Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

Road to Amherst

UK Director of Strategy

rehab_agency

Driving strategic leadership at Rehab Agency, shaping how brands leverage AI, emerging tech, and creative innovation to transform marketing and consumer engagement.

* Lead AI and tech innovation strategy for clients including Google, Disney, Pinterest, and Paramount, delivering forward-thinking solutions in marketing, advertising, e-commerce, and brand experience.

* Lead both the Strategy, and more recently, Creative teams at rehab overseeing team CPD, managing all strategic and creative delivery for Rehab. 

* Partner with senior brand stakeholders to translate business challenges into innovative marketing solutions, from new AI-powered ad formats to AI-enhanced workflows for Google.

* Conceive, strategize, and manage the development of AI-driven experiments and new technology solutions, shaping how some of the world’s biggest brands engage with their audiences.

* Drive the agency’s thought leadership and R&D, crafting frameworks and methodologies that help brands navigate the future of marketing.

Head of Strategy

Digital Radish

Strategy Director

Head of Insight & Innovation 2016 -

Leading the DRPG research and insight team, I help brands frame questions and understand challenges. We research, explain and recommend the best route forward for brands to engage audiences through new brand identities, campaign concepts and communication strategies. I work with our team of creative directors to ensure every idea, every brand and every treatment is backed by research, ensuring success.

Head of Insight & Innovation

E3 Group

Managing corporate communications, both internal and external. Managing website content and driving SEO strategy through online content. Copywritng and editing online content. Managing social media channels for the group including Facebook, Twitter, YouTube, Flick etc. Managing communications with the media, securing coverage in national, regional and trade media outlets.

Press & Marketing Executive

I am a senior strategist and agency veteran with 15 years experience delivering marketing, campaign, ad and innovation strategies for some of the worlds best-known brands. 

I am a strategic Lead, Insight specialist, AI expert, and futurist, with considerable experience designing and developing strategies, workshops, presentations and measurement approaches. 

I have spent the past two years delivering cutting edge Ai projects for brands like Google, Disney and Pinterest.

I am a trend forecaster and foresight specialist. I have supported clients from start-up to blue-chip in their planning and trend identification and have designed, innovation and education programmes from the ground up to support my agencies and clients in understanding what the future holds for their teams, their industry and their audiences.

taplio

The Battle

Joanna Williams

Callum Gill

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