Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

LRS Creative, LLC

Digital Marketing Manager

Provides consulting on content strategies and proactively generates ideas for content that translate into value for target audiences. Maintains fluency in audience engagement strategies and digital marketing trends through continuing education, networking and staying abreast of market changes. 

•	Writes and produces online content including, but not limited to, blog posts and social media updates, which feature best practices for digital use.  

•	Creates visual content optimized for the platform used, events and intended audience.

•	Managers editors, designers and other creative team members to resolve any technical challenges (troubleshooting) in displaying content.

Content Developer

Empire Education Group

Served as the Campus' Social Media administrator, overseeing publishing, recruitment, and promotional activities of the campus. Assisted Executive Director with campus operations and ensured the proper processing of enrollment documents.  Conducted campus tours with adult and high school populations to convert prospective students into applicants. Managed paperwork and electronic student databases (CRM) containing student files.  Provided Financial Aid Counseling to both international and domestic students.

•      Increased brand's organic social media reach by 197%.
        (https://www.facebook.com/EmpireDunwoody)

•      Engages in both inside and outside marketing to increase enrollments and brand awareness of the school.

•	Delivers continual communication to motivate prospective students to make enlightened choices about starting school and helps resolve obstacles.

•	Arranges pre-enrollment files for Executive Director review by organizing paperwork, assessing for accuracy, accessing the results among student database systems, and informing the student of any missing documentation/corrections needed. 

•       Counsels students regarding personal concerns and supports students through their academic program.

•      Plans and executes Orientation Events for students.

Career Planning Specialist | Social Media Manager

The Art Institute of Atlanta-Decatur

Acknowledged by students, colleagues and executive leadership for being well-versed in creative education product knowledge and career paths.

•	Established and maintained interdepartmental working relationships in a collaborative manner.

•       Effectively worked with a diverse and multicultural student body.

•	Built and grew relationships through outreach endeavors, while managing effective contact with high-volume inquiries/potential leads.

•	Successfully interviewed and guided prospective students, with ages ranging from 16 to 60, in identifying programs that matched their creative/technical interest and career aspirations, meeting student enrollment goals.

•	Lead 1 to 1 and group presentations to high school and adult student populations during in-person and online info sessions to encourage creative education. The contributed to the conversion of prospective students into applicants and increased campus enrollment.

 *Developed and delivered collaborative workshops for prospective students to initiate involvement in the college scholarship programs leading to an increase in campus scholarship participation.

•	Provided leadership for the staff, faculty and students during campus scholarship design competitions while ensuring compliance to federal, state and institutional policies.

•	Generated prospective student referrals weekly based on networking and excellent rapport development skills.

Assistant Director of Admissions

The Lula Bee Company

Managed development, production and marketing of jewelry company based on market analysis and target market research. Created company marketing collateral, including copywriting and product photography. 

•	Generated product sales via retail store partnerships, e-commerce platforms and social media marketing.

•	Provided merchandising strategies and retail pricing to vendors while managing logistics and shipping for product distribution across the United States.

Lead Designer | Owner

AT&T

Oversaw inventory management, crowd management and database systems during day-to-day operations and high-profile product launches. Served as in-store brand ambassador by promoting positive interactions between sales staff, management team and customers. Maintained the confidentiality of proprietary software and work-related information.

•	Enhanced buyer shopping experiences and resolved consumer concerns, generating 100% customer satisfaction rates.

•	Revamped and maintained the visual aesthetics of the location in compliance to corporate branding guidelines, which contributed to quality buying experiences for consumers.

Sales Support Specialist

Sherwin Williams

Assisted in the development and implementation of store marketing plans for the manufacture, distribution, and sale of chemical coatings to commercial and retail customers. Addressed consumer and enterprise sales/service questions, issues and opportunities through all available resources.

•	Managed retail store’s financial assets, including inventory warehouse, while ensuring client orders were correctly manufactured and delivered as specified. 

•	Provided direction to sales personnel in compliance with company standards and policies.

•	Personally guided residential and commercial consumers to the ideal color schemes for the interior and exterior of buildings, helping them to create balanced dwelling spaces.

Manager (In Training)

T-Mobile

Developed consultative selling skills to solve problems while multitasking in a fast-paced team environment. Cultivated the ability to understand consumer needs while helping customers discover how the company’s products and services met those needs, leading to increases in revenue.

•	Served as a company brand champion by encouraging product interactions to enhance the customer’s in-store experience. 

•	Contributed to marketing initiatives designed to solicit new business through outreach programs and external brand promotion.

•	Attracted and retained customers by providing educational product demonstrations that reduced buyer’s remorse.

Retail Sales Consultant

I'm Lindsey Renee and I connect creative communication to commerce. 

My superpower is creating content that drives revenue. 

The Details: Professionally, I'm experienced in digital marketing and social media strategy. I also possess expertise in sales and retail management with a specific emphasis on Beauty and Education.

Fun Facts: 
- I'm a big advocate of healthy living and wellness.
- I'm originally from New Orleans but I live in Atlanta.
- I spent a lot of my childhood in photography studios.

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The Battle

Joanna Williams

Lindsey Simms

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