Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

Christian Banach LLC

Accelerating growth for B2B and marketing agencies, looking for 6-7 figure new business opportunities. Providing strategic insight into industry business-building ideas and leveraging today's leading Martech tools to engage the right prospects at the right time, filing pipelines for continued growth.

VP Client Services

Catapult

Created growth for marketing service brands by defining their unique value to better engage their optimal growth targets and setting up new business meetings and proposals.  Focusing your agency on how to become its best self.

Group Account Director & Strategy Engagement Lead

Linkergy

Co-founded Linkergy, leading and managing New Business Development marketing and strategies for professional service companies.  Linkergy provides the strategies and resources to ensure their B2B clients are differentiated and positioned to engage the right new business prospects, and accelerate new business meetings, faster.

Managing Partner, CMO

iWorks Corporation

Developed B2B strategic marketing programs for this web site development company.  Specialized in marketing communication, channel development, brand and product development.

Director of Marketing

FCB Chicago

Lead account management of interactive team, focused on integrating digital marketing strategies for Quaker Oats and Gatorade Beverage brands.

Account Supervisor

Provided account management for Anheuser Busch Theme Parks, US West/ Quest, American Cancer Society and other national brands.

Strategic marketer focused on agency brand and revenue growth by building differentiation and value. Expert knowledge of marketing agency industry and growth opportunities.  Focused on driving success by defining how agency brands can own a competitive advantage, and leverage today's marketing technology/digital and traditional strategies to engage new customers for enhanced brand value, incremental revenues, and measurable new business.

Prior to working in the marketing and sales consulting industry, worked in account management at some of the industry’s leading advertising agencies. Marketing experience encompasses working in and targeting today’s most sought-after B2B and B2C industries – financial services, technology, health care, telecommunications, CPG, home and retail.

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The Battle

Joanna Williams

Janet Vinci

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