Athyna

Senior Business Development Manager

Helping startups & SMBs scale and grow their teams with global top talent 👨🏻‍💻🚀🌎
If you'd like to learn more, feel free to reach out directly at joaquin@athyna.com
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As Business Development Manager at Athyna, I work side by side with our revenue leaders including closely working with our Head of Rev Ops and CEO. 
I contribute to strategic deal-making effort to improve Athyna’s global footprint to increase user acquisition and revenue, conduct research to identify new markets and customer needs and Arrange business meetings with prospective clients.
I also promote the company’s products/services addressing or predicting clients’ objectives, keeping records of sales, revenue, invoices etc.

Some other responsibilities include:
- Provide trustworthy feedback and after-sales support.
- Build long-term relationships with new and existing customers.

Business Development Manager

Sidebar

Sidebar is a private, highly vetted leadership program that accelerates your career. We have the people, the process, and the technology to drive your impact and growth.

Founding Member

SalesHookup

SalesHookup is a sales networking platform that facilitates 1:1 video meetings for sales professionals around the world to grow their network, get inspired, share ideas, and learn.

Members are matched with salespeople that work with companies such as Google, Zoom, IBM, HP as well as innovative startups around the world like Salesloft, Athyna, Quickbase, and Scratchpad.

Use my referral link to sign up! 
https://bit.ly/JoaquinSalesHookup

Ambassador

Holy Moly Empanadas

Founder of Holy Moly Empanadas. 
Empanada industry, producing more than 8000 frozen Empanadas per month at our facilities at the industrial area. Selling to restaurants, coffee shops, and supermarkets around the area, plus local markets and events. A fast-growing business. Team of 3 people and vision to expand through NSW. 
The business had to close as I had to come back home and Australian borders are closed. 

Business development manager 
- Attracting new clients by innovating and overseeing the sales process for the business
- Preparing and delivering pitches and presentations to potential new clients
- Researching new market opportunities and oversee growth projects, 
- Creating positive, long-lasting relationships with current and potential clients
- Making sales projections and forecasting revenue, in line with projected income.

Production manager
- ensuring that manufacturing processes run reliably and efficiently.

Achievements: Cost reduction of 50% since the beginning of production. Gross sales of almost $100.000 aud. in less than a year. Projected sales of +$200.000 aud. for 2021/22

Founder

Backpackers World Travel

Full time position as a Sales manager and account executive at Byron Bay Beach hostel shop
Customer service and sales representative for Backpackers world travel and Peterpans adventure travel. Top seller in Byron Bay area.

- Engaging with customers from existing database through various channels (phone, email, SMS, etc.)
- Developing and qualifying leads, resulting in high quality lead generation and conversion
- Successfully acquiring new customers approached on the street and hostel
- Successfully acquiring new customers contacted through Facebook and Instagram
- Preparing reports showing relevant sales statistics for the area
- Lead customers through a sales cycle from initial outreach to close
 - Closing on average 5 to 10 sales per day. 
- Up-selling our products to existing customers
- Organizing events to reach out those potential customers

Achievements: Top seller in Byron Bay area, and top 10 in the whole company (+120 salesperson). Closing 5 to 10 sales per day. Weekly sales of $10.000 to $15.000 aud.

Sales Manager

Vasse Felix Wines

One of the oldest and finest wineries in the region. With more than 350 ha of winery and a first-class restaurant. www.vassefelix.com.au

- Agricultural assessment to move to an organic production
- Maintenance of the vineyards
- Control of the irrigation system and wire lifting. 
- Pest and weeds control 
- Plant tutoring
- Cover crop project presented and approved. Design of cover roller-crimper

Achievements: Working in a different area and proposing and guiding new projects to move to a more efficient, sustainable, and eco-friendly production.

Farm Assistant

Lakefield station

Extensive livestock farm in the Northern territory with more than 8.000 cows and 40.000 acres. Running the farm together with the owner.

Full time position as a Farm Assistant
- Planning and executing feeding and control rounds
- Maintaining Machinery and property facilities
- Role involved mustering, drafting and fencing
- Driving workstation vehicles and feeding supplement.

Farm Assistan

Tubhier

Regional Sales Manager at Graner - Tubhier S.A. 
Responsible for the distribution and sales of Graner Silage bags to Businesses throughout South Santa Fe region, Argentina. B&B 

- Developing & implementing sales strategies and plans to meet revenue goals
- Expanding and updating our customer base 
- Building strong relationships with key accounts in the region. 
- Analyzing regional market trends and discovering new opportunities for growth
- Preparing regular reports and conducting weekly online meetings to review performance
- Analyzing market trends and competitors’ activities in region

3 Month Sales training performed at the company by Ditella University professor. Role play and weekly exams during the whole course. Top student and candidate

Achievements: Great feedback from customers and the owner of the company. Achieving sales goals, + 200 bags per quarter in a highly competitive area.

Regional Sales Manager

Catering "El Relincho"

Barbecue Catering - Team of 3 Business partners
Organizing catering events for businesses and private customers of up to 120 people. Bar service and items rental. 

Business executive Manager and Event Organizer
- Identifying and acquiring new customers, as well as up-selling to the existing customer base
- Effectively managing and driving the sales cycle from prospection through to successful closure
- Determining long and short term sales goals
- Developing new menus based on customer feedback and market research
- Planning, managing, and organizing events in the most efficient and cost-effective way
- Resolve customer complaints and service issues

Achievements: Averaging 2 to 3 events per week in the last year.

Co-Founder

Emerger Fertilizantes S.A.

Credit and Collections analyst at Emerger Fertilizantes S.A.
Responsible of assessing customers riskiness in terms of both extending credit and collecting repayments. Collecting payments

- Performing credit investigations and evaluation of credit risk to approve new customer accounts and assign credit lines.
- Providing customer service regarding collection issues, processing customer refunds, and reviewing account adjustments, resolving customer discrepancies, and short payments
- Follow-up with Sales Department regarding customer accounts on a timely basis
- Working with peers to create efficiencies for the department and company through continual improvement of processes to promote department and company practices.
- Investigating delinquent accounts, sending collection letters, and calling customers regarding collections status.
- Initiating legal actions to outstanding clients through our legal department.

Achievements: Starting as administrative and after 8 month assuming responsibility of the sector.

Credit and Collections Analyst

I am Joaquin, a passionate Tech Saavy Sales Expert, Traveller and Startup founder. Talking about AI Sales, and Remote Work. 

Want to know more?        👇🏻

👨‍💻 I'm a Tech Savvy Sales Expert passionate about life. 

⚽🗽🏄‍♂️🍝 For the past 3 years I've been working remotely, and it blew my mind. I am starting my journey as a remote working nomad. Started back home in Argentina and now I plan to go to NY, Indonesia and Italy. Any recommendations for following destinations?

🐮🐎🏝 I grew up surrounded by nature, going to our farm since I was a kid and studied Agricultural Engineering. Now nature is my go to when I want to relax and disconnect. 

🌍 I'm passionate about entrepreneurship, business strategy, communication and sales. I believe that with courage, a great strategy and appropriate communication, we can sell everything! 

❤ I'm most proud of quitting my dreamed life to go and support my family when they most needed. Everything happens when, where, and how it needs to happen.  

👩‍🎓 There's no better feeling than helping or supporting someone become a better version of themselves. How good it feels when they help you achieve your best right? 

🧠💪🏻 My biggest achievement was founding Holy Moly Empanadas. Living abroad, with no extra cash or experience on the Australian food market. Ended up after a year with a 90k revenue, more than 25.000 empanadas sold, 3 employees, our own factory and appearing on the Australian newspaper. (Sydney Morning Herald, The Australian, Eco - Local newspaper)

💉 COVID was the best and the worst. Started my first own startup with no cash and a big debt. Managed to recover and even appear on the news, until COVID hit back home and had to close. Fail big or go home, I went home. Next time I'll go BIG! 

🙌 Now helping hire, manage and retain, global remote talents at Athyna.

👉 Learn more about Athyna at www.athyna.io

🧘🏻‍♂️ What's coming next? Looking to start my next startup related with sustainability, connectivity and entrepreneurship.

Joaquin Jose Varela

Oversai

Oversai powers automated QA on 100% of interactions, ensuring every customer experience is measured, improved, and optimized with AI.

Customer Experience Growth Partner

PeopleForce

🇪🇸
- Acompaño a equipos de talento de Colombia y LATAM que están dejando atrás lo operativo para enfocarse en lo estratégico.
- Abro conversaciones reales con personas que enfrentan retos reales: automatizar procesos, atraer mejor talento, retener a los buenos y tener datos que de verdad les sirvan para tomar decisiones.
- Investigo, conecto, converso y aprendo cada día sobre cómo se mueve el mundo de HR en distintas industrias.
- Mi rol es generar oportunidades, sí... pero sobre todo, construir relaciones desde la empatía, la curiosidad y el valor.
- Trabajo con herramientas como HubSpot, Apollo y todo el stack de prospección moderna, pero lo que más me mueve es entender bien a la persona al otro lado y saber cuándo un “no” es solo un “no todavía”
🇬🇧
- Partner with People & Culture teams across Colombia and LATAM who are shifting from reactive to strategic.
- I start real conversations with real people facing challenges like automating processes, attracting the right talent, retaining top performers, and making data-driven decisions that actually move the needle.
- I spend my days researching, connecting, and learning how HR operates in different industries.
- My role is to generate qualified opportunities... but more than that, it’s about building trust through empathy, curiosity, and relevance.
- I work with tools like HubSpot, Apollo, and a full modern prospecting stack, but what sets me apart is the ability to deeply understand the person on the other side and to know when a “no” is just a “not yet.”

Sr Sales Development Representative

Sandler Training, Miami  - Absolute Sales Development

- Prospect and engage with business owners and sales leaders to identify challenges in their sales processes.
- Lead consultative sales conversations to uncover pain points and position Sandler’s training as a solution to improve sales performance.
- Manage a pipeline of prospects, nurture relationships, and conduct sales meetings to drive new business.
- Deliver impactful sales presentations and facilitate discovery calls to qualify potential clients.
- Negotiate contracts and close deals, contributing to revenue growth and client acquisition.
- Maintain ongoing communication with clients to ensure long-term engagement and upsell opportunities.

Full Cycle SDR & Selling Coach

Hire5.co

I help U.S. startups connect with top global talent by identifying and qualifying potential clients, engaging with them through calls, emails, and LinkedIn, and building a strong pipeline for our sales team. I manage all outreach activities in our CRM to keep everything organized and ensure smooth follow-ups.

At Hire5, I’m focused on understanding the challenges startups face and how our remote talent solutions can help them grow.

NOTE: After my role at GetGenAI was affected by company restructuring, I was transitioned to Hire5, a company led by the same CEO, to continue contributing under the same leadership.

Sales Development Representative

GetGenAI

- Spearheaded the development of the Sales Development Representative (SDR) process from inception, refining it for optimal efficiency and effectiveness.
- Craft tailored email and LinkedIn sequences aligned with distinct buying personas to enhance engagement and conversion rates.
- Leverage advanced tools such as Amplemarket and Sales Navigator to meticulously identify and target prospective clients across the SMB-to-market spectrum within the US market.
- Innovate and implement novel outreach strategies to boost appointment bookings, consistently driving increased meeting quotas and fostering robust pipeline growth.

Deel

- Follow up on outbound prospects and identify qualified opportunities, providing appropriate levels of information at the right time for interested prospects
- Create target prospect lists and penetrate key accounts
- Profile target accounts by identifying key individuals, obtaining business requirements and presenting solutions to begin the sales cycle
- Cold call into prospects generated by a variety of outside sources
- Set appointments for the Deel sales team when a lead reaches a qualified stage
- Collaborate with sales and marketing team members on strategic sales approach
- Ensure successful follow through of sales cycle by maintaining activity and lead qualification information in Salesforce

Sales Development Representative - LATAM

Rocket.Chat

Responsibilities:
- Respond, engage and qualify outbound leads and inquiries;
- Engage current users to expand awareness, educate, ask for referrals, identify new opportunities and develop account intelligence;
- Drive Marketing Qualified Leads: Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition;
- Targeting/Segmentation: Segment target audiences based on B2B propensity-to-buy segment strategies, personas, “jobs-to-do” messaging strategy, and demographic criteria and completed interactions;
- Manage day-to-day activities and lead planning meetings different teams to define and execute on B2B demand generation strategy required to drive identified KPIs and business growth initiatives;
- Suggest and implement improvements in the sales administration process;
- Use potential customer feedback to generate ideas about new features or products;
- Report on sales metrics and suggest improvements;
- Understanding client needs and offering solutions and support;
Creating and maintaining a list/database of prospect clients;
- Presenting and delivering information to potential clients;
- Answering potential client questions and follow-up call questions;
- Tracking weekly, monthly, and quarterly performance and sales metrics.

North America SDR

Playvox

Responsibilities:
- Lead a team of 13 MDRs based in different locations: US, UK, Brazil and Latam. 
- Achieve and exceed monthly SDR qualified opportunity goals.
- Inspire and lead the SDR team to maximize their potential and professional growth.
- Build close cross-functional relationships with Sales leadership to ensure SDR <> Sales alignment.
- Develop SDRs into sales-ready candidates for future career paths and promotion opportunities.
- Implement an SDR training/enablement curriculum ensuring new hires are on-boarded successfully and training needs are fulfilled for the existing team members.
- Team with the Marketing team on different strategies based on SDR capacity planning to get qualified leads.

SDR Team Lead

Senior SDR II (US Central & Brazil)

Senior SDR (US Central & Brazil)

Responsibilities: 
● Develop and qualify business opportunities through strategic research using Linkedin, Outreach, Hubspot, targeting content marketing, and cold calling target prospects. 
● Generate new business opportunities to drive pipeline growth 
● Proactively identify and launch initiatives to drive both new business 
development growth and operational excellence 
● Motivate and teammates to exceed objectives through regular 
sharing of working methodologies 
● Manage different platforms to verify correct emails with an accuracy of 90%

Sales Development Representative (Global)

Integra Properties

- Oversee the preservation and repair activities for a portfolio of pre-foreclosure and real estate owned (REO) properties through the disposition process.
- Review property inspections and manage the issuance, approval, execution, and assessment of preservation work by vendors, ensuring compliance with property needs, client/investor requirements, and applicable laws and regulations.
- Evaluate vendor bids for scope and pricing accuracy using a nationally recognized cost estimation platform.
- Manage vendors throughout the bidding and work completion process, ensuring adherence to established timelines and promptly addressing any issues that could delay work completion.
- Collaborate with internal managers and clients to provide recommendations and escalate requests for necessary approvals.
- Submit required updates, notifications, and approval requests to clients and investors in compliance with relevant guidelines, including those from the U.S. Department of Housing and Urban Development, Fannie Mae, and Freddie Mac.
- Address and resolve local and state building and maintenance code violations.
- Coordinate with utility providers and municipalities to manage utility activation, deactivation, payments, and ongoing services.
- Conduct quality control reviews of completed inspection and preservation work.

Order processor

The Kidney Foundation of Canada

- Led cold calling campaigns to secure non-monetary donations from individuals in Ontario, successfully driving community support and engagement.
- Recruited, trained, and mentored new agents, ensuring they were equipped with the skills and knowledge to effectively solicit donations over the phone.

October 2013 - August 2014; January 2015 - May 2015; March 2016 - September 2016

Donation attendat

Me apasiona ayudar a equipos de HR a liberar tiempo de lo operativo para enfocarse en lo estratégico: cultura, liderazgo y talento. Hoy acompaño a líderes de personas a simplificar procesos como reclutamiento y desempeño, mostrando caminos más ágiles para que inviertan su tiempo en lo que realmente importa: las personas.

I’m passionate about helping HR teams free up time from operational tasks to focus on what truly matters: culture, leadership, and talent. Today, I work with people leaders to simplify processes like recruitment and performance, making their day-to-day easier so they can invest more time in people.

taplio

The Battle

Joaquin Jose Varela

Tatiana Tabares Urrea

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