Escomedia

Trusted by LinkedIn, Adobe, Oracle, and Salesforce

This is where high-performing B2B teams come to sharpen their marketing, sales, and AI skills. 

- CXO roundtables
- AI marketing & sales training
- B2B copywriting

B2B Marketing Asia Podcast

The B2B Marketing Asia podcast features interviews with industry experts and thought leaders related to B2B marketing & sales in the Asian market. 

The podcast is aimed at marketing and sales leaders interested in staying up-to-date on the latest trends and developments. 

Potential podcast sponsors may be interested in reaching a targeted audience of 15,000 marketing professionals and business leaders.

YouTube: https://bit.ly/3UYXjPt
Audio: https://bit.ly/3AyixeM

Host

National University of Singapore

Teaching Marketing Innovation & Marketing Strategy at Asia's #1 Business School

Adjunct Lecturer

Singapore Management University

Career & Business Coach

Singapore University of Social Sciences (SUSS)

I teach personal branding and LinkedIn marketing related courses for corporates.

Associate Faculty

ESSEC Business School

Digital Marketing “professor” for the Masters in Management program, which is ranked 3rd in the world by FT

Adjunct Lecturer & Coach

Teaching cross-cultural business development at the world's #1 hospitality school

Visiting Lecturer

HEC Paris

Guest Lecturer

Nanyang Technological University

Taught modules for the “Digital Entrepreneurship” program

Parttime Lecturer

Happy Marketer

Helped Happy Marketer become the most awarded and media featured independent agency in Singapore. 

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Director of Content Marketing (July 2017 to current) 
Director of Marketing (July 2016 to June 2017) 
Head of PR (June 2015 - June 2016)

- 300,000+ website views generated 
- 100+ pieces of top-tier media coverage secured 
- 15+ award wins secured

Clients:
- INSEAD
- Institute of Banking & Finance 
- National University of Singapore (Lee Kuan Yew School of Public Policy)
- Space Matrix

Director of Content Marketing

Educator by Day, Dad by Night

The Journey of a Shy Kid

I was the kid with a speech impediment, terrified of speaking.

Fast forward: I’m a:

- Fortune 500 growth consultant
- B2B marketing & sales leader
- University lecturer 

How? 

By embracing the fear and showing up anyway.

If I can do it, so can you. 

Let’s connect on LinkedIn!

Joe Escobedo

Camojee

Founder & Managing Partner

ICON APAC

Developing professional development content (incl. events, webinars, and publications) and networking events for sales/marketing experts in professional services.

Committee Member (Volunteer)

Findex

Led 6-person team of industry leaders, subject matter experts, and coaches in building brand awareness, developing and executing campaigns, lead generation, and new business sales. 

Achievements (FY24): 

- Built and launched scalable VCFO service. 
- Built suite of prospect engagement tools - e.g. DIY diagnostic for SMEs. 
- Delivered YOY improvement in leads, average fee, revenue, and win rates.
- Established viable sales model.

Head of Markets & Industries

Led 9-person enablement team on the strategy and execution of growth initiatives, including: strategic planning, budgeting, forecasting, sales coaching, go-to-market campaigns, product development, strategic partnerships, and acquisitions. 

Achievements (FY23): 

- 9% YOY revenue growth in supported services 
- $250m+ revenue 
- Market-leading net margin 
- 142% of referral revenue target 
- 18 x Partner promotions 
- 2 x tuck-in acquisitions 
- $1.2m+ cost savings

Head of Growth

Grant Thornton Australia

Helped build a high-performing sales culture and deliver 6 years of YOY revenue growth, via: the creation and embedded sales-enabling infrastructure, resources and processes. 

More broadly, I helped reshape the firm’s go-to-market approach, led change initiatives, built an award-winning tech stack, and delivered innovative training and coaching programs.

Projects: Salesforce; Sales Process; Pipeline Meetings; Sales Playbook; Sales Coaching; Lead Life Cycle; Sales Reporting and Forecasting; Research; Social Selling; LinkedIn Sales Navigator; Sales Culture Assessment; Intranet; Technology Transformation; and Partner Onboarding.

Head of Sales Enablement 

Sales Enablement Lead

Coached professionals on high-value pursuits, proposals, and pitch presentations. 

Achievements: 

- Increased win rate by 18% 
- Appointment to major bank panels
- Enabled self-serve model 

Projects: Proposal Templates; Pitch / Presentation Materials; Guides; Training Programs; Credentials Database; Content Library; Go-No-Go Calculator; and Rebrand.

Senior BDM (Pursuits Coach)

Created, sold and delivered consulting services to B2B and professional services organisations in: branding, proposals, presentations, lead generation, sales enablement, and market analysis. 

Clients: Gilbert + Tobin; Corrs Chambers Westgarth; Jackson McDonald; Norton Rose Fulbright; Davis Advisory; Wolters Kluwer (Corsearch); Macpherson Kelley Lawyers; K&L Gates; and Grant Thornton.

Founder & Partner

King & Wood Mallesons

Pursuits Manager

Created proposal resources and infrastructure. Led high-value proposals. Led rebrand for the global merger of Mallesons Stephen Jaques and King & Wood.

Proposals & Brand Manager

Linklaters

Established a global proposal team and support centre. Led day-to-day service delivery.

Services provided: research; proposal project management; copywriting; graphic design; content and asset management.

Team Leader - Global Proposals Team

Dun & Bradstreet

Sales Manager & Data Consultant

Australian Institute of Training & Development

Developed and sold sponsorship opportunities. Managed strategic partnerships. Designed and delivered integrated marketing campaigns. Project-managed major events.

National Sales & Marketing Manager

Australian Lawyers Alliance

I enable growth and transformation for knowledge business. I help them to adapt and thrive. 

James Fielding

For professional services a burning platform for change has been set alight. And I ❤️ it. 


With investment from private equity pouring in, tech-enabled disruption of business models, and rising client expectations – things are heating up. 

And this is seeing dollars directed to talent, technology, and new ways of working – as firms double-down on the pursuit of growth and operational improvement.

We’re seeing firms delivering: sophisticated insights and experiences, hyper-personalisation, trigger-based engagement, CX journeys, AI-enabled intelligence, and more. 

We’re at a point in time where competitive advantage is being carved out. And the winners and losers of the next decade are being decided. 

------------------------------

Camojee | Tech-Powered Growth in Professional Services | Katie Bennett-Stenton GAICD | Nick Griffin (MBA)

Firms that reduce 'rainmaker dependency' (underpinned by operational maturity) see... 

> 42% stronger revenue growth
> 65% lateral hire success versus 28% for heavily rainmaker dependent firms
> Client churn drop from 12.5% to 5.0%. 
> Service penetration jump from 1.25 to 3.33 
> Wins rates improve 37.1%
> Marketing ROI increase 42.9%

These are the findings from Camojee's survey of 202 professional services firms. 

These numbers are not marginal benefits. 

These core performance numbers compound and will decide the winners and losers of the next decade.

More detail on what this operational maturity looks like in future posts :)

taplio

The Battle

Joe Escobedo

James Fielding

Followers

Posts

Engagements

Likes

Performance ScoreJames Fielding's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe Escobedo

James Fielding

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Fielding's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Fielding's LinkedIn Performance