Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

Tintex Textiles

Business Developer

S.J. Texteis, S.A.

• Pitched the company to fashion brands and landed new partnerships that boosted sales.
• Negotiated better buying terms with buyers, saving the company money and making the business more profitable.
• Researched and recommended new product categories, based on market trends and future plans.
• Kept up with industry trends and new product ideas, so the company could stay ahead of the curve.
• Worked with internal and external partners to create product visions that met the needs of  the customers.
•  Turned product strategies into detailed requirements and prototypes.
•  Planned and prioritized activities based on business and client feedback, making sure we were working on the most important things.

Confetil, S.A.

• Managed the entire product development process, from costing to construction to fit
evaluation to patternmaking.
• Strategically planned and closely supervised the entire process, working with both internal
and external teams.
• Improved product development processes at both the factory and internal creation team
levels.
• Communicated and implemented changes, test results, and requirements to vendor
partners.
• Attended fittings meetings and proactively solved problems to ensure that products met
aesthetic, fit, and function expectations.

J. Rio & Rio - Indústria Têxtil, Lda.

• Managed the quality control process for all products, ensuring that they met customer
requirements and specifications.
• Collaborated with suppliers to develop and implement quality improvement plans.
• Supervised the production process to identify and resolve potential quality issues early on.
• Provided technical support to suppliers and internal teams to ensure that products were
produced to the highest standards.
• Documented and reported on all quality control activities, providing valuable insights to
management.

Quality Control Technician

Hello! If you've landed here, it's because you're curious about who I am and what I'm all about. Well, let me tell you: I'm a sustainability-minded business developer with over a decade of experience in the fashion industry.

Throughout my career, I've been passionate about connecting brands with ethical partners and creating sustainable supply chains. My focus on eco-friendly and socially responsible practices is at the forefront of everything I do, and I'm constantly exploring new ways to make a positive impact on the industry.

I've had the privilege of working with leading fashion brands to produce high-quality knits made with sustainable materials and production methods. As a result, I've gained a deep understanding of the fashion supply chain and how we can work together to create a more sustainable future.

Aside from my work in the industry, I'm fascinated by the potential of emerging technologies like blockchain and AI to drive positive change. I believe that digital innovation is key to creating a more sustainable world, and I'm excited to be a part of that movement.

So, whether you're interested in discussing sustainable fashion, ethical business practices, or the latest tech trends, let's connect and chat. I look forward to hearing from you!

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The Battle

Joanna Williams

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