Lead a team of multimedia designers
Developed & Lead a team of print designers
Developed & Lead a team of project coordinators
Developed & Lead a team of production specialists
Expanded the brand over multiple channels
Developed brand templates and format selections
Developed creative process and system from request procedures through delivery
Developed sub brands for special events, promotions and venues that fit under the over-arching brand
Hired and developed a team from scratch
Maintain brand standards on and off property
Expert in print, multimedia, direct mail and email marketing
Essential in opening a 1.4 billion dollar flagship property
Reached max capacity within 15 minutes of opening
Developed creative for the top gaming revenue generator in the state
Maintained over 1/3 of the market share 
Worked directly with vendors over multiple formats to produce the best product at the best price
Support creative requests resort wide for gaming, hotel, food and beverage, special events et. al.

Creative Director

Mohegan Sun

Mohegan Sun, a three time world record holder, is one of the largest casinos in the United States. Host to 70 Retail Shops & Restaurants, 20 Nightclubs & Bars, a 4 Diamond Hotel & Convention center, 3 entertainment venues (including the 8th busiest arena in the world of any size), Championship Golf Course designed by Geoffrey Cornish, as well as NLL & WNBA teams; Mohegan Sun truly provides endless experience.

Positioned my team as the go to resource for any on-property printed communication.
Proofed and approved production and printing drafts of promotional materials.
Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
Managed project deadlines and monitored milestones through completion stage.
Collaborated with designers and the editorial team on marketing materials.
Cultivated and managed relationships with key clients, vendors and community partners.
Worked closely with internal clients to identify their needs and challenges and provide solutions-oriented campaign themes.
Designed printed communication for use throughout the property.
Produced photo shoots to ensure they meet our brand standard.
Instrumental in the implementation of a complete re-brand including a new rewards program.

D/R Manager of Brand Marketing

As a conceptual artist passionate about the early adoption of new technology and branding, I bring a unique perspective to every project. With over 12 years of experience in the industry, I have honed my skills in creating compelling visual identities and messaging strategies that help companies stand out in a crowded market and reach over-targeted and hard-to-reach customers.

Defying conventions, exploring minimalism and abstraction with roots in punk music, graphic design, and fine art, my unique perspective blends early tech adoption and a creative director's background.

Every stroke and pigment placement in my art challenges perception. Abstract concepts prompt introspection, inviting viewers to question assumptions.


Step into my world, where minimalism and abstraction converge. Embark on an extraordinary voyage through the human imagination.

If you're looking for a consultant who can help you reach those who are overcommunicated to and hard to reach with fresh ideas, strategic thinking, and a deep understanding of branding and design for your next project, let's connect and explore how we can work together.

+++++
Former Creative Director with 12 years of experience in Luxury Resort and Entertainment.

taplio

The Battle

Joan Westenberg

Phen .

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