Joe Apfelbaum

evyAI

So excited about launching evyAI, the LinkedIn Assistant that helps LinkedIn users save time and make money with the help of AI. You can sign up for free at evyai.com and try it for yourself. We have over 1000 people using it right now and my goal is to help a million people with their LinkedIn activity. 
Do you want to be join us and be part of this amazing community of people who support each others goals with the help of AI? 
Using our persona feature you can train the AI to sound just like you and you can write posts, leave comments and reply to messages on LinkedIn with a click of a button. No more worrying about sounding professional or not having the words to say. My mission to help people find their voice on LinkedIn with the help of AI. Are you in?

Founder

Ajax Union

CEO & Founder of Ajax Union A B2B Digital Marketing Agency based in Brooklyn NY. We have an innovative team of marketing experts who know how to get things done. Whether you are looking for digital B2B lead generation, lead nurturing or account based marketing we can support your team. Our team of experts are engaged in SEM, SEO, Social Media, Email Marketing, Conversion Optimization, Marketing Automation, Business Blogging, Marketing Funnel Development, Design and Development and using the latest technologies to help you reach your marketing and business goals. Please reach out to me to learn more about what we can do for your business. Email amazing@ajaxunion.com - Looking forward to learning more about your business. http://www.ajaxunion.com

CEO & Founder of B2B Digital Marketing Agency

Evyrgreen Networking

Training professionals and sales teams on how to use LinkedIn effectivly with Evyrgreen Networking. Want to learn more visit https://www.linkedin.com/redir/suspicious-page?url=www%2eevyrgreen%2ecom

We have a course that teaches coaches, consultants and Entreprenuers how to go from a Lurker to an influencer in just 15 minutes a day on LinkedIn. www.evryrgreen.com/talktous <--free strategy session

Our corprate workshops educate teams of sales and marketing professionals in an engaging and educational way to generate revenue for their orginization. https://www.linkedin.com/redir/suspicious-page?url=www%2eevyrgreen%2ecom/corporateworkshop

LinkedIn Strategist

Google

Believe it or not, Joe was afraid of public speaking and he did not even know it! Google approached Joe and asked him to give talks to small business owners and He said YES! He had to learn that he was afriad and learn how to overcome his fear. 

As a Certified Google Trainer, Joe Apfelbaum has trained over 10,000 business owners over the course of 5 years. He is a passionate public speaker and thought leader with innovative ideas that get audiences engaged. 

To learn more about hiring Joe Apfelbaum as a speaker watch his video reel at www.joeapfelbaum.com

Joe can speak on Business Strategy, Digital Marketing, SEO, PPC, LinkedIn Strategy, Business Networking Secrets and how he Lost 95 pounds and kept it off.

Certified Google Trainer, Marketing Presenter, Professional Speaker

Crown Heights Young Entrepreneurs

Working as a business marketing mentor with the Crown Heights Young Entrepreneurs association to help ambitious young men declare themselves successful in today's rigorous business environment. Among my other responsibilities, I offer thorough guidance and experience in the field of online marketing to teach you how to succeed in business. My successful strategies include a comprehensive sit-down conversation, a proposition of reputable ideas, and general tailored feedback for how to get the most out of your industry.

CEO of Ajax Union & Business Mentor

TheWatchery

As the CMO of TheWatchery.com Joe Apfelbaum helped take the ecommerce retailer to the next level. He worked closely with the CEO to develop a marketing strategy that made the Luxury watch retailer the number one luxury watch distributor in the world. The SEO strategy that was executed listed TheWatchery.com as the first result for over 100 head keywords that generated over 5 million in revenue from that strategy alone. The SEM campaign created a 8:1 ROI at scale and the social strategy increased awareness by 12,000% in that year. Joe and the team he oversaw did such an amazing job that the CEO offered Joe to be his largest client when Joe left to open his Agency.

Rock Island Group

Rock Island Group was a digital marketing firm that provided expert strategy to companies looking to grow. Joe Apfelbaum was hired to grow the company and worked closely with the president to start the company and scale it. Joe hired a team of 10 marketing strategists and worked with them to develop strategies for over a dozen clients including Ashford.com and Boxes.com . Joe moved on to TheWatchery when the firm was sold.

VP Sales and Marketing

Alliance Time

Alliance Time was a luxury watch wholesaler that purchased and distributed high end luxury watches. They were in need of a total systems make over when the CTO hired Joe Apfelbaum to come in and take over the system. Joe replaced all the servers with new state of the art technology and hired a help desk team to oversee the three locations and also support the remote workers. With over 150 employees to oversee, Joe had to be available 24/7 to make sure that all hardware and software systems were operational. Joe successful upgraded every aspect of the IT infrastructure including the shipping department with a new ERP. When the CEO was looking for someone to help him open up a marketing company Joe offered to help and moved on to the next opportunity at Rock Island Group.

Senior Systems & Network Administrator

Director of MIS

World Trade Copiers a small family operated digital copier company located in downtown NYC needed a IT specialist to implement document management systems for its clients. Joe Apfelbaum was hired and became certified in document management to run a national implementation of complex document management software. Joe was also used to help copier technicians with IT related problems and supported the companies digital marketing efforts. After working at World Trade for two years, Joe was offered a position by one of his seven side hustles by the CTO of Alliance Time. They were courting Joe for over a year. When Joe met with the family operating the business to ask them their advice, they told him to take the offer and keep working on the marketing as a side hustle. Eventually World Trade Copiers became a loyal client of Ajax Union.

World Trade Copiers

✨♏CEO, Ajax Union - B2B Marketing, AI LinkedIn™ Business Development Training // Networking, Author, Speaker, Connector, Entrepreneur, AI Expert, Single Father👭👨‍👦🧑‍🤝‍🧑

UPDATED 💥About Joe Apfelbaum: CEO, Professional Speaker, AI Automation Creator, Prompt Engineer, LinkedIn Strategist, Marketing Expert, Business Mentor, Single Father of 5. READ MORE >>>

Feel free to DM me! DO NOT BE SHY! Get my book High Energy Networking on Amazon!

See my featured posts on LinkedIn! If you want me notice you, LIKE and COMMENT on my content!

🍎LEARN ARTIFICIAL INTELLIGENCE?
MASTER AI for business development! JOIN THE MASTERMIND (Watch 3 Hour Training)
https://www.linkedin.com/redir/suspicious-page?url=http%3A%2F%2Fwww%2eevyrgreen%2ecom%2Faicircle ▶ We meet 3 hours a month to learn AI together. 
Bonus: Course, Tutorials, 1000 prompts and more. 

🍎LINKEDIN AI ASSISTANT
evyAI is a new LinkedIn AI assistant that drafts intelligent comments, personalized posts and smart DM replies all done for you so you can edit quickly and post. Try it for free at http://www.evyai.com ▶

🍎MASTER LINKEDIN AUTOMATION?
MASTER 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧! Join our AI LinkedIn Automation Community! We meet twice a month and teach you how to automate LinkedIn and create AI Agents to automate AI! 
http://www.skool.com/aiautomation ▶ 

🍎AJAX UNION B2B MARKETING AGENCY
Strategy over tactics: SEO, SEM, Social Media, Email.  
Need a STRATEGY? See our blurprint ajaxunion.com/blueprint

🍎SPEAK TO JOE? 
http://www.joeapfelbaum.com/talk ▶ or scheduling@ajaxunion.com (pretty booked but I'll we can prioritize time for you) Also Whatsapp me +1 (917) 865-7631 < Introduce yourself please. 

🍎NEED A SPEAKER? (VIRTUAL TRAINING!)
Joe Apfelbaum is a professional Emcee, Keynote, Workshop & MODERATOR! 

⭐️⭐️⭐️⭐️⭐️
“Joe Apfelbaum is entertaining, engaging and his strategies are very insightful. Highly recommended for your business audience” - Vistage, EO, YPO

Popular Topics Joe Speaks on Regularly... 
*Using LinkedIn with AI to 10x your exposure and get clients.
*3 Things you need to do on LinkedIn to Generate Revenue in 15 Minutes a Day
*How to leverage AI in 2024 for business development + Marketing + Networking

Published Author x5, and Professional Speaker. 

http://www.JoeApfelbaum.com/Speaker ▶ Reel!

⭐️2025 GOAL: 1000 Engaged LinkedIn Users using evyAI daily. 

Want to meet sales leaders at companies with 5-999 SDR and BDR teams. 

Joe Apfelbaum is very active in the global CEO community. Joe speaks to EO, YJP, Vistage, YPO and is a member of EANYC. (Executives Association of NYC)

▶Optimized: 01/08/2025 10:23am PST (<---- DO THIS FOR ACCOUNTABILITY FYI)

▶Send a msg lmk you ACTUALLY read THIS! 

Follow on Instagram @joeapfelbaum to see stories and get to know Joe more.

Training professionals and sales teams on how to use LinkedIn effectivly with Evyrgreen Networking. Want to learn more visit www.evyrgreen.com

We have a course that teaches coaches, consultants and Entreprenuers how to go from a Lurker to an influencer in just 15 minutes a day on LinkedIn. www.evryrgreen.com/talktous <--free strategy session

Our corprate workshops educate teams of sales and marketing professionals in an engaging and educational way to generate revenue for their orginization. www.evyrgreen.com/corporateworkshop

RED FLAGS (Don't Take the Client):

❌ Price shopper (only cares about cost)
❌ Not coachable (argues with everything)
❌ No urgency (just exploring)
❌ Unrealistic expectations (wants magic pill)
❌ Energy vampire (gut says no)

GREEN FLAGS (Take the Client):

✅ Clear on their problem
✅ Ready to invest (time + money)
✅ Coachable (open to change)
✅ Urgency (need to solve this now)
✅ Good energy (you like them)

WHEN TO RAISE PRICES:

Signals to Increase Pricing:

✅ Booked 3+ months out
✅ Closing 80%+ of discovery calls
✅ Waitlist forming
✅ Strong case studies/testimonials
✅ Demand exceeds capacity

Do you have a list of what makes a prospect a green flag???

in each business its different 

I am teaching a prospecing bootcamp in March and im gonna teach the fast way to qualify a lead.

1. what questions to ask
2. how to tell who is wasting your time
3. how to build a list 
4. how to hire a va that can book meetings
5. how i close deals on podcasts
6. the best way to email 1000 people this week even if you never met them snd get them to respond. 
7. how to setup your crm with stages
8. what tech to use to drop 500 voicemails per week. 
9. the best wat to understand people 
10. what mindset shifts you need to make to generate 1 million dollars 

Are you afraid of Prospecting?

⭐⭐⭐⭐⭐♏CEO, evyAI -AI LinkedIn™ Trainer, Business Development Training B2B Marketing via Ajax Union // Networking Connector, Author, Speaker, Entrepreneur, AI Expert, Single Father👭👨‍👦🧑‍🤝‍🧑

GPT-5.2 vs GPT-5.1 — and How It Stacks Up Against Opus 4.5 & Gemini 3 Pro

If you’re using AI daily for content, strategy, prompts, or building systems, model choice actually matters. A lot.

I’ve been testing GPT-5.2 side-by-side with GPT-5.1, Claude Opus 4.5, and Gemini 3 Pro — and here’s the real-world breakdown, without benchmarks or marketing fluff.

The Short Version

GPT-5.2 is not a vibe upgrade — it’s a thinking upgrade

It’s more consistent, more structured, and less “creative chaos”

It’s built for people shipping content and systems, not just chatting


If GPT-5.1 felt friendly but sometimes sloppy, GPT-5.2 feels like a senior operator who double-checks their work.

GPT-5.2 vs GPT-5.1 (What Actually Changed)

1. Structure > Style

GPT-5.1 often prioritized:

Flow

Warmth

Conversational tone


GPT-5.2 prioritizes:

Logical sequencing

Cleaner outlines

Fewer contradictions


Translation:
5.2 is better for articles, frameworks, SOPs, Skool posts, training content, and anything that needs to hold up when reread.

2. Fewer “AI Tells”

GPT-5.1 had habits:

Overusing certain phrases

Soft hedging language

Repeating ideas in different words


GPT-5.2:

Tighter language

Less filler

Less repetition


This matters if you care about human-sounding authority, not just output.


3. Better Long-Context Memory

If you:

Build multi-part content

Reference earlier decisions

Stack prompts or frameworks


GPT-5.2 is noticeably better at staying aligned across long threads.

GPT-5.1 would sometimes drift. GPT-5.2 stays on the rails.


GPT-5.2 vs Claude Opus 4.5

Claude Opus 4.5 is excellent — but it has a personality.

Where Opus 4.5 Shines

Polished prose

Thoughtful explanations

Strong editorial tone

Great for essays and reflection


Where GPT-5.2 Wins

Actionable structure

Business frameworks

Step-by-step logic

Strategy + execution content


Simple rule:

Use Opus 4.5 when you want to sound elegant

Use GPT-5.2 when you want to move people to action

GPT-5.2 vs Gemini 3 Pro

Gemini 3 Pro is fast and technical, but…

Gemini 3 Pro Strengths

Speed

Integration with Google tools

Data-oriented tasks

Engineering-style outputs


Where It Falls Short for Content

Less emotional intelligence

Less narrative flow

Weaker voice consistency


GPT-5.2 is better at:

Teaching

Persuasion

Community content

Thought leadership

Creator-style writing


If you’re running a community, course, or brand, GPT-5.2 feels more natural.

When I Recommend GPT-5.2

Use GPT-5.2 if you:

Write Skool posts regularly

Build frameworks or IP

Create repeatable content systems

Care about clarity + authority

Want fewer edits after generation


Use GPT-5.1 if you:

Want lighter, casual conversation

Are brainstorming loosely

Don’t care about structure yet

Final Take

GPT-5.2 isn’t louder. It’s cleaner, calmer, and smarter.

It feels less like:

> “Here’s a clever answer”

And more like:

> “Here’s the answer that will still make sense tomorrow.”

evyAI makes all avail

I would love to roast your profile... Would you be interested in this? I need to test this out with a handful of people... Ill tell you what you can improve... No strings attached... Just pure expert advice to help you improve your profile. #profileroast2025

years ago my clients begged me to teach them how to set and achieve goals.. So I created a 9 step process to acheive anything you want in life.
Would want to meet me for 3 hours in early 2026 to go over this framework in detail?

I want to bring a small group of 12 people together to do this live with me in 2026.

There will be a small free to attend to cover the admin to host the event... 

but it will be way less than what we charge for our full course.

We will also use AI to help us organize our goals for 2026... This will be the first time we are doing Goal setting with AI..

We are doing this only once and we need 12 people only who want to spend 3 hours and get this deep work done together so you can have the best 2026 ever.

Here is what I achieved in the past year.

1. finished writing my 6th book.. its in design now!! 
2. launch the 99 hacks course and over 100 people paid before we even created it. people love it!!!
3. published the Sora 2 bootcamp and it was just insane, over 100 people learned how to use Sora 2 deeply. and we even have a 9 module course that teaches the basics of AI video included.
4. I swam with killer whales in the arctic circle.
5. I saw the northern lights in Finland
6. Swam with killer whales and hunted for herring with Orcas and Hump Backs
7. Joined summit and played with 1100 innovators in Detroit. Been on my list for a while... next is Summit at Sea! 
8. Went on a cruise with 450 marketers and business owners to the Caribbean it was an epic experience. 
9. Saw my parents at least once a quarter and spent good time with them and my kids.
10. Took my kids to amusement parks and special trips.
11. Expanded our global business to over 40 countries around the world including Dubai! 
12. Ran over 500 miles without injury and I feel very good physically 
14. Made new close friends that I will be nurturing over the next decade.

Question: Do you have a list of goals that you are passionate about for your business and family?

We have clear frameworks for this, and if you want to have the best year you ever had, you must sit down and make the plane.

I am happy to show you my 2026 goals... But I only show it to people that are close to me.... I dont share it with everyone.

So let me know if you want to be one of those 12 people that want to join me live on Zoom for less than the cost of a therapy session with a good therapist. 

Very excited about this. Please vote below if you are intersted and we will pick 12 lucky people who want to join and offer you to be part of it. 

#goalsetting2026poll #mojopolls2025

Do you want to set goals for 2026 with our system in a 3 hour live Zoom?

The author can see how you vote. Learn more

ok.... Story time: A woman called me three times.. I picked up and she hung up on me. I just ignored it.. But then she called me again the next day...

I was in middle of another call but I wanted to know what she wanted...

So I picked up.

She was clearly a cold caller...

Selling Aflac 

I was sooooo not interested at all

Buut... I wanted to see if she knew what she was doing...

Test 1: Who the heck are you?

I wanted to know if this was a scam or she was real...

I said " Whats your name?"

She only gave me her first name!!

I said whats your last name..

I googled her and found NOTHING!

I laughed... 

"are you on LinkedIn?"

She said no...

Instant RED FLAG

How can you be calling me, telling me trust you if you dont exist to me.

If you are in sales and you are not on LinkedIn you are not a real person.

period.

LinkedIn = Trust 

Trust is everything.

Test 2: Do you care?

She had an agenda... She wanted me to book a meeting with her to review Aflac insurance.

she kept pushing for a meeting.

I asked "Where you trained on prospecting?"

The answer was no!

She is a commission only sales reps that was given a list and a phone and said go.

Zero prospecting training.

No script, No system, No process.

Total disaster. 

She only cared about herself,  never asked me a single question about me, my needs or what I care about.

She kept asked me how many clients I have even though its written on my website.

She did ZERO research on me...

She called me Feisty.. cause I told her she didnt care about me.

Then she called me sir...

I said, do you even know my pronoun?

She got scared..

Oh boy... she asked me if im a They.

I said... How inappropriate... Check my LinkedIn and see my pronoun... dont ask me that or assume im a sir!

Test 3: Would you come to meet me tonight?

At some point she was flirting with me..

She followed me on Instagram and shared her feed which clearly was not professional.

Sooo I said ok... come meet me at the brandy library..

She asked me if I could pay for her uber! 

She also wants to bring her best friend with her so we can have a good time together.

She even said that she would only come if I booked the meeting her.

I said absolutely not.

Its a holiday party... come and meet my lawyer.. come and network dont sell.

They came... We had a great time.

I got to know her and her friend 

Turns out they need LinkedIn training.

I want to meet her manager and her whole team and train them on how to build relationships.

Imagine if she actually cared about me like I cared about her?

What struck me the most during our call was that she actually told me not to waste her time.....

I laughed so hard...

How do you have the guts to tell someone not to waste their time when you want to book a meeting with a CEO that you cold called!!! 

You dont get more transactional then that.

The call lasted 20 minutes, it was a great masterclass on what not to do...

What would you of done?

Made a song about it....

Lets do a photoshoot with AI... Think about the types of photos you would want to be in... 

Here ideas... btw evyAI can make these for you in seconds.

Here are 5 essential LinkedIn photos every professional needs:

1. The Professional Headshot - A high-quality, well-lit close-up with a clean background showing you in professional attire, making strong eye contact with a genuine smile—this is your non-negotiable profile picture foundation.

2. The Background Banner Shot - A wide, horizontal image that represents your industry, expertise, or personal brand story—could be you in action, your workspace, or a visual that communicates what you do at a glance.

3. The Credibility Builder - You speaking at an event, teaching, presenting, or being interviewed, establishing you as an authority and thought leader in your field.

4. The Relatable Work Moment - A candid shot of you actually doing your work—at your computer, in a meeting, consulting with a client—showing the human side of your professional life.

5. The Social Proof Shot - Photos with clients, team members, at industry events, or receiving awards, demonstrating that you're active, connected, and respected in your professional community.

Also here are 10 professional speaker kit photo ideas for podcast hosts:

1. The Classic Speaker Headshot - A high-quality, professional headshot with a clean background (both color and white options) that works for any promotional material or website bio.

2. On-Stage Action Shots - You mid-presentation with a microphone, gesturing to the audience or screen, showing you're an experienced, engaging speaker in your element.

3. The Podcast-Ready Portrait - Wearing headphones or sitting at a microphone setup, making it easy for podcast hosts to visualize and promote your episode.

4. Full-Body Stage Presence - Wide shots of you presenting to an audience, demonstrating your ability to command a room and engage large groups.

5. The Approachable Expert - Seated or standing in a relaxed yet professional pose, arms open or leaning forward, conveying warmth and accessibility for intimate settings.

6. Behind-the-Scenes Prep - You reviewing notes, setting up equipment, or getting mic'd up before speaking, adding authenticity to your speaker credentials.

7. Audience Engagement Moments - Photos of you interacting with audience members, shaking hands, or facilitating discussions, proving you're not just a talker but a connector.

8. Multiple Outfit Options - The same pose/setting in 3-4 different outfits and backgrounds, giving event organizers variety to match their branding and format.

9. The Signature Topic Shot - Environmental portraits that visually represent your expertise—at a whiteboard, holding your book, or surrounded by relevant props that reinforce your message.

10. Conference Panel Ready - You seated in a professional setting as if on a panel discussion, perfect for multi-speaker event promotions and webinar graphics.

Which do you need??

If you have ever set a goal and you haven't achieved it Watch this video. it's not because you're stupid or lazy. There's something deeper at play.

I'm running a goal setting masterclass and I'm gonna walk people for 3 hours on zoom How to be able to do these things properly...

I'm talking about identifying your strengths

Figuring out your passions.

Writing down your values personally.

Having clarity around your beliefs and agreements

Understanding the issues that you have in your life And why they're there..

Creating a list of roles and mapping your goals to your roles.

Creating a vivid vision for yourself that align with your values, not just your needs.

Having a very clear plan of action for the year

Using our 5 step goal setting framework

Understanding how to work with your calendar.

Understanding the getting things done method

Plus we're also gonna give you 28 videos that you could watch, along with frameworks, Checklists and a full goal setting workbook.

We're even going to create an artificial intelligence clone of you. That will help you stay accountable.

This is something that you're interested in doing over the course of 3 hours in late December. Let me know and I'll send you the questionnaire.

It's 3am. Your Brain Won't Shut Up.

You're lying there running through: 

→ The client who's ghosting you 
→ That post you meant to write 
→ The lead you forgot to follow up with 
→ Your kid's project due tomorrow

Here's the problem: Your brain wasn't designed to be a filing cabinet.

It was designed to be a PROCESSOR.

When you try to use it for both? Everything breaks down.

I used to think I just needed better organization. 

Better calendar. 
Better system.

I was wrong.

I didn't need to remember MORE. 

I needed to PROCESS better. <<<<

So I built a framework: 15 Brain Dump Categories that cover every area of business and life.

Each category has 5 power questions. 

You pick ONE. You dump for 2-5-15 or 25 minutes. 

Then AI turns your chaos into a clear action plan.

In 60 seconds, you go from mental overload to strategic clarity.

→ Sales Pipeline Reality Check 
→ LinkedIn/Social Media Unstuck
 → Referral & Testimonial Goldmine 
→ Client Delivery Audit → Emotional Unload 
→ Vision Vortex ...and 9 more

I wrote a full breakdown of the framework, why most brain dumps fail, and how AI fixes it.

👉 Read the attached article.

If it resonates, DM me "BRAINDUMP" for info about our Goal Setting Masterclass where you'll learn this + many more frameworks to crush 2026.
Stop carrying it all in your head.

Start dumping it into a system that thinks WITH you.

P.S. - Try ONE category this week. Tell me what shifts.

#Productivity #AI #GoalSetting #Leadership

View newsletter: Frustration to Mojovation

The 3am wake-up call you didn't ask for. You know the one. Eyes pop open. Brain turns on like someone flipped a switch. And suddenly you're lying ther

Open article: Your Brain is Not a Filing Cabinet (And Why That's Costing You Everything) - HOW TO BRAINDUMP by Joe Apfelbaum • 10 min read

Your Brain is Not a Filing Cabinet (And Why That's Costing You Everything) - HOW TO BRAINDUMP

El Bee PR

Owner El Bee PR

Weddings Costa Rica

Costa Rica's foremost destination wedding design and coordination firm. From hotels to huppahs, rental cars to cakes, we have every aspect of your wedding experience in the land of Pura Vida covered! Visit us at www.weddingscostarica.com

Owner/Head Designer

Costa Rican Vacations

Wedding Planner

City of St. Albert

Public Relations and Marketing Manager

Alberta Ballet Canada

Oversaw marketing and public relations for Northern Alberta, produced the annual Home and Garden Tour in Edmonton, produced An Evening with Mikhail Baryshnikov fundraiser.

Marketing And Public Relations Specialist

You’re the engine behind your clients’ succes, crafting strategy, driving growth, and building brands.

But when it comes to your visibility? You’re still the best-kept secret.

I work with high-performing fractional CMOs who want to elevate their authority, attract higher-caliber clients, and reduce their reliance on referrals.

My flagship program, 30 in Three, lands you 30 podcast interviews in 90 days, without writing a single pitch or lifting a finger on outreach. You show up. We handle the rest.

With over 30 years in PR, I’ve secured thousands of podcast appearances, secured clients in top-tier media, and helped experts appear in Google AI results and buyer searches, not just social feeds.
Because here’s the truth: You don’t need to create more content. You need to be heard by the right people, on the right platforms, at scale.

My results:

⭐Secured over $2.02 million in AVE (Advertising Value Equivalency) for SaaS company Sudshare in under 60 days
⭐Secured over 1 million lines of newspaper features, just in the province of Alberta, for MOW during production
⭐ Sold out multiple concerts during my years with Alberta Ballet and The Arden Theatre
⭐ Grew fitness client’s website traffic 357% through earned media
⭐ One strategic podcast interview netted 5-figure launch two weeks later
⭐ Accredited with Canadian Public Relations Society
⭐ Managed the Y2K Crisis Communications Department for the City of St. Albert
⭐ Columnist at SEE and Vue Magazines for four years
⭐ Published articles for Canadian Press, En Route Magazine, Destination Weddings & Honeymoons Magazine
⭐ Authored best-seller, Costa Rica - The Bradt Guide
⭐ Built 7-figure travel and wedding agency using only PR (no social or ads)

I bring a unique mix of marketing, journalism, and public relations to the table, enabling my team and I to plan strategically for maximum results without resorting to shortcuts like “pay to play.” 

Let's get you making headlines for all the right reasons - email me at larissa@elbeepr.com

Larissa Banting APR

Everywhere we look right now it’s the same story:
AI-generated everything.
Fake videos. 
Synthetic voices.
Half the time, you’re not sure if you’re listening to a human or a machine.

But that’s exactly why we’re seeing such a hard pivot into the trust economy.
* Trust is becoming the highest-value currency in business.
* It’s the hardest thing to earn and the easiest thing to lose.
* You can’t buy it, hack it, or shortcut it.

You don’t build that kind of trust with a clever ad or a one-off “viral” post.

We’re at the point where people are talking about 27 touchpoints before someone is ready to buy. That’s 27 chances to either reinforce, or erode, the belief that:
you’re credible
you’re consistent
you’re actually who you say you are

As we wrap up 2025 and look at 2026, the question isn’t: “What’s the next hack to get more eyeballs?”

It’s: “What am I going to do, consistently, to earn and keep the trust of the people I want to serve?”

Because in this new economy, trust is the top currency. It can’t be bought, it can only be earned—one decision, one conversation, one piece of content at a time.

I’m curious: what are you doing differently in 2026 to build real trust with your audience, not just attention?

⭐️ Helping Founders & CEOs Build Authority Through Earned Media | Top 10% Podcast Visibility | Accredited Publicist

Everyone says Thanksgiving week is dead for outreach.
My results didn’t get the memo...

Here’s what actually happened in the last 7 days 👇 
* 33% acceptance
* 27% replies
* 59 conversations
* 100% qualified

Meanwhile, most e-commerce campaigns were a ghost town.
The strategist running my outreach told me he was shocked at the engagement (and then used my results in his Black Friday email).

Here’s the real takeaway:
Authority doesn’t care about holidays. When your positioning is clear, people respond, even in slow weeks.

This is why I keep hammering visibility ecosystems with founders and CMOs:
You’re busy. You don’t have time to crank out original content every day.

But one strong podcast interview gives you:
*long-form material your marketing team can actually use
*social posts for weeks
*messaging clarity for outbound
*AI-friendly authority signals
*a footprint that speeds up deal flow

It’s the gift that keeps on giving, just like yesterday's leftovers, but far more profitable.

Visibility isn’t random; it’s a system. When the pieces work together, results like this aren’t “lucky,” they’re predictable.

If you want 2026 working in your favor, the groundwork starts now.

CMOs are under more pressure than ever to drive authority, leads, and visibility - fast.

Here’s the truth most teams don’t want to admit: podcast guesting is one of the highest-ROI visibility channels, but almost no one has the bandwidth to actually do it.

Writing pitches.
 Researching shows.
 Following up.
 Scheduling.
 Nurturing hosts.
 Tracking metrics.

It turns into a second job, and gets shoved to the bottom of the priority list every single quarter.

So I built a system that lets CMOs stack 30 podcast bookings confirmed in 90 days… without doing any of the pitching themselves. 

In this short walkthrough, I break down how the process works, how we guarantee bookings, and why CMOs use it to:
Build executive authority
Drive warm leads
Shorten sales cycles
Increase brand visibility
Become the “go-to voice” in their vertical

If you want my team to run this system for you, book a call with me (link in comments). I’ll show you exactly how we tailor it to your niche, your positioning, and your revenue goals.

https://lnkd.in/epH_9CGn

Open video: CMOs Land 30 Podcast Bookings in 90 Days on loom.com

AI is reshaping how customers discover brands, and most CEOs aren’t ready for what this report reveals.

MuckRack's "What Is AI Reading?" report dropped, and the data is blunt:
* 94% of sources AI cites are non-paid, meaning ads won’t save you.
* Nearly 25% of all citations come from journalism. Traditional media still drives authority in the AI era.
* Press release citations have surged 5x since July. Structure matters: cited releases include more stats, more action verbs, more bullet points, and more unique company mentions.
* Half of AI citations come from content published within the last 11 months. Fresh, authoritative visibility isn’t optional -  it’s the cost of staying discoverable.

Here’s what this means if you’re a Founder or CEO:
Your brand’s AI visibility is already being shaped, whether you’re participating in it or not.

When someone asks an LLM, “Who should I hire?” “What solution is best?” or “Which companies lead in ___?” … AI isn’t guessing. It’s pulling from earned media, high-authority journalism, and specific outlets that you may not even be targeting.

Owned content only wins when the question is transactional.

Discovery, where new customers first encounter you, is driven almost entirely by earned visibility.

Your competitors who invest in PR today will dominate tomorrow’s AI search landscape.
 
This isn’t about hype but about being findable when buyers turn to AI instead of Google.

If you’re still treating PR as a “nice to have,” you’re missing the biggest shift in brand discoverability since SEO. AI doesn’t amplify the loudest brand - it amplifies the most credible one.

If you want 2026 to be the year your company becomes the default answer inside AI and not the afterthought, it’s time to rethink your visibility strategy.

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The Battle

Joe Apfelbaum

Larissa Banting APR

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Apfelbaum's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreJoe Apfelbaum's LinkedIn Performance