Joe M-C 🧘‍♂️

I help creators activate flow state to build a fulfilling life & business (with minimal stress or effort)

If you're an Entrepreneur drowning in marketing tactics that drain your bank account with nothing to show for it, this'll be the most exciting message you'll ever read...

Hi, I'm Joe M-C, Founder of Creator Funnels.

After generating over $10,000,000 for clients using lead magnets, I've distilled everything into a dead-simple system that's changing how Entrepreneurs:

- Attract high-ticket clients
- Build an engaged email list 
- Scale with predictable systems

Creator Funnels is the world's first AI-Powered SaaS specifically built to launch lead magnet funnels

Without the need to hire expensive agencies or learn complex marketing systems that take years to master.

But all of this is meaningless without YOU actually trying it yourself…

So if you want to test-drive Creator Funnels, DM me saying 'FUNNEL' and I'll see if you're a fit. :) 

Your friend,
Joe M-C 🧙‍♂️

P.S Here are some recent results from Creator Funnels:

- Client booked 83 calls in 4 weeks after launching
- Another went from 9 calls in 8 months to 30 in just 2 week
- Recently generated over £27,000 for a client in just 4 weeks

What will Creator Funnels do for your business?

Paid Media Lead Generation Specialist

Joe M-C 🧙

I admit it, I lied in my last webinar.

I told people I got a client 47 leads in 5 days.

The real number was much, much higher.

But I knew no one would believe it.

Here's what I've learned:

I was getting genuinely insane numbers for clients.

Like... numbers that sound made up.

So I did what everyone does:

Put them EVERYWHERE.

Landing pages. Posts. Sales calls. Webinars.

"47 calls booked in 72 hours"
"€20k collected in 7 days"
"$38k added in 8 weeks"

And you know what happened?

People started tuning out.

Not because the results weren't real.

But because I sounded like every other agency bro screaming about "10x ROI" and "crushing it."

The more proof I showed, the less people believed me.

Ironic, right?

So I tried something different.

I started leading with education instead.

Teaching frameworks. Sharing the "how."

Letting people experience my thinking before seeing my receipts.

Not because I'm being modest.

Because the actual figures don't sound believable.

(Even though they are lol.)

Proof is table stakes now.

Everyone has screenshots.

Everyone has testimonials.

What actually stands out?

Being the person who teaches so well that people assume you must get results.

The flex isn't the flex anymore.

The education is. :)

I help Founders turn social traffic into an engaged email list and add 6-figure ARR through lead magnets & conversion funnels

Monday: Send Loom to 75k follower Creator.

Wednesday: Sign a £6,000 deal (here’s how):

Bit of backstory first:

- 5 years ago, I signed my 1st client
- I sent a 4-minute Loom on auditing their ads
- They signed a £5k contract & it changed my life

And the coolest part?

5 years later, I run the EXACT play for funnels.

(Granted, it’s got a bit better since haha.)

Last month, I rebuilt my £5k high-ticket programme and added a module about how to get clients within 72 hours with simple 3-minute Loom videos.

And for the next 72 hrs it's yours - 100% FREE.

Here’s how to get instant access:

1. Connect with me (if not already)
2. Comment below saying “LOOM”
3. I’ll DM you the link to grab it for free

Curious about what’s inside?

- A transcription breakdown of my script
- How to build your own Unique Mechanism
- My EXACT DM template I sent with the Loom
- How to use “Intent Matching” to hyper-personalise
- How I build warm outreach lists that get 87% reply rate

Plus loads more!

I PROMISE, if you literally:

- Follow this resource
- Send 10 RELEVANT Looms per day
- Your life & business will change FAST

Ready to sign 4-figgy deals with 3-min Looms?

1. Connect with me (if not already)
2. Comment below saying “LOOM”
3. I’ll DM you the link to grab it for free

🎁 P.S BONUS UPGRADE:

Hit ‘REPOST’ & I’ll ALSO send you my brand new (paid) 65-minute Masterclass called “Client Handraiser Method” 100% FREE as a thnx. 

First 50 only - you’ll also get priority delivery.

Good luck. ♥️

Random Sunday thought.

Here's what everyone does wrong when they go viral:

They never post it again.

One of my clients had a post absolutely blow up.

Thousands of impressions and new followers.

So what did she do?

She posted it again 6 months later.

Same hook. Same creative. Same everything.

It went viral again.

So she posted it again 6 months after that.

Viral again.

She's now done this 4 times over 2 years.

And every single time it works.

Why?

  • Your audience has grown since then
  • New followers have never seen it
  • The post is already pre-validated

Most people think "everyone's already seen it."

They haven't.

Your audience is constantly changing.

New followers. New connections. New eyeballs.

So if your post goes viral?

Post it again in 3-6 months.

It'll probably go viral again.

Ya yeet. :)

Last week, a Founder said to me at a dinner for Illuminati members: "I've got 4 funnels I’m building right now!" My advice saved him 3 months:

"You don't need 4 funnels. You need 4 entry points to the SAME funnel."

His face changed lol.

Here's the thing most people get wrong:

They think each lead magnet needs its own:

 • Landing page flow
 • Email sequence
 • Backend offer

So they either build 4 separate funnels (nightmare)...

Or they get overwhelmed and build nothing.

Here's what I teach instead:

Different lead magnets attract different people at different awareness levels.

 • A case study attracts problem-aware prospects
 • A checklist attracts solution-aware prospects
 • A template attracts people ready to act

But they ALL feed into the same backend conversion system.

Same quiz bonus.
Same email course.
Same Easy Yes Offer.

One high-converting funnel.

Multiple entry points.

That's how you maximise conversions without losing your mind.

This is exactly what I help people build inside Funnel Alchemy.

And right now we're running a case study group - 44% off if you're willing to let us document your results, and give us feedback on version 3.0. 

DM me "FUNNEL" to apply. :)

Apps closing Thursday 29th Jan. 

And 3/5 slots taken.

Good luck. ❤️

I've signed 100k - 1.1 million follower Creators.

Here's how I find (and sign) whale clients:

Backstory: someone on my webinar recently asked how I've worked with some of the biggest and fastest-growing Creators on LinkedIn.

The truth?

Most didn't come through my "funnel."

I went hunting and brought them in myself.

Here's exactly how I do it:

(You might want to save this for later.)

1. Front-load free value:

I don't pitch. I fix. I send Looms breaking down something they're doing wrong and showing them how to improve it. This positions you as someone who delivers before they even consider working with you.

(Read to the end if you want FREE help with this.)

2. Show PROOF, not PROMISES:

Don't talk about what you'll do, talk about what you've already DONE. Show them the results you've achieved for others, specific outcomes you've driven, screenshots of wins. When they see evidence, they believe you can replicate it for them.

3. Don't wait for them to come to you:

I go hunting. At IRL events. Through cold email. Sending Looms. Wherever they are. Waiting for inbound is fine. But if you want to work with specific people? You need to make the first move.

4. Offer free work:

Five years in, I still do this. Even if it's just a 60-minute coaching call to demonstrate what I'm capable of. Free work isn't desperation. It's confidence. You're so certain you'll deliver value that you'll prove it before they pay.

5. Get to their 2nd in command:

Got this from Timothy Armoo new book. But I realised I'd accidentally done this to sign the biggest client of my life last year. The assistant. The business partner. The right-hand person. They're often the gatekeeper and the decision influencer. Win them over first, and the door opens.

Lazy founders hope whale clients come to them.

Smart ones go bring 'em in themselves. :)

— — —

Want my FULL Loom Outreach Resource?

(This covers how I do Method 1.)

Comment 'LOOM', and I'll send it to you for free.

(Must be connected.)

I recently saved a client 40+ hours p/month.

(Showed them this SIMPLE AI prompt:)

Most Founders struggle with AI content because:

 • It sounds mechanical
 • Feels copy-pasted
 • Lacks personality

(And mine used to as well!)

Last year, I spent 20+ hours on this prompt...

It's called "Clone Your Copy".

Here's exactly how it works:

Step 1: Build your bank:

 • Include social posts
 • Add interview transcripts
 • Any content that sounds like YOU

Step 2: Run the Clone Your Copy prompt:

  • Creates your personal writing guide
  • Maps your vocabulary patterns
  • Edit out what doesn't fit

Step 3: Feed it back to AI

  • Add your content idea
  • Share your guide with AI
  • Scale your content, keep your voice

Works like magicccccc.

👉 Want the EXACT prompt in question?

Added a direct link to the Google Doc in comments.

(You're probs sick of the comment giveaways lol.)

But feel free to drop a comment saying thnx. ❤️

I went from rarely closing to a 60% close rate.

Literally from ONE simple change:

I stopped niching by industry.

Started niching by situation.

Most people niche like this:

 • "I help coaches"
 • "I help agencies"
 • "I help SaaS founders"

That's an industry niche.

The problem? Your messaging speaks to a job title. Not a problem they're living right now.

My niche:

"B2B Founders posting content on social media without a proper backend funnel."

I don't care if you sell a high-ticket hairdressing course, Meta Ads to dentists, or coaching for executives.

If you're posting content without a backend funnel? I can help.

This changes everything about your marketing:

Your lead magnets become magnetic.

Instead of "10 Tips for Coaches"...

You create "How to Turn Your LinkedIn Content Into Booked Calls (Without a Funnel)."

One speaks to an industry.

The other speaks to a situation they're stuck in RIGHT NOW.

Your funnel converts higher because every email, every page, every offer feels custom-built.

Because it is.

The situation IS the qualification.

When someone matches it, they already need what you have.

Stop niching by industry.

Start niching by situation.

Not sure what situation to niche into?

I made a Deep Avatar Research prompt that helps you figure it out.

🔗 Grab it free here: https://lnkd.in/ewjPXkgK

♻️ Repost to help a friend.

I used to stress about "running out of content ideas."

Then I realised something stupid simple:

One Lead Magnet = 3 months of posts.

Here's how it works:

Take any core idea from your Lead Magnet.

Let's say it's "The Early Access Method" - a way to validate offers before building them.

Now run it through 5 different angles:

𝗔𝗻𝗴𝗹𝗲 𝟭: 𝗛𝗼𝘄-𝗧𝗼
"How I validate ideas before building them..."

𝗔𝗻𝗴𝗹𝗲 𝟮: 𝗥𝗲𝘀𝘂𝗹𝘁𝘀
"This method generated 350+ leads from 2 posts..."

𝗔𝗻𝗴𝗹𝗲 𝟯: 𝗠𝗶𝘀𝘁𝗮𝗸𝗲
"The biggest mistake I see: building before validating..."

𝗔𝗻𝗴𝗹𝗲 𝟰: 𝗦𝘁𝗼𝗿𝘆
"I spent weeks building things nobody wanted. Then I..."

𝗔𝗻𝗴𝗹𝗲 𝟱: 𝗖𝗼𝗻𝘁𝗿𝗮𝗿𝗶𝗮𝗻
"Stop building Lead Magnets. Do this instead..."

Same lesson. Five different posts. Five different hooks.

And here's the thing most people miss:

Your audience isn't seeing every post you publish.

The person who saw your Monday post is NOT the same person seeing your Friday post.

So when you think you're being "repetitive"?

You're actually just being consistent.

If your Lead Magnet has 5 sections?

That's 25+ posts waiting to be written.

You will literally never run out of content.

Stop staring at a blank screen.

Start mining what you've already created. :)

♻️ Repost if this helped a friend who's stuck on content ideas.

I've promoted the same lead magnet for 12 months.

Here's why it still books me calls & signs clients:

Most people post about their lead magnet once or twice...

Then get scared of being "that guy."

So they stop.

One of my mentors, Matt Barker, did the opposite.

Same lead magnet. Every post. 2-3 months straight.

He absolutely crushed it.

Scaled his subscribers massively.

And he spoke publicly about how just consistently adding a link to his playbook inside his content was the high leverage move.

Here's the thing:

New people follow you every day.

New people see your content every day.

The person who saw your post Monday is not the same person seeing it Friday.

You think you're being annoying.

You're not.

You're being consistent.

— — — 

And if you don’t have a lead mag yet?

Here’s a FREE Course to help you:

https://lnkd.in/esHNstZG

WARNING: You might book a call w/ me (if you’re qualified).

But I guess you’ll just have to wait and see hehehe. ;)

Most Creators know they need a “funnel”.

But 99% don’t know the 7 components:

Miss one? You lose the sale.

Here they are:

𝟭. 𝗣𝗮𝗶𝗻

They need to feel a problem worth solving.

Not surface level. Real pain that keeps them up at night.

𝟮. 𝗗𝗲𝘀𝗶𝗿𝗲

They need to see a better future.

What does life look like AFTER they buy?

𝟯. 𝗧𝗵𝗲 𝗕𝗿𝗶𝗱𝗴𝗲

Your product is the bridge from pain → desire.

If they don't see you as the path, they'll find another one.

𝟰. 𝗖𝗼𝘀𝘁

The cost of NOT buying needs to feel greater than the cost of buying.

What happens if they do nothing?

𝟱. 𝗩𝗮𝗹𝘂𝗲

What they get needs to feel worth way more than what they pay.

Stack it. Show it. Make it obvious.

𝟲. 𝗗𝗼𝘂𝗯𝘁

They need to doubt they can do it alone.

If they think "I'll just figure it out myself" - you've lost them.

𝟳. 𝗧𝗿𝘂𝘀𝘁

They need to trust YOU.

This is the glue that holds everything together.

—

♻️ Repost to help someone fix their funnel.

The 7 Funnel Components

My client drove $80,000 from this 1 post type.

Here's the 7-part formula she used:

I call it the "Handraiser Post."

The concept is simple: You post about a free resource, people comment to get it, you DM them the link, they enter your funnel.

(Like a viral giveaway - but designed to get CLIENTS.)

Here's the structure we used:

𝟭. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗛𝗼𝗼𝗸
Start with your experience, results, or time invested.
"I spent 3 years building funnels for clients. I put everything into this..."

𝟮. 𝗩𝗮𝗹𝘂𝗲 𝗧𝗲𝗮𝘀𝗲
Tell them you're giving something valuable away FREE.
"For the next 72 hours, I'm giving it away - 100% free."

𝟯. 𝗘𝗮𝗿𝗹𝘆 𝗖𝗧𝗔
Some people are already sold. Let them raise their hand NOW.
"Comment 'FUNNEL' below and I'll DM you the link."

𝟰. 𝗪𝗵𝗮𝘁 𝗧𝗵𝗲𝘆 𝗚𝗲𝘁
Be specific about what's inside.
Not "a guide" - but "the exact 5-step process I used to book 47 calls in a week."

𝟱. 𝗕𝘂𝗶𝗹𝗱 𝗣𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗩𝗮𝗹𝘂𝗲
Talk about the time, money, or effort that went into creating it.
"This took me 6 months and thousands of pounds to figure out."

𝟲. 𝗙𝗶𝗻𝗮𝗹 𝗖𝗧𝗔
Repeat the call-to-action at the end.
Same as the first one. People need to see it twice.

𝟳. 𝗥𝗲𝗽𝗼𝘀𝘁 𝗜𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲 (𝗢𝗽𝘁𝗶𝗼𝗻𝗮𝗹)
Offer a bonus for reposting.
"Repost this and I'll also send you [BONUS]."

Comments are losing value in the algorithm.

Reposts are still gold.

That's it. 7 elements. One post. Endless leads.

You don't need to go viral.

20-30 comments from ideal clients is enough to start closing deals.

Save this. Use it. Thank me later. :)

— — —

P.S This client came through my programme, Funnel Alchemy.

And right now we're running a case study group - 44% off if you're willing to let us document your results, and give us feedback on version 3.0. 

DM me "FUNNEL" to apply. :)

Apps closing Thursday 29th Jan. 

Just 1 cheeky spot left hehe.

Good luck. ❤️

Communication consultant and keynote speaker | Europe-Canada | Luxury cars and watches, economics, history, arts, and music

Hi! My name is Patrice. Here’s how I help increase your sales. 

1. Content creation 
I make sure your communications respect the cultural codes of French-speaking markets.

Free your time so you can focus on what built your brand in the first place.

2. Content translation
I adapt your message so your discerning French-speaking customers want to buy from you.

Reach your well established and new audience to sell more while protecting your brand and reputation.

•	Here’s what you’ll get: your message understood by your employees, shareholders, partners, market, prospects, audience or other stakeholders
•	more time by getting your written communications right the first time
•	increased focus on what you do best.

Fill in the form to see if we’re a good fit. 

WHAT MY CLIENTS AND COLLABORATORS SAY

“I have rarely seen such an excellent translation, in light of the complexity of the issues.” [translated]—Canadian Council of Professional Engineers

“I can only highlight the pleasure I have had collaborating with Patrice: his rigour, proficiency in both languages and curiosity about the world are genuine assets that helped us complete the project, not to mention the human qualities he brought to the table. I am left with excellent memories of this experience. I am looking forward to working together and combining our language skills again!” [translated]—Gwennaëlle André, proofreader

Want to collaborate with me? Fill in the contact form or get in touch via email, patricedussault1@gmail.com!

Patrice Dussault, s.a.h., b.a.

Old’s cool.

I get results for my clients the old-fashioned way:

By listening to:
🔹 them
🔹 their customers
🔹 their other stakeholders

And by asking my research assistants, Ms. ChatGPT and Mr. Perplexity.

Then I analyze the insights and use them to audit, create or translate bespoke content.

My method may be old school, but I adapted it to today’s needs, and it works.

How do you research your clients’ problems?

—

Hello. My name is Patrice. Check my profile out and join my 19,000 community for more insight on content auditing, creation, and translation for luxury watch and car brands.

Communication consultant and keynote speaker | Europe-Canada | Luxury cars and watches, economics and geopolitics | Favikon #34

Here’re 3 sources of insight I rely on to maintain an overarching view of what’s affecting you and me right now:

🔹 Archæologists
To know how civilizations 1st came to be.

🔹 Historians
To see how they evolved to this day.

🔹 Journalists
To witness how they are doing now.

That’s how I can analyze our current events and identify parallels with similar historical patterns.

For you and me today, it’s the labour market disruption introduced by the AI revolution:

The West alone had revolutions before: an agricultural one (6th-9th centuries); a technical one (11th-14th centuries); an industrial one (19th century).

And during none of those times were workers replaced; they pivoted to areas where their work created the most value.

History may not repeat itself, but it often rhymes.

How do you identify trends or patterns?

—

Hello. My name is Patrice. Check my profile out and join my 19,000 community for more insight on content auditing, creation, and translation for luxury watch and car brands.

Love to share good news with you.

This time, it’s the 2026 issue of The Online Business Edit!

If you’re a solopreneur and you’ve ever started the year wondering if you should stick with the same old marketing tactics or switch up your sales strategy, this is for you.

23 online business experts (myself included!) have come together to offer a free magazine with our best insider tips on what’s working NOW for service providers and course creators.

In the tumult of 2025, we stepped into new opportunities, tested fresh ideas, and pivoted our offers… and along the way, we found what was actually working for us, our business, and our clients.

Inside these pages, you’ll find insider advice from the smartest voices today on:

🔹 building your presence on social
🔹 collaboration with colleagues
🔹 human content creation
🔹 audience trust
🔹 messaging
🔹 leadership
🔹 branding
🔹 and +

Best of all, we’ve rounded up our best free resources to help you succeed in online business in 2026.

Hope you appreciate my article on why you need a personal brand on page 12! (Link in the comments.)

Special shoutout to my friend Jessica Andersen for this wonderful contribution opportunity.

—

Hi! My name is Patrice. Check out my profile and join my 18,500+ community for more insight on content auditing, creation, and translation for luxury car and watch brands.

The Online Business Edit

2026 is full-on, but I like to recall and build on what helped me most post ChatGPT launch.

So here are some of my favourite clients, mandates, colleagues, and wins.

Favourite clients
🔹 Boutique agency that understands and advocates for the value created by translators.

They brought large projects from returning clients that had burnt their fingers on fast MTPE, while leveraging tech to help serve those clients more efficiently.

🔹 Direct clients who understand and pay for the value created by translators.

They accepted rate hikes and stayed loyal regardless of tech creep.

Favourite mandate
🔹 Double translation: 1 set of documents using a corporate voice for official, printed materials; 1 set using informal language for training videos and accompanying manuals.

This project allowed me to flex my translator and copywriter muscles, a challenge that put a smile on my face.

Favourite colleagues (and complementary professions)
🔹 Too many to name here! I love to read and learn from thought leaders and beacons.

They help me hone my core skills and stay on top of my industry’s career-redefining issues.

Favourite win
🔹 Building a personal brand that allows me to adapt and to share my voice on my industry’s pressing issues.

Our industry may be navigating the roughest waters in recent history, but it feels good to adapt and to build on the pillars of success that still work today.

What are your favourite memories?

—

Hello. My name is Patrice. Browse my profile and join my 19,000+ community for insight on content auditing, creation, and translation for luxury watch and car brands.

I got the power.

The power to help you, growing luxury watch atelier:
🔹 sell
🔹 find partners
🔹 enter new markets

By:
🔹 accompanying you through your export journey to Canada
🔹 showing you how to connect with potential partners
🔹 speaking your target customers’ language

Now, you got the power.

What does it mean to you?

—

Hello. My name is Patrice. Check my profile out and join my 19,000+ community for more insight on content auditing, creation, and translation for luxury watch and car brands.

You’re a motor racing team boss with 10s trophies, but not making the impact you need on your French-speaking audience.

What if I told you your next LinkedIn posts can:
🔹 widen your fanbase
🔹 create solid engagement
🔹 build long-term partnerships

All you have to do is hire me as your ghostwriter, and I’ll:

1. Speak with you about your audience, message, voice and tone
2. Interview key informants if need be
3. Conduct necessary research
4. Draft outlines for you
5. Get your approval
6. Write, edit, proofread
7. Submit posts for your review

This way, you retain control of the process while focusing on what you do best: top podiums.

If you know someone in your network who fits this profile, tag them below.
DM ”ghost” to have a 1st chat!

—

Hello! My name is Patrice. Check out my profile and join my 18,500+ community for more insight on content auditing, creation, and translation for luxury watch and car brands.

Vous traduisez ou créez du contenu pour l’industrie automobile, et l’IA ralentit votre revenu plus fort que des freins en carbone?

Alors, ce nouvel épisode du balado Moteur & Marketing est pour vous.

Dirigé par Vivien Leleu, fondateur de l’agence de marketing APMF., balado diffuseur et leader d’opinion dans l’industrie automobile, j’aborde les sujets suivants :

🔹 Comment inscrire ses compétences en communication dans une solution à un problème des constructeurs pour vendre nos services
🔹 Ce qui différencie les façons dont les constructeurs communiquent en Europe et en Amérique du Nord
🔹 Les tendances de l’année : personal branding, immersion, activations, récit humain
🔹 Pourquoi je refuse d’utiliser l’IA en traduction… et comment je m’en sers autrement
🔹 Et plus encore…

Si vous vous demandez comment aborder l’année 2026, écoutez cet épisode et ne manquez pas de consulter le site web d’APMF (liens dans les commentaires).

—

Bonjour! Je m’appelle Patrice. Jetez un œil sur mon profil et joignez-vous à ma communauté de presque 19 000 personnes pour en apprendre davantage sur l’audit, la création et la traduction de contenu pour marques de luxe.

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Joe M-C 🧙

Patrice Dussault, s.a.h., b.a.

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The Battle

Joe M-C 🧙

Patrice Dussault, s.a.h., b.a.

Followers

Posts

Engagements

Likes

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