Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

Third City, LLC

[currently rebooting]
https://michaelmiraflor.substack.com/

Independent Consultant

SXSW

Advising on Interactive and Culture programming for SXSW 2025 and beyond.

Advisory Board Member

dcdx (formerly GenZ Designs)

dcdx is a research + innovation consultancy focused on Gen Z. 

https://genzdesigns.com/

I believe in dcdx's mission, admire its work, and think they have the most important requirement of any self-proclaimed Gen Z research firm: being Gen Z founded and operated. 

In my capacity as Advisor, I am helping to deliver marketplace guidance, connectivity, and product development input as the company looks to expand its commercial offering.

Sanzo

Bridging cultures by connecting people with authentic flavors. Sanzo’s flagship line is the 1st Asian-inspired sparkling water, made with real fruit + no added sugar.

https://drinksanzo.com/

Angel Investor

Hannah Grey VC

Hired as the firm's first full-time employee to support early-stage startup portfolio, and lead development of the Hannah Grey brand. 

- Led GTM (Go To Market) for several portfolio brands, with support including but not limited to shaping brand strategy, content, PR, customer acquisition, and market development/distribution (B2B and B2C). Built and maintained a database of 100+ agencies and freelance support specialists. 
- Developed Cultural Vibrations thought leadership and thesis-building platform. Produced, researched, conducted interviews, wrote, creative directed, and edited 2023 and 2024 Annual Journals, and all quarterly trend reports for LPs and insiders from 2022 to Q2 2024. Broad readership included senior leaders in VC, Technology, Marketing, Advertising, Consulting, Finance, Academia, and Government. 
- Led a major refresh of the Hannah Grey brand identity and spearheaded new website development, directly managing external agency. Acted as webmaster for ongoing site maintenance.
- Participated in deal flow management, due diligence, and investment decisions. Screened new opportunities, and developed relationships with early stage founder community and ecosystem in LA, NYC, and SF.
- Achieved Tier 1 mainstream media mentions for the firm, including but not limited to The Wall Street Journal, NY Times, The Washington Post, The Information, AdAge, The Business of Fashion, Business Insider, Forbes, etc, via expert commentary on contemporary marketing and business strategy topics. This made Hannah Grey the most mentioned pre/seed stage VC firm in the majority of these publications from the period 2022-2024.

Chief Brand Officer

Venture Partner

Virtual Dining Concepts

https://joinvdc.com/
https://www.mrbeastburger.com/

Chief Marketing Officer

dotdotdash, Inc.

dotdotdash is an innovation agency seamlessly blending the physical and digital. We develop and execute multi-channel strategies connecting brands and consumers through shared experience.

https://dotdotdash.io/

Working with an amazing team of technologists, designers, and creatives to explore the future of consumer experiences for forward-thinking marketers.

Projects include: Augmented Reality (AR) strategy and discovery for Scott’s Miracle Gro. Social (organic & paid), Clubhouse, and NFT strategy & execution for WarnerMedia.

Head Of Strategy

MediaLink

C-level strategic advisory at the intersection of Marketing, Media, Entertainment, Tech, and Finance. Work focused on B2B, B2BC, Marketing, Events, Marketplace Intelligence, Thought Leadership, and traditional Consulting. 

Clients: Google, LVMH, Moët Hennessy, Deloitte Digital, Walgreens Boots Alliance (WBA), IMAX, WarnerMedia, S4 Capital/MightyHive, Stagwell Group (Code+Theory, The Harris Poll, NRG, FWDPMX, etc.), VOX Media, VICE Media Group, MadHive, ZEFR, International Flavors & Fragrances (IFF).

Work involved all sides of the market, including brands (from startups/DTC to Fortune 100), holding companies, agencies, media/social platforms, publishers, technology providers.

Senior Vice President

Blue 449

- Agency lead for PUMA Global and PUMA North America accounts, overseeing a team of 20+ planners and buyers across all mediums locally and leading coordination between 34 markets globally
- DJI Strategy & Innovation lead (Americas)
- Innovation & Ideas work on current and past clients such as Denny's, TruGreen, Pizza Hut, Abercrombie & Fitch / Hollister, BASF

Developing products, tools, and services to introduce Blue 449 to the US market.

Senior Vice President, Global Head of Futures & Innovation

I was Blue 449 employee 1 of 1 in the US market, helping to establish a beachhead for expansion prior to the Optimedia merger. During this time I heavily contributed to both Blue 449's global positioning and continued to participate in Zenith's brain trust. 

- Oversaw transfer of both global PUMA account (32+ markets) from Zenith to Blue 449 
- US Strategy, Digital, and Innovation lead for successful BASF global pitch

Head of Strategy - US

Zenith

Over a 6+ year period at Zenith Media:

Clients: H&M, PUMA NA, PUMA Global, Kering/PPR Luxury Group/Gucci Group (Gucci, Alexander McQueen, Balenciaga, Bottega Veneta, Sergio Rossi, Stella McCartney, Yves Saint Laurent), Swarovski, Georgia Pacific (Dixie), Aviva, Central Garden & Pet (Pennington Seed)

Liquid: Zenith's Ideas/Innovation/Insights/Trends internal consultancy: One of 5 original core team members, formal training completed July 2011

- Managed team of 10+ combined Planners & Buyers across Digital, Print, TV, Radio, OOH, and Local
- Editor and lead content contributor of annual CES and SXSW coverage (2011 - 2016)
- Presented agency-wide overviews/101s on such topics as Mobile Marketplace, Pinterest, Foursquare, Augmented Reality, Instagram, Emerging Platform Strategy, authored Digital Creative 101 and 102 for entire Zenith Media Strategy and Activation departments (100+ employees)
- Digital lead in successful new business pitches for H&M, Bottega Veneta, Aviva, and Central Garden & Pet
- Architected Real Time Social strategy and situation room execution for H&M Beckham Super Bowl campaigns in 2012 and 2014, resulting in #1 ranked social commercial of the Super Bowl (Nielsen), and recognized as Gold Plan of the Year (ZO ROI Awards).
- Cross-trained in Print as part of the Zenith Media Integration initiative (2011)
- Spearheaded and oversaw 900%+ increase in Digital spending across Kering/PPR Luxury/Gucci Group (2010-12)

Vice President, Strategy Director

Associate Strategy Director, Liquid (Innovation Team)

Associate Media Director, Integrated Planning, Liquid (Innovation Team)

Associate Digital Media Director

I’m obsessed with Culture, Brands, Technology, and all things Marketing/Advertising. I believe that we are living in one of the most interesting, challenging, and transformational times in modern history... and I'm excited to help build the future. I have deep operator experience uniquely spread across the agency world, consultancy, brand side, and venture capital.

I was most recently Chief Brand Officer at Hannah Grey VC, an early stage thesis-led generalist firm. I supported portfolio founders with Go To Market strategy, including but not limited to shaping brand development, content, PR, and winning first customers. I also led development of the Cultural Vibrations thought leadership and thesis-building platform: writing, producing, and editing the 2023 and 2024 Annual Journals, and all Quarterly Trends Reports. I also participated in dealflow review and investment diligence.

Previous roles include serving as CMO of Virtual Dining Concepts, Head of Strategy at creative technology agency dotdotdash/TBWA, and SVP at MediaLink, a boutique strategic advisory firm operating at the intersection of Marketing, Advertising, Entertainment, Tech, and Finance. Prior to MediaLink, I was the SVP, Global Head of Futures & Innovation at Blue 449 (now Spark Foundry), a Publicis Media agency. I led the launch the Blue 449 brand in the US market in 2015, and helped to develop it's positioning, culture, and product offering. From a client service perspective, I oversaw the PUMA global account across 34 markets, as well as led planning and innovation for DJI (drones and imaging). Prior experience as VP Strategy at Zenith Media included leading holistic communications planning across all channels for clients including H&M and Kering Luxury brands. I was also a core member of Liquid, an internal think tank and service offering for all Zenith clients, focusing on Ideas, Innovation, Tech, and serving as the lead content creator for annual CES and SXSW coverage.

I earned an Executive MBA from the Berlin School of Creative Leadership at Steinbeis University, where I received immersive instruction in Berlin, Shanghai, Tokyo, NYC, and Silicon Valley. I'm a California native, and received BAs in Political Science and Mass Communications from the University of California, Berkeley. I currently sit as a Board Director of the nonprofit International Radio and Television Society (IRTS), and have been quoted in such publications as The Wall Street Journal, NPR, Business Insider, The Information, Vogue Business, The Business of Fashion, Forbes, Fast Company, Morning Brew, and PSFK.

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The Battle

Joanna Williams

Michael J. Miraflor

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