Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of&nbsp;TikTok and through content that entertains.As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.AI puts our experience and methodology on rockets!

Joanna Williams

The biggest influencer in the world, Kim Kardashian is investing in a microdrama company

Because even she knows what works to drive sales and engagement on social media has changed to repeatable systems that drive consistent commerce, not one‑off viral trends anymore

Creators are gonna spin up hundreds of dramas daily, each one a tiny soap opera built to convert, test, and iterate in real time

And of course, the soap was always the actual point :)

Please note on the same day we signed over TikTok, TikTok has its own litle microdrama app lol

Searches for AI influencer are exploding - up 579% this week as regular people realize they can now A/B test personas and pilots the way they used to test thumbnails and hooks

In that world, it’s kind of important to know what actually works for individuals - their specific storylines, aesthetics, and offers that move their audience versus the 2026 WGSN report this week saying hopecore is the #1 trend when she's so clearly in her money making on rockets era

She's not hoping, she's shipping!

Monetization happens in the interaction between the fan and creator over dark socialDMs, group chats, private servers, quiet corners of the internet where intent is high and attribution is messy

The next wave of influence isn’t what’s trending, it’s owning the engine that can manufacture resonant micro‑stories and products on demand and route them to the right communities to earn

Brands becoming entertainment and media companies clinging to legacy mindsets won't make it because battle for attention isn’t about having the best shows necessarily

It’s about being where attention already lives

I think that's why all the butter yellow from last year's predictions are on fire sale right now - lululemon will call it strategic markdown to clear previous season's inventory and make way for new trends and color palettes - but it's clear it's because of something else

Founder Since Tomorrow | LinkedIn Top Voice

Road to Amherst

UK Director of Strategy

rehab_agency

Driving strategic leadership at Rehab Agency, shaping how brands leverage AI, emerging tech, and creative innovation to transform marketing and consumer engagement.

* Lead AI and tech innovation strategy for clients including Google, Disney, Pinterest, and Paramount, delivering forward-thinking solutions in marketing, advertising, e-commerce, and brand experience.

* Lead both the Strategy, and more recently, Creative teams at rehab overseeing team CPD, managing all strategic and creative delivery for Rehab. 

* Partner with senior brand stakeholders to translate business challenges into innovative marketing solutions, from new AI-powered ad formats to AI-enhanced workflows for Google.

* Conceive, strategize, and manage the development of AI-driven experiments and new technology solutions, shaping how some of the world’s biggest brands engage with their audiences.

* Drive the agency’s thought leadership and R&D, crafting frameworks and methodologies that help brands navigate the future of marketing.

Head of Strategy

Digital Radish

Strategy Director

Head of Insight & Innovation 2016 -

Leading the DRPG research and insight team, I help brands frame questions and understand challenges. We research, explain and recommend the best route forward for brands to engage audiences through new brand identities, campaign concepts and communication strategies. I work with our team of creative directors to ensure every idea, every brand and every treatment is backed by research, ensuring success.

Head of Insight & Innovation

E3 Group

Managing corporate communications, both internal and external. Managing website content and driving SEO strategy through online content. Copywritng and editing online content. Managing social media channels for the group including Facebook, Twitter, YouTube, Flick etc. Managing communications with the media, securing coverage in national, regional and trade media outlets.

Press & Marketing Executive

I am a senior strategist and agency veteran with 15 years experience delivering marketing, campaign, ad and innovation strategies for some of the worlds best-known brands. 

I am a strategic Lead, Insight specialist, AI expert, and futurist, with considerable experience designing and developing strategies, workshops, presentations and measurement approaches. 

I have spent the past two years delivering cutting edge Ai projects for brands like Google, Disney and Pinterest.

I am a trend forecaster and foresight specialist. I have supported clients from start-up to blue-chip in their planning and trend identification and have designed, innovation and education programmes from the ground up to support my agencies and clients in understanding what the future holds for their teams, their industry and their audiences.

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The Battle

Joanna Williams

Callum Gill

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taplio

The Battle

Joanna Williams

Callum Gill

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joanna Williams's LinkedIn Performance

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