Molto partners with high-growth B2B teams under $5M ARR to operationalize AI for clear growth. We don’t sell automations, we design systems that evolve as your business scales.

We help companies use AI and automation to replace manual repetitive work with scalable automation.

Every project connects to one or more of the six levers of value:

→ Revenue
→ Quality
→ Trust
→ Efficiency
→ Risk
→ Growth

We Diagnose - Identify the single biggest outcome your business needs right now, and how you measure it.

We Design - Build a future-proof AI growth roadmap, one that aligns automation to your core business levers.

We Optimize - Execute, test, and evolve. As your business scales, your systems scale with it.

Joe Head

I got rejected for an AI job. 

Because I didn’t have 5+ years experience with Claude.

Claude came out in 2023 😂

Most companies are so lost when it comes to AI.

Not just with the technology but also what that technology can do.

Crazy times we live in.

Ex-cyber recruiter who taught himself to code | GTM engineering for cybersecurity | Founder @ Molto

The AI bubble isn't what you think it is.

I went down a bit of rabbit hole over the weekend 

I looked at some of the data and it's a bit embarrassing for our industry.

Tech workers are a tiny, tiny, tiny portion of the US workforce. So tiny in fact that tech workers only make up roughly 3.6%.

But they make up 15% of all LinkedIn users.
They drive 33% of all VC funding.
And 60% of the tech workforce use AI regularly.

So when you see "AI is taking over" on your feed every single day, the reality is that's not the economy talking, that's a tiny echo chamber that we live in.

The real numbers:

72% of workers have never used AI at work.
88% don't use it daily.
91% of small businesses haven't adopted it.

Construction workers aren't worried about ChatGPT, plumbers aren't losing sleep over Claude. The bloke running a logistics company with 30 staff has never opened an AI tool.

The bubble isn't AI. The bubble is us.  

Tech people, who work in tech, who speak about tech, who love tech.

Living in a world where everyone we follow, everyone we talk to, and everything we read is from the same 3.6%, which is roughly 12.6 million people.

The entire tech workforce would fit inside LA.

Anyway thats my take on the whole AI bubble.

Agree? Disagree?

I wouldn't tell anyone if I won the lottery.

But there would be signs.

Claude is down 

I hope everyone enjoys their day off

The AI influencer space is exhausting.

Comment "AI" and I'll send you a free guide.

Buy my course, join the community and 10x your business overnight.

And it works. 

I see thousands of people commenting on posts with misinformation and clickbait content.

In all that noise, people's expectations of what AI actually does and can do has become completely warped.

They expect some magic overnight success.

So when reality shows up, the hallucinations, the broken workflows, the third iteration that still doesn't work, they feel scammed. 

I've been feeling pretty lost lately.

I just can't compete with the promise of magic. And I can't bring myself to ask you to comment on a post when I could just link you to my GitHub or YouTube. 

My version of this looks like sitting with a client and mapping out a messy process. Building something that fits how their team actually works and fixing the thing that broke at 9pm on a Tuesday.

I don't have a hot take to close with.

I just think there's still space for people doing the quiet stuff properly and I really only want to be surrounded by people with the same values. 

If this is you then welcome 👋

If you work in cybersecurity.

I have a question for you.


What is the biggest challenge you see in the SME space? And are you seeing gaps in the market for new products and services?

Mark couldn't afford a £70k hire in London


But he needed to start somewhere.

3 months ago we sat down, scoped out what a marketing system would actually look like for a cybersecurity consultancy.

content, 
ICP research
segmentation
CRM
buyer signals

The lot.

Full-time hire = £70k+ before you add NI, benefits, and the rest.

A done-for-you system from me = £14,800.

It's now running in the background while his team gets on with selling.

Plus he's just hired a junior marketing person and is going to train the up on both ai and marketing.

Lovely outcome!

The system does the heavy lifting, the human adds the judgment.

That's the model.

Cybersecurity Sage | Speaker, Tech <-> Business Translator, Strategy, GTM, Product, Consulting & MSS

I'm Open to Work considering full time roles in: Field CISO/Evangelist, BD/Sales, Pre-Sales/Tech Sales, or GTM

I'm technically skilled with a business mindset. Well over 20 years in cybersecurity & IT. Most of that spent in consulting and managed security services (MSSP/MDR), driving service & product revenue.

I’ve worked or led most parts of that business from service delivery, product management, operations, technical sales / pre-sales (SA/SE), channel, advisory, product marketing, innovation, GTM, and strategy and held multiple C Level positions.

I've worked with Enterprise/F500, Mid-market, small business, across most industries.

There is a big picture and I help you see it. You’ll connect the dots from the aspects you’ve thought of to the one’s you haven’t considered yet. I speak multiple languages: the 1’s & 0’s of technology, the structure of compliance and regulations, the dreariness of contracts and PMO, the #’s finance is tracking, the pipeline sales is chasing, the pretty images marketing wants, the fancy words and hooks the SDR uses, the pain of clients and security leaders. 

I am an interpreter for the key business areas: sales, ops, marketing, product/service. I help them all function and grow together.   

I have: 
• built & ran multiple pre-sales (SE/SA) orgs
• managed and grown the channel (including OEM partnerships)
• been an advisor to CISO/CIO/CTO helping solve their most complex problems
• built & executed GTM strategies
• owned & delivered sale enablement of direct and channel sellers
• created industry recognized content & thought leadership
• presented on stages big & small, talking tech, business, career, GTM & more...
• built new service offerings and practice areas
• helped scale businesses across GTM, sales, marketing & ops
• assessed & advised start-ups, MSP/MSSPs to help grow their business
• advised AI first companies on GTM, content & thought leadership on AI & cybersecurity

Reach out if your firm is in need of improving and growing. www.wilklu.me or DM

William Klusovsky

Most cybersecurity teams track the wrong metrics.
And it costs them budget.

After 26 years advising companies…

I see the same two extremes everywhere.

💥 50 dashboards of useless data

OR

😐 Zero visibility into what actually matters.

So decisions get made on gut feeling.

Cyber leaders struggle to explain risk.

And budget conversations go nowhere.

But the right metrics change everything.

They show impact.

They justify investment.

And they help leadership understand the real threat landscape.

18 cyber metrics every organization should track 👇

1. Mean Time to Detect
Time to spot an incident, how quickly can you identify threats before damage.

2. Mean Time to Respond
Rime to contain an incident, how effective your team can limit impact.

3. Incident Volume
Total incidents over a period, the level of threat activity and team workload.

4. Phishing Click Rate
% of employees who fall for simulated phishing, showing the org's human risk exposure.

5. Patch Rate
% of systems patched on time, how well you’re closing common attack paths.

6. Vulnerability Remediation Time
Time to fix vulns, how quickly you reduce exploitable weaknesses.

7. % of Critical Vulns Past SLA
High-risk vulns left unresolved past deadlines = dangerous delays in protection.

8. Endpoint Detection Coverage
Endpoints with security deployed, = where attackers may still sneak in.

9. MFA Coverage
% of accounts/apps protected by MFA, reflecting how well identity risks are controlled.

10. Backup Success & Test Rate
% of backups completed & verified, readiness to recover = resilience.

11. Security Awareness Training Completion
% of staff who finish training, orgs commitment to reducing human risk.

12. Third-Party Risk Assessment Coverage
% of vendors assessed, how much supply chain risk you actually understand.

13. Incidents Escalated to External Notification
Incidents requiring disclosure, how often issues affect legal & reputation.

14. Dwell Time 
Time attackers stay undetected, how long baddies have to move before you respond.

15. False Positive Rate
% of alerts deemed false = noise distracting your team.

16. % of Privileged Accounts Reviewed
% of high-level accounts audited, control over insider and admin misuse risks.

17. Compliance Score
% of required controls in place = audit readiness & regulatory obligations.

18. Incidents w/ Root Cause Identified
Incidents where the true cause is found, preventing repeat attacks.

If you’re not tracking these…

you’re not managing cybersecurity.

You’re guessing.

Cybersecurity isn’t just about stopping attacks.

It’s about proving risk reduction.

If you’re working on improving how cyber risk is measured or reported to the board, feel free to reach out.

If you're a CISO, business leader, or board member trying to make cybersecurity measurable and understandable for leadership,

follow Wil Klusovsky
I share practical insights on cyber risk, metrics, and technology strategy.

Wil Klusovsky

Cybersecurity Advisor to Executives & Boards | Turning Cyber Risk Into Clear Business Decisions | Public Speaker | Host of The Keyboard Samurai Podcast

Every department celebrates wins.
Cybersecurity celebrates silence.

Marketing celebrates campaigns.

Product celebrates launches.

Operations celebrates efficiency.

But cybersecurity?

If we do our job perfectly…

𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗵𝗮𝗽𝗽𝗲𝗻𝘀.

No outage.

No ransomware headline.

No emergency board meeting.

Just another normal day.

And ironically…

that silence makes cybersecurity one of the hardest functions to explain.

Because success doesn’t look dramatic.

It looks like 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗼 𝗿𝘂𝗻.

The website stays online.

Clients keep buying.

Manufacturing keeps producing.

Employees keep working.

Revenue keeps flowing.

Quiet.

That’s the goal.

The problem is that many companies measure cybersecurity the same way they measure other departments.

They look for visible output.

But cybersecurity value is often invisible.

It lives in the 𝗱𝗶𝘀𝗮𝘀𝘁𝗲𝗿𝘀 𝘁𝗵𝗮𝘁 𝗻𝗲𝘃𝗲𝗿 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱.

The crisis that never escalated.

The breach that never spread.

The downtime that never occurred.

The companies that truly understand cybersecurity don’t wait for a disaster to justify the investment.

They understand something simpler:

𝗦𝗶𝗹𝗲𝗻𝗰𝗲 𝗺𝗲𝗮𝗻𝘀 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝗶𝘀 𝘄𝗼𝗿𝗸𝗶𝗻𝗴.

And in cybersecurity…
silence is success.

The best cybersecurity program in the world produces one result:
Nothing happens.

And that’s exactly the point.


📲 Follow Wil Klusovsky for clarity on cyber risk, leadership, and resilient organizations.

Cybersecurity Advisor to Mid-Market Leaders | Turning Cyber Risk Into Clear Business Decisions | Public Speaker | Host of The Keyboard Samurai Podcast

Good tools. Clean audits.
Still built on hope.

Most executive teams still treat cyber like an IT project.

It’s not.

It’s a business discipline.

🧙🏼‍♂️ After 16+ years advising the C-suite, I’ve seen the same mistake repeat.

Smart leaders.
Strong companies.
No structure tying cyber to the business mission.

That’s when budgets get cut.
Or wasted.
Or both.

If you’re a CxO, here’s how to move cyber from IT issue to board priority.

1️⃣ Start with the Business Mission.

What drives revenue?
What must never stop?

If security isn’t anchored to mission, you’re protecting noise.

2️⃣ Define Risk Appetite.

How much downtime can you absorb?
What level of regulatory exposure can you tolerate?

Risk appetite is a leadership decision, not a tech setting.

3️⃣ Run a Real Business Impact Analysis.

What does one hour of outage cost?
What does one lost key client mean?

Translate systems into dollars.

4️⃣ Get Asset Visibility.

Data.
Applications.
Processes.
Vendors.

If you don’t know what you own, you’re guessing.

5️⃣ Assess Risk Against Reality.

Not just a framework checklist.

Assess risk against how your business actually runs and grows.

6️⃣ Define Current vs Desired State.

Where are you today?
Where do you need to be to support growth, trust, and compliance?

Clarity beats aspiration.

7️⃣ Align Strategy Before Spending.

Security strategy must follow business strategy.

Entering new markets?
Pursuing enterprise clients?
Digitizing operations?

Security should enable those moves.

8️⃣ Secure Budget and Buy-In.

Budget isn’t about fear.

It’s about protecting revenue, speed, and trust.

When framed correctly, boards lean in.

9️⃣ Build a Multi-Year Roadmap.

Risk-based.
Business-aligned.
Sequenced.

Not “buy tool, hope it works.”

Quick example.
A mid-market CEO once told me they had "things under control"

Good tools.
Clean audit.
Strong IT team.

But no defined risk appetite.
No revenue mapping.
No business impact model.

When we tied one production system to daily revenue, the conversation changed overnight.

Security stopped being overhead.
It became survival.

Most companies aren’t underinvesting in cyber.
They’re misaligning it.

Cyber risk is not an IT line item.
It’s a strategic lever.

The teams that understand this don’t argue about budget.
They make decisions.

🔄 Repost if cyber risk sits on your board agenda.
📲 Follow Wil for business-first clarity on cyber & tech decisions.

No company exists to be secure.
They exist to grow.

🧙🏼‍♂️I’ve watched CISOs walk into rooms full of executives and lose influence in five minutes.

They explain tools.
They defend controls.
They “educate” the business.

And then wonder why nothing moves.

The false signal is nodding heads.

The real signal is budget, priority, and speed of decision.

If your message doesn’t change a business decision, it didn’t land.

Security is not a language problem.
It’s a context problem.

In my latest episode of The Keyboard Samurai Podcast, I break this down with Drew Simonis, a long-time CISO.

But this is about how you show up in the room.

Not how smart you are.

Here’s the part most people miss:
❌ No company exists to be secure.
❌ They exist to grow, ship, sell, and survive.
❌ Security only matters when it protects those things.

In this episode, we break down:
❇️ What actually builds executive trust
❇️ Why “put it in business terms” still fails
❇️ Why perfect security often kills momentum
❇️ How passion for cyber quietly turns into ego
❇️ How to stop blaming the audience when your message flops

If you’ve ever left a meeting thinking
“They just don’t get it.” 🧠

That’s the signal to listen.

🎧 Full episode here → https://lnkd.in/e4Ytrdsp

I break down cyber, GTM, and executive decision-making every week.
Follow Wil Klusovsky if you want clarity in the room, not just noise.

🔁 Share to help the board or a CISO "get it."

Follow for break downs on cyber & tech business, GTM, sales & marketing | Public Speaker | Host of The Keyboard Samurai Podcast

Open video: Drew Simonis - Don't Care about Cyber so much on youtu.be

Drew Simonis - Don't Care about Cyber so much

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