Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

L'Oréal

Generative AI Business Transformation Director

Lead the digital transformation of the French professional beauty business unit (Brands = L'Oreal Professionnel, Kerastase, Redken, Matrix ...)
> B2C : E-commerce, digital media shift
> B2B : E-commerce towards hairdressers, B2B CRM, education platforms
> B2B2C : digital transformation of partner hairsalons

CDO - Division Produits Professionnels France

Group-wide scope, direct report to Chief digital media, data, analytics. Team of 15.
With a focus on the use of Google Cloud for Marketing & GMP suite,  develop /  test / scale use cases that generate tangible business value. Ex : video content recognition, customer segmentation, product recommendation. Set global strategy & governance on those topics.

Data & Marketing Automation Global Director

Group-wide scope, direct report to digital COO. 
Make L'Oreal ad-creative ready for the platform age.

> Leveraging data insights, experiments,  and conversation with experts from partner platforms (Meta, Google...) determine key creative factors to maximize  media efficiency 

> Design a practical internal framework to upskill & evangelize the company and partner ecosystem.

> Rework processes and organisation to help brands deliver a high number of diverse mobile-first assets to advertise along consumer funnel

Digital advertising & precision marketing director, creative lead 

Travel Retail EMEA. YSL - Biotherm - Helena Rubinstein - Urban Decay. Team of 11.

> Build the strategic roadmap: set operational & investment priorities in terms of products, clients and retail action plan with focus on market share gains and P&L optimization

> Lead the operational marketing team: manage 4 distinct brand teams to create consumer experiences on all touchpoints relevant with each global brand positioning and strategy

Marketing Manager - Directeur marketing

Portfolio of 10 clients, including  Dufry Europe (N°1 player in Travel Retail). Lead a structured sales team of 40 beauty advisors over 10 countries

> Manage P&L: present and follow up Budget plan (sell out, sell in, investment plan, human resources) & negotiate commercial terms with retailers (prices, support plan, retail locations)

> Develop sales and market share: definition and implementation of specific commercial strategy by brand, by client and by country  

Area Manager - Travel Retail EMEA

Product development on hydration category :  concept writing, packaging research, coordination with labs, creation of operational launch kits

International Product Manager - Biotherm

Product launch and support on French market :  market / panel analysis, marketing mix adjustements, sales forecast, merchandising & sales tools development.

Product Manager - Helena Rubinstein France

Sciences Po

Finance & strategy master - Innovation marketing course - 20 students

Lecturer - innovation marketing

Fleury Merogis

Social Worker

Bring joy, build trust, spark fresh ideas. Data driven & human inspired. Digital Transformation @ L’Oreal

I studied data, AI, and crypto back when they were known as mathematics, algebra, and computer science.  However, driven by my passion for photography, beauty, and advertising, I followed up with a marketing degree and joined L’Oréal. 

There, I initially developed strong skills in marketing, commerce, and retail. In 2017, I reconnected with digital and tech, igniting profound transformation of some of our media & data practices. I stumbled upon early Gen AI models and was immediately hooked. In 2019, I spent nights coding a generative storytelling app (link in bio), re-engaging with tech through hands-on learning.

After serving as CDO for one of our business units, I am now focused on driving AI transformation at the group level, harnessing my blend of tech & data literacy, business acumen, and people skills.

taplio

The Battle

Joanna Williams

Jean-Paul Paoli Michon

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