Mobibo

The work I do for both myself and clients is rooted in three things:

↳ Research (qualitative and quantitative)
↳ Storytelling (crafting the right message)
↳ Distribution (reaching the right audience)

I'm currently focused on helping founders generate awareness through short-form video and offline media.

When executed properly, these strategies allow them to get eyes on their brands without needing to overspend on search and display ads.

Media Strategist | Co-Founder

Ardoq

Enterprise Account Executive

Dataminr

Senior Account Executive

Google

Growth Strategist

FactSet

Consultant

Indeed

Account Executive

I've been in sales & marketing for over 10 years, starting at Fortune 500 companies, then diving into the world of unicorns and small startups before venturing out on my own.

I always struggled with outbound, so I taught myself everything I could about marketing to get leads without having to pick up the phone. From SEO and cold email automation to paid ads and social media, I've spent the last three years learning it all.

My current side quest is mastering short-form educational content. I want to see how good I can get at storytelling. 

You can follow along here on LinkedIn or by following the accounts below:

https://www.tiktok.com/@mobibojoe
https://www.instagram.com/mobibojoe/

I also curate the most interesting things I find throughout the week in my personal newsletter:

https://www.mobibojoe.com/

Joe DiRico

Fox Corporation

Director, Ad Sales Finance

Senior Manager, Ad Sales Finance

• Create annual ad sales revenue budget/forecast models for multiple cable and broadcast sports properties such as College Football, Nascar, Thursday Night Football, WWE, FS2 and Fox Deportes.
• Develop models for pro forma analysis for sports media rights/content acquisition, strategic business opportunities and areas of potential revenue growth within the company.
• Maintain and improved processes relating to our third party audience database system (C-Post) in terms of functionality and turnaround time for sales reporting needs. Also act as the main liaison between Fox and MSA regarding any issues and communications that need to occur to ensure ongoing success and accuracy with the system.
• Was a contributor in the successful migration to a new data management system by presenting new ways of analyzing and presenting data and putting an emphasis on creating value through efficient and accurate reporting.

Finance Manager

• Primarily responsible for support of Ad Sales within the divisions of FBC Sports and Fox Cable Sports Network

Senior Financial Analyst

Specialize in servicing asset management clients in the area of hedge funds, private equity funds, and fund of funds.

Wealth and Asset Management Assurance Staff

Indeed.com

•	Research and communicate with new business leads
•	Maintain and update critical information on Indeed’s CRM system
•	Support Indeed Sales team with day-to-day sales efforts
•	Effectively sell pay-per-click advertising (PPC) over the phone and via webinar

Account Executive Intern

Citrus and Allied Essences Ltd

Data entry for multiple departments, accounting work, excel spreadsheets for company data, developed PowerPoint presentations for products.

Office Assistant

Worked in a laboratory assisting in the examination of products for impurities, as well as processing certificates and labels to ensure customer satisfaction and awareness.

taplio

The Battle

Joe DiRico

Peter Alloca

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