Joe M-C 🧘‍♂️

Creator Funnels

Founder

Daily Flow Club

A community for fulfilment-driven Creators to connect, laugh, and grow together.

Freelance

Paid Media Lead Generation Specialist 

Grantify

Lead Generation Specialist

Unaro LTD

Inbound Marketing Specialist

Yo Telecom

DARK MOON Presents:

Head Of Marketing

Tesco

Stock Control Assistant 

I help creators activate flow state to build a fulfilling life & business (with minimal stress or effort)

Hi, I’m Joe M-C. :) 

I’ve spent the last 4 years helping B2B service-based businesses consistently scale up profits with irresistible copy, offers, and funnels.

I’ve helped grow a Tech company to £10,000,000+ annual recurring revenue. 

And I’ve helped 250+ Founders build, launch and scale their own lead magnet funnel with my Software & Course. (Even with zero previous experience.)

(But you don’t care about that, do you?)

You care how I can help YOU…

So here ya go, my friend:

If you already have a profitable B2B service-based business, and you’d like a hand scaling it using my proven growth frameworks, let’s talk. 

I’ll turn your unique business and life experience into a 10-day educational email course, that’ll turn your rented social audience into an owned asset (and sign a load of clients in the process). 

Sound like something you’d be open to exploring?

Shoot me a DM saying “GROWTH”.

I’ll give you a 100% FREE Copy, Offers, and Funnel Audit, and suggest 3 ways (minimum) you could increase profits (without increasing work). 

Speak soon. :)

Best,
Joe M-C

Paid Media Lead Generation Specialist

Joe M-C 🧙

VisionCraft Partners

Enabling business owners to consistently attract high-quality clients using a proven 8-week system designed for results.

Chief Executive Officer

Success Solutions

I still remember selling bolts and brackets
at my dad’s dock company as a teen.

I didn’t realize it then,
but that’s where I got my first taste of business.

Talking to customers. Figuring things out.
Doing work that actually mattered.

Later, I got into IT…
support, design, systems work.

It paid the bills, but something always felt off.

I wanted more freedom. More impact.
More control over how I spent my time.

So I started learning everything I could
about marketing, startups, and online business.

I built websites. Joined a startup.
Even taught myself coding
so I could finally speak the language of devs.

I made mistakes. Wasted money.
Tried strategies that didn’t work.
But every step taught me something useful.

Those lessons became the foundation of what I teach now.

Clarity > Hustle.
Systems > Guesswork.

→ And showing up with a clear message matters more than chasing algorithms.

Today, I help service-based B2B founders
build a predictable LinkedIn system
that brings in clients consistently.

Not by shouting louder,
But by crafting content that connects.
Meaningful conversations that convert.
And creating offers that speak to real problems.

This work truly matters to me, personally.
Because I know how damn hard it is
to do this alone.

You don’t have to.

Helping people like YOU is why I do this.

Let me know if I can help.

Aleksi Peltonen

I hit send.
Felt proud for three minutes.

Then the reply came:

"Please never contact me again."

That one stung.

A week later, another:

"Fine, I’ll just grab my credit card then 😏"

At first, I didn’t know whether
to laugh or crawl under a rock.

Now I’m grateful for both messages.

They showed me something most people never learn:

Pshy DMs don’t fail because people hate offers.
They fail because people don’t see the context.

I hadn’t earned trust.
I hadn’t positioned myself.

I was jumping steps, trying to close
when I hadn’t even connected.

That’s when I realized:

When clarity and timing are right, 
Volume doesn’t matter.

Once I built a real system...

1) content that opens,
2) profile that builds trust,
3) DMs that meet people where they are

...everything changed.

Fewer messages.
More warm replies.
Better conversations,
many of which became real calls.

→ When your positioning is clear,
you never have to sound like you’re selling.

Have you ever sent a message
you instantly wished you could unsend?

Yes or No?

I help Coaches & B2B founders get 2-3 qualified clients/month without spammy DMs or lead-gen tricks. DM me “QUALIFIED” to learn how.

Coach: "I need better content."
Reality: you need a clearer buyer.

The hidden problem:

Your posts speak to "everyone".
Your revenue comes from no one.

Here is a simple 5 step framework
to fix your buyer picture.

1. Start from revenue

Pick one clear target for 90 days.
Example: 30 000 in revenue.

2. Lock one core offer

Choose one main offer for this goal.
Example: 2 000 per client.

Do the math.
30 000 ÷ 2 000 = 15 clients.

Now you know the target.
15 right clients in 90 days.

3. Describe those 15 buyers

Forget "everyone".
Write about dream buyers only.

Write this out:

Job title.
Sector.
Company size.
Main problem.
Result they want next.

4. Turn story into Sales Navigator filters

Translate the picture into search.

- Title.
- Industry.
- Headcount.
- Location.
- Keywords in bio.

Now your ICP is not a vibe.
You hold a real list.

5. Let numbers guide focus

Track three numbers each week.

- Right profile views.
- Calls with right roles.
- Offers sent to right buyers.

If those rise, your picture sharpens.

Inside my Elite Profit System
we do this in week one.

- Goal.
- Offer.
- Buyer picture.

Then content, profile, DMs.

If your audience feels broad
and your sales feel thin...

Reply "CLEAR"
and I show how this
fits your next 8 weeks.

Your Content Is Not the Real Problem - The Hidden Issue

I used to judge my day
by how many impressions I got.

Wake up:

Check notifications.
Tiny highs, small lows.

Good day:

Lots of likes.

Bad day:

Quiet post.

That rhythm felt busy
and weirdly empty.

One Sunday night I asked myself:

"If LinkedIn was my only channel
what would I track first?"

The answer came fast:

→ Conversations

So I changed one thing:

I erased "Impressions today"
from my whiteboard.

I wrote three new lines

1. New conversations started
2. Calls booked
3. Offers sent

Next week looked different:

I still posted,
But every post had a job.

Start a talk.
Answer a buying doubt.
Invite a call.

I spent less time
refreshing analytics.

More time replying to people
who raised their hand.

After a month:

My average impressions
were about the same.

My average calls were not.

That is the shift I keep coming back to...

From content as performance
to content as conversation starter.

From "Did the post do well"
to "Did this move someone closer
to a real talk".

If you feel stuck in impressions chasing
try this for one week.

Forget likes and track only:

- New conversations
- Calls booked

Then ask yourself:

What would change if you built 
your whole system around those two numbers?

First question to a frustrated coach:
"How much revenue do you want next quarter?"

Silence on the call.

So we picked a number together.

Goal: 12 000 per month.
Core offer: 2 000.
Target: 6 new clients each month.

Now every post had a clear job.

1. Serve the number.
2. Serve the offer.
3. Serve the person.

Topics changed fast.

Fewer vague mindset posts.

More of this:

- Breakdowns of client wins
- Narratives which show process
- Stories from current projects
- Clear invites to speak together
- Posts which answer buying doubts

Before posting we asked:

Does this idea move
someone closer to a call?

If no, the idea went
to a parking lot.

After four weeks, likes dropped.
DMs and calls increased.
Revenue followed.

The goal did not come
from the content.

The content followed
the goal.

Start with the number.

Then design posts
to serve that number.

If you feel stuck, reply "REVENUE" and we talk.

Last year a coach I know reached a breaking point.

From outside everything looked fine...

Daily posts.
Nice photos.
Hooks from big accounts.

Each post:

15-30 likes.
10-30 comments.

Each week:

One sales call.
Sometimes none.

She told me:

"I feel busy here,
My business feels slow"

We checked her last 90 days.

No clear revenue goal.
No clear offer focus.
No clear buyer picture.

Only content ideas.

She joined my 8 week - Elite Profit System.

Week 1 and 2

We clarified her position.
We wrote one clear promise.
We defined her ideal buyer.
We rebuilt her profile around it.

Week 3 and 4

We mapped one simple path:
From post
To DM
To call.

She learned to start real talks,
Without spam & pressure.

We tracked three numbers:

- New conversations.
- Calls booked.
- Offers sent.

Week 5 and 6

We aligned posts with sales talks.

Stories came from real calls.
Answers came from real doubts.
Examples came from real work.

No more random post ideas.
Each topic linked to her offer.

Week 7 and 8

We reviewed the data together.

Which posts led to replies.
Which DMs turned into calls.
Where people went quiet.

Then we doubled down on what worked.

Two months later

Likes dropped a little.
Sales calls doubled.
Revenue followed.

Same coach.
Same skills.

New system.

She now opens her call log
before she opens analytics.

If you feel close to her story
and want a plan like this.

Reply "ELITE" and we talk about 
Your next 8 weeks on LinkedIn.

I asked 20 coaches one question.
"Who do you need to reach
to hit your next income goal?"

Most went quiet.

They knew their niche
They did not know their numbers.

Here is a simple way
to map your ICP 
from income
and offer.

5 steps

1. Start from revenue

Pick a clear target for 90 days.
Example. 30 000 in revenue.

2. Lock your core offer

Choose one main offer.
Example. 2 000 per client.

Do the math
30 000 ÷ 2 000 = 15 clients

Now you know the target.
15 right clients in 90 days.

3. Describe the best buyers

Who can say yes fast?
Who feels the problem most?
Who has budget ready?

Write it out in detail:

* Sector
* Role and title
* Company size
* Main problem
* Key outcome they want

4. Turn it into Sales Navigator filters

Translate the picture into search:

* Job titles
* Industries
* Headcount
* Location
* Keywords in bio

Now your ICP is not a vibe,
It is a list you access each day

5. Let the map guide content and DMs

Posts speak to one problem for this buyer.

DMs follow one path:

Profile view → DM → call.

Not random chat.

In my Elite Profit System
we do this in week one.

Income target.
Offer math.
ICP map.

Then content and outreach.

Most coaches start with posts
and hope money follows.

Flip it.

1. Start with the number.
2. Then design your ICP to match that number.

If you want help mapping yours,
reply MAP and we talk.

A while ago my notes were 
full of post ideas...

Hooks.
Hot takes.
Random thoughts from walks.

Every day I opened my phone.
Scrolled the idea list.
Picked one that felt fun.

Post live.
Tiny dopamine hit.
No change in Stripe.

One morning I asked myself:

“If this idea turns into a call
what offer would we talk about?”

Silence.

Most ideas had no link
to my real work.

Nice for attention.
Useless for business.

So I made one simple rule:

No post without a purpose.

If I did not see a clear link to

- My ideal client
- The problem I solve
- The offer I sell

The idea went to a junk pile.

At first it felt rough.

Some ideas sounded smart.
Some felt deep.
Some looked viral.

But they pulled me away from the person.
I am here to serve.

Once I started to say no to random post ideas.

Three things shifted:

1. My mind felt lighter.
2. My message grew sharper.
3. My calls grew more steady.

Later I built Elite Profit System,
with the same filter inside.

Every step exists to move you from
Content chaos to steady client flow

No random tactics.
No random posts.

Only moves which serve your income goal.

PS)

If your notes feel crowded
and your calendar feels thin:

Reply "FOCUS" and we clear your next
8 weeks together.

You treat profile views like vanity.
Buyers treat them like research.

- 75% of B2B buyers use social media
to make buying decisions. 

- 42% check a seller’s LinkedIn profile
before they reply to outreach. 

- Most are already 60–70% through
their buying journey at that point. 

- And many buyers touch 3–7 content pieces
before they speak with sales. 

So a profile view is not a random event.
Treat it as one small move toward a call.

Here is a simple path
from profile view to call:

Step 1
Profile view → signal

- Your headline speaks to one buyer.
- Your banner carries one clear promise.
- Your About backs this up with proof.

Goal: 
They think "I feel seen and this person looks safe.”

Step 2
Signal → content trail

- Your recent posts answer one core problem from angles.
- Stories, frameworks, short wins.

Goal:
They move from one post to another without confusion.

Step 3
Content trail → proof

- Services: clear promise plus short testimonials.
- Recommendations: feedback from past clients.
- Featured: one case study or a clear call to action.

Goal:
They think “People like me hire this person 
and get results.”

Step 4
Proof → DM bridge

- You reach out to viewers
and engagers with intent.

- Simple line:

"Thanks for stopping by.
What are you working on
with LinkedIn right now"

Goal
Turn silent research into a short chat.

Step 5
DM bridge → call

- Once a fit is clear you offer a call
to help with one result.

"Want to walk through
your LinkedIn money path
and find the leaks together?"

Goal
One clear next step with a link to book.

In Elite Profit System we design this whole path:

- Profile
- Content
- Proof
- DMs
- Call flow

So each profile view has a way to turn into revenue.

If your views feel high and calls feel low.

Reply "PATH" and I'll walk you through a simple map
for your next 10 buyers.

Sharing content on LinkedIn
but no one messages you about work?

That was me for a long time.

I wrote about my morning runs
my kids, my thoughts about life.

People liked those posts.
Some even sent sweet comments.

But my calendar stayed empty.

One Friday I opened my analytics
and saw a pattern.

Posts about my weekend:

Nice reach

Posts about LinkedIn strategy:

Low reach, but 2 new conversations.

That punched me in the face.

Likes fed my ego.
Business posts fed my family.

So I made a rule for myself:

If a story does not connect to my work,
I keep it in my private journal.

On LinkedIn I write for one person:

My ideal client

(Not for random attention)

I started to share things like

- Short case studies
- Lessons from failed campaigns
- Stories from calls with clients
- Simple frameworks I use every day
- Breakdowns of what worked this week

Same platform.
Same profile.
Different focus.

My reach dropped at first,
The right people stayed.

A coach replied:

"This post feels like my brain on paper
Can we talk"

That line told me I was on the right path.

You do not need to share your whole life here.
Just the parts that help your client move forward.

Today when I write I ask one question:

Does this story help my ideal client
take a step toward their goal?

If the answer is no,
I save it for close friends.

If the answer is yes,
I post it here.

What about you...?

Are your posts feeding your business
or only your notifications tab?

taplio

The Battle

Joe M-C 🧙

Aleksi Peltonen

Followers

Posts

Engagements

Likes

Performance ScoreAleksi Peltonen's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe M-C 🧙

Aleksi Peltonen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aleksi Peltonen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAleksi Peltonen's LinkedIn Performance