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This is where high-performing B2B teams come to sharpen their marketing, sales, and AI skills. 

- CXO roundtables
- AI marketing & sales training
- B2B copywriting

B2B Marketing Asia Podcast

The B2B Marketing Asia podcast features interviews with industry experts and thought leaders related to B2B marketing & sales in the Asian market. 

The podcast is aimed at marketing and sales leaders interested in staying up-to-date on the latest trends and developments. 

Potential podcast sponsors may be interested in reaching a targeted audience of 15,000 marketing professionals and business leaders.

YouTube: https://bit.ly/3UYXjPt
Audio: https://bit.ly/3AyixeM

Host

National University of Singapore

Teaching Marketing Innovation & Marketing Strategy at Asia's #1 Business School

Adjunct Lecturer

Singapore Management University

Career & Business Coach

Singapore University of Social Sciences (SUSS)

I teach personal branding and LinkedIn marketing related courses for corporates.

Associate Faculty

ESSEC Business School

Digital Marketing “professor” for the Masters in Management program, which is ranked 3rd in the world by FT

Adjunct Lecturer & Coach

Teaching cross-cultural business development at the world's #1 hospitality school

Visiting Lecturer

HEC Paris

Guest Lecturer

Nanyang Technological University

Taught modules for the “Digital Entrepreneurship” program

Parttime Lecturer

Happy Marketer

Helped Happy Marketer become the most awarded and media featured independent agency in Singapore. 

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Director of Content Marketing (July 2017 to current) 
Director of Marketing (July 2016 to June 2017) 
Head of PR (June 2015 - June 2016)

- 300,000+ website views generated 
- 100+ pieces of top-tier media coverage secured 
- 15+ award wins secured

Clients:
- INSEAD
- Institute of Banking & Finance 
- National University of Singapore (Lee Kuan Yew School of Public Policy)
- Space Matrix

Director of Content Marketing

Educator by Day, Dad by Night

The Journey of a Shy Kid

I was the kid with a speech impediment, terrified of speaking.

Fast forward: I’m a:

- Fortune 500 growth consultant
- B2B marketing & sales leader
- University lecturer 

How? 

By embracing the fear and showing up anyway.

If I can do it, so can you. 

Let’s connect on LinkedIn!

Joe Escobedo

Aquila Clean Energy APAC

Aquila Clean Energy Asia Pacific (APAC) is an energy platform that funds, develops and operates clean energy assets including solar PV, wind power and battery storage. Through developing and managing clean energy assets, we are committed to advancing the energy transition towards a more sustainable future. 

Aquila Clean Energy APAC is part of the broader Aquila Group, an investment and asset development company focused on generating and managing essential assets on behalf of its clients. By investing in clean energy and sustainable infrastructure, Aquila Group contributes to the global energy transition and strengthens the world’s infrastructure backbone. 

Currently Aquila Group has EUR 14.6 billion assets under management on behalf of institutional investors worldwide and a 16.6 GW clean energy portfolio.

Senior Corporate Communications Manager

Refiine

Founder

I launched Refiine in May 2020 to help companies and individuals define, refine and grow their brands and enhance their communications. In addition to consulting on brand strategy, I craft targeted communications for internal and external audiences including blogs, newsletters, emails, announcements, web copy, press releases and corporate narratives in collaboration with founders/senior leadership and client-side marketing and communications teams. Since the launch of my business, I've helped multinational, entrepreneur and SME clients grow their brands and engagement.

Brand Strategist and Communications Lead

Tech Data

As Head of Communications, APAC, I led regional internal and external communications including M&A, integration and change management communications. Heading corporate and executive communications, and through creating engaging presentations, webinars, videos, panel discussions and transformation communications, I enabled stakeholders to understand and embrace corporate and regional strategy, business priorities, value propositions, brand identity, and organizational changes. I had an integral role in Tech Data's internal communications transformation and launch of Social Chorus, an innovative, social-focused colleague communications platform. As part of the global communications team, I achieved 90% Social Chorus employee adoption, surpassing the industry benchmark of 50% within the given timeframe.

Head of Communcations, APAC

PrimeTime Business and Professional Women's Association

PrimeTime is a Singapore-based NPO whose mission is to help every woman reach her highest potential.

As a member of the Board of Directors, I headed strategic efforts to grow the community including establishing a dedicated membership team focused on the retention of members. Applied a data-driven approach to performance tracking and community engagement; converting data into insights and opportunities to improve engagement and communications.

Membership Director

Responsible for tracking and engaging PrimeTime's vibrant 300-member strong community of business and professional women.

Membership Deputy Director

Identified, initiated and nurtured mutually beneficial partnerships with corporates and vendors.

Partnerships Operations Lead

KeyNote - Women Speakers Directory

Keynote Women’s Speaker Directory is a Singapore-based NPO whose mission is to bring diversity to the speaking stages of the world. 

Conceptualized and created all branding and content requirements for Keynote’s inaugural online Global Summit (Speaking up for a Better World). Promoted meaningful engagement with Keynote’s flagship event (Equity in Action) and the International Women’s Day 2020 event through targeted social media outreach. Developed high-impact, on-brand copy for publication across digital channels – driving 30% growth in the LinkedIn follower base within less than 6-months.

Content Marketing Lead

Ace Hardware International

Responsible for growing sales & profitability in all channels across four Asia markets (Indonesia, Philippines, Malaysia & South Korea). Created win-win strategies with partners across the region and collaborated on product marketing, merchandising, promotions, pricing, customer engagement & inventory positioning. Successfully project managed projects with third party stakeholders and vendors. Responsibilities also included international event hosting & coordination including logistics, agenda & itinerary, networking and workshops. I grew the business 38% during this period.

Senior Regional Sales Manager

Responsible for growing sales in all channels across 6 Middle East & North Africa markets (Egypt, Iraq, Jordan, Afghanistan, Libya, & UAE). Conducted competitor market research and led store audits with the aim of creating meaningful, actionable recommendations on maintaining franchise brand standards. Was SPOC bridging the gaps between HQ and regional partners and collaborated cross-functionally with operations, logistics, supply chain & customer service to exceed commercial goals.

Regional Sales Manager

Transmed

At Transmed as Sales Manager I led foodservice restaurant sales in the UAE with a team of four. I was also responsible for new hire onboarding as well as ad hoc training and coaching on territory development, customer prospecting & relationship building. Other roles included Sales Executive where I managed 70 accounts and collaborated with product management on marketing, product launches and brand penetration. Was promoted within 18 months.

Sales Manager

SUNDANCE EVENTS

As Sales Executive I led outbound sales including generating leads, cold-calling, and managing the sales pipeline. Built and grew client database and collaborated with creative team on conceptualizing events.

Sales Executive

Dubai International Film Festival

As part of the Guest Relations team, I completed flight, transportation and hotel bookings for guests of the festival, including VIPs, and was in charge of delivering exceptional guest service at the event.

Guest Relations Department

Toronto International Film Festival

Note: Worked on the 2005, 2006 and 2007 Editions of the Festival (July/August to September, annually)

I'm passionate about storytelling, including unearthing stories, and finding creative ways to tell them and feel great purpose helping businesses & people communicate their value more impactfully. 

Adept at leading the strategy and execution of results-driven internal and external corporate communication campaigns, I've also led executive communications, and supported M&A, transformation and change management initiatives.

My experience working with global MNCs across Asia Pacific and the Middle East & North Africa combined with my commercial background gives me a unique approach to communication challenges. 

Prior to my current role, I founded my bespoke consultancy firm, Refiine, where we served diverse clients with individualized support in defining, refining and optimizing their branding and communications.

taplio

The Battle

Joe Escobedo

Kelly Weber

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