Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

Pfizer

Earned Strategy & Activation

Bristol Myers Squibb

Senior Director, Editorial & Channel Strategy, Corporate Communications

Senior Director, Global Social Media, Corporate Marketing & Communications

Director, Editorial Strategy

c0ffe3

Social Media Director

BCW Global

VP, Digital Health

Heartbeat

Oversee the development and execution of social media strategies for brands in the infectious disease, and women’s health category. 

Clients: Gilead Sciences; Agile Therapeutics

Director of Social Strategy

Marina Maher Communications

Oversee a team of junior social strategists executing social media engagement strategies for Johnson & Johnson at the corporate enterprise level.

Associate Social Strategy Director

Content strategy lead spearheading breakthrough social media / content programs that deliver on business objectives for clients including Procter & Gamble (Herbal Essences), Johnson & Johnson, Merck (Merck Corporate; "Merck for Mothers" CR initiative; Nexplanon), Galderma ("Mom Genes" campaign), RB (K-Y).

Senior Social Content Strategist

Oversaw day-to-day implementation of social media strategy for Fortune 500 companies in the consumer and healthcare space, including P&G (Secret Deodorant) and Merck (Merck for Mothers campaign), respectively.

Senior Community Manager

Freelance

Provide strategic direction and tactical execution in digital marketing for clients, responsibilities and deliverables include:

- Produce bespoke immersive brand experiences and act as on-site events manager for experiential marketing agency. Clients include technology startups.

- Manage the development and execution of website content and social media strategy for boutique digital marketing agency.

Digital Marketing Specialist

YPlan

YPlan is a London-based event discovery mobile-app startup with over a million downloads to date. As YPlan expanded globally, I was brought on to develop the brand’s social media strategy with a focus on audience development and brand partnerships for its US-based users.

Social Media Manager

ICED Media

As a Social Media Community Manager at ICED Media, I led the content and creative production, and managed the day-to-day social media activity and performance analysis for retail brands, Kmart Fashion, StyleSip and Shoe Carnival.

- Developed and executed share-worthy social campaigns in support of key shopping seasons, including the #FirstDayLook campaign for Stylesip brand, which resulted in 11 million engagements and press coverage by Hollywood Life and Coco Perez 

- Led creative and media buying team in social content refresh for Shoe Carnival client, resulting in a 2x increase in Facebook, Instagram and Twitter followers in first month

- Strategized and activated influencer campaigns, such as a partnership between Kmart Fashion and country singer, Jessie James Decker, which drove a 6.1% social e-commerce conversion rate, 7x more than the industry average

Social Media Community Manager

The Webby Awards

The Webby Awards is the leading international award honoring excellence on the Internet. As an Interactive Producer, I managed the organization’s marketing initiatives, including social media, email newsletter, and media partnerships.

- Developed editorial calendar for day-to-day social media program for an active online community of 230k+ followers across Facebook, Twitter, Instagram, Google+, Pinterest, Flickr and Tumblr

- Implemented integrated content marketing partnerships with digital media outlets, including Mashable and Business Insider

- Led content development for marketing materials, including owned blog, website copy, and direct mail

Content Producer

As a Senior Director at Bristol Myers Squibb, I lead the global social media team in creating and executing innovative digital campaigns that drive corporate reputation, build brand awareness and , engages key stakeholders, including investors and patients. 

I am passionate about using creative digital storytelling to deliver impactful messages that resonate with diverse and global audiences across various sectors, including CPG, retail, consumer healthcare, and corporate communications.

My core competencies include social media strategy for regulated industries; paid social media planning and execution; social content creation (art and copy direction); and community management for regulated industries, including crisis communications.

taplio

The Battle

Joanna Williams

Lissette A.

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