Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

GreenWith Studio

•SME in operational infrastructure equipped who leads client-facing teams in the design, management, and reporting of organizational sustainability programs for luxury brands in apparel, accessories and CPG industries.
•Assess and manage sustainability-related risks and opportunities across the value chain; Design sustainability performance targets and accompanying strategies and achievement plans.
•Manage value chain and product life cycle inventories for energy, GHG, water, waste, and other resources. •Develop sustainable product strategies, assortment architecture and pricing strategy that realizes business objectives across sustainability, growth/profitability, and customer acquisition goals.
•Own all aspects of assortment edit/presentation preparation including samples, reporting, assortment architecture, line sheet creation.
•Analyze global sales, BU feedback and focus group data to create briefs, memos, reports, and recommendations.
•Leading a multi faceted team to conduct in depth market and competitor research (online, stores, runways) to understand emerging trends and developments in the broader sustainable fashion market and identify voids within the assortment and opportunities for future growth.
•Utilizing knowledge areas based on the principles of PMI, Scrum and PRINCE2 to streamline and modernize business solutions for future success.

Strategy and Operations Project Manager

Wilhelmina

Fashion Model

ONE Jeanswear Group

•	Managed the development and delivery of 50+ assets end to end including scope development, timeline development, vendor selection, and budget reconciliation. 
•	Initiated and cultivated relationships with several global licensees (inbound and outbound) including long term deal negotiation, and develop long term strategies and growth plans aligned with consumer, retailer and region team needs.
•	Cross functionally collaborated with internal stakeholders and colleagues to develop processes, frameworks, templates, forms, and 30-, 60-, and 90- day milestones against objectives.
•	Communicated via email, phone, and Zoom with project stakeholders including merchandisers, designer, sourcers, and technical designers to ensure project understanding, project progress, and identify and remove impediments.
•	Led the expansion of the celebrity licensed brands' partnerships, increase the footprint of the company’s brands, and deliver top-line revenue for the organization by developing, executing, and evaluating the impact of strategies.

Product Licensing Manager

Pro Players Insider.com

Fashion Correspondent

Fame and Partners

•	Developed, managed, and distributed annual, quarterly, and monthly training calendars for Macy’s, in partnership with Fame & Partners (F&P).
•	Drafted and distributed project plans, project timelines, and project budgets for all learning and development initiatives, including integrating a new Learning Management System (LMS).
•	Employed Adult Learning Theory to create blended learning instructional content and measure the impact of trainings for groups of 25 class participants. 
•	Managed and mentored F&amp;P US and Australia styling teams. Developed training and standard operating procedures for styling and facilitated bi-weekly product update meetings. Training of styling team resulted in new 24-hour customer service, increased speed of order processing and returns.
•	Improved learning outcomes by evaluating individual learning styles, creating individualized learning plans, and aligning career objectives to training courses.
•	Decreased onboarding by 2 weeks by developing virtual training modules covering company policies, industry best practices, and regulatory compliance.
•	Significantly decreased waste from fabric mills during sample process by implementing a sustainability strategy.
•	Improved revenue by forging new B2B partnerships with Gilt Groupe, Loverly, and Amazon.
•	Improved retention, understanding, and consistency across communication by creating guides, handbooks, and reference sheets.

US Customer Service Manager & Special Projects Manger

BCBGMAXAZRIAGROUP

•	Increased revenue by developing, implementing and overseeing brand awareness programs, including B2B partnerships, client interaction guidelines, social media management, guerilla marketing, and event coordination.
•	Oversaw sales strategy and new client development initiatives, successfully generating over $3 million in 2014.
•	Exceeded sales goals by working one-on-one with clients to create a superior styling experience, fostering a strong business relationship and educating clients on brand and trends, resulting in increased brand loyalty.

Clientele Manager

All Things Fab And Fly

Editor-In-Chief

Dynamic cross-functional brand professional with +10 years of experience piloting innovative operations methodologies, sustainable and circular business practices, brand licensing facilitation, media production planning, and fashion market broadcasting. Broad range of responsibilities encompass agile project management, omni channel marketing, sustainable/circular fabric design programs, fashion brand development, B2B/B2C selling strategies, and global allocation flow processes. Known for a striking track record of superior organizational methodologies, internal planning development and branding excellence throughout a wide range of settings. Looking to continue to leverage these prominent skills and internal drive within a motivating and opportunity driven organization.

From fashion to sports to project management, she has utilized each and every opportunity to open doors for elevation and further influence across all industries. 

Key words: fashion, apparel, venture capital, sustainability, entrepreneurship, circular economy, supply chain, e-commerce, DTC, early stage technology, venture-backed, project management, design pattern, e-commerce, large scalable distributed software solutions, systems, operations, textiles, third party logistics, product lifecycle management, enterprise resource planning, merchandising, national football league, NABJ, BIPOC. Agile Project Management, Scrum Master, remote

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Joanna Williams

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