Since Tomorrow

Founder and CEO

Moore Collective

I have spent the last decade ghostwriting for some of the world's most influential people. After creating dozens of sold-out celebrity and influencer collections for major retailers and direct to consumer, I have developed a predictable, repeatable framework to transform the fashion industry to zero waste with brands that are relevant and unique, standing out in a sea of retail sameness

INSPR

First to market socially driven influencer collections for Macy's.  Concepted and manufactured influencer fashion collections for @natalieoffduty, @brittanyxavier, and @tezza and brought to market within 5 weeks from concept to customer for Macy's and direct to consumer.

Because social feeds and how people look for and consume products are on the verge of changing retail forever.

Co-Founder, Chief Operating and Supply Chain Officer

MISS SIXTY

Brought influencer @elizabethsulcer first fashion line to market for Miss Sixty, managing the entire process from concept to customer including manufacturing.  The line was distributed through Miss Sixty, Revolve, Forward by Elyse Walker and direct to consumer.

Professional Freelancer

IconMod 

IconMod is a vertical fashion company that concepts, designs, manufactures, merchandises, markets and sells aspirational celebrity branded‎ fashion exclusively online.   

Founding team member responsible for design, product development, sourcing, production and logistics efforts for apparel, footwear, and accessories.

Created fast fashion model by changing the internal process of decision by committee.  With a strong design and brand point of view, we eliminated 9 months in the development cycle by proceeding directly to salesman samples at factories who have superior pattern making capability (no techpacks!).  Further, the total production leadtime has reduced to 4 weeks by designing into stock fabrics with vertical partners who specialize in capturing design intent quickly.

Successfully launched all brands within 6 weeks of initial concept, managing all aspects of design operations, sourcing, product development, technical design, production, and logistics.  

Notable collaborations: Zendaya's first direct to consumer brand, Irina Shayk x Ellen Tracy, Tamar Braxton, and Jessica Simpson

Founding member, Executive Vice President

Kenneth Cole Productions

Direct management of supply chain processes ensuring they are designed to meet design intent, optimize cost, and competitiveness in market.  Oversee the teams responsible for development, sourcing, production, fabric R&D, and technical design.

Vice President Product Development & Production / Sourcing

Club Monaco

Created SOP for the entire organization (including external agents and vendors) to provide a sustainable, understandable work map to drive results across all functions.  Improved divisional initial markup by 700 basis points within first fully developed season (while elevating fabric) and 1000 by the second season.  14 consecutive seasons of exceeding company cost goals.

Gap Inc.

Lead the company's first vertical Product Development / Production team for Gap International's 33 markets, based on its success, went on to lead Gap NA's first vertical team.  Customized the sourcing strategy to the needs of the business, consolidating the vendor base by 70% and achieving the company's highest savings.

Director Product Development & Production / Sourcing

Victoria's Secret

Senior Product Manager

Ralph Lauren

Product Development Manager

Founder and CEO Since Tomorrow

Over the last decade, my co-founder and I have been fashion ghost writers for some of the world's biggest celebs such as Rihanna and Zendaya, Instagram influencers, and creators.  

After a decade of creating dozens of high quality, sold-out celebrity and influencer collections, Moore Collective has developed a digital framework oriented towards a creator’s bandwidth and the ever-changing needs of the digital consumer to bring in-demand, high quality content, physical / digital products and experiences to market efficiently, cost effectively and sustainably at the speed of TikTok and through content that entertains.

As both seasoned entrepreneurs and F500 design, merchant, operations and sourcing leaders, we possess the rare ability and decades of loyalty with strategic global vendors to build both boutique and at volume end-to-end sourcing strategies within the same supply chain to scale lifestyle brands for creators.

We have been repeatedly recruited as change agents to restructure internal design operations and external supply chains, we are known in the industry for bringing a bar-raising fashion product development ability to ensure the needs of on trend, high-quality, on margin product are met through constant communication and collaboration with direct management of the end-to-end value chain.

Joanna Williams

Sean K.

Niagra

Quiet mode software startup designed to solve system and process gaps, create operational efficiencies, drive consumer engagement, and democratize data.

Chief Possibility Officer

Brev.dev

Brev is a tool to find, provision, and configure AI ready cloud instances for dev, training, and deployment. Automatically install CUDA, python, load the model, and SSH in.

Strategic Advisor

Blueprint Retail

Blueprint Retail is a boutique advisory firm focused on providing a fresh perspective on the myriad of difficulties the retail industry faces today.  We help you challenge long held assumptions in your organization and plot a path to success based on your unique situation.  

Our talented team consists of on-shore and off-shore resources that we combine to deliver exceptional results and value across key areas of the retail business including; Technology, Merchandising, Planning & Forecasting, Strategy & Business Development, Consumer Insights & Analytics and Product Development & Sourcing.

Founder

Talkdesk

Act as a sounding board to help deepen the retail expertise and expand the product offering for Talkdesk.

Retail Advisory Board

SPARC

President & Chief Operating Officer

Kurt Salmon Associates

Retail Strategist

Banana Republic

Pricing Strategy Consultant

Coach

Japan Merchandising

Catherine Sadler Group

Business Development Consultant

Manager Strategic Initiatives

Merchandise Planning / Business Development - Petites

Consultant - Inventory Strategy

Strategy, technology, and Omni-Channel operations

A whimsical approach to people, process, and technology especially with vertical product companies.

Blueprint Retail is a boutique advisory firm focused on providing a fresh perspective on the myriad of difficulties the retail industry faces today.  We help you challenge long held assumptions in your organization and plot a path to success based on your unique situation.  

Our talented team consists of on-shore and off-shore resources that we combine to deliver exceptional results and value across key areas of the retail business including; Merchandising, Planning & Forecasting, Strategy & Business Development, Consumer Insights & Analytics and Product Development & Sourcing.

taplio

The Battle

Joanna Williams

Sean Kelley

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