Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of&nbsp;TikTok and through content that entertains.As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.AI puts our experience and methodology on rockets!

Joanna Williams

The biggest influencer in the world, Kim Kardashian is investing in a microdrama company

Because even she knows what works to drive sales and engagement on social media has changed to repeatable systems that drive consistent commerce, not one‑off viral trends anymore

Creators are gonna spin up hundreds of dramas daily, each one a tiny soap opera built to convert, test, and iterate in real time

And of course, the soap was always the actual point :)

Please note on the same day we signed over TikTok, TikTok has its own litle microdrama app lol

Searches for AI influencer are exploding - up 579% this week as regular people realize they can now A/B test personas and pilots the way they used to test thumbnails and hooks

In that world, it’s kind of important to know what actually works for individuals - their specific storylines, aesthetics, and offers that move their audience versus the 2026 WGSN report this week saying hopecore is the #1 trend when she's so clearly in her money making on rockets era

She's not hoping, she's shipping!

Monetization happens in the interaction between the fan and creator over dark socialDMs, group chats, private servers, quiet corners of the internet where intent is high and attribution is messy

The next wave of influence isn’t what’s trending, it’s owning the engine that can manufacture resonant micro‑stories and products on demand and route them to the right communities to earn

Brands becoming entertainment and media companies clinging to legacy mindsets won't make it because battle for attention isn’t about having the best shows necessarily

It’s about being where attention already lives

I think that's why all the butter yellow from last year's predictions are on fire sale right now - lululemon will call it strategic markdown to clear previous season's inventory and make way for new trends and color palettes - but it's clear it's because of something else

Founder Since Tomorrow | LinkedIn Top Voice

Blum Consulting Partners, Inc.

Blum Consulting Partners works with Marketing and Communication Leaders from Fortune 500 companies on creative management optimization to drive better results from their creative without increasing spend. Our signature process uncovers the root cause of challenges and a plan to improve communication with creative partners. Clients like AT&T, Jack In The Box, Dell Technologies, Chick-fil-A, Vanguard, have more satisfaction with the creative execution process and have less frustration after engaging with us to solve their creative execution challenges.

Partner | Co-Founder 

Association of National Advertisers

• Developed and delivered original training content for ANA marketers, focusing on in-house agency management.  
• Emphasized role clarity and defined swim lanes between creative partners to enhance collaboration.  
• Engaged with industry professionals to ensure content relevance and applicability, leading to improved marketing strategies.

ANA School of Marketing Faculty  

Advertising Production Resources (aka APR Consulting)

• Spearheaded day-to-day operations for Verizon and HP, managing a team of 8 professionals.  
• Oversaw a production budget exceeding $60M, driving efficiencies in creative execution.  
• Collaborated closely with lead creative agencies to ensure alignment and quality across multiple projects.

VP, Brand Executive Producer Verizon & HP

Sleeper Films, Inc.

Representing Directors:

Eran Creevy 
John Gatins
James Haworth
David Hicks
Chris Hutsul
Mark Zibert

Production Company Owner & Executive Producer

Freelance

Worked for several award winning commercial and music video production companies responsible for budgeting global productions for live action and post production. Also in charge of closing and managing live action productions shooting globally.

Executive Producer

Association of Independent Commercial Producers

Hired to review and evaluate language and content of Advertising Agency and Holding Corporation production contracts. Goal was to highlight and negotiate agency contracts that placed an unfair burden on production company responsibility and / or created unnecessary or potential liability to the Production Company that should be the responsibility of the agency.

Independent Business Consultant

Headquarters

Reviewed storyboards and estimated job cost based on Director's approach and execution. Prepared detailed bid estimates, wrote execution cover letter, closed jobs and supervised multiple national and international commercial productions.

Bidder/HOP/EP

Walk On Water Productions, Inc.

• Co-founded Walk On Water Productions, Inc., a production services company specializing in commercials across Florida and the Caribbean.  
• Managed day-to-day operations while overseeing bidding and production supervision for national and international projects.  
• Cultivated strong relationships with directors and agency creatives to enhance collaboration and meet production needs.

Co-Founder |Executive Producer

Do you need to do more with less?

We remove obstacles, maximize creative execution, and optimize marketing spend for Fortune 500 Marketers and In-House Agency leaders.

✅      Do you have the right organizational structure?
✅      Do you have the right partners doing the right work to deliver the desired results?
✅      Are you leveraging technology to work for you or do you have to work around process to get what you need?

Uncover the root cause of bottlenecks and highlight areas where teams can work more efficiently to achieve the desired results. 

    👍    Gain more control of the creative process
    👍    Drive better business outcomes
    👍    Standardize process and systems for internal and external creative teams
    👍    Experience less frustration
    👍    Achieve more satisfactory creative results

Here's what our clients are saying:

“We needed to get under the surface to uncover inefficiencies and opportunities that would help us understand barriers to a better overall creative process and higher project owner satisfaction. Blum’s style and approach talking to stakeholders at the executive and field level was integral to the discovery. Their expertise in design process and production really put everyone at ease to be open and to focus on the end goal."

“Blum has been integral in helping our in-house ad agency drive positive change within our group and also with our marketing department as a whole. The initial engagement led to several subsequent extensions because Blum's discovery process uncovered opportunities for growth and change.  Our continued partnership helps drive forward an agenda we didn’t think possible two years ago.”

"Blum provides strong strategic counsel on how to efficiently operate in-house creative agencies and production studios and they were an important and valuable partner as we built our roadmap to launch the internal studio. They also provide strong perspective on how in house teams can effectively collaborate with external partners.  We would definitely recommend them to help build efficiency through creative operations excellence."

“Andrea and Alex are fantastic partners. I enlisted Blum to streamline our creative process and develop best practices for creative input. They conducted a series of collaborative and thoughtful alignment sessions with senior leadership which led to an incredibly productive workshop with the broader team. Blum’s expertise, passion and commitment to our success has already led to greater efficiencies and collaboration across our organization.”

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Joanna Williams

Andrea B. Ruskin

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joanna Williams's LinkedIn Performance

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