Escomedia

Trusted by LinkedIn, Adobe, Oracle, and Salesforce

This is where high-performing B2B teams come to sharpen their marketing, sales, and AI skills. 

- CXO roundtables
- AI marketing & sales training
- B2B copywriting

B2B Marketing Asia Podcast

The B2B Marketing Asia podcast features interviews with industry experts and thought leaders related to B2B marketing & sales in the Asian market. 

The podcast is aimed at marketing and sales leaders interested in staying up-to-date on the latest trends and developments. 

Potential podcast sponsors may be interested in reaching a targeted audience of 15,000 marketing professionals and business leaders.

YouTube: https://bit.ly/3UYXjPt
Audio: https://bit.ly/3AyixeM

Host

National University of Singapore

Teaching Marketing Innovation & Marketing Strategy at Asia's #1 Business School

Adjunct Lecturer

Singapore Management University

Career & Business Coach

Singapore University of Social Sciences (SUSS)

I teach personal branding and LinkedIn marketing related courses for corporates.

Associate Faculty

ESSEC Business School

Digital Marketing “professor” for the Masters in Management program, which is ranked 3rd in the world by FT

Adjunct Lecturer & Coach

Teaching cross-cultural business development at the world's #1 hospitality school

Visiting Lecturer

HEC Paris

Guest Lecturer

Nanyang Technological University

Taught modules for the “Digital Entrepreneurship” program

Parttime Lecturer

Happy Marketer

Helped Happy Marketer become the most awarded and media featured independent agency in Singapore. 

---

Director of Content Marketing (July 2017 to current) 
Director of Marketing (July 2016 to June 2017) 
Head of PR (June 2015 - June 2016)

- 300,000+ website views generated 
- 100+ pieces of top-tier media coverage secured 
- 15+ award wins secured

Clients:
- INSEAD
- Institute of Banking & Finance 
- National University of Singapore (Lee Kuan Yew School of Public Policy)
- Space Matrix

Director of Content Marketing

Educator by Day, Dad by Night

The Journey of a Shy Kid

I was the kid with a speech impediment, terrified of speaking.

Fast forward: I’m a:

- Fortune 500 growth consultant
- B2B marketing & sales leader
- University lecturer 

How? 

By embracing the fear and showing up anyway.

If I can do it, so can you. 

Let’s connect on LinkedIn!

Joe Escobedo

Expertise in marketing strategy, research, planning, brand identity & governance, creative direction, campaign development, sponsorship activation, communications and team management. With experience across sports, events, hospitality, and real estate. 

Committed to strengthening brand awareness, brand equity, increasing customer loyalty and revenue through unique marketing solutions and strategic execution. Passionate about developing talent, building relationships and providing strong, collaborative leadership for clients and teams.

I offer a range of services including:
•  Strategic marketing & research
•  Senior stakeholder relationship building
•  Sponsor management & brand visibility enhancement
•  Rights holders brand protection and exposure
•  Media relations, spokesperson and thought leadership development 
•  Creative campaign development & direction
•  Effective communications & team leadership
•  Brand audits & identity governance
•  Expert project management

Brand, Marketing and Communications Consultant

The Marketing Society

Being a member of The Marketing Society can offer valuable networking opportunities with industry peers, allowing professionals to expand their professional connections and build relationships within the marketing field.

Furthermore, The Marketing Society may provide access to exclusive resources, events, and educational opportunities that can enhance professional development and help individuals stay up-to-date with the latest trends and strategies in marketing.

By joining The Marketing Society, professionals may also have the chance to engage in thought leadership and knowledge-sharing within the marketing community, positioning themselves as experts in their field and potentially boosting their visibility and reputation.

Join Us >> https://www.marketingsociety.com/join

Member of The Marketing Society

Marsh McLennan

Lead a dynamic marketing team across the Middle East, collaborate with business stakeholders, drive and execute the marcom strategy and budget, elevate the brand positioning, strengthen colleague engagement, create partnerships, align business objectives, build demand and deliver growth.

Marketing & Communications Leader - Middle East

Dubai Racing Club

Head the strategic planning and implementation of brand, marketing and communication plans and budgets regionally and globally. Focused on building brand awareness, engagement and driving commercial growth, across digital platforms and events for the equestrian business.

Lead a diverse team (brand, marketing, media relations, social media), support stakeholders, internal departments, strengthen partnerships and grow media relationships.

Head Corporate Communications, Marketing and Branding

Lead, develop and implement marketing and brand strategies, budgets, brand building, advertising, integrated campaigns, social media and public relations for the equestrian business, international sponsored events and real estate projects.

The outcome of these activities builds brand awareness and equity leading to customer loyalty and conversion to ticket sales.

Marketing Manager

GSFITCH

Managed, project planned and implemented the successful delivery of brand requirements including brand quality control and relationship management for hospitality and leisure, sporting events and real estate clients.

- Actively involved in the brand strategy, naming and positioning of key clients.  
- Successfully oversaw and implement the brand guidelines including production requirements of  the extensive hotel product range, corporate stationery and restaurant item roll outs for Burj Al Arab part of Jumeirah. 
- Managed and implemented marketing requirements including developing plans, collateral roll out and campaign activations.

Project Manager

Espial Go-to-Market

Project managed the strategic marketing, brand identity and usage, design, advertising, public relations and implementation of several high profile clients including, FleetAfrica, Furniture City, FMCG (Danone Clover, PVM, Revlon, Tiger Brands) and assisted with events like “The Sustainable Growth Awards,” the objective of assisting clients to achieve sustainable growth, in any market.

Account Manager

Taryn Fritz Public Relations & Communications

Responsible for building strong client and media relations; securing media coverage, overseeing product launches of international companies (FMCG), assisting with PR strategies and implementation, promoting theatre premieres and building the exposure of corporate businesses and boutique hotels. Clients included L’Oréal Paris, Maybelline New York, Garnier, The Johannesburg Civic Theatre, Barney’s Paint Centre and The Fairlawns Boutique Hotel.

I am a highly driven Brand, Marketing & Communications expert with a proven track record of delivering exceptional results in sport, entertainment, and lifestyle sectors. My expertise spans branding, strategic marketing, planning, sponsorship activation, digital, PR, and communications. 

I have successfully led campaigns across a diverse range of industries, including sports, events, hotels, hospitality, and real estate, internationally and within the Middle Eastern market.

As a strategic thinker and natural leader, I combine creativity with data-driven insights to craft impactful marketing strategies and campaigns that not only build brand equity but also drive bottom-line growth. I am known for my ability to lead high-performing teams, solve challenges, and communicate effectively across all levels of an organisation. 

My passion for sports, sponsorship and entertainment fuels my ability to connect with audiences and elevate brand experiences. Beyond my professional background, my personal experience as a competitive athlete, having represented South Africa in springboard diving and water polo, and competed nationally in tennis, biathlon, and swimming, has given me a unique understanding of how sports unite people from diverse cultures and backgrounds.

I have successfully led high-profile events like the prestigious Dubai World Cup (with a prize purse of US$ 30.5 million across nine races) Closing Ceremonies, Awards and post-race A-list concerts. I coordinated the sponsorship and marketing activation of the World Equestrian Games (2010/2014/2018), World Endurance Championship and FEI Nations Cup Show Jumping. Additionally, I contributed to the successful launch and operation of the Chengdu Dubai International Cup in China, over five years.

This diverse experience in managing large-scale, global events has sharpened my expertise in brand strategy, event management, sponsorship and building long-lasting stakeholder relationships across industries. Whether directing integrated campaigns or refining brand messaging, I consistently deliver measurable, results-oriented outcomes. 

Self-motivated, detail-oriented, adaptable, and a determined team player, I am always seeking new ways to make an impact. I excel in dynamic environments that demand both creative thinking and strategic execution.

taplio

The Battle

Joe Escobedo

Lauren Igielski

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?