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This is where high-performing B2B teams come to sharpen their marketing, sales, and AI skills. 

- CXO roundtables
- AI marketing & sales training
- B2B copywriting

B2B Marketing Asia Podcast

The B2B Marketing Asia podcast features interviews with industry experts and thought leaders related to B2B marketing & sales in the Asian market. 

The podcast is aimed at marketing and sales leaders interested in staying up-to-date on the latest trends and developments. 

Potential podcast sponsors may be interested in reaching a targeted audience of 15,000 marketing professionals and business leaders.

YouTube: https://bit.ly/3UYXjPt
Audio: https://bit.ly/3AyixeM

Host

National University of Singapore

Teaching Marketing Innovation & Marketing Strategy at Asia's #1 Business School

Adjunct Lecturer

Singapore Management University

Career & Business Coach

Singapore University of Social Sciences (SUSS)

I teach personal branding and LinkedIn marketing related courses for corporates.

Associate Faculty

ESSEC Business School

Digital Marketing “professor” for the Masters in Management program, which is ranked 3rd in the world by FT

Adjunct Lecturer & Coach

Teaching cross-cultural business development at the world's #1 hospitality school

Visiting Lecturer

HEC Paris

Guest Lecturer

Nanyang Technological University

Taught modules for the “Digital Entrepreneurship” program

Parttime Lecturer

Happy Marketer

Helped Happy Marketer become the most awarded and media featured independent agency in Singapore. 

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Director of Content Marketing (July 2017 to current) 
Director of Marketing (July 2016 to June 2017) 
Head of PR (June 2015 - June 2016)

- 300,000+ website views generated 
- 100+ pieces of top-tier media coverage secured 
- 15+ award wins secured

Clients:
- INSEAD
- Institute of Banking & Finance 
- National University of Singapore (Lee Kuan Yew School of Public Policy)
- Space Matrix

Director of Content Marketing

Educator by Day, Dad by Night

The Journey of a Shy Kid

I was the kid with a speech impediment, terrified of speaking.

Fast forward: I’m a:

- Fortune 500 growth consultant
- B2B marketing & sales leader
- University lecturer 

How? 

By embracing the fear and showing up anyway.

If I can do it, so can you. 

Let’s connect on LinkedIn!

Joe Escobedo

Emerge Performance

Unlocking Potential in Organizations
I help leaders & organizations sustain high performance in complex, fast-changing environments. By blending evidence-based approaches with sports & performance psychology, Eastern traditions (Sun Tzu, Zen, Ayurveda), I design transformative programs that enhance resilience, agility, and strategic foresight—key for driving business innovation and organizational transformation.
With deep experience coaching executives & senior teams in MNCs, I navigate multicultural, high-stakes leadership challenges, helping leaders develop EQ, presence, & adaptability.

1. Organizational Transformation & Change Management
Drive mindset shifts and culture transformation for strategic clarity and execution.
🔹 Apply Playing to Win & BMC frameworks to align vision and operational synergy.
🔹 Sun Tzu’s Strategy: Foresight and adaptability are key in uncertain times.
🔹 Impact: Business model refresh, cost efficiency, and successful M&As.

2. Leadership & Talent Development
Equip leaders with EQ, resilience, & cultural agility to drive high performance.
🔹 Design Leadership Pipeline & Growth Mindset programs for senior & emerging leaders.
🔹 Ayurveda’s Balance: Sustained leadership requires alignment of vision, execution, & well-being.
🔹 Impact: Stronger decision-making, stakeholder engagement, & high-performing teams.

3. Executive & Senior Leadership Team Coaching
Enable leaders to navigate complexity with clarity, resilience, & presence.
🔹 1:1 Executive Coaching & Senior Team Coaching for alignment & culture transformation.
🔹 Zen & Enso: Mastery is continuous growth, presence, & leading with a clear mind.
🔹 Impact: Smooth leadership transitions, trust-building, & high-impact teams.

4. Diagnostics & Insights
Use 360° assessments, EQ-i 2.0, Hogan, & Team Diagnostic Surveys to inform leadership strategy.

5. Development of Coaches 
Deliver ICF & IAC-accredited coach-training programs, mentoring leaders & coaches for professional mastery.

Principal Consultant | Executive Coach | Coach Mentor & Supervisor

Institute for Adult Learning Singapore

IAL's Special Interest Group (SIG) serves as an innovative platform for Adult Education Network (AEN) members and learners to collaborate, discover solutions, engage in thought-provoking discussions, and connect with like-minded peers. SIG is instrumental in driving outreach and pioneering novel approaches to future-proof the Training and Adult Education (TAE) community.

As Co-Chair for SIG Coaching, Han Ee is committed to driving the desired learning and professional development outcomes in the coaching sphere, shaping the Future of Learning with IAL by:

1. Elevating Coaching Practices: Implementing cutting-edge methodologies and enhancing coaching techniques to optimize the impact on clients and their organizations.

2. Fostering Win-Win Partnerships: Building strategic alliances with key stakeholders in the coaching industry, facilitating mutual growth and fostering a thriving coaching ecosystem.

3. Pioneering New Frontiers: Identifying emerging trends, harnessing innovative technologies, and exploring untapped opportunities to expand the coaching landscape and ensure its continued evolution.

Co-Chair Coaching Special Interest Group (SIG)

Telos Partners

I work with organizations to cultivate long-term success and sustainable excellence, by harnessing leadership potential, culture alignment and driving people transformation.

Consultant

EZRA Coaching

1. Facilitates ICF-accredited coach training programs at Ezra Academy. 
2. Provides executive coaching to senior leaders, focusing on business transformation,  leadership effectiveness, team performance and workplace culture.

Coach Developer 

International Coach Academy

At the International Coach Academy, Lim Han Ee serves as a bilingual coach training faculty member, bringing his wealth of expertise to students worldwide. Key responsibilities include:

1. Delivering comprehensive online coach training programs in alignment with the International Coaching Federation's (ICF) core competencies, ensuring adherence to best practices and industry standards.

2. Facilitating training sessions in both English and Chinese, catering to a diverse, global audience and promoting a more inclusive learning environment.

Coach Trainer (bilingual) 

TNM Coaching

As an Associate Senior Coach and Corporate Trainer at TNM Coaching, Lim Han Ee is entrusted with the responsibility of driving leadership development on a global scale. Key contributions include:

1. Facilitating world-class leadership development training programs for diverse organizations across the globe, empowering leaders to excel in their roles.

2. Providing tailored leadership coaching for senior managers, line managers, and teams worldwide, enabling them to achieve peak performance and organizational success.

3. Executing team alignment coaching and training programs, fostering cohesion and collaboration among team members for enhanced productivity.

4. Delivering high-impact Leadership Coaching and Executive Coaching services globally, equipping executives with the skills and insights needed to drive positive change and growth within their organizations.

Associate Senior Coach | Facilitator

Singapore Sailing Federation

As CEO of the Singapore Sailing Federation, Lim Han Ee was instrumental in driving strategic growth and innovation within the organization. Key milestones achieved during his tenure include:

Digital Transformation & Sustainability:
1. Launched SSF's digital transformation roadmap, incorporating HRMS and e-Procurement/Budgeting systems to enhance workplace productivity and establish a viable business model.
2. Achieved a remarkable 116% growth in social media followers from 2018 to 2019.
3. Pioneered the first sailing chatbot in the world, "Sammy the Chatbot."
4. Established Singapore's inaugural Sustainability Strategy for a National Sport Association (NSA) in line with UN's Sustainable Development Goals (SDGs).

Youth Empowerment & Community Outreach:
1. Secured additional grants from the National Youth Council and SportCares to enroll over 100 youths from social service organizations in the Future Ready Sailor (FRS) program, a STEM-based initiative fostering resilience, social, and environmental awareness.
2. Increased "Learn to Sail" program participation by 209%.
3. Expanded Keelboat participation in official regattas by 118%.
4. Collaborated with ActiveSG to introduce sailing in public swimming pools across the country, making the sport more accessible to the broader community.

High Performance & Support:
1. Achieved 5 Gold Medals at Major Games and 2 World Champions.
2. Positioned 5 sailors in the Top 20 at the 4.7 Laser World Championships in 2018.
3. Enhanced the Integrated Support Team by securing additional funding for key roles, including Performance Director, dedicated Sport Physio, Strength and Conditioning, and Analytics Positions.

Sport Singapore

-Provide sport psychology support to national athletes and teams.

Associate Sports Scientist

International Coaching Federation

As Vice-President (Singapore Chapter) of the International Coaching Federation (ICF) from 2013 to 2015, Han Ee led the Coaches for Community (C4C) portfolio to provide pro-bono coaching for various community initiatives. 

Under Han Ee's leadership, C4C received global recognition when it won the ICF Global “I Care For” Award, presented by ICF Global President Dave Wondra and CEO Magda Mook at the Global Leaders Forum in Atlanta, Georgia. This prestigious award was a testament to the success of C4C, which saw 90 coaches contribute over 700 hours of pro-bono coaching to 228 coachees across five different initiatives. 

Han Ee played a key leadership role in this achievement, supported by two other dedicated Exco members. Thanks to the collective efforts, ICF Singapore was firmly established as a leader in the global coaching community.

Vice-President (SG Chapter)

-Provided mental conditioning services to renown Bollettieri Tennis Academy, Leadbetter Golf Academy & other elite sport academies at IMG campus. 
-Provided vision training to athletes, to improve hand-eye coordination, visual memory & eye movement control. 
-Supported curriculum design efforts to produce & implement inaugural leadership for performance modules at IMG.
-Provided translation services to chinese-speaking clients

Mental Conditioning (Graduate attachment)

Sustaining High Performance

From the high-pressure arenas of sports and the military to the dynamic challenges of leadership and business, my journey has been a quest to understand and cultivate environments that enable leaders, teams, and organizations to thrive—without the casualties of burnout or compromise. It’s about striking a dynamic balance: achieving results without sacrificing well-being, and setting high demands while empowering people to deliver sustainably.

At the core of my approach is underpinned by three underlying qualities:
•	Mindfulness: Staying present, aware and purposeful amidst complexity and change.
•	Mastery: Cultivating excellence in craft and self, with an emphasis on continuous growth.
•	Mobility: Adapting & transforming with resilience and clarity in VUCA (volatile, uncertain, complex, ambiguous) environments.

With over 20 years of experience in sport and performance psychology, executive coaching, and high-performance leadership, I blend the best of East and West philosophies to unlock human potential. This perspective informs my work as the founder of Emerge Performance, where I’ve been nurturing mindful leaders, resilient employees, and agile teams since 2010.

Building vibrant communities of practice has been a constant passion—whether through initiatives like the Coaches for Community (C4C) project at ICF Singapore, co-leading the Coaching Special Interest Group (SIG) at IAL, or developing coaches at The Coaching Village.

My vision is to help individuals and organizations reach their full potential at work—delivering high performance in ways that are both meaningful and sustainable. For me, this is about preparing for the future with purpose: not just meeting demands but creating workplaces where everyone can be at their best.

On a personal note, cycling, bike tours, and gravel rides are more than hobbies—they’re metaphors for growth. Exploring new territories, stretching boundaries reflect the journey of transformation I champion for myself and my clients. I call this journey Deep Cycle, blending my passion for cycling with my mission to help others achieve their full potential. My vision is to be literally a Coach on Wheels, guiding transformation on and off the bike.

If you’re interested in leadership, transformation, resilience, or creating cultures of sustainable performance, let’s connect—I’d love to explore how we can shape the future together.

taplio

The Battle

Joe Escobedo

Han Ee L.

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