Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

Blum Consulting Partners, Inc.

Blum Consulting Partners works with Marketing and Communication Leaders from Fortune 500 companies on creative management optimization to drive better results from their creative without increasing spend. Our signature process uncovers the root cause of challenges and a plan to improve communication with creative partners. Clients like AT&T, Jack In The Box, Dell Technologies, Chick-fil-A, Vanguard, have more satisfaction with the creative execution process and have less frustration after engaging with us to solve their creative execution challenges.

Partner | Co-Founder 

Association of National Advertisers

• Developed and delivered original training content for ANA marketers, focusing on in-house agency management.  
• Emphasized role clarity and defined swim lanes between creative partners to enhance collaboration.  
• Engaged with industry professionals to ensure content relevance and applicability, leading to improved marketing strategies.

ANA School of Marketing Faculty  

Advertising Production Resources (aka APR Consulting)

• Spearheaded day-to-day operations for Verizon and HP, managing a team of 8 professionals.  
• Oversaw a production budget exceeding $60M, driving efficiencies in creative execution.  
• Collaborated closely with lead creative agencies to ensure alignment and quality across multiple projects.

VP, Brand Executive Producer Verizon & HP

Sleeper Films, Inc.

Representing Directors:

Eran Creevy 
John Gatins
James Haworth
David Hicks
Chris Hutsul
Mark Zibert

Production Company Owner & Executive Producer

Freelance

Worked for several award winning commercial and music video production companies responsible for budgeting global productions for live action and post production. Also in charge of closing and managing live action productions shooting globally.

Executive Producer

Association of Independent Commercial Producers

Hired to review and evaluate language and content of Advertising Agency and Holding Corporation production contracts. Goal was to highlight and negotiate agency contracts that placed an unfair burden on production company responsibility and / or created unnecessary or potential liability to the Production Company that should be the responsibility of the agency.

Independent Business Consultant

Headquarters

Reviewed storyboards and estimated job cost based on Director's approach and execution. Prepared detailed bid estimates, wrote execution cover letter, closed jobs and supervised multiple national and international commercial productions.

Bidder/HOP/EP

Walk On Water Productions, Inc.

• Co-founded Walk On Water Productions, Inc., a production services company specializing in commercials across Florida and the Caribbean.  
• Managed day-to-day operations while overseeing bidding and production supervision for national and international projects.  
• Cultivated strong relationships with directors and agency creatives to enhance collaboration and meet production needs.

Co-Founder |Executive Producer

Do you need to do more with less?

We remove obstacles, maximize creative execution, and optimize marketing spend for Fortune 500 Marketers and In-House Agency leaders.

✅      Do you have the right organizational structure?
✅      Do you have the right partners doing the right work to deliver the desired results?
✅      Are you leveraging technology to work for you or do you have to work around process to get what you need?

Uncover the root cause of bottlenecks and highlight areas where teams can work more efficiently to achieve the desired results. 

    👍    Gain more control of the creative process
    👍    Drive better business outcomes
    👍    Standardize process and systems for internal and external creative teams
    👍    Experience less frustration
    👍    Achieve more satisfactory creative results

Here's what our clients are saying:

“We needed to get under the surface to uncover inefficiencies and opportunities that would help us understand barriers to a better overall creative process and higher project owner satisfaction. Blum’s style and approach talking to stakeholders at the executive and field level was integral to the discovery. Their expertise in design process and production really put everyone at ease to be open and to focus on the end goal."

“Blum has been integral in helping our in-house ad agency drive positive change within our group and also with our marketing department as a whole. The initial engagement led to several subsequent extensions because Blum's discovery process uncovered opportunities for growth and change.  Our continued partnership helps drive forward an agenda we didn’t think possible two years ago.”

"Blum provides strong strategic counsel on how to efficiently operate in-house creative agencies and production studios and they were an important and valuable partner as we built our roadmap to launch the internal studio. They also provide strong perspective on how in house teams can effectively collaborate with external partners.  We would definitely recommend them to help build efficiency through creative operations excellence."

“Andrea and Alex are fantastic partners. I enlisted Blum to streamline our creative process and develop best practices for creative input. They conducted a series of collaborative and thoughtful alignment sessions with senior leadership which led to an incredibly productive workshop with the broader team. Blum’s expertise, passion and commitment to our success has already led to greater efficiencies and collaboration across our organization.”

taplio

The Battle

Joanna Williams

Andrea B. Ruskin

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