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This is where high-performing B2B teams come to sharpen their marketing, sales, and AI skills. 

- CXO roundtables
- AI marketing & sales training
- B2B copywriting

B2B Marketing Asia Podcast

The B2B Marketing Asia podcast features interviews with industry experts and thought leaders related to B2B marketing & sales in the Asian market. 

The podcast is aimed at marketing and sales leaders interested in staying up-to-date on the latest trends and developments. 

Potential podcast sponsors may be interested in reaching a targeted audience of 15,000 marketing professionals and business leaders.

YouTube: https://bit.ly/3UYXjPt
Audio: https://bit.ly/3AyixeM

Host

National University of Singapore

Teaching Marketing Innovation & Marketing Strategy at Asia's #1 Business School

Adjunct Lecturer

Singapore Management University

Career & Business Coach

Singapore University of Social Sciences (SUSS)

I teach personal branding and LinkedIn marketing related courses for corporates.

Associate Faculty

ESSEC Business School

Digital Marketing “professor” for the Masters in Management program, which is ranked 3rd in the world by FT

Adjunct Lecturer & Coach

Teaching cross-cultural business development at the world's #1 hospitality school

Visiting Lecturer

HEC Paris

Guest Lecturer

Nanyang Technological University

Taught modules for the “Digital Entrepreneurship” program

Parttime Lecturer

Happy Marketer

Helped Happy Marketer become the most awarded and media featured independent agency in Singapore. 

---

Director of Content Marketing (July 2017 to current) 
Director of Marketing (July 2016 to June 2017) 
Head of PR (June 2015 - June 2016)

- 300,000+ website views generated 
- 100+ pieces of top-tier media coverage secured 
- 15+ award wins secured

Clients:
- INSEAD
- Institute of Banking & Finance 
- National University of Singapore (Lee Kuan Yew School of Public Policy)
- Space Matrix

Director of Content Marketing

Educator by Day, Dad by Night

The Journey of a Shy Kid

I was the kid with a speech impediment, terrified of speaking.

Fast forward: I’m a:

- Fortune 500 growth consultant
- B2B marketing & sales leader
- University lecturer 

How? 

By embracing the fear and showing up anyway.

If I can do it, so can you. 

Let’s connect on LinkedIn!

Joe Escobedo

Global Portfolio Manager

Global Segment Marketing Manager, Auto Electrification

◾️ Drive full-funnel marketing activities for select and prominent B2B portfolios and a key member of the regional marketing team responsible for executing highly effective B2B demand generation
campaigns across the APAC.
◾️ Build end-to-end regional marketing campaigns, including but not limited to digital demand
generation, field events, and growth initiatives focused on ROI, and user acquisition.
◾️ Accountable for incremental sales and revenue KPIs. Oversee social media governance for the largest business group at 3M
◾️ Created and implemented a sustainable social media strategy across APAC, including content design, employee advocacy, community management, and social listening.
◾️ Built tools and software expertise in Salesforce, Adobe Analytics, Terminus, SEMRush, Sprinklr, Brandwatch, Claravine, ON24, and PowerBI.
◾️ Executed micro-influencer-led campaign for 3M in Malaysia, Vietnam, Korea and Thailand with an MROI of 234%.
◾️ Received internal recognition for driving the social media modernisation program.
◾️ Ramped organic content reach by successfully deploying 3M's employee advocacy program.
◾️ Generated advertising earned media value of USD 20K in Q4,2021
◾️ Collaborated with global marketing and product teams, country marketing, sales and portfolio teams to identify & deploy prioritised marketing campaigns.

Integrated Marketing Manager

Caterpillar Inc.

◾️ Led the global retail marketing transformation project across the Asia Pacific (APAC ex-China) and focused on set retail transformation aims to capture market share in a critical segment in the construction industry through digital, physical, customer experience, and cultural transformation.
◾️ Identified gaps in retail marketing, driving alignment with multiple stakeholders and developed a plan to address areas of improvement, measuring and optimising new customer acquisition.
◾️ Successfully executed transformation projects in Japan, Indonesia, the Philippines, New Zealand, and Malaysia and supported projects in India and Australia.
◾️ An established member of the Global Programming Team, Women in Networking (D&I), Caterpillar’s employee global employee resource group for women leaders.
◾️ Achieved 109% and 102% of the BCP and GCI new customer targets in 2020
◾️ Reached 100% of new customer targets for the Asia Pacific region (2019 and 1H2020).
◾️ Launched an industry-first lead generation campaign in the Philippines.
◾️ Developed always-on digital lead generation programs for the Philippines, Indonesia & Malaysia.
◾️ Supported the development of an e-commerce portal in New Zealand.
◾️ Created innovative customer-facing applications in Indonesia to improve the post-purchase
ownership customer experience.
◾️ Bestowed a formal appreciation from the Executive Office for driving innovative change initiatives
and VP Award as recogition for outstanding results in Malaysia, Indonesia and Australia for a retail transformation project.

Retail Marketing  Strategy Consultant, APAC 

Volkswagen India

◾️ Spearheaded the development of a Porsche content marketing strategy using owned, earned and paid media elements.
◾️ Coordinated and oversaw new product launches, lifecycle campaigns and brand ambassador strategy.
◾️ 25% increase (y-o-y) in qualified leads through data-driven marketing campaigns.
◾️ 73% increase in advertising value equivalent (y-o-y) for Porsche in India with successful launches of 911 variants, Panamera, 718 Boxster and Cayman.
◾️ 121% improvement in data quality (y-o-y).
◾️ Advertising value equivalent to 27x PR investments.

Lead, Digital, PR and CRM Porsche India 

Audi achievements:
◾️Won Silver Abby Awards for the first-ever live TV and Twitter campaign at Audi.
◾️ Led the successful launches of Audi A3, A4, A6, and Q7.
◾️ 25% Increase (y-o-y) in qualified leads to the sales channel thru data-driven omnichannel campaigns.
◾️ Won “Best use of Media, Ambient &amp; Outdoor&” at Outdoor Advertising Convention for Audi A6 campaign.
◾️ Developed and launched the successful "Friends of Audi" brand ambassador program linking ownership and brand advocacy.

Senior Marketing Manager,  Brand Communications and Retail, Audi 

HSBC

◾️ Oversaw customer activation, acquisition, engagement &amp; referral marketing campaigns for wealth management.
◾️ Rehauled communication materials for HSBC Premier to drive transparency and engagement.
◾️ Designed innovative consumer experience improvement programs, including easy onboarding,
marketing automation, and churn mitigation.
◾️ Awarded "Star Youth Achiever" Award by Youth Marketing Forum powered by CMO Asia.

AVP , Marketing Communication and Campaign Management 

Nokia India pvt ltd

◾️ Joined the global graduate program, one of only 32 candidates selected. Supported the Sales,
Marketing and Customer Insights teams.
◾️ Independently handled sales in parts of Rural Tamil Nadu and Chennai with an average monthly
turnover of Rs 40M.
◾️ Area Sales Manager for New Delhi, driving sales for retail achieving monthly revenue of Rs 100M.
◾️ A key member of the GTM team who launched the world's first touch-type mobile phone by Nokia.
◾️ Successfully established as India lead for a global insights program to identify product and feature opportunities for sub $100 mobile phones.
◾️ Rated Top Area Sales Manager for Nokia North region in Sept 2011 for achieving 117% of targets.
◾️ Increased the quarter three average volume sales by 32% over quarters 1 and 2 in 2011.

Area Sales Manager (Organized and Unorganized Retail)

A data-driven creative marketer with 13+ years of specialist experience driving projects within tech
firms, B2B portfolios and demand generation initiatives. Champions change management and a best-
in-practice mentality.

As a leader, I champion cultures of innovation and an inclusive, diverse environment at all levels for
a global positive and ethical customer-centric impact. I also take bold decisions and coach
multidisciplinary teams across geographies.

My peers recognise me as a subject matter expert in social media content calendar planning,
community management, paid and organic social media content amplification, and social listening
with additional skills in planning omnichannel content strategy using earned, owned and paid media
channels.

Hands-on experience in Salesforce (SFDC), Adobe Analytics, Brandwatch, Sprinklr, Terminus, Eloqua, PowerBI, SAP CRM. 

⚑ MY STRATEGIC EXPERTISE LIES IN:
Digital
B2B Marketing
Performance Marketing
Integrated Marketing
Content Marketing
Influencer Marketing
Strategy
Communication
Project Management
Analytics
Brand Management
Engagement

Feel free to reach me at garima.mamgain@gmail.com.

taplio

The Battle

Joe Escobedo

Garima Mamgain

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