Joe Marston 🚀

Co-Founder

Building DTC brands to 8 and 9 figures | Founder of Soar With Us & For You Advertising | Triple Whale's "Agency of The Year" Winner

3x Agency Founder.

We scale brands to 7 and 8 figures with creative, paid traffic, retention and funnel optimisation.

In 2024, having a great product is one thing…

But scaling a brand to £10M is a another.

You need a simple roadmap for profitably attracting and converting customers, at scale.

Because when you get that right…

- You stand out from competitors in the market
- You build a community around your brand
- You acquire customers at will (profitably)
- You turn customers into raving fans 

Giving you complete control over your growth.

We help our clients do exactly that with our proven system that guarantees growth.

1. Initial diagnostic to identify bottlenecks in your business
2. Developing a bespoke growth strategy for your brand
3. Creative ideation and production 
4. Unique UGC collaborations
5. Targeted advertising (Meta, TikTok, Pinterest, Snapchat)
6. Email marketing 

And having generated over £100M+ in sales across 200+ brands, we’ve know the ecommerce game inside out.

🚀 Mystery Shirt In A Box grew from £5K to £2.6M in just one year with our help
🚀 The Essence Vault is hitting 7 figure months in its second year since launch
🚀 Vintage Threads tripled their revenue working with us with a 6x ROAS
🚀 AIRfreshh went from 0% to 52% of revenue from email in 2 months!
🚀 Bene Culture saw their revenue grow 6x in 6 months with our help
🚀 The Oodie generated £2M on TikTok alone in their first year
🚀 UN:IK’s first quarter of 2023 was up 88% on 2022
🚀Grew Liam and Co. 500% year on year

Don’t put up with unpredictable, unsustainable or underwhelming growth any more.

If you want to see how we could help scale your brand, send me a DM saying ‘SOAR’

If you're not ready yet, I post daily educational content to give you all the secrets.

Founder

E-commerce growth agency offering bespoke services to online businesses looking to increase their sales and scale their brand.

The 2026 D2C Playbook has been the most requested resource in my DMs. This is the last chance to grab it.

Here's the reality: every consumer now lives in their own algorithmic bubble.

Meta, Google, TikTok → all delivering hyper-personalised experiences based on micro-behaviours, emotional signals, and past engagement.

AI enables individual targeting at scale. But people are craving connection more than ever.

2026 belongs to brands that blend machine precision with human emotion.

That's what this playbook is built around. Specifically for 8 & 9-figure e-commerce brands looking to break through growth ceilings.

Inside:

→ Meta: Andromeda, GEM, account structures that actually work now

→ TikTok: Shop strategies, affiliate frameworks, what's driving 8-12% conversion rates

→ AI: Workflows we use internally to move faster without losing quality

→ Creative: Formats driving incremental growth (not just ROAS)

Want it?

Like this post + comment "2026" and I'll send it over.

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Thanks for the like! You can get the 4-step process for creating highly profitable UGC here:

https://www.notion.so/4-Step-Process-to-Create-High-Converting-UGC-87fc4bbb1ceb4802ae8da8efa3d24b87

Are you currently using UGC as part of your marketing strategy?



for-you-advertising

soar-with-us

launch-with-us

We've broken down the entire Meta funnel of a supplement brand that went from £1M/year to £1M/month. It's yours for free.

Ancient + Brave | B Corp hit £1M/month in late 2022. By 2023 they'd crossed £10M. 2024 they doubled to £20M. No VC. No Amazon dependency. 90% DTC. Profitable throughout.

But the numbers aren't the interesting part.

Most supplement brands compete on ingredients. Ancient + Brave compete on identity. Their entire creative system is built around one question: who is this person trying to become?

That means persona-segmented ads that speak to high-performance professionals and graceful agers in completely different languages. Clinical trials running in-feed. UGC, high-production, and partnership ads working together without ever compromising the premium aesthetic.

And it means feeding Meta's algorithm with the creative density and signal diversity it needs to scale, without racing to the bottom on price.

In the breakdown we cover:
How their persona-led creative system works at the ad level 
How they maintain brand premium while producing the volume Andromeda demands 
The role each creative format plays across the funnel 
Why this is the only sustainable way to scale a high-ticket wellness product on Meta

Like this post and comment "BRAVE" and I'll send it over.

Ancient + Brave | B Corp

JERMS is a gut health brand I've been watching closely. They're raising a £600k EIS round and the numbers are ridiculous:

→ 66% DTC repeat purchase rate
→ Average subscriber orders 7.7 times
→ 75% subscription revenue
→ 4.8/5 rating across thousands of customers

That's a product people genuinely love and keep buying.

They're already in Holland & Barrett, Selfridges, Wholefoods Wholesale, Planet Organic and Fenwick. National rollout across one of the UK's biggest retailers landing April 2026.

Plus partnerships with Soho House & Co, The Hoxton and Free People.

World's first probiotic+ energy blend you can add to hot drinks. Actually useful innovation.

JERMS is now opening a £600,000 EIS round, with £100,000 already closed.

With full national retail distribution, accelerating DTC and Amazon growth, and an upcoming SKU unlocking new distribution channels, 2026 is shaping up to be a breakout year.

If you’re an investor looking at high-growth, retail-ready wellness brands with exceptional retention and brand equity, this is one to watch.

Happy to connect interested investors directly with founder Louise Macnab and share the deck. DM me for more info.

We're giving away a free playbook we built with Insense on scaling creative in 2026. 🚨 Download here: https://lnkd.in/egHbttus

In the UGC 1.0 era, you were a content creator. In the UGC 2.0 era, you are a signal engineer.

To scale in 2026 across Meta and TikTok, you need a system that delivers three things:
- Strategic Volume: Enough creative to deliver to a range of micro-personas.
- Variation: A diverse range of researched personas to unlock new audience pockets.
- Velocity: The ability to turn funnel insights into fresh creative in days, not weeks.

Most brands have one of the three. Very few have all three running as a system.

We’re going to show you exactly how to move away from creator-led content and toward persona-led performance creative. We’ll break down the frameworks used to audit funnels, identify creative signals, and build a modular production engine that makes scaling inevitable.

Welcome to the era of UGC 2.0 - brought to you by Soar With Us and Insense | TikTok & Meta Partner.

Most brands think persona strategy means knowing their customer.

It doesn't. It means knowing which version of their customer they're speaking to, at which point in their journey, with which emotional driver.

We think about it in three layers.

Layer 1 is the macro persona. The broad type of person or state you're speaking to. The Stressed Mum, 30-45. This sits above everything and contains multiple distinct people beneath it.

Layer 2 is the micro persona. This is where creative strategy actually lives. Two people under the same macro can have completely different micro-drivers.

Under The Stressed Mum:

Persona 1.1 is Keeping Up Appearances. Trigger awareness. She doesn't know stress management is the solution yet. She thinks she just needs to try harder. Core fear: being seen as a bad mum who can't keep it together. The creative that converts her is peer-led social proof. A clinical ad does nothing.

Persona 1.2 is Irritable and Guilty. Exploration awareness. She knows she needs help but is overwhelmed by options. Core fear: her irritability is permanently damaging her relationship with her children. The creative that converts her is emotionally resonant and identity-led. Authority doesn't move her.

Persona 1.3 is Frazzled but Sceptical. Evaluation awareness. Actively researching, open only to evidence-based approaches. Core fear: complete burnout. The social proof ad that converts 1.1 makes her roll her eyes.

Same product. Same macro persona. Completely different brief.

Layer 3 is the creative vehicle. The format, creator type, tone, and visual execution that delivers each micro-persona's message as a distinct signal. Same insight, multiple vehicles, multiple net-new audiences for Andromeda to find.

This is the structure we use before we brief a single ad. At higher spends, ASC campaigns structured by persona give Andromeda the signal clarity to find genuinely incremental audiences without collapsing spend to a single winner.

Most accounts are running Layer 1 creative and wondering why incremental reach is declining.

The ceiling isn't Meta's. It's the persona layer.

Loukas Hambi maps this all out in this article: https://lnkd.in/eNEX4t6U

Our most requested masterclass yet…

Loukas has been building this micro persona system at Soar Group for the best part of a year. I've watched it change how our brands approach creative from the inside.

He's just put the whole thing on D2C Diaries. End to end. Live persona build, straight through to scripting.

The thing that doesn't get said enough in this space… most brands with a reach problem don't have a volume problem. They have a psychological diversity problem. Those aren't the same thing and the fix is completely different.

Worth an hour of any founder's time who's spending seriously on Meta https://lnkd.in/e5ZRujiW

$32k extra monthly profit. 50% lower ad spend. 28% higher conversion rates.

A few of the results inside the new "How to Move the Needle in 2026" playbook from Customers Who Click.

We partnered with them and a group of leading ecommerce operators to contribute to this one. 

Real brands, real numbers.

Inside you'll find examples of how operators are:

- Increasing revenue per visitor by 21% without driving more traffic
- Generating $32k+ extra monthly profit from a single shipping test
- Lifting abandoned flow revenue by 40% without touching email templates
- Improving conversion rate by 28% after fixing product discovery
- Cutting ad spend by 50% while maintaining growth

Solid work from the partners involved: Octane AI, PostPilot, Littledata, Rebuy Engine, Flare - Scheduled Delivery, Videowise, Growthub, Zigpoll, Intelligems, KnoCommerce, Soar With Us, Sweet Analytics, Leaf Signal, Nosto, Order Editing

Like this post and comment PLAYBOOK below and I'll send it over.

We ran a controlled test with Meta in Q4 which found Partnership Ads drove 54% more incremental conversions than BAU creative alone.

So we doubled down.

The mechanism is signal diversity. When you run from a creator's handle, you're not just getting their face in the ad. You're feeding Meta a completely different signal set; their community, their content context, the emotional associations their audience brings to every piece of content they consume.

That's a new creative entity. New audiences. Incremental reach you cannot generate from your own brand handle alone.

We tested creative volume in the same period too. 25 variants vs 5 variants. The higher volume cell drove 171 more purchases despite reaching 59,000 fewer people. 15% cheaper cost per conversion.

Both findings point to the same thing: Andromeda rewards signal diversity above almost everything else.

Most accounts we audit are sitting sub-10% partnership ad spend. Top disruptor brands are allocating 30-50%.

That gap is the opportunity.

If you're sitting sub-10% partnership ad spend and want to understand what closing that gap looks like for your account specifically, get in touch here: https://lnkd.in/eZmWY_gH

I don't know another M&A advisory firm as niche, as experienced, or as plugged into the e-commerce space as the The Fortia Group.

If you're building a DTC brand with an exit in mind at any point in the next few years, this is the episode to watch.

I met Paul Hanley and the team at their annual New York conference in 2024. 

Since then we've hosted events together in Dubai and collaborated on a lot of things,  all centred around helping DTC brands and agencies build toward an exit the right way.

I've been invited to speak at their annual NYC conference today, the biggest e-commerce acquirer event globally. Ahead of that we got Paul on the podcast to share what he knows with the audience here.

Full episode live now: https://lnkd.in/eymQzGr9

We’re sharing the full persona-led creative system we run across our client portfolio. For free.

Most DTC brands aren't losing on creative quality. They're losing on creative logic.

They're producing content without a system underneath it. No persona architecture. No brief structure tied to funnel position. No way to know which signals are actually working.

That's the gap we've spent the last six months closing, for ourselves and every brand we work with.

We've taken everything we know about persona-led creative, our own account data, our Meta partnership research, conversations with Maxime (Meta's Creative Strategist for Disruptor brands, who walked us through how Andromeda actually processes creative signals) and built it into one place.

The AI research stack we use to build personas from scratch. How we structure briefs. How we tier tests. How we read results and feed them back into the system.

The full engine, in the order you'd actually run it. Each step explains why it feeds the next.

If something resonates, every section links to the deeper resource behind it.

Like this post and comment PERSONA and we'll send it over.

We've spent the last few weeks building a process for AI UGC, here's how we did it..

The bottleneck right now is that every tool does something different well. So if you want a layered ad, you have to use multiple products. It's a lengthy list, but it works.

Here's the workflow we're using:
Claude writes the prompt. Feed it basic information, who the subject is, where they are, what they're saying, what device it should look like. It structures that into the exact format Sora 2 needs.

Sora 2 generates the hook. Up to 15 seconds of hyper-realistic UGC style footage. Good camera shake. Audio that sounds like it was actually shot on an iPhone.

ElevenLabs clones the voice from a 10 second clip. You then use that voice to record the rest of the script as a voiceover.

ChatGPT creates a JSON prompt to keep your subject consistent across scenes.

Nano Banana takes that JSON and recreates your subject in a new scene.

Kling brings the static image to life and turns it into B-roll.

The output: 10 hook variations of a concept that already exists. Different emotional states, different persona call outs, different messaging angles. For $1.

We're still early. But the direction is clear.

Full breakdown on the newest D2C Diaries episode. Comment PROMPT on the video and we'll send you the Claude template we use to build the Sora 2 prompts https://lnkd.in/erx3vVRp

These are strong references for building visually disruptive creative.

Instead of relying on copy to explain the problem, they externalise the emotion, the frustration, the tension, the lived experience behind it.

That’s what stops the scroll.

A visual that makes you feel the problem before you’ve read a single word.

In a feed where attention is earned in milliseconds, showing the emotion will always outperform describing it.

Definitely worth pulling inspiration from these.

We helped Nuovva scale their revenue 10x over the course of 180 days. Here's how..

We onboarded a cookware brand in August 2025. They had solid foundations on Amazon, but were starting from almost nothing on their DTC arm. That kind of blank canvas can be tricky, but luckily we had a strong brand and great product line to work with.

Six months later: 10x DTC revenue. Meta ROAS up 103% from September to January. Remarketing driving a 2.5x ROAS uplift over top-of-funnel activity alone. Google purchases up 110%.

Before a single ad went live, we built the data infrastructure. Conversion tracking configured between Shopify and Google Ads. Triple Whale onboarded for clean cross-channel attribution. Meta's Pixel, CAPI, and catalogues set up and verified. Reliable data flow from day one.

Creative was the primary performance lever. We leaned on our AI-assisted market research tool to gather insights on key pain points and purchase motivations, then built personas we knew would drive impact from the get-go. Affordability without compromise became the creative anchor. We built our messaging frameworks around that tension.

Early creative output leaned toward upper funnel to build a strong signal base. Then we scaled high-production, UGC, and static formats. Three angles proved to be consistent performance drivers across the funnel: savings and value framing, aspirational aesthetic messaging, and the versatility proposition of replacing your entire kitchen setup with a single pan.

On Meta, we launched a structured Creative Testing campaign that isolated individual creative variants and copy combinations to generate signal fast. Top performers were identified and pushed into a dedicated Scaling campaign within weeks. Two weeks after that, we opened remarketing.

We've taken them from 0 to 5 figures in spend in just a few months.

This data led foundation meant we could start using performance to guide every subsequent decision instead of assumptions.

If you want the same results for your brand, get in touch with the team at Soar Group https://lnkd.in/emtYbdgC

We audited 200 ads for an 8-figure brand last month. There were only 5 genuine entity IDs.

All that production budget. All that creative volume. Andromeda was reading it as 5 ads and serving them against the same audience pool on a loop.

Here's the mechanism: Meta's algorithm doesn't sort by content ID. It groups by entity ID, based on talent, environment, filming angle, and framing. 

Different creators, same location and message structure? Same entity. Same audience. Same ceiling.

Volume without structural diversity isn't creative testing. It's expensive repetition.

When we showed them this, the first question was "how do we fix it?" The answer isn't more ads. It's a different brief. One that specifies entity DNA, not just angle or hook.

The constraint at scale almost never lives in production rate. It lives in brief architecture.

We built our Creative Intelligence Report around this process.

In 4 weeks, we'll identify exactly where your creative is leaking money and hand you a roadmap on how to fix it using a persona-driven strategy that reduces CAC, beats creative fatigue, and scales spend profitably.

This isn't a production package. We're not delivering a folder of assets. It's the strategic layer that makes everything you produce work harder, whether that's in-house or through your existing agency.

If your CAC is rising despite producing more creative, if your ads are burning out faster than they used to, or if you suspect you're only reaching a fraction of your addressable market, that's exactly the gap this was built to close.

4 week sprint. 3 hours of your time. No retainer commitment.

Get in touch to find out more: https://lnkd.in/eFVdFvs4

We're giving away our Incremental Reach Guide, built for brands spending £10k–£150k/month on Meta who want to scale without recycling the same audience into the ground.

Here's the problem it solves:

Meta's AI is optimising your account into a saturation trap.

Andromeda. GEM. Lattice. Three systems working together to get better and better at finding people likely to convert.

Until "likely to convert" just means people who've already seen your ads 5+ times.

The algorithm isn't broken. It's doing exactly what it's designed to do.

But without tracking incremental reach, you won't see it coming until your CPA is already up and your ROAS is already down.

Inside the guide:
↳ What incremental reach is and why FTI predicts CPA spikes 2–4 weeks out
↳ How Andromeda, GEM, and Lattice create saturation at scale 
↳ The warning signs your account has a reach problem right now 
↳ The 6-lever prioritisation framework to fix it 
↳ A weekly tracking dashboard to stay ahead of the curve

Want it?
Like this post
Drop "REACH" in the comments 
Make sure you're following and I'll send it straight over

Do this before you brief another ad concept.

Ask: who specifically is this for?

Not "busy professionals." 

The Busy Professional. Career-driven, time-poor, 32. 

What does she actually need to see to stop scrolling? What scenarios does she recognise? What format matches how she consumes content on a Tuesday evening?

That specificity is what soulmate theory is about. 

There is a perfect creative for every single user. The ad that converts her won't convert the sceptic two personas over. 

Same product. Completely different execution.

The brands winning on Meta right now aren't making more ads. They're making more intentional ones. Coverage across personas, angles, and vehicles, so the algorithm has something to actually match with.

Stop measuring output. Start measuring coverage.

Every week, we get asked the same question about creatives on Meta: 

"We've got five UGC videos. Same creator. Same location. Different scripts. Is that enough?"

It comes up so often I almost have a scripted answer.

But last week we asked it to Maxime Menant from Meta's Disruptors team. Someone who has seen this play out across the top brands on platform.

His answer: in most cases, no.

Script variation alone isn't generating entity differentiation. Visual context, creator identity, setting, persona. All of those factor into how Meta groups assets. A different script in the same scene with the same creator is largely the same creative in Meta's eyes.

The clients asking this question are usually the ones who've made a significant investment in creator content and are starting to wonder why it isn't moving the needle the way they expected.

The answer is almost never the creator. It's the lack of differentiation at a deeper level than most people realise is required.

If this sounds familiar, it's worth having a conversation about your creative infrastructure. Get in touch: https://lnkd.in/eQSriGWC

We're giving away the exact prompt we used to make this AI UGC video.

Getting Sora 2 to output hyper-realistic, consistent footage isn't just about the tool. The prompt has to be structured in a very specific way… character description, cinematography, camera motion, lighting, dialogue, audio, authenticity keywords. Get it wrong and the footage looks off. 

Get it right and everything downstream becomes easier.

We’re sharing the exact Claude template we use as step one of our AI UGC workflow. It takes a basic brief (who the subject is, where they are, what they're saying, what device it should look like, their accent) and structures all of that into the exact format Sora 2 needs automatically.

No prompt engineering. Just inputs.

It sits at the start of a full workflow that runs through Sora 2 for the hook, ElevenLabs for voice cloning, ChatGPT for subject consistency, Nano Banana for B-roll generation and Kling for animation. The whole thing is broken down in the latest D2C Diaries episode https://lnkd.in/erx3vVRp

But this prompt is the foundation. Without it, the rest of the workflow is harder than it needs to be.

If you're building in this space or testing AI UGC for your brand, this is worth having.

Like this post and comment "PROMPT" and I’ll send it over.

I saw this Rian Doris piece this week on position rotation. The premise: sitting isn't synonymous with working.

Your brain treats a static environment like a desert. It goes into conservation mode. Reduces focus. Caps your stamina. The moment you change position or place, it reads novelty as an oasis. Dopamine. Reset. Back into flow.

The protocol is simple. Stand 50% of the time. Walk 25%. Sit 25%. And rotate between three fixed work environments throughout the day. Not every ten minutes. Two or three times. Enough to reset perceived effort without destroying momentum.

I've been building my apartment here in Dubai with this in mind. Dedicated space, controlled environment, set up to actually support output. Not just aesthetically. Structurally.

It's not just about protecting time. It's about designing the physical conditions for your best work.

Most founders I know are optimising their calendars. Almost none are optimising the body doing the work.

Worth thinking about.

A patient walks in feeling tired. The doctor prescribes caffeine.

That's not medicine. That's a reflex.

This analogy came up in a training session with our growth strategists last week and I wanted to share it.

Good doctors diagnose before they prescribe. They don't reach for the nearest tool. They find the root cause first, then treat it.

Most performance marketing works like the bad doctor.

CPAs rising. Prescribe more creative. Growth plateauing. Increase budget. ROAS softening. Test new audiences. All action, no diagnosis. The assumption is always that the problem lives inside the ad account.

It usually doesn't.

In our experience across 250+ DTC brands, the constraint that's actually limiting growth is upstream of the ads more often than people expect. A landing page converting at half the rate it should be. An offer that only works for one type of customer. A product mix where the highest AOV SKU keeps selling out, pulling spend toward something that can't fulfill demand.

None of those are solved by creative iteration. Prescribing volume into a broken funnel is caffeine for fatigue. It keeps you moving. It doesn't fix anything.

The diagnostic has to come first. What is the single biggest factor limiting growth right now? What is that constraint worth in revenue if it's solved? Only then does the prescription make sense.

Effort without diagnosis is just expensive noise.

CEO, Storytold | Your story should generate revenue while you sleep. | Top 1% LinkedIn Storyteller | Real authority that drives deals.

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

If your outreach feels cold, it’s usually because your presence is.

People say outreach is quantity.
More connection requests.
More messages sent.
More follow-ups.
Copy/paste.

And then wonder why replies are slow
or their new conversations go nowhere.
Because from the other side, it's COLD.

There’s no context. No recognition.
No reason to engage beyond curiosity.

Outreach works differently when someone already knows who you are.

When they’ve seen your thinking.
When they recognise your name.

When they understand what you stand for before you ever land in their inbox.

That’s not luck. That’s clever positioning.
We spend a lot of time shaping that layer.

Making sure businesses aren’t only visible, but recognisable.

So when outreach happens, it doesn’t feel like an introduction.
More like a continuation.


That’s how we approach growth at Storytold™
Build recognition first, then start the conversation.
When trust is already built up with your audience.

One of the best things I’ve learned in my 30s?


The magic is never in the plan.
It’s always in the unexpected!

→ The out-of-the-blue invites.
→ The random conversations.
→ The yeah why not? moments.


That’s where LIFE actually happens.
And here's a perfect reminder of this.

Natasha Foulke and I were live on Radio Cardiff because we met the amazing Tash Sanganoo at an event and she liked us.

Whenever something wonderful happens,
I can usually trace it back to meeting
and connecting with someone:

→ Met a designer at awwwards. in San Francisco, who invited me to check out her company in Chicago a week later. Then worked together.

→ Met the wonderful Alex Beeching on #LinkedIn, who recommended Dionne, who recommended Vanessa, who now prints all our branded merch!

→ Went to a networking event in London, met the host of the event Gabrielle, who’s now our newest writer at Storytold™

→ Even met my best friend by playing a laptop game in school - the same game that he recognised and sat next to me to play.


None of these things were planned.
But it all changed life for the better.
This post is just your reminder that:
YOUR NETWORK IS POWERFUL.


Not just business.
for joy, for adventures.
For stories to tell for years.
Say yes to things, talk to people…
And you'll see the benefit. Trust me.


I'm Jack. Natasha, Gabby and I help Leaders 
like you post less but earn more on #LinkedIn. 

Let's keep these unexpected opportunities going.

A strong website explains what you do. BUT AUTHORITY is what makes people want you.


Most businesses focus on getting the site live.
Pages written. Design signed off. Job done.

But after that, something important is missing.
There’s nothing reinforcing your message.

Nothing building recognition, or keeping you
front of mind once someone clicks away.


So your site exists… but your clients don't come.


Authority doesn’t live on a single page.
It’s built through repeated exposure.
Showing up in the right places like
#LinkedIn, with the same intent.

That’s how people arrive at a
website already convinced.
So this is where we focus.
Building your *authority*


Shaping how businesses show up publicly.
Defining what they need to be known for.

Writing stories that reinforce your position
day by day, week by week, so your website
stops doing all the heavy lifting on its own.

The result is simple. People don’t land cold.
They arrive with context. With confidence.
With a sense of who they’re dealing with.


Websites explain. Your authority *convinces*.


That’s the result of working with Storytold™
So trust is built repeatedly with your audience.
You get more sales, when you get your story told.

I don't have a university Degree.
I didn't inherit generational wealth.
And honestly, my clients don't care.


Everything I am today, I learned
the hard way. From the ground up.

And along the way, I learned something
that frustrates Leaders like me and you:

You can have the best credentials,
the best experience in your industry,
and post about it every damn day.

But without personality, nobody cares.
I’ll say louder for the people in the back.
NOBODY CARES ABOUT YOUR AWARDS.


Why?


They care about two things:


1️⃣  Your vibrant personality
2️⃣  How you can help them.


For example, here’s how I help people:


🤯 You waste 30h a month posting on LI
🕺  Meet us 1hr a week. Save 26h / month

🤯 You post about credentials. Get 4 likes
🕺  We post your outcomes. Book 4 LEADS

🤯 Your website & LinkedIn look confused
🕺  We make you coherent, clear, & craved

🤯 Your peers seem to grow lots. You don’t
🕺  We strategise. You grow 2k each month

🤯 You miss opportunities without realising
🕺  We attract deals to you, all on LinkedIn


And not once do we post about your degree.


If you’re ready to let your actions make
you successful, and you want a partner
who actually cares about your success...

Request a private call with me:
https://lnkd.in/eZZ8j7ZF

Post less, earn more,
get your Storytold™

– Jack

For International Women’s Day I’m celebrating the incredible women of Storytold.


Today I can tell you how inspiring they are
(and for it only to sound a LITTLE cringe).

Not as a tickbox exercise or because I’m trying to look good. But because they work incredibly hard, they’re extremely caring and they truly believe in our vision: to help leaders get their story told.

But more than that. One of them
(you know who you are) believed
in me before Storytold™ existed.

She’s the reason we’re here today.

Also 75% of our clients are female,
leaders from the UK and the USA,
and all are excellent at their craft.

Just like my team are excellent at ours.

These incredible women help you get your story told.

And as far as I’m concerned, they should be celebrated every day.

Many businesses think that once they’re online, the job’s done.

People can find you on LinkedIn you. Your name shows up.

There’s a page with what you do and how to contact you.

That’s not enough.

You need a REASON for people to connect from you.
To decide whether you're a credible authority...
or whether they move on to the next option.
It’s where your reputation is judged.
Not just by how it looks
But by what it says.

If you're telling stories,
you're speaking directly to the heart.
You're touching their emotional, decision-making core.

And you're making more sales.

That's why I founded Storytold™

That's what my team do for you, every day.

Why Storytelling is the most powerful thing on LinkedIn

How I realised the most dangerous place to be is in my own head.



In 2023 I’d draft a post
when I had time, feel like
an imposter, and hit delete.

I’m an introvert, so I didn't know
how to share my knowledge here
without sounding like a narcissist.

I saw so many leaders sign deals on
LinkedIn, I knew it was the place to be.
But I couldn’t get out of my own head.

Every day I stayed quiet, others were
signing opportunities that I wanted.

It was frustrating. I knew the more
I stayed quiet and invisible, the
more my silence cost me.


By January 2024,
I’d had enough.
I said F%CK it.
I’m doing this.


I realised I didn't need
to be a content creator.

I needed a system to
share my perspective,
and attract others who
aligned with my values.

So I built Storytold™


✅  We build your reputation,
❌  so you can focus on leads.

✅  We extract your message,
❌  so you don't have to think.

✅  We share your experience,
❌  so you don't look arrogant.

✅  We own the daily operations,
❌  so you can own your authority.


I built this company to solve my own
invisibility, and went from 740 friends
to 55,000+ peers following in 2 years.

If you’re tired of being the best-kept
secret in your industry, stop trying to
think your way out of it. Start operating.

I’m Jack. I help leaders get out of their own heads and into the market. Request a Private Authority Call via the link in my profile.

P.S. I’ve created free PDFs for you:
👉 https://lnkd.in/dmvUzSts

Here’s why commenting on LinkedIn is the biggest advantage you’re not using right now (and how to change that):


Are you commenting on LinkedIn or just posting and ghosting?

Comments are an underused powerhouse that grow your authority on LinkedIn when done properly. Here’s a guide to top-notch comments.


❌ They aren’t JUST seen by the post author.
✅ Your full network can see your comments.

❌ Are your comments pushing people away
✅ Or opening a door to connect with you?

❌ Are you just replying to the post author,
✅ Or opening up a dialogue with everyone?

❌ Are your comments one-word platitudes,
✅ or adding value & sharing a perspective?

❌ Comments should reflect who you are!
✅ Let your personality shine. Be ‘likeable’.

❌ Commenting isn’t pointless or ‘just fluff’
✅ It helps you build a habit of connecting.

❌ Comments aren’t just for the post...
✅ They’re mini prospect sales pitches!

❌ Are your comments about you, or
✅ or helping others learn something?

❌ A comment isn’t just a comment.
✅ It’s a mini post! Make them count.

Your ideal client may be reading your comment.
Your reputation is on the line.
So don’t half-arse it.

BTW, here’s a FREE guide to seeing LinkedIn
as it truly is: A public record of your reputation:
👉 https://lnkd.in/eU4QQ-wf

Post less & earn more.
Get your Storytold™

Why are you here?
What do you want to get out of linkedin?


❌️ are you posting to look good?
✅️ or to share your knowledge?

❌️ are you commenting for attention?
✅️ or to add a meaningful perspective?

❌️ are you on here to socialise?
✅️ or to generate more revenue?


If you answered ✅️ to each, you're a Leader. 
Whether your audience realises yet or not. 
Now you just need to be visible.

It's not enough to "post and ghost".
You have to be on LinkedIn 24/7 to grow a following.
Then you have to provide consistent value, to monetise it.

Storytold™ exists to help you monetise your LinkedIn,
without having to be on LinkedIn 24/7 yourself.
Post less, earn more, get your story told.

Not convinced? Read our testimonials:
https://lnkd.in/ebZmYAtN

It all starts with a call:
https://lnkd.in/eZZ8j7ZF

Your audience trusting you, and then buying from you, isn't like flicking on a light switch.


A CEO left a comment on my post yesterday
that completely hit the nail on the head:
"Authority is built with a lot of reps."

He is 100% right.

Nobody walks into a gym,
lifts a dumbbell just once,
and walks out ripped.
(I wish)

And nobody writes one post on LinkedIn and suddenly becomes an industry icon. Trust, like muscle mass, takes determination, hard work, consistency, repetition, and time.

You have to prove yourself over & over again with every post until the market believes you. And no matter how much you wanna post, a CEO doesn’t have time to do it properly.

You’ll be inconsistent, even with a marketing department. And like at the gym, inconsistent bursts of energy don’t get you anywhere, they just make you tired.


That is exactly why I built Storytold™


Brilliant leaders are losing deals
because they simply don't have
the hours in the day to show up.

We're the system that puts in the reps for you.
We do the heavy lifting to grow your authority,
without sapping a single minute of your focus.

You bring your career expertise.
My team and I bring consistency.

Want clients? Get your story told.
→ https://lnkd.in/eZZ8j7ZF


P.S. I don’t go to the gym. I’m too busy making leaders like you ripped instead.

Delivery isn’t the same as demand.

You can build something exceptional, yet still struggle to generate consistent enquiries. This is a problem businesses come to us with regularly.

They invest in the asset...

→ The website.
→ The product.
→ The service.

It’s well built. 
It’s professional.

But there’s no demand engine around it.

❌  No consistent messaging.
❌  No reinforcement of the problems it solves.
❌  No ongoing visibility that keeps the business front of mind.

So the work exists… but attention doesn’t.
And without attention, there’s no attraction.

That’s the gap most businesses underestimate.
They assume the asset itself will carry the weight.
In reality, demand is built before anyone ever clicks.

It’s built when your audience keeps seeing you
speak directly to the problems they recognise.

When your message shows up consistently enough
that they understand what you do and where you fit.

When your name comes to mind
BEFORE they’re actively looking.

That’s where we operate.

Not just helping businesses “show up”,

but shaping how they’re perceived when they do.

✅  What they’re known for.
✅  What they’re consistently associated with.
✅  Why someone would think of them first instead of second.

When demand is built properly, the website converts faster.
Outreach becomes warmer. Sales conversations start ahead.

Delivery gives you something to point at.
Demand gives people a reason to care.

That’s the layer we build at Storytold™
The work that makes sales land faster.

If we don’t grow your audience by 5,000 followers in 4 months… you get your money back.


Yep. You read that right.
You invest for three months.
We deliver measurable growth.
Or you walk away with your money.

Your business needs visibility to succeed.
We guarantee your success at Storytold™

👉  https://lnkd.in/eZZ8j7ZF

Want to leverage LinkedIn into sales? Get your story told. 

Storytelling is universal.
It's what connects us all. 

And most businesses aren't telling stories.

Why? 

Because telling a great story is more than just "this is our service" and "this is what we do".

It takes skill. Emotion. Crafting a narrative around your brand. 

And if you want to do it well, you need to know what you're doing. 

My team do. 
Message me to get started. 
We'll get your Storytold™

When you go on a first date, do you ask for their number before they’ve even said hello?


I’m not very good at sending DMs.
But I know how NOT to send them.

Coming in hard and fast (phrasing)
is a sure way to turn off the reader.

I’m NOT exploring how companies
streamline their formation and ops.

I don’t want an automated AI agent
to run a global compliance solution.

And claiming something about the
company that isn’t true, won’t work.

And the CTA ‘softening' to position
it for my clients, won’t work either.

Trust needs to be built in the DMs
before we dive into a relationship.

And I don’t think an AI Agent can
build that trust. Not now, not ever.

People buy from people. Humans.
Those few we know, like and trust.

So if you’re looking for a partner to
get your story told, that may be us.

I will never sell to you cold like this.
I’ll see if a conversation would help.

Then if it’s not the right time to work
together, I’ll send helpful, free PDFs.

And maybe 6 months later, I’ll have
earned your trust. That’s ok with me.

Storytold is a partnership. We grow
your brand for YOU… not our egos.

Our partnerships start from £1,750.
Discounts for the right fit are available.

Let’s increase your Authority  ➝  grow
your reputation  ➝  get your Storytold™



P.S. here are the free assets I mentioned:
https://lnkd.in/dmvUzSts

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Joe Marston 🚀

Jack Dyer🕺

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The Battle

Joe Marston 🚀

Jack Dyer🕺

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Marston 🚀's LinkedIn Performance

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