Escomedia

Trusted by LinkedIn, Adobe, Oracle, and Salesforce

This is where high-performing B2B teams come to sharpen their marketing, sales, and AI skills. 

- CXO roundtables
- AI marketing & sales training
- B2B copywriting

B2B Marketing Asia Podcast

The B2B Marketing Asia podcast features interviews with industry experts and thought leaders related to B2B marketing & sales in the Asian market. 

The podcast is aimed at marketing and sales leaders interested in staying up-to-date on the latest trends and developments. 

Potential podcast sponsors may be interested in reaching a targeted audience of 15,000 marketing professionals and business leaders.

YouTube: https://bit.ly/3UYXjPt
Audio: https://bit.ly/3AyixeM

Host

National University of Singapore

Teaching Marketing Innovation & Marketing Strategy at Asia's #1 Business School

Adjunct Lecturer

Singapore Management University

Career & Business Coach

Singapore University of Social Sciences (SUSS)

I teach personal branding and LinkedIn marketing related courses for corporates.

Associate Faculty

ESSEC Business School

Digital Marketing “professor” for the Masters in Management program, which is ranked 3rd in the world by FT

Adjunct Lecturer & Coach

Teaching cross-cultural business development at the world's #1 hospitality school

Visiting Lecturer

HEC Paris

Guest Lecturer

Nanyang Technological University

Taught modules for the “Digital Entrepreneurship” program

Parttime Lecturer

Happy Marketer

Helped Happy Marketer become the most awarded and media featured independent agency in Singapore. 

---

Director of Content Marketing (July 2017 to current) 
Director of Marketing (July 2016 to June 2017) 
Head of PR (June 2015 - June 2016)

- 300,000+ website views generated 
- 100+ pieces of top-tier media coverage secured 
- 15+ award wins secured

Clients:
- INSEAD
- Institute of Banking & Finance 
- National University of Singapore (Lee Kuan Yew School of Public Policy)
- Space Matrix

Director of Content Marketing

Educator by Day, Dad by Night

The Journey of a Shy Kid

I was the kid with a speech impediment, terrified of speaking.

Fast forward: I’m a:

- Fortune 500 growth consultant
- B2B marketing & sales leader
- University lecturer 

How? 

By embracing the fear and showing up anyway.

If I can do it, so can you. 

Let’s connect on LinkedIn!

Joe Escobedo

Gartner

Internal reorganization move to support business and technology insights for Tech Marketing Leaders - focus on GTM, Customer Experience, Digital Analytics and Conversational AI.

Vice President, Analyst | Tech Marketing and Analyst Relations

Supporting our Tech Product Leaders and teams in the delivery of more compelling experiences and impactful GTM planning and outcomes.

Vice President, Research Analyst | Gartner | Customer Experience and GTM for Product Teams

Relocated from Singapore to Austin, TX in November 2021. Focuses on providing go-to-market advice and market guidance on customer experience, conversational platforms, applications and digital business models and ecosystems. 

Adrian advises tech product management leaders and stakeholders on how to deploy natural language processing, product marketing, and e-commerce platforms to drive profitable revenue growth. He supports product management teams throughout the entire lifecycle on how to create best-of-breed user experiences.

Senior Director, Analyst | Tech Product Management

Lazada Group

Management of key brand partnerships for Home Appliances category across the 6 countries in Southeast Asia to drive growth and profitability.

Launched in 2012, Lazada Group is pioneering e-Commerce across Southeast Asia. Lazada has grown rapidly to include over 4,000 full-time employees in the region, with operations in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Lazada has earned the trust and financial backing of key investors Tesco, Temasek, J.P. Morgan, Verlinvest, Investment AB Kinnevik and Rocket Internet. 

Revolutionizing the way we shop, and perform online transactions across the region, Lazada has an online footprint of approximately 4 million daily visits to its websites, and the largest Facebook following in Southeast Asia with over 12 million fans.

VP, Head of Regional Brand Partnerships, Home Appliances

OnePlus

Led sales and social/digital marketing operations for the OnePlus Technology team in Southeast Asia region. Acted as spokesperson for OnePlus Southeast Asia, lead and engage local communities, represent and grow the brand. Grew OnePlus operations in Southeast Asia; driving ecommerce and retail sales in Indonesia, Malaysia and Singapore

General Manager, Southeast Asia

Rancard

Providing unique value propositions of products, technologies to mobile network operators (Vodafone, MTN, Airtel), advertising agencies, content providers and the broader PaaS ecosystem via B2B marketing. Product Marketing, including guidance to marketing, business development and sales team of 6 multinational account managers. Digital marketing support and guidance for social marketing, Google AdWords and mobile advertising

Head of Product Marketing

Ensuring relevant and compelling digital content from providers are made available to our MNO partners, growing a digital catalog to cater for new mobile audiences in West Africa. Developing winning strategic relationships with content, OEM and technology partners like BBC News, MTV and Intel to maximise their returns. Business development with mobile technology interests.

Head of Content & Device Partnerships

Samsung Mobile

New Content, Apps and Services Team in Samsung South Africa and head up development of digital content for both mobile phones and SmartTV products.

Mobile Content Lead, Services

Mobile Marketing for sub-Sahara Africa (43 countries)

Specializing in campaign deployment, mobile apps deveolpment, retail management and promotions,marketing operations optimization. Matrix management of satellite office marketing managers.

Marketing Manager, Pan-Africa (Africa Regional Headquarters)

Nokia

Set up and launched new online music service, Nokia Music Store. 

Upon launch, the South African Nokia Music Store was first globally in terms of online sales, active subscriptions and downloads.

Music Program Manager, Software and Services Marketing

Increased Nokia brand preference in country from 21% to 64% leadership position in 2008.

Worked closely with the General Manager and Account managers in order to plan account-specific sales and marketing plans, co-marketing promotions and marketing proposals to customers: Vodacom, MTN, CellC and Virgin Mobile network operators.

Head of Marketing, Customer and Market Operations

Responsibilities included selecting and managing advertising and media agencies for execution across sub-Saharan Africa. Establishing ways of working, reporting parameters, financial and performance matrices with suppliers.

Head of Marketing

Nokia product research and development teams to consult on global consumer insights to ensure a better fit of product features and industrial design development.

Global Launch Marketing Manager, Entry Business Unit

Through-the-line management of product launch campaigns - planning and consumer positioning of mobile phones, POS materials, budgeting for ATL and BTL marketing collaterals. Created interactive microsites and online product information for www.nokia-asia.com.

Campaign Executive

𝘞𝘪𝘵𝘩 𝘰𝘷𝘦𝘳 24 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘩𝘪𝘨𝘩-𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦, 𝘈𝘥𝘳𝘪𝘢𝘯 𝘪𝘴 𝘢 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳 𝘵𝘰 𝘵𝘦𝘤𝘩 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘢𝘯𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 𝘸𝘪𝘵𝘩 𝘎𝘢𝘳𝘵𝘯𝘦𝘳. 𝘏𝘦 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘦𝘴 𝘪𝘯 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 (𝘊𝘟) 𝘢𝘯𝘥 𝘨𝘰-𝘵𝘰-𝘮𝘢𝘳𝘬𝘦𝘵 (𝘎𝘛𝘔) 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘧𝘰𝘳 𝘵𝘦𝘤𝘩 𝘢𝘯𝘥 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳𝘴, 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘩𝘪𝘴 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘪𝘯 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵, 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴.

Adrian's mission is to enable tech product leaders and stakeholders to create and deliver compelling and profitable products that solve customer problems and generate value. He supports agile product management teams throughout the entire lifecycle, from ideation to launch to optimization, providing actionable insights, best practices, and market guidance. He also publishes research reports and delivers presentations on the latest trends and innovations in CX, product analytics and GTM for product teams.

taplio

The Battle

Joe Escobedo

Adrian Lee

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?