Molto partners with high-growth B2B teams under $5M ARR to operationalize AI for clear growth. We don’t sell automations, we design systems that evolve as your business scales.

We help companies use AI and automation to replace manual repetitive work with scalable automation.

Every project connects to one or more of the six levers of value:

→ Revenue
→ Quality
→ Trust
→ Efficiency
→ Risk
→ Growth

We Diagnose - Identify the single biggest outcome your business needs right now, and how you measure it.

We Design - Build a future-proof AI growth roadmap, one that aligns automation to your core business levers.

We Optimize - Execute, test, and evolve. As your business scales, your systems scale with it.

Joe Head

I got rejected for an AI job. 

Because I didn’t have 5+ years experience with Claude.

Claude came out in 2023 😂

Most companies are so lost when it comes to AI.

Not just with the technology but also what that technology can do.

Crazy times we live in.

Ex-cyber recruiter who taught himself to code | GTM engineering for cybersecurity | Founder @ Molto

The AI bubble isn't what you think it is.

I went down a bit of rabbit hole over the weekend 

I looked at some of the data and it's a bit embarrassing for our industry.

Tech workers are a tiny, tiny, tiny portion of the US workforce. So tiny in fact that tech workers only make up roughly 3.6%.

But they make up 15% of all LinkedIn users.
They drive 33% of all VC funding.
And 60% of the tech workforce use AI regularly.

So when you see "AI is taking over" on your feed every single day, the reality is that's not the economy talking, that's a tiny echo chamber that we live in.

The real numbers:

72% of workers have never used AI at work.
88% don't use it daily.
91% of small businesses haven't adopted it.

Construction workers aren't worried about ChatGPT, plumbers aren't losing sleep over Claude. The bloke running a logistics company with 30 staff has never opened an AI tool.

The bubble isn't AI. The bubble is us.  

Tech people, who work in tech, who speak about tech, who love tech.

Living in a world where everyone we follow, everyone we talk to, and everything we read is from the same 3.6%, which is roughly 12.6 million people.

The entire tech workforce would fit inside LA.

Anyway thats my take on the whole AI bubble.

Agree? Disagree?

I wouldn't tell anyone if I won the lottery.

But there would be signs.

Claude is down 

I hope everyone enjoys their day off

The AI influencer space is exhausting.

Comment "AI" and I'll send you a free guide.

Buy my course, join the community and 10x your business overnight.

And it works. 

I see thousands of people commenting on posts with misinformation and clickbait content.

In all that noise, people's expectations of what AI actually does and can do has become completely warped.

They expect some magic overnight success.

So when reality shows up, the hallucinations, the broken workflows, the third iteration that still doesn't work, they feel scammed. 

I've been feeling pretty lost lately.

I just can't compete with the promise of magic. And I can't bring myself to ask you to comment on a post when I could just link you to my GitHub or YouTube. 

My version of this looks like sitting with a client and mapping out a messy process. Building something that fits how their team actually works and fixing the thing that broke at 9pm on a Tuesday.

I don't have a hot take to close with.

I just think there's still space for people doing the quiet stuff properly and I really only want to be surrounded by people with the same values. 

If this is you then welcome 👋

If you work in cybersecurity.

I have a question for you.


What is the biggest challenge you see in the SME space? And are you seeing gaps in the market for new products and services?

Mark couldn't afford a £70k hire in London


But he needed to start somewhere.

3 months ago we sat down, scoped out what a marketing system would actually look like for a cybersecurity consultancy.

content, 
ICP research
segmentation
CRM
buyer signals

The lot.

Full-time hire = £70k+ before you add NI, benefits, and the rest.

A done-for-you system from me = £14,800.

It's now running in the background while his team gets on with selling.

Plus he's just hired a junior marketing person and is going to train the up on both ai and marketing.

Lovely outcome!

The system does the heavy lifting, the human adds the judgment.

That's the model.

David Bowen

A proven leader in defining and executing bespoke security strategies tailored to the unique challenges and goals of each organisation. Combining innovative, data-driven approaches with a sharp focus on ensuring security supports wider business objectives. Delivering results by bridging technical expertise with business acumen, ensuring every plan resonates with stakeholders.

An expert communicator skilled in translating complex technical concepts into actionable insights for diverse audiences. Skilled at aligning business and technical teams, ensuring clear communication and engagement across all levels, from executives to technical staff. Strong focus on stakeholder management and targeted messaging to build trust and drive collaboration.

A passionate advocate for diversity, equity, and inclusion, committed to building and empowering diverse teams. Experienced in addressing the unique challenges of leading inclusive teams, and dedicated to creating workplaces where everyone feels valued and included.

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Joe Head

David Bowen

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The Battle

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